What Adventure Moto does

Adventure Moto is an Australian-owned and operated specialty retailer focused on adventure motorcycle gear, parts, and accessories. Founded in 2008 and headquartered in Dural, NSW, with a secondary showroom in Eagle Farm, Queensland, the company operates as a hybrid direct-to-consumer e-commerce retailer serving adventure, dual-sport, and off-road touring riders across Australia and New Zealand. The business is a sibling company of MXstore, Australia's leading dirt bike parts and accessories retailer, sharing warehouse and office facilities in Burleigh Heads, Queensland; both entities are 100% Australian owned with no disclosed external funding.

The core offering is a curated catalog of adventure riding equipment from 150+ third-party brands — including Klim, Alpinestars, Garmin, Kriega, Outback Motortek, Seat Concepts, ADVWORX, Doubletake Mirrors, Camel ADV, Oakley, Cardo, and Motohansa — organised into categories covering riding gear, protective equipment, motorcycle luggage, bike protection, drivetrain components, electricals, suspension, brakes, exhausts, tyres, and consumables. The e-commerce platform features a 'My Garage' compatibility filter that lets customers save their motorcycle models to receive model-fit product recommendations. Distribution combines online ordering with same-day dispatch for orders placed before 2PM weekdays, a $10 flat-rate Australian shipping policy, and physical retail showrooms in Sydney (Dural) and Brisbane (Eagle Farm); international shipping is also offered with rates calculated at checkout. The technology stack is a standard e-commerce retail platform with inventory management — no proprietary AI/ML, no public API or SDK, and no mobile app.

Revenue is generated through one-time retail product sales at fixed unit prices, ranging from approximately $13 for small accessories to over $800 for premium fuel tanks and equipment, supplemented by branded merchandise and gift certificates. Go-to-market relies on a content-driven approach: a blog covering buying guides, product reviews, rider stories, and event promotions; community event participation such as the annual Dirty Weekend adventure riding gathering; an email newsletter opt-in during account registration; and an active social media presence. Headcount is reported in the 11–50 range, no management team is publicly disclosed, and no revenue, funding rounds, M&A activity, patents, certifications, or regulatory actions appear in the available data.

Name

Adventure Moto

Legal name

Adventure Moto Australia

Website

https://adventuremoto.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventure Moto is an Australian direct-to-consumer e-commerce and showroom retailer of adventure motorcycle gear, parts, and accessories, carrying 150+ brands and serving ADV, dual-sport, and off-road touring riders across Australia, New Zealand, and select international markets.

Ownership category

akta.pro rank

Product category

Adventure Motorcycle Gear and Parts Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Adventure motorcycle gear
• Motorcycle parts accessories
• Riding protection equipment
• Motorcycle luggage systems
• Off-road motorcycle tyres

Headquarters

HQ city

Dural

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct retail sales of adventure motorcycle gear, parts, accessories, and equipment through e-commerce website and physical retail locations. Products include riding gear (jackets, pants, gloves, helmets, boots), luggage systems, bike protection parts, tyres, tools, and maintenance supplies. Revenue is generated through one-time product purchases at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Adventure Moto is an Australian specialty retailer that sells adventure motorcycle riding gear, protective equipment, motorcycle luggage, and replacement parts through its own e-commerce website and two physical retail showrooms in Sydney and Brisbane. The catalog spans riding apparel, helmets, body armour, panniers and tank bags, bash plates, crash bars, tyres, chains, sprockets, electrical components, oils and lubricants, and tools from 150+ brands including Klim, Alpinestars, Kriega, and Outback Motortek. The company also offers gift certificates and its own branded merchandise.

