LaRifamos
LaRifamos is Uruguay's first online raffle platform, founded in 2019 in Montevideo, enabling individuals and beneficiaries to publish and sell numbered raffle tickets for electronics, vehicles, and travel via Mercado Pago under local Law 14841.
- Company typePrivate
- Founded2019
- HeadquartersMontevideo, Uruguay
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What LaRifamos does
LaRifamos is a Uruguayan web-based marketplace that digitizes the publication, sale, and management of raffles. Founded in June 2019 by Rodrigo Stratta and Javier Pereira in Montevideo, it positions itself as the first digital raffle platform in the country. The platform connects two sides: beneficiaries (raffle organizers) who propose raffles for goods such as electronics, vehicles, and travel, and participants who purchase numbered tickets online. Operationally, the platform handles ticket sales and payment processing while delegating draw mechanics to regulated channels — Uruguay's national lottery (Quiniela) for raffles of up to 1,000 numbers, or a notary-present draw for larger raffles — in compliance with Law 14841.
The technology stack is a straightforward self-serve web application with three notable integrations: Mercado Pago for payment processing (credit card and Red Pagos offline network), Google OAuth for social login, and a transparent result-publication layer that surfaces completed raffles publicly. A referral engine ("amigo code") generates discounts for users who invite friends. Distribution relies on organic social media (Instagram, Facebook) showing winners, word of mouth, and the platform's own website rather than paid acquisition. The company lists institutional affiliations with Universidad ORT Uruguay's Centro de Innovación y Emprendimientos (CIE) and ANDE.
LaRifamos operates a transaction-fee revenue model: the platform collects a commission on each raffle ticket sold through the Mercado Pago checkout. Ticket prices vary per raffle (UYU 30-245, roughly $0.75-$6 USD), with each raffle configured by the organizer for ticket quantity (1,000-14,000 numbers) and prize. The company is privately held, incorporated as LaRifamos, Inc. with an apparent Uruguayan operational base, bootstrapped with no disclosed external funding or institutional investors. Its geographic footprint is single-country Uruguay, and headcount is reported in the 1-10 range.
LaRifamos firmographics
Firmographics- Name
- LaRifamos
- Legal name
- LaRifamos, Inc.
- Website
- https://larifamos.com.uy
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LaRifamos is Uruguay's first online raffle platform, founded in 2019 in Montevideo, enabling individuals and beneficiaries to publish and sell numbered raffle tickets for electronics, vehicles, and travel via Mercado Pago under local Law 14841.
- Ownership category
- akta.pro rank
LaRifamos industry classification
Industry- Product category
- Online Raffle Platform
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
Keywords
Where LaRifamos is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
LaRifamos business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Raffle Ticket Sales Commission: Platform facilitates raffle ticket sales and takes a commission on transactions. Raffle organizers (beneficiaries) propose raffles with specific ticket prices and number quantities. Users purchase tickets and the platform processes payments through Mercado Pago.
- Platform Fee (implied): Platform enables transaction processing for raffle ticket purchases with payment handled through Mercado Pago checkout, suggesting a transaction-based revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable pricing based on raffle |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
LaRifamos product offering
Product offeringCore offering
LaRifamos is an online raffle platform that enables Uruguayan users to publish, manage, and participate in raffles electronically. The platform connects beneficiaries (raffle organizers) who offer prizes such as vehicles, electronics, appliances, and travel with participants who purchase numbered tickets, processing payments through Mercado Pago with draws executed via the national lottery (Quiniela) or with a notary present.
Product overview
LaRifamos is a digital raffle platform that connects beneficiaries (promoters/gestors) who offer prizes with participants who purchase raffle tickets. The platform serves as a technological hub providing tools for raffle registration, number sales management via Mercado Pago integration, and transparent result publication. Users can create accounts, purchase numbered tickets for various raffles, and receive payouts through the integrated payment system. The platform operates under Uruguayan raffle regulations, with draws conducted via national lottery (Quiniela) for raffles up to 1,000 numbers or with a notary present for larger raffles.
Differentiator
Problem solved
Functional benefit
Products and services
- LaRifamos Raffle Platform Digital raffle management platform that enables Uruguayan users to publish, manage, and participate in raffles. The platform facilitates ticket sales, payment processing through Mercado Pago, transparent result publication, and draws via the national lottery (Quiniela) for raffles up to 1,000 numbers or with a notary present for larger raffles.
