Twisted Throttle
Twisted Throttle is a US/Canada-based e-commerce retailer and authorized distributor of motorcycle, ATV, and SxS parts, accessories, lighting, and luggage from 50+ premium brands, serving street, adventure, off-road, and powersports riders through twistedthrottle.com, a B2B dealer portal, and a factory store in Exeter, Rhode Island.
- Company typePrivate
- Founded2002
- HeadquartersExeter, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Twisted Throttle does
Twisted Throttle is a privately held e-commerce retailer and authorized distributor of motorcycle, ATV, and side-by-side (SxS) parts, accessories, lighting, electronics, and luggage, headquartered in Exeter, Rhode Island with a single supporting factory store at the same location. Founded in 2002 as a one-person garage import operation, the company has grown into a multi-brand platform distributing more than 50 brands including DENALI Electronics, R&G Racing, SW-MOTECH, GIVI, Barkbusters, Kaoko, DrySpec, MRA, Projecta, and INNOVV across nine product categories such as Luggage, Protection, Lighting, Electronics, Ergonomics, Body & Fairing, Maintenance, and Apparel.
Its core technical asset is the twistedthrottle.com storefront, which is organized around a "Shop by Bike" vehicle-fitment search that allows customers to filter accessories by motorcycle make, model, and year, alongside brand- and category-based navigation. The platform supports free shipping on orders over $49.99 within the contiguous United States, and a "Twists & Turns Blog" content library supplements product discovery with educational material and buyer guides. The company is a subsidiary of the Brown Watson International (BWI) Family of Brands, sharing cross-branding distribution with VisionX, DENALI Electronics, Projecta, Ultima, and Big Red Gear.
The business model is primarily direct-to-consumer e-commerce supplemented by a B2B Twisted Distributing dealer portal serving motorcycle dealers and repair shops, with physical retail limited to in-person local pickup in Exeter, RI. Pricing follows standard unit retail pricing with closeout discounts up to 65% and occasional volume discounts, with no disclosed subscription tier. The company serves street/adventure motorcyclists, off-road and dual-sport riders, ATV/UTV/SxS owners, and scooter riders in the United States and Canada. As of September 2025, the company announced a planned rebrand from Twisted Throttle to DENALI Electronics.
Twisted Throttle firmographics
Firmographics- Name
- Twisted Throttle
- Legal name
- Twisted Throttle
- Website
- https://twistedthrottle.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Twisted Throttle is a US/Canada-based e-commerce retailer and authorized distributor of motorcycle, ATV, and SxS parts, accessories, lighting, and luggage from 50+ premium brands, serving street, adventure, off-road, and powersports riders through twistedthrottle.com, a B2B dealer portal, and a factory store in Exeter, Rhode Island.
- Ownership category
- akta.pro rank
Twisted Throttle industry classification
Industry- Product category
- Motorcycle Accessories Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where Twisted Throttle is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Twisted Throttle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Sales of Motorcycle Accessories: Twisted Throttle generates revenue through direct e-commerce sales of motorcycle, ATV, and SxS parts, accessories, lighting, and luggage. They sell products from multiple third-party brands and their own branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume discounts on select items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Twisted Throttle product offering
Product offeringCore offering
Twisted Throttle is a US-based e-commerce retailer and authorized distributor of motorcycle, ATV, and side-by-side (SxS) parts, accessories, lighting, and luggage. The company curates and sells more than 50 third-party brands alongside its own exclusive product lines through its website, the Twisted Distributing B2B dealer portal, and a physical factory store in Exeter, Rhode Island.
Product overview
Twisted Throttle is a single unified e-commerce platform serving as an authorized distributor of motorcycle, ATV, and SxS parts and accessories. The company operates as a multi-brand retailer offering products across nine major categories: Luggage, Protection, Lighting, Electronics, Ergonomics, Body & Fairing, Maintenance, and Apparel. The portfolio centers on featured brands including DENALI Electronics (lighting and CANsmart controllers), R&G Racing (crash protection), DrySpec (waterproof luggage), GIVI (hard luggage), SW-MOTECH (German-engineered accessories), Barkbusters (hand guards), Kaoko (throttle locks), MRA (windshields), Projecta (power management), and INNOVV (motorcycle cameras). Products are organized by vehicle fitment (shop by bike) and product type, with offerings spanning from individual components like frame sliders and auxiliary lights to complete luggage systems. The company serves the United States and Canada market.
