Guardatodo
Guardatodo is a founder-owned Spanish self-storage operator based in Zaragoza, offering trasteros, guardamuebles, almacenes and taquillas across 13+ neighborhood facilities (30,000m²) serving individual consumers and SMBs in Aragón.
- Company typePrivate
- Founded2007
- HeadquartersZaragoza, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Guardatodo does
Guardatodo (legally Business Mar, S.L.) is a privately held, founder-owned self-storage operator headquartered in Zaragoza, Spain, founded in 2006-2007. The company specializes in furniture storage (guardamuebles), mini-warehousing (almacenes), storage unit rentals (trasteros) and small private lockers (taquillas), serving both individual consumers and businesses across Zaragoza and the Aragón region. Its operations span 13+ dedicated self-storage facilities totaling 30,000m² (19,000m² rentable) with more than 2,000 units across 100+ size variations ranging from small lockers (~1m³) to large warehouses (up to 200m²), supported by 1,500m² of loading/unloading zones, parking for 200+ vehicles, 100+ surveillance cameras, individual per-unit alarms, climate control and included multi-risk insurance.
The company's technology stack centers on physical infrastructure rather than software — perimeter access control, center access gates, individual floor-level access, dual code-and-card per-unit alarm systems, and continuous CCTV monitoring — supplemented by digital customer-facing tools including a Calcumate-powered Space Calculator, eKomi verified reviews, a blog with recent 2025-2026 content, and active social media presence. Its product line was extended beyond storage into adjacent services with the addition of Mudanzas (moving services including packing, transport, assembly/disassembly and insurance).
Guardatodo operates a subscription-based revenue model with monthly recurring rental of storage units, flexible contract terms from 15 days to multi-year, volume-based discounts for longer commitments, and starting pricing from €3.95 per cubic meter per month. Go-to-market is direct-to-consumer across both individuals (Particulares) and businesses (Empresas) via SEO targeting Zaragoza neighborhoods, content marketing, social media, walk-in visits, phone and WhatsApp — with no intermediaries, resellers or online-only channels. Customer acquisition is highly distributed across more than 12,000 lifetime customers with no enterprise anchor accounts, and pricing is quote-based rather than fully publicly disclosed. The business is bootstrapped (no external institutional funding reported), family-managed by co-CEOs Ignacio and Rubén, and operationally focused on intra-Zaragoza density rather than geographic expansion.
Guardatodo firmographics
Firmographics- Name
- Guardatodo
- Legal name
- Business Mar, S.L.
- Website
- https://guardatodo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guardatodo is a founder-owned Spanish self-storage operator based in Zaragoza, offering trasteros, guardamuebles, almacenes and taquillas across 13+ neighborhood facilities (30,000m²) serving individual consumers and SMBs in Aragón.
- Ownership category
- akta.pro rank
Guardatodo industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- General Warehousing and Storage (493110), Other Warehousing and Storage (493190)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Climate-Controlled Full-Service Storage (HSAKAHAG), Warehouse & Inventory Relocation (Racking, Pallets, Stock) (HSAKAKAJ)
Keywords
Where Guardatodo is headquartered
LocationHeadquarters
- HQ city
- Zaragoza
- HQ country
- Spain
- HQ region
- Europe
Offices13 records
Markets served
Guardatodo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Storage Unit Rental: Monthly recurring rental of storage units (trasteros, guardamuebles, almacenes, taquillas) charged per cubic meter or per unit size. Customers pay for exact space used with flexible sizing options. Revenue is subscription-based with monthly billing, discounts offered for longer commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Starting price for storage units |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Guardatodo product offering
Product offeringCore offering
Guardatodo rents self-storage units (trasteros), larger warehouse units (almacenes), climate-controlled furniture storage (guardamuebles), and small lockers (taquillas) to individuals and businesses in Zaragoza on flexible monthly contracts starting from 15 days. All facilities provide 24-hour access, individual alarms, CCTV surveillance, climate control, and included multi-risk insurance, complemented by moving services (mudanzas) and an online space calculator to help customers select the right unit size.
Product overview
Guardatodo operates as a self-storage company (self-storage/self-storage) offering a portfolio of storage solutions for both individuals and businesses in Zaragoza, Spain. The core product line consists of Trasteros (storage units in over 100 sizes), Almacenes (larger warehouse units for businesses), Guardamuebles (furniture storage with climate control and insurance), and Taquillas (small lockers from 1m3). The company complements its storage offerings with Mudanzas (moving services) and a space calculator tool to help customers select the right unit size. All facilities feature 24-hour access, security surveillance, and flexible rental terms starting from 15 days. The company operates multiple locations across Zaragoza neighborhoods including Sagasta, Delicias, Las Fuentes, San José, Torrero, and Carretera Logroño.
Differentiator
Problem solved
Functional benefit
Products and services
- Trasteros (Self-Storage Units) Self-storage units for personal belongings, available in over 100 size configurations from 0.5m up to 200m with heights up to 3 meters, individual alarms, 24-hour surveillance, and flexible rental terms starting from 15 days. Designed for individuals and small businesses needing secure, accessible storage space in Zaragoza.
