Arco New York

What Arco New York does

Arco New York is a single-location, holistic hair salon and head spa operating from 387 Atlantic Avenue in Brooklyn, New York. Founded by Gary Levin, a former editorial fashion stylist with experience at Redken and Aveda, the business offers haircuts, styling, ammonia-free holistic color services, and a suite of scalp and hair restoration treatments. The salon differentiates itself through gender-neutral pricing (cost determined by hair length, texture, and style rather than gender) and an exclusive focus on non-toxic, biodynamic products, with Green Circle Salon and PETA Cruelty Free certifications supporting its eco-luxury positioning.

The service portfolio is built entirely around the Oway (Organic Way) product line — the world's first professional organic hair color, care, and styling line, with biodynamic ingredients sourced from Oway's Ortofficina farm in Bologna, Italy and international fair-trade networks supporting over 800 communities. Technical treatments include infrared technology for structural hair rebuilding, steam-based hydration systems for deep scalp treatment, and plant-based serums across the head spa menu. The holistic color offering spans toners, glazes, permanent and semi-permanent root-to-ends color, and face frame to full highlights, all delivered using Oway's ammonia-free color system safe for pregnant clients and chemotherapy patients.

Revenue is generated primarily through direct-to-consumer service transactions at the Brooklyn storefront, with appointments booked via Square Appointments and payments accepted across major cards, Venmo, and Zelle. Pricing is unit-based per service, ranging from $35 for hot tool styling to $375 for full highlights, with add-on revenue from gift cards, retail Oway product sales, and group/event bookings in indoor and outdoor spaces. A nascent B2B wholesale channel distributes Oway products to registered resellers. The company is privately held by founder Gary Levin with no external funding disclosed and operates with a small team of named stylists including Geneva Jeanniton and Brittany Lane.

Name

Arco New York

Legal name

ARCO New York

Website

https://arconewyork.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Arco New York is a single-location Brooklyn eco-luxury hair salon and holistic head spa founded by Gary Levin, offering ammonia-free color, scalp treatments, and styling using the Oway biodynamic product line with gender-neutral pricing for health- and eco-conscious consumers.

Ownership category

akta.pro rank

Product category

Hair Salon and Head Spa Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Conditioners & Hair Masks (CRABABAB)

Keywords

• Hair salon services
• Head spa treatments
• Organic hair color
• Ammonia-free coloring
• Scalp care therapy

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Hair Services: Core salon services including haircuts, color treatments, blowouts, and styling. Gender-neutral pricing based on hair length and complexity rather than gender.
2. Head Spa Treatments: Specialized scalp and hair treatments including steam, purifying, rebalancing, soothing, growth, and rebuilding treatments.
3. Product Retail: Sale of Oway professional hair care products including color, styling, and treatment products for at-home use.
4. Gift Cards: Gift cards available in any dollar denomination, redeemable for all services and retail products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Arco New York is a single-location holistic hair salon and head spa in Brooklyn, NY that delivers gender-neutral hair cutting, styling, ammonia-free color services, and restorative scalp and head spa treatments. All services use the Oway (Organic Way) biodynamic, organic, fair trade product line, with the salon holding PETA Cruelty Free and Green Circle Salon certifications. The business also retails Oway hair care products and offers group bookings for events such as bridal parties and corporate functions.

Product overview

Arco New York is a holistic hair salon and head spa offering a unified suite of services centered around the Oway (Organic Way) product line — the world's first professional organic hair color, care and styling system with biodynamic and fair trade ingredients. The portfolio consists of three interconnected service categories: Holistic Hair Care (cuts, styling, smoothing treatments), Head Spa (scalp treatments and restorative therapies including infrared technology), and Holistic Color (ammonia-free color services from root touch-ups to full highlights). The Oway products used in all services are sourced from the company's own Ortofficina biodynamic farm in Italy and international fair trade networks, with packaging in recyclable glass and aluminum. Gender-neutral pricing applies across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Hair Care Services
• Head Spa Services
• Holistic Color Services
• Oway (Organic Way) Product Line Retail
• Group and Event Bookings
• Gift Cards

