Peppermint Event
Peppermint Event is a privately held German full-service B2B event agency, headquartered in Hannover with operations in Hamburg, providing corporate event planning, hybrid and digital streaming production, content creation, and venue rental through 10 owned and partner locations.
- Company typePrivate
- Founded2005
- HeadquartersHanover, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Peppermint Event does
Peppermint Event GmbH is a privately held, full-service B2B event agency founded in 2005 and headquartered in Hannover, Germany, with operations extended to Hamburg. The company serves corporate and enterprise clients across Germany with end-to-end event management services — covering creative concept development, budgeting, location selection, technical production, logistics, staffing, and catering coordination — under the Peppermint Event master brand. Its core product surface consists of approximately 10 owned and partner event venues (notably the Peppermint Pavillon, the former Belgian EXPO 2000 pavilion, and EXPOWAL, with capacities ranging from 50 to 1,500 attendees) plus a dedicated content creation service module.
The company's technology layer is anchored by the Peppermint Streaming sub-brand, which operates professional TV-format streaming studios in Hamburg and Hannover and has produced over 450 digital and hybrid events since the COVID-19 pandemic, earning the 'Germany's Best Streaming Location 2021' industry award. Peppermint Event monetizes through professional services revenue streams — full-service event planning, digital/hybrid streaming production, owned venue rental, and content creation — sold via a sales-led, consultation-based B2B motion targeting enterprise customers. Named logos include Daimler/Mercedes-Benz and Swiss Life, with a cumulative portfolio of over 3,000 completed projects across 17 years. The company is founder-led by Managing Partners Volker Tolksdorf and Roman Jordan, with no external investors, parent entity, or disclosed capital structure; the firm does not operate a software product, mobile app, or API, and its GTM is concentrated on direct enterprise relationships and regional/national service coverage across Germany.
Peppermint Event firmographics
Firmographics- Name
- Peppermint Event
- Legal name
- Peppermint Event GmbH
- Website
- https://peppermint-event.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peppermint Event is a privately held German full-service B2B event agency, headquartered in Hannover with operations in Hamburg, providing corporate event planning, hybrid and digital streaming production, content creation, and venue rental through 10 owned and partner locations.
- Ownership category
- akta.pro rank
Peppermint Event industry classification
Industry- Product category
- Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Food Service Contractors (722310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ)
- akta.pro secondary industries
- Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Floral & Event Installations (HSACAAAC)
Keywords
Where Peppermint Event is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Peppermint Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Planning and Execution Services: Full-service event agency providing comprehensive event planning from concept development, budgeting, execution to follow-up. Services include project planning, location selection, technology concepts, logistics, staff recruitment, and catering coordination.
- Digital and Hybrid Event Streaming: Peppermint Streaming brand offering professional streaming and digital event production services from dedicated studios, with over 450 productions completed.
- Venue/Location Rental: Revenue from operating owned event venues across Hannover and Hamburg including Peppermint Pavillon, EXPOWAL, Eilers Classic, BAZIC LOUNGE, UWE, and Palais Salfeldt.
- Content Creation Services: Professional content creation including photos, videos, graphics, texts, event websites, online invitation tools, and performance marketing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Peppermint Event product offering
Product offeringCore offering
Peppermint Event is a full-service event agency providing comprehensive event planning, organization, and execution for corporate clients, including concept development, budgeting, location selection, technical concepts, logistics, staffing, and catering coordination. Through its sub-brand Peppermint Streaming, it also delivers digital and hybrid event production from dedicated TV-format studios in Hamburg and Hannover, supported by a portfolio of 10 owned and partner event venues.
Product overview
Peppermint Event is a full-service event agency operating primarily from Hannover and Hamburg, Germany. The company offers two core offerings: (1) Peppermint Event - comprehensive in-person event management including project planning, venue selection, technical concepts, logistics, staffing, and catering services; and (2) Peppermint Streaming - a digital/hybrid event streaming sub-brand with professional TV-quality studios. The company owns and operates multiple event venues including the EXPOWAL and Peppermint Pavillon in Hannover, plus manages partner venues in Hamburg (BAZIC LOUNGE, UWE), Quedlinburg (Palais Salfeldt), and Hannover (Eilers Classic).
Differentiator
Problem solved
Functional benefit
Brands
- Peppermint Streaming: Digital and hybrid event streaming service with professional TV-format productions from studios in Hamburg and Hannover. Offers over 450 completed digital productions.
- Peppermint Studios
Products and services
- Peppermint Event - Full-Service Event Agency Comprehensive full-service event management offering concept development, budgeting, planning, execution, and follow-up for corporate events, including conferences, congresses, Christmas parties, summer festivals, team building, and PR events.
