What Cerum AS does

Cerum AS is a privately held Norwegian B2B software company founded in 2000 and headquartered in Mo i Rana, Norway (organization number 922 712 727, Aksjeselskap structure). The company develops and sells vertical-specific business management / CRM software delivered as subscription SaaS through a web platform with a customer login portal (cerum.no/login). It serves Norwegian companies across three core verticals: construction (Construct), cleaning services (Renhold), and industrial / manufacturing (Industry), with an extension product line called Plus.

The product suite is organized vertically, with each major line managed by a dedicated product manager — for example, Sales & Product Manager Construct and Product Manager Industry — indicating domain specialization in product development. Technical details on underlying stack, integrations, API surface, or platform architecture are not publicly disclosed; there is no mobile app, no published API or SDK, and no third-party integration ecosystem referenced in available material. The product is delivered as multi-tenant web SaaS accessible via the company's website and login portal, with customer support via telephone and email.

Cerum operates a direct enterprise field sales motion targeting Norwegian SMB and mid-market customers in its three verticals. Pricing is not publicly disclosed and appears to be quote-based, consistent with the dedicated sales representatives and product managers listed. Revenue mechanics are recurring subscription-based. The company is privately held with no disclosed funding rounds, investors, or external capital signals, and has operated continuously for over 24 years — consistent with organic, likely cash-flow-funded growth rather than venture-backed scaling. Geographic reach is restricted to the Norwegian domestic market.

Name

Cerum AS

Legal name

Cerum AS

Website

https://cerum.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Cerum AS is a Norwegian B2B SaaS company that develops vertical-specific business management software for construction, cleaning, and industrial SMB and mid-market customers in Norway, delivered via four product lines (Construct, Renhold, Industry, Plus) on a web platform.

Ownership category

akta.pro rank

Product category

Vertical Business Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

Keywords

• Vertical CRM software
• Construction management software
• Cleaning operations software
• Industrial business software
• Norwegian B2B software

Headquarters

HQ city

Mo I Rana

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software/SaaS Subscriptions: Based on the product pages (construct, renhold, industry, plus) and customer login portal, Cerum AS operates a B2B SaaS model with presumably recurring subscription revenue from software services targeting construction, cleaning, and industrial business operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cerum AS offers self-developed custom CRM-systems delivered on a web platform, packaged into vertical-specific product lines (Construct, Renhold, Industry, Plus) for Norwegian businesses in the construction, cleaning, and industrial sectors. The software is accessed through a customer login portal and is supported via dedicated phone support, with quote-based enterprise sales.

Product overview

Cerum AS offers a unified product suite focused on enterprise operations management. The portfolio consists of multiple named product lines: Construct (likely construction/operations management), Industry (industrial sector management), Renhold (cleaning management), and Plus (an enhanced offering). The company, headquartered in Mo i Rana, Norway (org. number 922 712 727), operates a customer portal accessible via login at cerum.no/login, with dedicated support available via telephone.

Differentiator

Problem solved

Functional benefit

Brands

• Construct: Product/service line mentioned on Cerum website.
• Renhold
• Industry
• Plus

Products and services

• Construct Construct is Cerum AS's CRM and business operations software for the construction industry, providing Norwegian construction companies with software solutions for construction business operations, project management, and construction-specific workflows. It is managed by Sales & Product Manager Sveinung Krutå and is positioned as one of Cerum's main product lines.
• Industry Industry is Cerum AS's CRM and business operations software for the Norwegian industrial sector, providing industrial companies and manufacturing operations with software solutions for industrial business management and operational processes. It is owned by Product Manager Industry GerritJan van der Wiel and positioned alongside Construct as one of Cerum's main product lines.
• Renhold Renhold (Norwegian for 'cleaning') is Cerum AS's cleaning management software for Norwegian cleaning service companies, providing professional cleaning operators with software for cleaning business management and operational scheduling.
• Plus Plus is Cerum AS's additional software offering under the Cerum product suite, providing an enhanced or extended module set of software capabilities beyond the core Construct, Renhold, and Industry product lines for existing Cerum customers.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Visma: Visma is the dominant Nordic business software provider (ERP, HR, CRM, accounting) with deep presence across Norway, Sweden, Denmark, and the Netherlands. It serves the same Norwegian SMB base as Cerum and competes across overlapping CRM, ERP, and vertical workflows - though at vastly greater scale and breadth.
• HubSpot: HubSpot is a global CRM, marketing, and operations platform popular with SMBs across many verticals. Its free-tier and rapidly expanding operations Hub (formerly Service Hub) overlaps with Cerum's customer-engagement and workflow use cases for Norwegian SMB customers.
• Salesforce: Salesforce is the global CRM platform leader and increasingly targets mid-market and vertical SMB use cases including construction and field services. It represents the long-term horizontal competitive threat to niche vertical players like Cerum.
• Accountor: Accountor is a major Nordic provider of accounting, payroll, and business software for SMBs, with strong presence in Norway. It competes for the same Norwegian SMB software spend as Cerum, particularly for finance-adjacent workflows that often integrate with CRM.

Direct peers

• 24SevenOffice: 24SevenOffice is a Norwegian-headquartered business and CRM/ERP platform serving SMBs with subscription SaaS. It is a direct competitor to Cerum in Norwegian business software, with overlapping target customers in services and construction-adjacent verticals.
• Lime CRM: Lime CRM is a Swedish/Nordic CRM platform widely used by service businesses and construction-adjacent firms. It is a direct CRM competitor to Cerum in the Nordic SMB segment and brings a more modern cloud-native architecture to the same target buyer.
• Tripletex: Tripletex is a Norwegian SaaS provider of accounting, payroll, and project/ERP functionality for SMBs, owned by Visma. It competes with Cerum for the same Norwegian SMB wallet and increasingly offers project-management features relevant to construction and service businesses.
• PowerOffice: PowerOffice is a Norwegian cloud SaaS suite (accounting, payroll, CRM, HR) targeting SMBs. It overlaps directly with Cerum in serving Norwegian SMBs with cloud-based business software and has comparable pricing and customer profile.
• Mamut: Mamut is a Nordic SMB software brand (now part of Visma) offering CRM, accounting, and ERP for small businesses. It targets the same Norwegian customer profile as Cerum and offers overlapping CRM and business management functionality.

Emerging players

• Procore: Procore is the leading global SaaS platform for the construction industry, covering project management, financials, and field operations. While not yet deeply penetrated in Norway, Procore represents the emerging vertical best-of-breed threat to Cerum's Construct product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerum AS