UDG - Media & Performance Marketing division

What UDG - Media & Performance Marketing division does

UDG (United Digital Group, legal entity UDG Ludwigsburg GmbH) is a Germany-based full-service digital agency founded around 2004, headquartered in Ludwigsburg with seven offices across Germany (Ludwigsburg, Mainz, Munich, Hamburg, Karlsruhe, Herrenberg) and one in Barcelona. The company provides consulting, strategy, design, development, and implementation services across digital experience platforms, e-commerce, content management, brand management, and performance/affiliate marketing. Its flagship proprietary methodology is the DXCP (Digital Experience Commerce Platform) approach, which combines D-Commerce, customer journey optimization, and a Flywheel engagement model; the company also offers a proprietary AI Readiness Audit ('KI-Readiness-Audit').

The technology stack is built around a deep partner ecosystem: Microsoft Azure (cloud infrastructure, partner since 2018), Storyblok (Platinum Solution Partner and Enterprise Expert), Shopware (Solution Partner), TYPO3 (Gold Association member since 2004 with 300+ projects and 400+ custom extensions), Usercentrics (consent management), FullStory (experience analytics), Frontify (brand/design systems), Sitecore, Cognigy, and Contentsquare. The company's service portfolio spans digital transformation consulting, conversion rate optimization, digital accessibility (WCAG/European Accessibility Act), conversational UX, and extended reality (AR/VR/MR) services. Select enterprise clients include HARTING, Porsche (TYPE7 Instagram channel with 600K+ followers), Bosch Mobility, BSH Hausgeräte, Daimler, Fred Olsen, NürnbergMesse, and Dermapharm.

UDG operates on a professional services revenue model: project-based engagements, retainer contracts, and multi-year digital transformation programs with custom quote-based pricing and no published tiers. The affiliate marketing division, active since 2002, manages 80+ programs across 10+ countries with proprietary smartReport BI tooling. In 2024, UDG was acquired by MSQ Group — a London-headquartered global creative, technology and media group with 22 offices, 1,850 colleagues, and 12 agency brands, majority-owned by One Equity Partners — and combined with 26 DX and MMT to launch the MSQ DX ('The Digital Impact Company') brand. UDG is led by Co-Managing Partners Mathias Reinhardt and Florian Frey.

Name

UDG - Media & Performance Marketing division

Legal name

UDG Ludwigsburg GmbH

Website

https://udg.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

UDG is a German full-service digital agency offering digital transformation, DXCP commerce platforms, CMS/e-commerce implementation, affiliate marketing, and AI-readiness consulting to enterprise clients in DACH and EMEA, operating under the MSQ DX umbrella following 2024 acquisition by MSQ Group.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAEAIAA

Managed Workplace Services (DaaS/Workplace-as-a-Service)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Digital Workplace & End-User Computing Services

Keywords

• Digital transformation consulting
• E-commerce platform services
• Content management systems
• Affiliate marketing management
• Digital experience platforms

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: UDG operates as a full-service digital agency providing consulting, design, development, and implementation services. Revenue is generated through project-based professional services, retainer contracts, and ongoing digital transformation engagements.
2. Affiliate Marketing Services: International affiliate marketing management services since 2002, currently managing over 80 companies across 10+ countries. Revenue generated through service fees and performance-based arrangements.
3. DXCP Consulting & Implementation: Digital Experience Commerce Platform consulting and implementation services, including whitepaper downloads and strategic advisory engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

UDG operates as a full-service digital agency providing consulting, strategy, design, development, and implementation services for enterprise digital transformation projects. Its core deliverable is the DXCP (Digital Experience Commerce Platform) methodology that combines digital experience platforms with e-commerce, augmented by proprietary offerings such as the KI-Readiness-Audit, Conversion Rate Optimization, Digital Accessibility reviews, UX evaluations, affiliate marketing program management (covering 80+ companies in 10+ countries), and Microsoft Azure-based cloud solutions. Customers primarily contract UDG for project-based and retainer engagements to build, modernize, and operate websites, e-commerce storefronts, content management systems, and brand experiences on certified partner technology stacks.