Differentiator
Problem solved
Functional benefit
Products and services
- DENALI Electronics product line Official distribution of DENALI Electronics motorcycle lighting and electronics products, including LED auxiliary driving lights, CANsmart controllers, visibility lights, horns, and accessory controllers, exclusively distributed through Twisted Throttle for the U.S. market.
- CANsmart Controller GEN II Electronic accessory controller that integrates and manages auxiliary lighting and accessories on compatible motorcycles, with model-specific support for bikes such as Ducati DesertX, Husqvarna Norden 901, Triumph Tiger 1200, and Harley-Davidson Pan America 1250.
- D7 Pro Multi-Beam Driving Light Pods DENALI D7 Pro LED driving light pods featuring a modular X-Lens system that allows customizable beam patterns and enhanced visibility for motorcycles.
- DENALI DialDim Plug and Play Kits Universal lighting controller capable of managing two independent light circuits, offered with model-specific plug-and-play kits for popular adventure motorcycles.
- R&G Racing crash protection product line Official distribution of R&G Racing motorcycle crash protection products, including frame sliders, axle sliders, engine protectors, crash bars, swingarm spools, and paint protection film.
- Barkbusters hand guards product line Distribution of Barkbusters motorcycle hand guards offering weather defense and crash protection for handlebars in multiple fitment styles.
- SW-MOTECH accessories product line German-engineered motorcycle luggage systems, protection gear, and ergonomic accessories including TRAX aluminum cases, EVO tank bags, and crash bars.
- GIVI motorcycle luggage product line Italian-manufactured hard luggage including top cases, side cases, and mounting hardware built around the Monokey and Monolock systems.
- DrySpec waterproof luggage product line Waterproof motorcycle luggage including drybags, saddlebags, tank bags, and tail bags designed for adventure touring.
- Kaoko throttle locks product line Throttle locks and cruise control devices for motorcycles providing continuous hand grip relief on long rides.
- MRA Motorcycle Windscreens product line Aerodynamic motorcycle windshields and windscreens available in Sport, Touring, and Enduro variants.
- INNOVV camera systems product line Motorcycle-specific camera systems including the K6 and K3 models designed for dash cam use and adventure recording on motorcycles.
- Projecta power management product line Power management products including battery chargers, jump starters, and USB outlets for automotive and motorcycle applications.
- Desert Fox chain oilers product line Motorcycle chain oilers and maintenance accessories designed for adventure and off-road riding.
- VisionX automotive lighting brand Automotive and off-road LED lighting solutions offered as part of the Brown Watson International (BWI) Family of Brands cross-branded portfolio.
- Twisted Distributing Dealer Portal Dedicated wholesale dealer portal enabling motorcycle dealers and repair shops to purchase the company's multi-brand accessory catalog at trade terms for resale or installation.
Companies that use Twisted Throttle
Customer profileSegments4 records
Ideal customer profiles3 records
Twisted Throttle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Twisted Throttle partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- DENALI ElectronicscoreTwisted Throttle is an official distributor of DENALI Electronics products, featuring CANsmart Controller GEN II products for various motorcycle models including Ducati DesertX, Husqvarna Norden 901, Triumph Tiger 1200, and Harley-Davidson Pan America 1250.
- R&G RacingcoreOfficial distributor of R&G Racing crash protection products including frame sliders, axle sliders, engine protectors, crash bars, and other protection accessories for motorcycles.
- BarkbusterscoreOfficial distributor of Barkbusters hand guard products featuring protective motorcycle hand guards in various styles.
- KaokocoreDistributor of Kaoko throttle locks and cruise control products for motorcycles.
- DrySpeccoreOfficial distributor of DrySpec waterproof luggage products including drybags and waterproof storage solutions for motorcycles.
- SW-MOTECHcoreDistributor of SW-MOTECH motorcycle accessories including luggage systems, protection gear, and ergonomic products.
- GivicoreOfficial distributor of Givi motorcycle luggage including hard cases, top cases, side cases, and mounting hardware.
- MRA Motorcycle WindscreenscoreDistributor of MRA windshields and motorcycle windscreen products.
- ProjectacoreDistributor of Projecta power management products including battery chargers, jump starters, and USB chargers for motorcycles.
- Desert FoxminorDistributor of Desert Fox chain oilers and accessories for motorcycle maintenance.
- InnovvminorDistributor of Innovv motorcycle cameras and accessories including the Innovv K6 camera system.
- NoNoiseminorDistributor of NoNoise motorcycle hearing protection products.