- Almacenes (Warehouse Units) Larger warehouse units with roll-up doors and direct vehicle access, designed for businesses managing large inventory or e-commerce stock, with forklift equipment and dedicated loading zones. Targets small and mid-sized businesses needing flexible commercial storage in Zaragoza.
- Guardamuebles (Furniture Storage) Individual climate-controlled storage spaces for furniture and large items with ventilation, 24/7 security, daily cleaning, and included multi-risk insurance. Suitable for relocations and extended storage of valuable household belongings.
- Taquillas (Small Lockers) Small private locker modules starting from approximately 1m³, ideal for storing boxes, luggage, files, small orders, or valuable small items at an affordable price point. Targeted at individual consumers seeking compact, low-cost storage.
- Mudanzas (Moving Services) Complete moving services including packing, transportation, assembly/disassembly, and insurance, available for local and national relocations with flexible self-service or full-service options. Targets both individual and business customers relocating to or from Zaragoza.
Quantifiable outcome
- More than 12,000 satisfied customers with 100% satisfaction reported
- +1 more outcomes
Companies that use Guardatodo
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Guardatodo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Guardatodo partnerships and signals
Strategic signalScale indicators12 records
Recent moves7 records
Expansion highlights5 records
Guardatodo competitors and assessment
Company assessmentBroad incumbents
- Safestore Self Storage: One of Europe's largest self-storage operators, listed on the London Stock Exchange, with hundreds of facilities across the UK and France. Comparable in core offering (self-storage units, subscription pricing) but operates at significantly larger scale and on a different geographic footprint.
- Big Yellow Group: UK-listed self-storage REIT operating 100+ centers across the UK. Comparable as a self-storage operator with subscription revenue model, but operates at significantly larger scale and is geographically limited to the UK market.
- Shurgard Self Storage: European self-storage leader operating 250+ facilities across 7 countries including the Netherlands, Belgium, France, and Germany. Comparable in unit-based subscription model and B2C/B2B mix, but operates at multinational scale and is owned by Public Storage.
Direct peers
- Storage Box Self Storage: Spanish self-storage operator offering trasteros and almacenes to individuals and businesses. Directly comparable in product offering, location strategy, and pricing structure to Guardatodo's neighborhood center model.
- BlueSpace Self Storage: BlueSpace is Spain's largest self-storage chain, operating multiple centers across Barcelona, Madrid, and other cities. Directly competes with Guardatodo in the same self-storage category with similar unit-based monthly subscription pricing and B2C/B2B customer mix.
- Lock & Enjoy: Spanish self-storage chain offering unit rentals across multiple cities. Comparable to Guardatodo in core product line (trasteros, lockers), subscription pricing, and B2C/B2B customer mix.
- TrasteroPlus / TrasteroPlus: Spanish self-storage franchise operating multiple neighborhood centers. Closest direct competitor to Guardatodo in product offering (trasteros, guardamuebles, taquillas) and customer segmentation (individual + business), with similar subscription-based monthly pricing.
- Cubiq Storage: Spanish self-storage operator with a multi-location network offering trasteros, taquillas, and business storage. Direct competitor with comparable subscription model, security infrastructure, and target segments in the Spanish market.
Regional players
- Murudesp Self Storage: Spanish self-storage operator with presence in multiple regions. Comparable in core product line and customer segments, but operates primarily in different Spanish cities rather than competing directly with Guardatodo in Zaragoza.
Emerging players
- Boxit (Spain): Emerging Spanish self-storage player with smaller footprint. Comparable in offering (trasteros, lockers) and target market, but in earlier growth stage with fewer locations than Guardatodo's Zaragoza network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guardatodo social profiles
Digital presenceGuardatodo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guardatodo leadership team
Management profileNumber of profiles
Profiles5 records
Guardatodo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guardatodo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guardatodo
What does Guardatodo do?
Guardatodo rents self-storage units (trasteros), larger warehouse units (almacenes), climate-controlled furniture storage (guardamuebles), and small lockers (taquillas) to individuals and businesses in Zaragoza on flexible monthly contracts starting from 15 days. All facilities provide 24-hour access, individual alarms, CCTV surveillance, climate control, and included multi-risk insurance, complemented by moving services (mudanzas) and an online space calculator to help customers select the right unit size.
Is Guardatodo a public or private company?
Guardatodo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guardatodo founded?
Guardatodo was founded in 2007. It employs 1 to 10 people.
Where is Guardatodo based?
Guardatodo is headquartered in Zaragoza, Spain, in the Europe region.
How does Guardatodo make money?
One revenue line is on record: storage Unit Rental.
Who are Guardatodo's main competitors?
Broad incumbents on record are Safestore Self Storage, Big Yellow Group and Shurgard Self Storage. Direct peers are Storage Box Self Storage, BlueSpace Self Storage, Lock & Enjoy, TrasteroPlus / TrasteroPlus and Cubiq Storage. Murudesp Self Storage is listed as a regional player. Boxit (Spain) is listed as an emerging player.
Does Guardatodo have an API?
No public API is recorded for Guardatodo.
What industry is Guardatodo in?
Guardatodo's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAA, Climate-Controlled Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 493110 and its SIC code is 4220.