School-Connect

What School-Connect does

School-Connect is a Plano, Texas-based education technology company founded in 2003 that delivers an evidence-based, MTSS-aligned social-emotional learning (SEL) curriculum for grades 6-12. The product is a unified curriculum platform organized into 12 sequential modules — spanning foundations, communication, academic skills, collaboration, empathy, conflict resolution, goal-setting, mental health, digital citizenship, employability, higher education planning, and adulthood preparation — totaling 120+ core lessons, 200+ team-building activities, 100+ extensions, and 250+ original videos including Knowledge Hub expert videos and Teen Voices student videos. Distribution is delivered through a web-based School-Connect Console with a Canvas LMS shell, Google Classroom compatibility, and SSO via Clever, ClassLink, and Google; complementary components include a Brain Science animated series, assessments and climate surveys, accommodations guides for students with IEPs, trauma-informed supports, and Tier 2/3 intervention guides.

The company makes money through a tiered, multi-year subscription licensing model — Individual ($450-$1,000 for one to three school years), Small School up to 50 educators ($4,500-$10,000), and Large School up to 100 educators ($6,500-$14,000) — with an optional Support Package add-on ($750-$1,600) and a separate professional development and training services line (School-Connect Institutes at $250/person, online training $1,000-$1,800, in-person training $4,320-$7,200). Sales motion is sales-led and direct to schools and districts, supplemented by an online storefront, free demos and 3-day trials, conference presence, referral channels, and a long-standing training partnership with EQ Launchpad. The curriculum is included in CASEL's Middle and High School Guide to Effective SEL Programs and SAMHSA's National Registry of Evidence-Based Programs and Practices, and has won the Tech & Learning Best of 2025 Secondary Education and Education Technology Insights Top Evidence Based Curriculum and Tools 2026 awards.

Name

School-Connect

Legal name

School Connect, LLC

Website

https://school-connect.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

School-Connect is a Plano, Texas-based EdTech company founded in 2003 that provides an evidence-based, MTSS-aligned social-emotional learning curriculum for grades 6-12, sold through multi-year school licenses plus professional development training services.

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning (SEL) Curriculum Software

NAICS

Educational Support Services (61171), Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industries

Digital Learning & Course Subscriptions (CRAFAIAD), Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

Keywords

• Social-emotional learning curriculum
• MTSS curriculum platform
• K-12 SEL curriculum
• Evidence-based character education
• Digital citizenship curriculum

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Curriculum Licenses: Subscription-based licensing model with tiered pricing based on school size (Individual, Small School up to 50 educators, Large School up to 100 educators) and contract length (1, 2, or 3 school years). Licenses include full curriculum access, assessments, and support materials.
2. Professional Development Training: Virtual and in-person training services including School-Connect Institutes ($250/person), online training (half-day $1,000, full-day $1,800), and in-person training (one-day $4,320, two-day $7,200).
3. Support Package Add-on: Optional add-on to school licenses providing virtual orientation, ongoing consultation calls, and customized scope and sequence. Pricing: $750 (1 year), $1,200 (2 years), $1,600 (3 years).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

School-Connect provides an evidence-based, MTSS-aligned social-emotional learning curriculum for grades 6-12, delivered through a web-based console comprising 12 sequential modules with 120+ core lessons, 200+ activities, 100+ extensions, and 250+ original videos covering communication skills, academic motivation, mental health, digital citizenship, empathy, conflict resolution, goal-setting, employability, higher education planning, and adulthood preparation. The company sells tiered subscription licenses (Individual, Small School up to 50 educators, Large School up to 100 educators) on 1-, 2-, or 3-year contracts and offers paid professional development training (virtual and in-person) plus an optional Support Package add-on.

Product overview

School-Connect is a unified evidence-based MTSS curriculum platform for grades 6-12, comprising 12 sequential learning modules (Modules 1-12) covering foundational skills, communication, academic motivation, collaboration, empathy, conflict resolution, goal-setting, mental health, digital citizenship, employability, higher education planning, and adulthood preparation. Each module includes 10 core lessons with Knowledge Hub expert videos, Teen Voices student videos, activities, and assessments. The platform is delivered through the School-Connect Console with tiered licensing (Individual, Small School, Large School) and add-on support services including Canvas LMS integration, Teacher Self-Care Series, and training through School-Connect Institutes. Complementary components include Brain Science animation series, comprehensive assessment suites with climate surveys, accommodations guides for IEPs, trauma-informed supports, and intervention guides for Tier 2/3 interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• School-Connect Core Curriculum Comprehensive MTSS-aligned social-emotional learning curriculum for grades 6-12 comprising 12 modules with 10 core lessons each, covering SEL, academic skills, mental health, digital citizenship, and life readiness. Designed for public, private, and charter middle and high schools implementing Tier 1 universal instruction through advisory periods, dedicated SEL classes, or core/elective integration.
• Assessments & Surveys Suite Comprehensive assessment suite including climate surveys, progress monitoring assessments, project-based learning assessments, end-of-module assessments, and satisfaction surveys. Used by schools to measure strengths and deficits in school climate and student behavior and to track student growth aligned with lesson learning objectives.
• School-Connect Brain Science Animation Series Animated video series personifying key players of the brain to teach students about emotional management, decision-making, learning optimization, and future planning. Bundled with School-Connect curriculum for grades 6-12.
• Teacher Self-Care Series 9-part professional development series for educators covering mental, physical, and emotional health strategies, designed for staff meetings or independent use to support educator well-being.
• Accommodations Guide for Students with IEPs Comprehensive guide providing accommodations for every lesson in Modules 1-8, written by special education teachers with IEP goal evidence suggestions. Supports special education classroom implementation.
• Trauma-Informed Supports Guide providing targeted teaching strategies and protective factors for supporting students who have experienced trauma or live with ongoing toxic stress. Supports inclusive classroom practice.
• School-Connect Institutes Virtual 2-day training experience led by Keeth Matheny (Coach Rudy) featuring engagement strategies, school climate improvement techniques, and School-Connect alumni panels. Priced at $250 per person and delivered through the EQ Launchpad partnership.
• Online Training (Half-day and Full-day) Virtual training services for schools implementing School-Connect curriculum, with half-day sessions priced at $1,000 and full-day or two half-day sessions priced at $1,800 for up to 100 participants.
• In-Person Training On-site training services for schools and districts, with one-day sessions priced at $4,320 and two-day sessions at $7,200, including travel and lodging. Delivered for School-Connect curriculum implementation.
• School-Connect Support Package Optional add-on to school licenses providing virtual school-wide orientation, 4 hours of ongoing consultation calls, and customized Scope and Sequence. Priced at $750, $1,200, or $1,600 for one, two, or three year terms.
• School-Connect Essentials Posters Printable research-based strategy posters for classroom and hallway use, covering key School-Connect strategies and student supports.

