BLUE SPACE
Bluespace is a privately held pan-European self-storage operator with 103 centers across Spain, Portugal, France, and Italy, serving individuals, students, businesses, and freelancers with flexible monthly unit rentals and ancillary moving and packaging services.
- Company typePrivate
- Founded1999
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What BLUE SPACE does
Bluespace (legal name: Blue Self-Storage, S.L.) is a privately held pan-European self-storage operator founded in 1999 in Spain. As of 2023 the company operates 103 self-storage centers across four countries — 84+ in Spain, 7 in Portugal, 7 in France, and 5 in Italy — supplemented by a 50+ partner-center network through its Excellent Partners Programme covering 44 cities. The core offering is rental of secure storage units ranging from 1 m² to over 200 m², priced on a monthly recurring basis with no minimum commitment, flexible size changes, and all-inclusive billing covering utilities, security, and access. Five standardized unit sizes (S, M, L, XL, XXL) are offered alongside ancillary services including national and international removals, reusable packaging materials (Smart Blue Boxes), insurance up to €4,000, shelving rental, office and parking rentals, parcel reception (Blue Assistant), and electric vehicle charging. The company also runs a Blue Assistant B2B service for parcel reception and key custody.
The company operates a multi-channel go-to-market model: phone-based sales with 7-day-a-week consultant availability, in-person sales at physical centers, online quote requests with 30-minute response, and digital self-service through the Blue Portal (my.bluespace.eu). Digital infrastructure includes a two-factor authentication QR Access system combining personal QR codes with 8-digit access codes, an online Click & Collect store for packaging materials with 5-hour pickup, and a loyalty program offering 25% discounts for referred friends. Geographic distribution is organized into regional sales teams with country managers (e.g., Isabelle White for France) and a centralized management team including CEO David Raya, CFO Cristina Nogues, and heads of real estate, operations, IT, marketing, and HR. The company has pursued a sustainability agenda with solar panels providing 30% of annual energy consumption, 25% energy consumption reduction over two years, and 142+ tons of waste recycled annually.
The business model is primarily subscription-based recurring rental revenue from the storage unit portfolio, complemented by transactional revenue from removals, packaging materials, and incidental services. Customer segments are horizontally diversified: individuals and families managing life transitions (moves, renovations), students requiring short-term seasonal storage, freelancers and small businesses, and larger businesses using Bluespace for stock, file archiving, and logistics overflow. Pricing is quote-based and varies by location, unit size, and promotions, with example offers including a €1 first-month student rate and center-specific discounts up to 40%. The company is privately held with no disclosed parent, no institutional investors, and no funding rounds identified in the source data. Revenue is not publicly disclosed. A 5-year expansion plan targets 185 centers and 400 employees.
BLUE SPACE firmographics
Firmographics- Name
- BLUE SPACE
- Legal name
- Blue Self-Storage, S.L.
- Website
- https://bluespace.it
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bluespace is a privately held pan-European self-storage operator with 103 centers across Spain, Portugal, France, and Italy, serving individuals, students, businesses, and freelancers with flexible monthly unit rentals and ancillary moving and packaging services.
- Ownership category
- akta.pro rank
BLUE SPACE industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industry
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)
Keywords
Where BLUE SPACE is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
BLUE SPACE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Storage Space Rental: Monthly rental of self-storage units ranging from 1 m2 to over 200 m2. No time commitment required, flexible contracts allowing size changes at any time. All-inclusive billing covering electricity, water, security and access.
- Removal Services: Professional national and international moving services including packing, transportation and storage of belongings. Covers all 5 continents internationally.
- Packaging Materials: Sale of self-assembled reusable Smart Blue boxes and other packaging materials through Click & Collect or in-store purchases
- Insurance Services: Storage insurance coverage up to 4000 euros, extendable upon request
- Additional Services: Rental of shelving, office spaces, parking spots, parcel reception service (Blue Assistant), and electric vehicle charging
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Student Promotion: First month at 1 euro with 15% discount on subsequent months |
| Unit Pricing | Monthly | Unit sizes from 1 m² to over 200 m² |
| Subscription | Monthly | Center-specific promotions up to 40% off |
| Subscription | Monthly | Second storage room for 1 euro first month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BLUE SPACE product offering
Product offeringCore offering
Bluespace rents secure self-storage units in five size categories ranging from 1.5 m² to over 200 m² across 103 centers in 4 European countries. The service includes 365-day annual access, 24/7 video surveillance, no-lock-in flexible contracts, all-inclusive billing covering utilities and insurance up to €4,000, and the ability to change unit size at any time. Complementary offerings include professional national and international removal services, reusable Smart Blue Boxes packaging, Blue Assistant parcel reception, office and parking rentals, shelving, and EV charging.
Product overview
Bluespace is a self-storage company operating across 4 European countries (Spain, Portugal, France, Italy) with 103 total centers. The core offering is secure storage unit rentals available in five size categories (S: 1.5-3.5 m², M: 4-10 m², L: 10-20 m², XL: 20-200 m², XXL: 200+ m²) with 365-day access, 24/7 surveillance, and flexible no-lock-in contracts. The product portfolio centers on the core Self Storage Units platform, supplemented by complementary services including national and international removal services, Smart Blue Boxes (reusable packaging materials), Blue Assistant (parcel reception/key custody), office and parking rental, and electric vehicle charging. Digital infrastructure includes the Blue Portal customer management platform and QR Access two-factor authentication system for enhanced facility security. The company also offers space size calculator tools and online quote request functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Bluespace Plus: Premium service tier offering enhanced space solutions and additional services.