Companies that use LaRifamos
Customer profileSegments2 records
Ideal customer profiles2 records
LaRifamos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
LaRifamos partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and supporting.
- Mercado PagocoreMercado Pago is the primary payment processing partner integrated into the LaRifamos platform. All raffle ticket payments are processed through Mercado Pago checkout. The integration allows both credit card payments and Red Pagos network collections. Raffle organizers link their Mercado Pago accounts to receive payments for ticket sales.
- Universidad ORT Uruguay (CIE)coreLaRifamos is listed as a startup/emprendimiento in the Centro de Innovación y Emprendimientos (CIE) at Universidad ORT Uruguay. This indicates the company emerged from or is supported by the ORT university startup ecosystem.
- ANDE (Asociación Nacional de Dream)minorANDE (Asociación Nacional de Dream) is listed as a partner/trusted organization on the LaRifamos website, indicating institutional support or recognition for the platform.
- GooglesupportingGoogle OAuth is used for user authentication on the platform, allowing users to sign in with their Google accounts for streamlined registration and login.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
LaRifamos competitors and assessment
Company assessmentEmerging players
- Vyper: Vyper is a viral giveaways and rewards platform that, like LaRifamos, uses referral mechanics and prize-driven campaigns to drive participation — comparable in virality model though not specifically a raffle marketplace.
- Kingsumo: Kingsumo is a giveaways platform popular with bloggers and creators for product-launch sweepstakes — a partial-overlap emerging player in the online giveaway/raffle space where LaRifamos operates.
Direct peers
- Gleam: Gleam is a leading contest and giveaway platform with viral entry mechanics and prize-based campaigns — the closest international analog to LaRifamos' two-sided raffle model with built-in virality.
- ShortStack: ShortStack is a contest and giveaway app platform for brands and agencies — it shares with LaRifamos the model of a hosted, self-serve prize campaign marketplace.
- ViralSweep: ViralSweep is a sweepstakes and giveaway platform focused on email capture and viral prize campaigns, directly comparable to LaRifamos' core transactional raffle marketplace model.
- Rafflecopter: Rafflecopter is a well-known online giveaway and raffle marketing platform that helps brands run contests and pick winners. Like LaRifamos, it enables users to launch raffle-style promotions with participant management and winner selection.
- Omaze: Omaze runs online charity raffles for high-value prizes (cars, travel, tech). Different in scale and geography, but operates the exact mechanic LaRifamos does — paid participation for a chance to win a prize — making it a direct comparable model.
- WooBox: WooBox provides giveaway, contest, and sweepstakes apps widely used by brands and merchants. It overlaps with LaRifamos in enabling digital prize-draw mechanics and entry tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LaRifamos social profiles
Digital presenceLaRifamos financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaRifamos leadership team
Management profileNumber of profiles
Profiles2 records
LaRifamos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaRifamos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaRifamos
What does LaRifamos do?
LaRifamos is an online raffle platform that enables Uruguayan users to publish, manage, and participate in raffles electronically. The platform connects beneficiaries (raffle organizers) who offer prizes such as vehicles, electronics, appliances, and travel with participants who purchase numbered tickets, processing payments through Mercado Pago with draws executed via the national lottery (Quiniela) or with a notary present.
Is LaRifamos a public or private company?
LaRifamos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LaRifamos founded?
LaRifamos was founded in 2019. It employs 1 to 10 people.
Where is LaRifamos based?
LaRifamos is headquartered in Montevideo, Uruguay, in the Latin America region.
How does LaRifamos make money?
Two revenue lines are on record. Raffle Ticket Sales Commission is the primary driver. The others are platform Fee (implied).
Who are LaRifamos's main competitors?
Emerging players on record are Vyper and Kingsumo. Direct peers are Gleam, ShortStack, ViralSweep, Rafflecopter, Omaze and WooBox.
Does LaRifamos have an API?
No public API is recorded for LaRifamos.
What industry is LaRifamos in?
LaRifamos's product category is Online Raffle Platform. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration. Its SIC code is 7990.