Product overview

UDG is a digital agency operating under the MSQ DX (The Digital Impact Company) umbrella, providing a portfolio of strategic and implementation services rather than a single unified software product. The core service offerings include AI Consulting and Check, Conversion Rate Optimization, Digital Accessibility, User Experience evaluation, and Digital Strategy Consulting. These are delivered alongside partner technology solutions including Storyblok Headless CMS, TYPO3 CMS, Shopware E-Commerce, Microsoft Azure Cloud, Usercentrics Consent Management, FullStory Analytics, Contentsquare, and Cognigy Conversational AI. The DXCP (Digital Experience Commerce Platform) methodology framework represents the agency's proprietary approach combining D-Commerce principles, Flywheel methodology, and Human-to-Human engagement. UDG operates as a full-service digital partner offering consulting, design, development, content creation, and ongoing managed services across e-commerce, brand management, and digital transformation projects.

Differentiator

Problem solved

Functional benefit

Products and services

• KI-Beratung und -Check (AI Consulting and Check) AI readiness assessment service evaluating organizational performance across data, processes, technology stack, and content, providing concrete recommendations for AI implementation.
• Conversion Rate Optimization (CRO) Data-driven service to improve website conversion rates through analysis and optimization of user journeys.
• Digitale Barrierefreiheit (Digital Accessibility Review) Audit and review services ensuring websites and apps comply with WCAG standards and legal requirements including the European Accessibility Act.
• User Experience UX-Check User experience evaluation service assessing and improving digital touchpoints for optimal customer journey performance.
• Digitale Strategieberatung (Digital Strategy Consulting) Digital strategy consulting service helping organizations develop coherent strategies for digital transformation and technology investments.
• DXCP - Digital Experience Commerce Platform UDG's proprietary holistic digital experience commerce platform methodology combining D-Commerce (data-driven e-commerce), Flywheel customer experience methodology, and Human-to-Human engagement principles for customer-centric online platforms.
• LEGO Serious Play Workshops Facilitation service using the LEGO Serious Play methodology for creative problem-solving, team building, product vision development, and strategy workshops.
• Extended Reality (XR) Services Immersive technology services including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) for enterprise applications in research, development, training, marketing, and sales.
• Conversational UX Services Strategy, design, and implementation services for conversational interfaces including chatbots, voicebots, and digital assistants across recruitment, marketing, sales, support, and digital products.
• Affiliate Marketing Services International affiliate marketing management since 2002, currently covering 80+ companies across 10+ countries, with proprietary tools including smartReport and BI solutions for data warehousing and performance analysis.

Quantifiable outcome

• HARTING platform implemented in 2 years, rolled out globally in 12 months
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and strategic.

