West Marin Senior Services

Name

West Marin Senior Services

Legal name

West Marin Senior Services

Website

https://wmss.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)

Keywords

• Senior care services
• Care management
• Home-delivered meals
• Residential care facility
• Senior transportation assistance

Headquarters

HQ city

Point Reyes Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Individual Donations: Cash, check, and credit card donations from individuals supporting the organization's mission. Donations enable rapid response to senior community needs.
2. Federal Funding - Older American's Act: Federal funding from the Older American's Act supports home-delivered meals program for nutritionally at-risk or homebound seniors 60+.
3. Foundation Grants: Grants from foundations including West Marin Fund for specific programs, staff training, and organizational development.
4. Endowment Earnings: General endowment fund managed by Marin Community Foundation generates annual income supporting general operations or designated programs.
5. Bequests and Planned Gifts: Unrestricted or designated gifts through wills, charitable gift annuities, life insurance beneficiaries, and real estate donations.
6. Stock/Securities Gifts: Appreciated stock, bonds, and mutual funds transferred to WMSS accounts at Morgan Stanley and Charles Schwab, providing tax benefits to donors.
7. Marin County FCSP Funding: Family Caregiver Support Program (FCSP) funds administered by Marin County Division of Aging, funded by Older American's Act.
8. Vehicle Donations: Vehicle donation program through Donate Car USA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

West Marin Senior Services (WMSS) is a nonprofit organization that delivers a coordinated suite of aging-in-place support services to seniors aged 60 and older in the West Marin region of California. Its offerings include professional care management, home-delivered meals, escorted transportation, in-home care referrals, social day-program activities, and residential care through its Stockstill House facility.

Product overview

West Marin Senior Services is a nonprofit organization providing a comprehensive suite of senior care services in West Marin, California. The organization operates as a single unified service model with multiple interconnected programs including Care Management, Family Respite Care, Home Care Referrals, Meal Programs (home-delivered meals and congregate senior lunch), Transportation and Recreation, and the licensed residential care facility Stockstill House. Additional support services include equipment loans, employment services for caregivers, home safety assessments, and information/advocacy services. The organization also offers educational workshops, an art gallery for seniors, and volunteer programs. Federal funding from the Older Americans Act supports the home-delivered meals program.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Management

Quantifiable outcome

• 7,000 home-delivered meals to 67 seniors annually
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Sonoma Council on AgingcoreStrategic or Co-development PartnerSonoma Council on Aging prepares fresh meals which are delivered to West Marin Senior Services for distribution to homebound seniors in West Marin. This partnership provides the nutritional meals component of WMSS's home-delivered meals program.
• Marin Access (Point Reyes Shuttle)coreStrategic or Co-development PartnerMarin Access Point Reyes Shuttle provides transportation for seniors in rural West Marin. WMSS helps seniors access this service and also administers the Marin Access TRIP Volunteer Driver Program for mileage reimbursement.
• Marin Community FoundationcoreStrategic or Co-development PartnerManages West Marin Senior Services' general endowment fund. Earnings from the endowment support general operating budget or designated programs.
• Dominican University of CaliforniaminorStrategic or Co-development PartnerNursing student community health program where 4th-year nursing students perform home visits to WMSS clients under direction of Professor Ellen Christiansen. Has served over 150 older adults in West Marin over five years.
• Marin County Division of AgingcoreStrategic or Co-development PartnerAdministers the Family Caregiver Support Program (FCSP) funded by Older American's Act. WMSS receives FCSP funds to offer short-term support to family caregivers.
• EAH HousingminorStrategic or Co-development PartnerCollaborates with WMSS and Marin General Hospital to sponsor 'A Matter of Balance' falls prevention class series at Dance Palace.
• Marin General HospitalminorStrategic or Co-development PartnerPartners with WMSS and EAH Housing to sponsor falls prevention programming for seniors.
• Bread & RosesminorStrategic or Co-development PartnerBread & Roses Presents brings live music performances by local talent to WMSS community luncheons, providing entertainment and social engagement for seniors.
• West Marin FundcoreStrategic or Co-development PartnerAwarded $8,000 grant to WMSS for female staff career training including RCFE administrator certification, ESL programs, and establishment of senior art gallery program.
• Dance PalacecoreStrategic or Co-development PartnerCommunity venue in Point Reyes Station hosting WMSS monthly senior luncheons, workshops, seated Zumba classes, and other senior programming.
• Palace MarketminorStrategic or Co-development PartnerLocal business that donates food items for the weekly community luncheon pantry table.
• WMCS Food PantryminorStrategic or Co-development PartnerFood pantry providing donations for the weekly community luncheon pantry table serving seniors.
• Coastal Health AllianceminorStrategic or Co-development PartnerLocal health provider; mentioned as event sponsor and partner in senior wellness initiatives.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Institute on Aging: Larger Bay Area nonprofit providing a wide range of programs including home care, PACE, adult day services, and care management for older adults and adults with disabilities. Comparable services across most of WMSS's portfolio, but at significantly greater scale and broader geographic reach.
• Avenidas: Palo Alto-based nonprofit operating a senior center, adult day health, care management, and caregiver support programs. Comparable mission and service mix; operates at substantially larger scale and broader service portfolio than WMSS.
• Front Porch Communities and Services: California nonprofit operator of multiple senior living communities, adult day programs, and community-based services. Comparable in operating residential and community-based senior programs, but at much larger scale and multi-county footprint.
• On Lok Lifeways: San Francisco-founded PACE program providing comprehensive medical and social services for nursing-home-eligible seniors to remain in the community. Comparable in elder-care focus and care coordination model, but operates at substantially larger clinical and geographic scale.

Direct peers

• Curry Senior Center: San Francisco nonprofit offering a drop-in center, meals, case management, and benefits enrollment for low-income seniors aged 60+. Comparable in service breadth (meals, case management, social programs) and reliance on donations and government grants.
• Self-Help for the Elderly: San Francisco-based nonprofit serving Asian and other low-income seniors with case management, meals, transportation, and adult day health. Comparable as a multi-service senior support nonprofit funded through government contracts, grants, and donations, with bilingual service delivery.
• Vivalon: Marin County nonprofit (formerly Whistlestop) offering rides for seniors, congregate meals, care management, and community programming. Highly comparable as a Marin-based multi-service senior support nonprofit with transportation, meals, and case management programs.
• Marin County Aging and Adult Services: County-level government unit that administers Older Americans Act funding and FCSP dollars in Marin County — directly comparable as a senior services provider serving the same population as WMSS, with overlapping home-delivered meals, caregiver support, and case management mandates.
• Sonoma Council on Aging: Sonoma County-based nonprofit serving older adults with meals, care management, caregiver support, and information & assistance. Direct comparable in mission, service mix, and rural-county geography; additionally a strategic partner preparing meals for WMSS's home-delivered program.
• LIFE ElderCare: Bay Area nonprofit providing in-home support, congregate and home-delivered meals, and care management for low-income seniors and adults with disabilities. Closely comparable mission, funding mix (donations/grants/AAA funding), and service array to WMSS.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westmarinseniorservices
• LinkedInlinkedin.com/company/west-marin-senior-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Marin Senior Services