Product overview

Adventure Moto is an Australian-owned and operated e-commerce retailer specializing in adventure motorcycle gear and parts. The company operates a single e-commerce website (adventuremoto.com.au) with two retail store locations in Sydney and Brisbane. The product offering consists of Adventure Moto's own branded merchandise (gift certificates and apparel) alongside an extensive catalog of third-party adventure motorcycle equipment organized by over 150+ brands. The core product categories include Riding Gear (jackets, pants, gloves, protection), Motorcycle Luggage (panniers, tanks, tail bags), Bike Parts (protection, brakes, chains, controls, electrical, suspension), Tyres (multiple brands), and Tools. The company positions itself as Australia's #1 adventure touring gear specialist, offering products from premium brands like Klim, Alpinestars, Garmin, and many others through its online platform with same-day dispatch and $10 Australia-wide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventure Moto Gift Certificates
• Adventure Moto Branded Merchandise
• Riding Gear
• Riding Protection Safety equipment for adventure riders including helmets, boots, airbag systems, body armour, armour inserts, knee guards, knee braces, goggles, goggle lenses, kidney belts, helmet accessories, and hearing protection.
• Motorcycle Luggage Comprehensive luggage solutions for adventure touring including pannier bags, duffel bags, rollie bags, tank bags, tail bags, rackless luggage, top boxes, side cases, tool bags, tool boxes, and dry bags.
• Luggage Accessories Supporting gear for motorcycle luggage systems including racks, pannier racks, fuel containers, fuel bladders, water containers, straps, harnesses, rain covers, locks, heat shields, repair kits, and replacement hardware.
• Bike Protection Parts Parts designed to protect adventure motorcycles during off-road use including bash and skid plates, case savers, crash bars, frame guards, radiator guards, headlight guards, swingarm protectors, clutch cover protectors, ignition cover protectors, and hand guards.
• Brakes Motorcycle brake components including brake pads (front and rear), brake discs (front and rear), brake pedals, and brake bleeders.
• Body Parts Motorcycle body components including plastics, sidestand enlargers, mirrors, windshields, luggage racks, centre stands, and side stands.
• Cables Control cables for adventure motorcycles including throttle cables, clutch cables, and speedometer cables for various motorcycle models.
• Chains and Sprockets Drivetrain components including chains, front and rear sprockets, chain and sprocket kits, and chain oilers.
• Controls Handlebar and control components including handlebars, footpegs, Steg Pegz, handlebar risers, grips, heated grips, brake levers, clutch levers, gear levers, and steering dampers.
• Electrical Components Electrical components for adventure motorcycles including lighting systems, batteries, horns, indicators, tail lights, and Canbus controllers.
• Exhaust Systems Aftermarket exhaust systems for adventure motorcycles including slip-on exhausts, full exhaust systems, and exhaust headers.
• Filters Filtration products for adventure motorcycles including air filters, oil filters, fuel filters, and air filter dust covers.
• Wheel Components Wheel components including wheel bearing kits, wheel spacers, and rim locks for adventure motorcycles.
• Fuel Systems Fuel system components including fuel tank caps, auxiliary fuel tanks, and fuel bottles for extended adventure touring.
• Seats Seat components for adventure motorcycles including seat cushions and aftermarket seats from Seat Concepts.
• Suspension Components Suspension components including rear suspension, lowering links, fork oil seal kits, and fork dust seals for adventure motorcycles.
• Security Products Motorcycle security products including grip locks, helmet locks, security anchors, security cables and chains, and motorcycle covers.
• Oils and Lubricants Maintenance fluids including air filter cleaners and oils, brake and clutch fluids, brake and contact cleaners, chain cleaners and lubes, coolants, engine oils, fork oils, gear oils, grease, lubes, and shock fluids.
• Cleaning Products Bike maintenance and cleaning supplies including bike cleaners and degreaser, cleaning brushes, helmet and goggle care products, polish, silicone spray, towels and chamois, and exhaust plugs.
• Communication and Navigation Equipment Communication and navigation equipment for adventure riders including communication systems, GPS systems, phone and GPS mounts, power cables, jump starters, tyre pumps, battery chargers, and power adaptors and outlets.
• Motorcycle Stands Motorcycle workshop stands including paddock stands and trail stands for maintenance and off-bike support.
• Tyres Adventure motorcycle tyres including front and rear tyres and tubes from brands such as Bridgestone, Continental, Dunlop, Kenda, Metzeler, Michelin, Mitas, Motoz, Pirelli, Shinko, and Vee Rubber.
• Tools Motorcycle maintenance and repair tools including tyre and wheel tools, engine tools, suspension tools, drivetrain tools, and hand tools.
• Rider Luggage Personal carrying solutions for adventure riders including backpacks and hydration packs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MXstoremajorStrategic or Co-development PartnerAdventure Moto is a sibling company of MXstore, Australia's #1 retailer for dirt bike gear, parts and accessories. Both companies operate out of the same warehouse and offices in Burleigh Heads, Queensland. MXstore is noted as the #1 Australian retailer in the dirt bike segment, while Adventure Moto focuses on the adventure touring segment. The companies announced they have joined forces, suggesting ongoing collaboration and shared resources between the two businesses.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• RevZilla: US-based leading online motorcycle gear and parts retailer, owned by Comerica spinoff-indie giant REVER (formerly Comoto Holdings). Operates an e-commerce-led model with physical outlets and is widely considered the gold standard in adventure motorcycle retail globally, comparable to Adventure Moto on assortment breadth, content marketing, and rider community building.
• BikeBandit: US-based online retailer of motorcycle parts, accessories, and gear carrying a wide assortment of OEM and aftermarket brands. Comparable to Adventure Moto on parts-and-gear breadth and e-commerce-led model, though broader and less adventure-touring-specific.
• Chaparral Motorsports: Large US powersports retailer offering motorcycles, parts, gear, and accessories across multiple off-road and street segments. Comparable to Adventure Moto on omni-channel retail (large physical superstore plus e-commerce) and breadth across riding gear and motorcycle parts.
• Rocky Mountain ATV MC: Major US powersports retailer covering dirt bike, ATV, UTV, and motorcycle segments with a deep parts and gear catalog. Comparable to Adventure Moto on parts-and-gear assortment and service-driven content, though broader than the narrow ADV focus.