• Microsoft AzurecoreTechnology or IntegrationUDG has been a Microsoft partner since 2018, using Azure Cloud as a strategic technology partner. They were selected as one of the exclusive agencies in Microsoft's new 'Digital Agency' partner program. UDG offers cloud migration services, Azure-based solutions, and utilizes Microsoft technologies for digital transformation projects.
• StoryblokcoreTechnology or IntegrationUDG is a Storyblok Platinum Solution Partner and Certified Enterprise Expert. They have been partners since 2022 and deliver fully integrated digital customer experiences using Storyblok's headless CMS platform. UDG's expertise in technology strategy, UX design, and digital performance aligns with Storyblok's flexible content management capabilities.
• ShopwarecoreTechnology or IntegrationUDG is a certified Shopware Solution Partner (Silver Partner) and Shopware 6 certified. They offer comprehensive e-commerce solutions for B2B, B2C, D2C, and hybrid models. UDG has successfully implemented combinations of CMS/DXP systems with Shopware.
• TYPO3coreTechnology or IntegrationUDG is a TYPO3 Solution Partner and Gold Member of TYPO3 Association since 2004. They actively contribute to TYPO3 core product development. With 20 years of experience, 300+ implemented projects, and 400+ custom extensions, they are a leading TYPO3 partner in DACH region.
• UsercentricscoreTechnology or IntegrationUDG is a Usercentrics Certified Expert Partner offering GDPR-compliant consent management solutions. They implement Usercentrics CMP for websites and digital touchpoints, provide UX consulting and design services, and support international rollouts.
• FrontifystrategicTechnology or IntegrationUDG is a Frontify Solution Partner offering brand management and design system solutions. They developed award-winning digital design systems (Red Dot Award 2021 with Bosch.IO) using Frontify's platform for brand consistency and governance.
• FullStorystrategicTechnology or IntegrationUDG is one of the first FullStory Expert Partners in the DACH region. They provide Digital Experience Intelligence (DXI) implementation and support, helping clients understand user behavior and optimize customer journeys.
• ContentfulstrategicStrategic or Co-development PartnerUDG partners with Contentful for headless CMS implementations and hosted the Executive Lounge November 2024 at Contentful headquarters in Berlin. Joint events and content marketing collaboration for digital transformation topics.
• SitecorestrategicTechnology or IntegrationUDG offers Sitecore DXP implementation services as part of their digital experience platform portfolio. Sitecore Content Hub operates on Azure Cloud infrastructure.
• Performance Marketing ClientscoreChannel Partner/ Reseller/ DistributorUDG manages affiliate marketing programs for 80+ companies across 10+ countries. Partners include major brands in automotive (Porsche, Daimler), pharmaceutical (TEVA ratiopharm), manufacturing (KSB, Wittenstein, BLANCO), and other sectors.
• MSQ GroupcoreStrategic or Co-development PartnerUDG became part of MSQ, a global creative, technology and media group. MSQ has 1,850 colleagues across 22 offices and 12 agency brands. UDG continues to be led by Managing Partners Mathias Reinhardt and Florian Frey, reporting to MSQ's Executive Director Ben Rudman.
• Bosch.IOstrategicStrategic or Co-development PartnerUDG collaborated with Bosch.IO to win the Red Dot Design Award 2021 for the Bosch Digital Design System, creating seamless brand and user experience across digital touchpoints.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• denkwerk: Cologne-based full-service digital agency offering digital strategy, design, development, and performance marketing. Comparable mid-sized German agency competing for similar enterprise clients.
• Netcentric (Globant): Digital agency specializing in Adobe Experience Cloud and digital experience platforms, acquired by Globant. Comparable to UDG as a CMS/DXP-focused implementation partner, particularly for enterprise brands in DACH and globally.
• Valtech: Global digital transformation agency offering strategy, design, technology, and e-commerce services. Direct competitor to UDG with similar end-to-end digital agency model, including Salesforce, Adobe, Sitecore, and headless CMS implementation capabilities.
• TLGG (Telus International): Berlin-based digital transformation and experience agency with strong enterprise focus. Direct competitor in German-speaking market for digital experience platforms and brand digital transformation.
• SinnerSchrader (Accenture Song): Long-established German digital agency acquired by Accenture Interactive. Direct DACH competitor for enterprise digital experience and e-commerce engagements, now backed by global consultancy scale.
• TWT Interactive: German digital agency offering strategy, creative, technology, and media services. Direct competitor in DACH market for enterprise digital transformation and performance marketing engagements.
• Dept Agency: Global creative and digital agency with strong DACH presence. Offers full-service digital transformation including e-commerce, content platforms, and performance marketing—directly comparable service portfolio to UDG.

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy combining strategy, consulting, and technology services. Competes for large enterprise transformation engagements, with established DACH presence.
• Accenture Song: Global digital transformation arm of Accenture encompassing SinnerSchrader and other acquisitions. Provides overlapping capabilities at much greater scale, with ability to bundle transformation across multiple geographies.
• Deloitte Digital: Global consultancy's digital practice offering enterprise digital transformation, commerce, and customer experience services. Broader incumbent competing for the same enterprise RFPs as UDG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UDG.World
• LinkedInlinkedin.com/company/udg-united-digital-group
• Instagraminstagram.com/udg.world

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UDG - Media & Performance Marketing division