- Peppermint Streaming - Digital & Hybrid Event Streaming Professional digital and hybrid event streaming services from dedicated TV-format studios in Hamburg and Hannover, with over 450 completed productions, recognized as Germany's Best Streaming Location 2021.
- Peppermint Pavillon - Owned Event Venue Iconic event venue serving as company headquarters, featuring three event floors totaling over 2,000 m², accommodating 50-1,500 attendees, with attached office spaces and restaurant.
- EXPOWAL - Owned Event Venue
Quantifiable outcome
- Over 3,000 successful projects completed over 17 years
- +2 more outcomes
Companies that use Peppermint Event
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Peppermint Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Peppermint Event partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various Cooperation PartnersminorThe company references 'Kooperationspartner' (cooperation partners) on their website, though specific partner names are not individually identified. These partners are trusted vendors and service providers in the event industry.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Peppermint Event competitors and assessment
Company assessmentRegional players
- Congress Center Hamburg (CCH): Major Hamburg venue operator hosting conferences, corporate events, and congresses for hundreds to thousands of attendees. Regional venue competitor to Peppermint's Hamburg locations for large-scale event bookings.
- Hannover Congress Centrum: Hanover-based congress and event venue operator directly competing with Peppermint's Hannover locations for corporate and conference bookings in the company's home market.
Direct peers
- Gahrens + Battermann: German event technology and AV production specialist providing streaming, event technology, and live production for corporate events. Comparable in digital streaming and event tech capabilities offered via Peppermint Streaming.
- Westwerk Hamburg: Hamburg-based event location, studio, and production house hosting corporate events, hybrid productions, and brand activations. Comparable in combining venue operations with digital event production in the same Hamburg market.
- satis&fy: German event production and technology company offering event planning, staging, AV, and live production services to corporate clients across Europe. Comparable in event production capabilities and German DACH market positioning.
- m:studiokommunikation: Munich-based event and communications agency providing full-service event management, content, and digital production for B2B clients. Closely comparable in size, German regional focus, and integrated service model.
- Uniplan: Cologne-based full-service event and brand experience agency serving enterprise clients across Germany and internationally. Comparable to Peppermint Event in offering integrated event planning, content creation, and live/digital production from a German base.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency offering event marketing, brand activations, and content for global enterprise clients. Larger broad incumbent that competes for premium corporate event mandates across Germany and internationally.
- George P. Johnson Experience Marketing: Global event marketing and experiential agency serving enterprise technology and B2B clients. Larger broad incumbent competing for corporate event mandates where Peppermint also positions itself as a full-service provider.
- MCI Group: Swiss-headquartered global meetings, events, and association management agency with strong presence in Germany. Larger scale broad incumbent that competes with Peppermint for mid-to-large corporate event mandates but with significantly broader geographic reach and service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Peppermint Event social profiles
Digital presencePeppermint Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peppermint Event leadership team
Management profileNumber of profiles
Profiles7 records
Peppermint Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peppermint Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peppermint Event
What does Peppermint Event do?
Peppermint Event is a full-service event agency providing comprehensive event planning, organization, and execution for corporate clients, including concept development, budgeting, location selection, technical concepts, logistics, staffing, and catering coordination. Through its sub-brand Peppermint Streaming, it also delivers digital and hybrid event production from dedicated TV-format studios in Hamburg and Hannover, supported by a portfolio of 10 owned and partner event venues.
Is Peppermint Event a public or private company?
Peppermint Event is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peppermint Event founded?
Peppermint Event was founded in 2005. It employs 11 to 50 people.
Where is Peppermint Event based?
Peppermint Event is headquartered in Hanover, Germany, in the Europe region.
How does Peppermint Event make money?
Four revenue lines are on record. Event Planning and Execution Services are the primary driver. The others are digital and Hybrid Event Streaming, venue/Location Rental and content Creation Services.
Who are Peppermint Event's main competitors?
Regional players on record are Congress Center Hamburg (CCH) and Hannover Congress Centrum. Direct peers are Gahrens + Battermann, Westwerk Hamburg, satis&fy, m:studiokommunikation and Uniplan. Broad incumbents are Jack Morton Worldwide, George P. Johnson Experience Marketing and MCI Group.
Does Peppermint Event have an API?
No public API is recorded for Peppermint Event.
What industry is Peppermint Event in?
Peppermint Event's product category is Event Management Services. Its primary akta.pro industry code is THAHAIAJ, Corporate Event Program Management (Annual Planning, Calendaring & Budgeting), with a secondary code of THAFAIAB, Event Catering (Weddings, Social, Private Parties). Its NAICS code is 711310 and its SIC code is 7900.