- Brown Watson & Co (BWI Family of Brands)coreTwisted Throttle is part of the BWI Family of Brands along with VisionX (automotive/offroad lighting), DENALI Electronics (motorcycle electronics), Projecta (power management), Ultima (automotive accessories), and Big Red Gear (outback offroad lighting). This global company structure enables cross-branding and shared distribution networks.
- MOTOAMERICAminorR&G Racing, whose products are distributed by Twisted Throttle, has strengthened its partnership with MOTOAMERICA racing series for crash protection sponsorship.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Twisted Throttle competitors and assessment
Company assessmentDirect peers
- RevZilla: Largest pure-play online retailer of motorcycle gear, parts, and accessories in the US; operates the same DTC e-commerce model with similar categories (protection, lighting, luggage, apparel) and is the most direct head-to-head competitor to Twisted Throttle.
- Rocky Mountain ATV/MC: Major powersports e-commerce retailer covering motorcycles, ATVs, UTVs, and SxS vehicles with the same multi-brand accessory model; competes directly with Twisted Throttle in the off-road and ATV/UTV accessory categories.
- BikeBandit.com: Online motorcycle and powersports parts and accessories retailer carrying a broad aftermarket catalog with vehicle fitment search; competes with Twisted Throttle for the same DIY rider and dealer customers.
- MotoSport: Powersports-focused e-commerce retailer covering motorcycle, ATV, and UTV parts, gear, and accessories; overlapping catalog and customer base make it a direct competitor in the online aftermarket channel.
- Chaparral Motorsports: Motorcycle and powersports dealer with a strong e-commerce parts and accessories business; carries many of the same premium brands and serves an overlapping adventure and sport touring rider segment.
- Dennis Kirk: Long-established powersports aftermarket retailer (motorcycle, ATV, snowmobile, SxS parts and accessories); comparable multi-brand catalog and DTC plus B2B distribution model.
- J&P Cycles: Motorcycle parts, accessories, and apparel retailer with both online and catalog channels; serves a similar cruiser, V-twin, and touring motorcycle customer base with overlapping protection and accessory categories.
Regional players
- FC-Moto: European-based online retailer of motorcycle helmets, gear, and accessories carrying many of the same premium brands (R&G, SW-MOTECH, Givi); comparable offering but serves primarily EU customers rather than the US/Canada focus of Twisted Throttle.
Broad incumbents
- Comoto Holdings: Parent of RevZilla, Cycle Gear, and J&P Cycles; the largest specialty motorcycle aftermarket platform in the US and the dominant competitive force in Twisted Throttle's category.
Others
- SW-MOTECH: German manufacturer of motorcycle luggage, protection, and ergonomics accessories; a current Twisted Throttle distribution partner but also a peer in that it sells direct through its own brand site, representing both a partnership and a competitive channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Twisted Throttle social profiles
Digital presenceTwisted Throttle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twisted Throttle leadership team
Management profileNumber of profiles
Twisted Throttle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twisted Throttle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twisted Throttle
What does Twisted Throttle do?
Twisted Throttle is a US-based e-commerce retailer and authorized distributor of motorcycle, ATV, and side-by-side (SxS) parts, accessories, lighting, and luggage. The company curates and sells more than 50 third-party brands alongside its own exclusive product lines through its website, the Twisted Distributing B2B dealer portal, and a physical factory store in Exeter, Rhode Island.
Is Twisted Throttle a public or private company?
Twisted Throttle is a private company. It is classified as corporate owned and is currently operating.
When was Twisted Throttle founded?
Twisted Throttle was founded in 2002. It employs 11 to 50 people.
Where is Twisted Throttle based?
Twisted Throttle is headquartered in Exeter, United States, in the North America region.
How does Twisted Throttle make money?
One revenue line is on record: retail Sales of Motorcycle Accessories.
Who are Twisted Throttle's main competitors?
Direct peers on record are RevZilla, Rocky Mountain ATV/MC, BikeBandit.com, MotoSport, Chaparral Motorsports, Dennis Kirk and J&P Cycles. FC-Moto is listed as a regional player. Comoto Holdings is listed as a broad incumbent. SW-MOTECH is listed as an others.
Does Twisted Throttle have an API?
No public API is recorded for Twisted Throttle.
What industry is Twisted Throttle in?
Twisted Throttle's product category is Motorcycle Accessories Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro). Its NAICS code is 44133 and its SIC code is 3751.