61 imóveis
61 Imóveis is a Brasília-based real estate brokerage serving buyers, sellers, renters, and landlords across 14+ Distrito Federal neighborhoods, operating proprietary Renata and Regina AI systems for market intelligence and ranking #1 in the local ready-property segment by VGV in 2023.
- Company typePrivate
- Founded2013
- HeadquartersBrasília, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 61 imóveis does
61 Imóveis is a Brasília-based real estate brokerage founded in 2013 that operates across the Distrito Federal market, with physical offices in Asa Sul and Águas Claras and coverage of 14+ neighborhoods including Asa Norte, Sudoeste, Noroeste, Lago Sul, Lago Norte, Park Way, Jardim Botânico, Grande Colorado, Taquari, Guará, Vicente Pires, and Arniqueiras. The company provides property sales, rental management, and ready-property transactions for individual buyers, sellers, renters, and landlords, and reports 236 properties sold with R$ 273M+ in VGV in 2023, placing it #1 in Brasília's ready property segment by transaction volume.
The company's product platform centers on the 61 Imóveis website for property listings and client portals, augmented by the Inteligência 61 sub-brand, a dedicated market intelligence platform powered by two proprietary AI systems — Renata and Regina — built atop a proprietary database assembled since 2019 for predictive market analysis and property valuation. The offering is extended through educational guides (Guia 61 de Venda, Aluguel, Comprador, and Inventário), a condominium directory (Condomínios DF), and a merchandise store (Loja 61).
61 Imóveis generates revenue through brokerage commissions on property sales, fees on rental management services, and a R$ 80 transaction fee for rental application cadastral processing. Its go-to-market combines specialized agents focused on narrow neighborhood-and-price niches, a partner broker network operating on equal commission splits, multi-channel digital marketing (website, WhatsApp Business, Instagram, YouTube, Facebook, LinkedIn), and educational content for top-of-funnel lead generation.
61 imóveis firmographics
Firmographics- Name
- 61 imóveis
- Legal name
- 61 Imóveis
- Website
- https://61imoveis.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 61 Imóveis is a Brasília-based real estate brokerage serving buyers, sellers, renters, and landlords across 14+ Distrito Federal neighborhoods, operating proprietary Renata and Regina AI systems for market intelligence and ranking #1 in the local ready-property segment by VGV in 2023.
- Ownership category
- akta.pro rank
61 imóveis industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Portfolio Management and Investment Advice (523940)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industries
- Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where 61 imóveis is headquartered
LocationHeadquarters
- HQ city
- Brasília
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
61 imóveis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions, handled by specialized agents across different market niches
- Property Rental Services: Rental management services including tenant selection, contract management, rent collection, and property maintenance
- Rental Application Processing: R$ 80 service fee charged for rental application cadastral processing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Rental Application Service Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
61 imóveis product offering
Product offeringCore offering
61 Imóveis is a real estate brokerage platform operating in Brasília and the Distrito Federal, offering property buying, selling, and rental services across 14+ neighborhoods. The company combines online property listings with specialized field agents focused on specific market niches (e.g., 3-bedroom apartments in Asa Norte between R$ 1.5M and R$ 1.8M), supported by proprietary AI systems (Renata and Regina) for market data analysis and a proprietary database built since 2019.
Product overview
61 Imóveis is a unified real estate brokerage platform offering property buying, selling, and rental services across Brasília and Águas Claras. The product portfolio centers on the core 61 Imóveis Platform for property listings and transactions, supplemented by the Inteligência 61 intelligence platform using proprietary AI (Renata and Regina) for market analytics, the Guia 61 educational guide series (Venda, Aluguel, Comprador, Inventário), a merchandise store, and a condominium directory. The company operates specialized teams across 14 neighborhoods and positions itself as a technology-driven real estate leader in the Federal District.
Differentiator
Problem solved
Functional benefit
Brands
- Inteligência 61 Imóveis: Market intelligence platform with proprietary AI tools (Renata and Regina) for real estate market analysis.