Quantifiable outcome

• Significant decrease in discipline referrals for class disruptions and disrespect toward adults
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EQ LaunchpadcoreImplementation/ SI/ Consulting PartnerLong-standing trusted partnership with EQ Launchpad, a professional learning organization led by R. Keeth Matheny (Coach Rudy). EQ Launchpad provides on-site and online training for School-Connect curriculum implementation. They offer exclusive discounts for first-time School Connect trainees and lead School-Connect Institutes (virtual two-day training experiences).
• Canvas LMScoreTechnology or IntegrationSchool-Connect offers a Canvas Shell that enables streamlined access to School-Connect handouts, assessments, and absent student alternatives within the Canvas environment. This integrative option is included with the standard School-Connect license.
• Google Workspace / Google ClassroomcoreTechnology or IntegrationIncluded with standard School-Connect license, Google compatibility makes it easy to upload School-Connect handouts, assessments, and surveys to Google Classroom.
• Life Vest Inside (Orly Wahba)minorStrategic or Co-development PartnerPartnership with Life Vest Inside, founded by Orly Wahba, to support kindness, compassion, and positive action. Includes guest speaker content in Module 12 and collaboration on kindness resources for classrooms and communities.
• The 4 Habits of ALL Successful Relationships (Andrea & Jon Taylor-Cummings)minorStrategic or Co-development PartnerGuest speakers featured in Module 12: Preparing for Adulthood, sharing actionable steps toward living a fulfilling and meaningful life in high school and adulthood.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Aperture Education: Aperture Education provides SEL assessments and curriculum tools including the DESSA suite for K-12. It is comparable to School-Connect's progress monitoring and climate survey assessment components.
• Rethink Ed: Rethink Ed offers SEL, special education, and behavior management resources for K-12. It intersects with School-Connect's Special Education accommodations and MTSS Tier 2/3 intervention content.

Broad incumbents

• Panorama Education: Panorama Education is a larger student success platform combining SEL curriculum, surveys, and analytics for K-12 districts. It overlaps with School-Connect's curriculum and assessment suite but operates at much broader scale and across multiple categories.

Direct peers

• 7 Mindsets: 7 Mindsets offers a K-12 SEL curriculum and online portal licensed to schools and districts. It is comparable to School-Connect in delivery format, target buyer, and content focus on life skills and school climate.
• Character Strong: Character Strong offers K-12 SEL and character education curricula sold via school and district licenses. It competes head-to-head with School-Connect for advisory-period and Tier 1 SEL adoption in middle and high schools.
• Committee for Children: Committee for Children publishes Second Step, the most widely adopted K-12 SEL curriculum in the US. It is the most direct competitor to School-Connect in middle and high school SEL, with a comparable tiered school licensing model.
• Purpose Prep: Purpose Prep provides SEL curriculum for middle and high schools centered on purpose, identity, and life skills. It overlaps with School-Connect's communication, goal-setting, and post-secondary modules.
• Move This World: Move This World provides video-based SEL curriculum and educator PD for K-12, sold through school and district licenses. It is a comparable subscription SEL provider targeting similar MTSS Tier 1 buyers.
• The Social Institute: The Social Institute delivers SEL and digital citizenship curriculum for middle and high schools, including student-driven video content. It overlaps directly with School-Connect's Modules 8 and 9 (mental health and digital citizenship).
• SEL3 (Social Emotional Learning): SEL3 provides a social-emotional learning curriculum and platform for K-12 schools. It targets the same middle and high school SEL use case as School-Connect with tiered school licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/optimizing_HS
• YouTubeyoutube.com/@School-Connect
• Facebookfacebook.com/SchoolConnectCurriculum
• LinkedInlinkedin.com/company/school-connect
• Instagraminstagram.com/optimizing_hs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School-Connect