Quantifiable outcome

• Hair treatments use 100% natural active ingredients with no harsh chemicals
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Oway (Organic Way)coreStrategic or Co-development PartnerOway is the world's first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. Arco New York uses Oway exclusively for all color and hair care services. Oway sources from OrtOfficina farm in Bologna, Italy (50,000+ sq m biodynamic estate) and international fair trade networks supporting 800+ communities.
• Green Circle SaloncoreStrategic or Co-development PartnerGreen Circle Salon is a sustainability certification program. Arco New York is a certified Green Circle Salon that collects, recycles and repurposes all salon waste including hair clippings, used foils, color-tubes, gloves, excess hair color, paper and plastic, glass, diverting them from landfills and waterways.
• PETAcoreStrategic or Co-development PartnerPeople for the Ethical Treatment of Animals (PETA) has provided Cruelty Free recognition and certification to Oway products, confirming they are not tested on animals. Arco New York uses Oway products which hold this certification.
• Spa Week, Spa Finder, and CinchminorChannel Partner/ Reseller/ DistributorWellness program partners that allow customers to use Spa Week and Spa Finder gift cards/certificates, as well as Cinch wellness credits for payment at Arco New York services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spoke & Weal: Spoke & Weal is a multi-location salon chain built around non-toxic, sustainable hair care and editorial-level stylists. Comparable to Arco because both compete in the eco-luxury salon niche, use clean/biodynamic product systems, and target the same health-conscious, design-aware NYC/California consumer.
• Ted Gibson Salon: Ted Gibson is a high-end celebrity editorial salon in NYC founded by a single prominent stylist, offering premium color and styling services. Comparable to Arco because both are founder-led NYC boutique salons known for elevated color work and a small, high-touch team model.
• Butterfly Studio Salon: Butterfly Studio is a long-running high-end NYC hair salon offering cuts, color, and extensions in a boutique setting. Comparable to Arco because both are independent, owner-involved NYC salons in the same price tier and service mix (cuts, color, extensions, editorial sensibility).
• Capella Salon (NYC): Capella Salon is an independent high-end NYC hair salon offering cuts, color, and extensions. Comparable to Arco because both target the same luxury NYC market segment with comparable service menus, price points, and reliance on independent editorial stylists.

Broad incumbents

• IGK Salon: IGK is a contemporary hair care brand and salon concept with an inclusive, urban Gen-Z/Millennial positioning. Comparable to Arco because both compete for the younger, trend-driven, gender-neutral conscious NYC client and operate salon concepts (rather than only product retail).
• Aveda Lifestyle Salon Concept Stores: Aveda's network of certified Lifestyle Salons use plant-derived, eco-conscious product systems at scale. Comparable to Arco because owner Gary Levin trained at Aveda and Arco's positioning (plant-based, sustainability-credentialed, ammonia-free, gender-neutral) sits directly in Aveda's white-space, making the broader Aveda network both a feeder for talent and a competitive threat.
• Drybar: Drybar is a multi-location blowout and styling chain built around a single signature service category. Comparable to Arco in category overlap (blowouts/styling) and as a benchmark for what a single-services salon concept can become at scale, but operates at much higher volume and lower price points.

Regional players

• Salon Frisée (Brooklyn): Salon Frisée is a Brooklyn-based independent boutique salon offering premium cuts and color. Comparable to Arco as a direct local competitor in the same Brooklyn micro-market, sharing the same high-touch, independent positioning for a Brooklyn clientele willing to pay premium prices.

Emerging players

• Glamsquad: Glamsquad is an on-demand, app-powered beauty services brand focused on blowouts and styling delivered to the home. Comparable to Arco in service category (premium blowouts/styling) and target demographic; useful as a benchmark for tech-enabled salon services expansion rather than as a direct storefront competitor.
• Privet Wellness: Privet Wellness is a head spa / scalp-care focused studio offering targeted scalp and hair treatments as a standalone concept. Comparable to Arco because both position around the head spa category and benefit from the broader scalp-care trend Arco is pioneering in Brooklyn.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/arconewyork
• Instagraminstagram.com/arconewyork
• Xx.com/arconyc
• LinkedInlinkedin.com/company/arco-new-york

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arco New York