Regional players

• Andrew's Motorcycle Superstore: UK-based motorcycle retailer offering premium riding gear, parts, and accessories with significant ADV and touring segment presence. Comparable to Adventure Moto on adventure-touring specialization, premium brand mix, and online-led model, though operating primarily in the UK.
• Webbs Motorcycles: New Zealand-based motorcycle and powersports retailer with a strong online platform and several physical stores offering gear, parts, and accessories. Comparable regional peer given Adventure Moto's stated expansion into Australia and New Zealand markets and overlapping product vertical.

Others

• Kriega: Specialist manufacturer of ADV motorcycle luggage and backpack systems (e.g., Kriega Overlander series), one of Adventure Moto's featured premium brands. Comparable as a key supplier ecosystem participant whose distribution strategy directly impacts Adventure Moto's value proposition in the ADV luggage category.
• Alpinestars: Premium motorcycle apparel and protective gear manufacturer whose products Adventure Moto retails in volume. Comparable as an industry ecosystem participant; brand-direct shifts by such suppliers would meaningfully affect Adventure Moto's assortment and margin structure.

Direct peers

• MXstore: Sibling company of Adventure Moto, both operate from shared warehouse/offices in Burleigh Heads. MXstore is Australia's #1 retailer for dirt bike gear, parts and accessories, directly mirroring Adventure Moto's positioning in the dirt/off-road segment. The two businesses are explicitly described as having 'joined forces', making them the closest operational and strategic peer available.
• Twisted Throttle: US-based specialist retailer focused exclusively on adventure and touring motorcycle gear, parts, and accessories, carrying premium brands like Givi, SW-Motech, and Kriega. Highly comparable to Adventure Moto in product vertical, customer base, and bike-specific compatibility filtering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adventuremotoaustralia
• LinkedInlinkedin.com/company/adventure-moto-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Moto