Victory Wine Group
- Company typePrivate
- Founded2015
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Victory Wine Group firmographics
Firmographics- Name
- Victory Wine Group
- Legal name
- Victory Wine Group
- Website
- https://victorywinegroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Victory Wine Group is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Victory Wine Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wine and Spirits Distribution: Revenue generated through distributing and selling wines and craft spirits from supplier partners to customers. The company acts as an importer and distributor, likely operating on a margin or commission basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business customer account-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Victory Wine Group product offering
Product offeringCore offering
Victory Wine Group (operating as Johnson Brothers Maverick of Texas) imports and distributes fine wines and craft spirits from a diversified portfolio of family-owned wineries and distillers worldwide to business customers across Texas, Arizona, Colorado, and Florida. The company manages customer accounts through assigned sales representatives and supports ordering through a 24/7 online storefront with electronic ACH bill pay.
Product overview
Victory Wine Group (now Johnson Brothers Maverick of Texas) operates as a wine and spirits importing and distribution company. The company offers two core products: wine importing/distribution and spirits importing/distribution, representing a diversified collection of wines and spirits from around the world, many of which are family-owned and operated. The company supplements its distribution business with a proprietary online ordering platform (Shop Maverick) that provides 24/7 catalog access, filtering capabilities, order history, and invoicing. A recent addition is Online Bill Pay via ACH for electronic invoice payments. The company serves Texas markets through direct sales and represents numerous featured wine suppliers (including Peju, Paul Hobbs, Delicato, Banfi, Jorge Ordonez Selections, Rare Wine Co., and others) and spirits suppliers (including Brown-Forman, Proximo Spirits, Pernod Ricard, and others).
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Importing and Distribution Importing and distributing fine wines from a diversified portfolio of family-owned and operated wineries worldwide, sold to on-premise and off-premise business accounts in Texas and adjacent U.S. states.
- Spirits Importing and Distribution Importing and distributing craft spirits from family-owned and operated distillers worldwide, including tequila, bourbon, rum, whiskey, brandy, and other categories, sold to business accounts in Texas and adjacent U.S. states.
- Shop Maverick Online Ordering Platform 24/7 digital storefront for approved business customers to search and order from the company's wine and spirits catalog with filtering capabilities, pre-loaded order history, and invoice access.
Companies that use Victory Wine Group
Customer profileSegments1 record
Ideal customer profiles2 records
Victory Wine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Victory Wine Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- PEJUcoreFeatured wine supplier partner. PEJU is a family-owned winery featured in the wine supplier portfolio.
- Paul HobbscoreFeatured wine supplier partner. Paul Hobbs Winery is a prestigious family-owned winery in the portfolio.
- DelicatocoreFeatured wine supplier partner in the distribution portfolio.
- BanficoreFeatured wine supplier partner. Banfi is an established Italian wine importer in the portfolio.
- Jorge Ordóñez SelectionscoreFeatured wine supplier partner specializing in Spanish wines.
- Rare Wine CocoreFeatured wine supplier partner in the distribution portfolio.
- Louis DressnercoreFeatured wine supplier partner specializing in French and Italian wines.
- Skurnik Wines & SpiritscoreFeatured wine supplier partner in the portfolio.
- WinebowcoreFeatured wine supplier partner in the distribution portfolio.
- Brown-FormancoreFeatured spirits supplier partner. Brown-Forman is a major spirits company in the portfolio.
- Proximo SpiritscoreFeatured spirits supplier partner in the distribution portfolio.
- Pernod RicardcoreFeatured spirits supplier partner. Pernod Ricard is a major global spirits company in the portfolio.
- Johnson BrothersflagshipJohnson Brothers acquired Victory Wine Group, rebranding as Johnson Brothers Maverick of Texas in 2025. This represents a major strategic consolidation, bringing Victory Wine Group into the Johnson Brothers distribution network.
- Laurent-PerriercoreFeatured wine supplier partner. Laurent-Perrier is a prestigious Champagne house in the portfolio.
- Fortaleza TequilacoreFeatured spirits supplier partner. Fortaleza is a premium artisanal tequila in the portfolio.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
Victory Wine Group competitors and assessment
Company assessmentRegional players
- Vinea Group: Fine wine and specialty spirits distributor serving select US markets with overlapping boutique supplier relationships and account-based B2B sales model.
- Empire Distributors: Multi-category beverage distributor with overlapping supplier mix in wine and craft spirits, particularly in the Southeast US — adjacent to Victory Wine Group's Florida operations.
- Wine Warehouse: California-rooted fine wine and craft spirits distributor with comparable family-owned and premium supplier focus operating across select US markets.
- Allied Beverage Group: Regional wine and spirits distributor operating in select US states with a comparable mix of premium and family-owned supplier portfolios and account-based B2B servicing.
Direct peers
- Skurnik Wines & Spirits: Importer and distributor specializing in fine wines from family-owned producers, listed among Victory Wine Group's supplier partners; directly comparable specialty fine-wine distribution model.
- Breakthru Beverage Group: Multi-state wine, spirits, and beer wholesaler with comparable route-to-market approach and focus on premium and craft portfolios, overlapping with Victory Wine Group's fine-wine and craft-spirits positioning.
- Southern Glazer's Wine & Spirits: Largest US wine and spirits distributor, operating a multi-state wholesale network with comparable supplier relationships and account-based B2B sales motion to Victory Wine Group.
- The Winebow Companies: Multi-state fine wine and craft spirits distributor with overlapping supplier relationships (Laurent-Perrier, Paul Hobbs, etc.) and comparable focus on family-owned and premium importers.
- Republic National Distributing Company (RNDC): Major US beer, wine, and spirits distributor with overlapping geographic markets and similar supplier portfolio (including major global spirits houses and family-owned wine producers).
Broad incumbents
- Johnson Brothers: National beverage distributor that acquired Victory Wine Group in 2025; broader portfolio and nationwide scale make it the parent peer with overlapping capabilities across wine, spirits, and beer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Victory Wine Group social profiles
Digital presenceVictory Wine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victory Wine Group leadership team
Management profileNumber of profiles
Victory Wine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victory Wine Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victory Wine Group
What does Victory Wine Group do?
Victory Wine Group (operating as Johnson Brothers Maverick of Texas) imports and distributes fine wines and craft spirits from a diversified portfolio of family-owned wineries and distillers worldwide to business customers across Texas, Arizona, Colorado, and Florida. The company manages customer accounts through assigned sales representatives and supports ordering through a 24/7 online storefront with electronic ACH bill pay.
Is Victory Wine Group a public or private company?
Victory Wine Group is a private company. It is classified as corporate owned and is currently operating.
When was Victory Wine Group founded?
Victory Wine Group was founded in 2015. It employs 101 to 250 people.
Where is Victory Wine Group based?
Victory Wine Group is headquartered in Houston, United States, in the North America region.
How does Victory Wine Group make money?
One revenue line is on record: wine and Spirits Distribution.
Who are Victory Wine Group's main competitors?
Regional players on record are Vinea Group, Empire Distributors, Wine Warehouse and Allied Beverage Group. Direct peers are Skurnik Wines & Spirits, Breakthru Beverage Group, Southern Glazer's Wine & Spirits, The Winebow Companies and Republic National Distributing Company (RNDC). Johnson Brothers is listed as a broad incumbent.
Does Victory Wine Group have an API?
No public API is recorded for Victory Wine Group.