- Blue Assistant
- Smart Blue Box
Products and services
- Self Storage Units Rental of secure storage units in five size categories (S: 1.5-3.5 m², M: 4-10 m², L: 10-20 m², XL: 20-200 m², XXL: 200+ m²) with 365-day annual access, 24/7 video surveillance, flexible contracts without lock-in periods, all-inclusive billing, and insurance up to €4,000. Available for both individuals and businesses across 103 centers in 4 countries.
- National Removal Service
Quantifiable outcome
- 25% energy consumption reduction in last 2 years
- +4 more outcomes
Companies that use BLUE SPACE
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
BLUE SPACE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BLUE SPACE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Excellent Partners ProgrammeminorGlobal alliance between Bluespace and independent self-storage operators. Partner operators commit to maintaining high-quality facilities and services. Over 46 partner centers in 25 Spanish cities. More than 12,000 customers using partner services and 40,000+ visitors have used partner centers at least once. Partners benefit from Bluespace brand association and quality standards.
- PlanetSpaceminorPartner in Excellent Partners Programme showcase, demonstrating network of quality self-storage operators
- MetrecubicminorPartner in Excellent Partners Programme showcase, demonstrating network of quality self-storage operators
- MilcuartosminorPartner in Excellent Partners Programme showcase, demonstrating network of quality self-storage operators
Scale indicators14 records
Recent moves10 records
Expansion highlights6 records
BLUE SPACE competitors and assessment
Company assessmentDirect peers
- Settemilametri: Italian self-storage competitor headquartered in Milan with multiple centers. Directly comparable local competitor to Bluespace's 5 Milan locations, with overlapping target customers (individuals, professionals, SMEs) and similar unit-size offerings.
- Big Yellow Group: UK-listed self-storage leader operating ~110 facilities across the UK. Comparable in operating model (purpose-built self-storage facilities, secure access, size-based pricing) and in scale to Bluespace's core Spanish network.
- Lok'n Store Group: UK-listed self-storage operator with ~40 facilities. Comparable mid-sized multi-site operator offering unit rentals from small to XL with flexible terms, similar to Bluespace's positioning in Spain and Southern Europe.
- Store n Go: Italian self-storage operator active in Northern Italy. Direct competitor in the Italian market where Bluespace is currently building out, with similar unit-based rental model and SME/individual customer focus.
- Shurgard Self Storage: Pan-European self-storage operator with ~270 facilities across 7 countries. Closest publicly traded comparable to Bluespace, competing in Belgium, Netherlands, France, Germany, and the UK with a similar multi-format (1 m² to 200+ m²) offering and recurring monthly rental model.
- OK Storage: Italian self-storage chain with multiple centers across Italy. Competes head-to-head with Bluespace in Italy, with similar unit tiers and a comparable mix of individual and business customers.
- MyPlace Self Storage: Central European self-storage operator (Austria, Germany, Czech Republic). Comparable in product (size-tiered storage units, 24/7 access, security focus) and in expansion-mode operating profile to Bluespace's newer markets.
- Safestore Group: UK-listed self-storage operator with a pan-European footprint (UK, France, Spain, Netherlands, Germany, Belgium). Direct competitor in Spain and France, with similar size tiers, flexible contracts, and 24/7 access value proposition.
- Storage King: European self-storage brand with multi-country footprint including Spain. Comparable in customer proposition (flexible terms, security, 24/7 access) and in operating alongside Bluespace in Iberia.
Broad incumbents
- Public Storage: US-listed self-storage REIT and global category leader. Comparable business model and unit-economics benchmark for any large self-storage operator, though it operates at a much larger scale and broader geographic scope than Bluespace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BLUE SPACE social profiles
Digital presenceBLUE SPACE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLUE SPACE leadership team
Management profileNumber of profiles
Profiles12 records
BLUE SPACE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLUE SPACE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLUE SPACE
What does BLUE SPACE do?
Bluespace rents secure self-storage units in five size categories ranging from 1.5 m² to over 200 m² across 103 centers in 4 European countries. The service includes 365-day annual access, 24/7 video surveillance, no-lock-in flexible contracts, all-inclusive billing covering utilities and insurance up to €4,000, and the ability to change unit size at any time. Complementary offerings include professional national and international removal services, reusable Smart Blue Boxes packaging, Blue Assistant parcel reception, office and parking rentals, shelving, and EV charging.
Is BLUE SPACE a public or private company?
BLUE SPACE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BLUE SPACE founded?
BLUE SPACE was founded in 1999. It employs 1 to 10 people.
Where is BLUE SPACE based?
BLUE SPACE is headquartered in Madrid, Spain, in the Europe region.
How does BLUE SPACE make money?
Five revenue lines are on record. Storage Space Rental is the primary driver. The others are removal Services, packaging Materials, insurance Services and additional Services.
Who are BLUE SPACE's main competitors?
Direct peers on record are Settemilametri, Big Yellow Group, Lok'n Store Group, Store n Go, Shurgard Self Storage, OK Storage, MyPlace Self Storage, Safestore Group and Storage King. Public Storage is listed as a broad incumbent.
Does BLUE SPACE have an API?
No public API is recorded for BLUE SPACE.
What industry is BLUE SPACE in?
BLUE SPACE's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.