Products and services
- 61 Imóveis Brokerage Platform
Quantifiable outcome
- 236 properties sold in 2023
- +1 more outcomes
Companies that use 61 imóveis
Customer profileSegments4 records
Ideal customer profiles4 records
61 imóveis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
61 imóveis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Brokers NetworkcorePartnership network of independent real estate brokers with equal commission split policy. The company facilitates information access and property visits for partner brokers, ensuring properties reach the broader market while maintaining 61 Imóveis' security standards and professional management.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
61 imóveis competitors and assessment
Company assessmentEmerging players
- Emcasa: Brazilian proptech focused on mid-to-high-end residential brokerage with data-driven pricing — directly comparable in tech-enabled premium brokerage model, though primarily São Paulo focused.
Broad incumbents
- Lopes: Established Brazilian real estate brokerage with national footprint and premium-segment focus. Comparable as a broader incumbent competing with 61 Imóveis' mid-to-premium Brasília client base.
- Cyrela: One of Brazil's largest real estate developers with affiliated brokerage arms. Adjacent in DF development launches where 61 Imóveis also lists new construction inventory.
Direct peers
- QuintoAndar: Brazil's largest proptech marketplace combining long-term rental management, brokerage, and ancillary services with proprietary technology — directly comparable in offering mix and digitally enabled brokerage model.
- OLX Brasil: Brazilian classifieds platform with a strong real estate vertical; competes for organic property-search demand and reshapes how DF buyers and renters discover listings online.
- Viva Real: Major Brazilian real estate portal owned by the same group as Zap Imóveis, focused on higher-end listings across major metros including Brasília — overlapping with 61 Imóveis' premium-segment positioning.
- ImovelWeb: Large Brazilian real estate listings platform with broad coverage in DF — competing for organic search-driven buyer leads that 61 Imóveis captures via its own SEO-optimized listings.
- Loft: Brazilian proptech focused on residential buying/selling using proprietary data and pricing tools — a direct comp on transaction brokerage supported by proprietary market intelligence, similar to Inteligência 61.
- Zap Imóveis: Brazil's largest real estate listings portal, aggregating property inventory across the country. It competes directly with 61 Imóveis for buyer/seller lead flow, especially in Brasília/DF listings.
Regional players
- Properati: Latin American real estate listings and data platform with Brazilian operations — comparable as a regional listings/data competitor targeting similar buyer demographics across multiple countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
61 imóveis social profiles
Digital presence61 imóveis financial estimates
Financial estimateRevenue estimate
Valuation estimate
61 imóveis leadership team
Management profileNumber of profiles
Profiles5 records
61 imóveis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
61 imóveis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 61 imóveis
What does 61 imóveis do?
61 Imóveis is a real estate brokerage platform operating in Brasília and the Distrito Federal, offering property buying, selling, and rental services across 14+ neighborhoods. The company combines online property listings with specialized field agents focused on specific market niches (e.g., 3-bedroom apartments in Asa Norte between R$ 1.5M and R$ 1.8M), supported by proprietary AI systems (Renata and Regina) for market data analysis and a proprietary database built since 2019.
Is 61 imóveis a public or private company?
61 imóveis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 61 imóveis founded?
61 imóveis was founded in 2013. It employs 11 to 50 people.
Where is 61 imóveis based?
61 imóveis is headquartered in Brasília, Brazil, in the Latin America region.
How does 61 imóveis make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services and rental Application Processing.
Who are 61 imóveis's main competitors?
Emcasa is listed as an emerging player. Broad incumbents are Lopes and Cyrela. Direct peers are QuintoAndar, OLX Brasil, Viva Real, ImovelWeb, Loft and Zap Imóveis. Properati is listed as a regional player.
Does 61 imóveis have an API?
No public API is recorded for 61 imóveis.
What industry is 61 imóveis in?
61 imóveis's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJANAD, Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics). Its NAICS code is 531210 and its SIC code is 6531.