Scandic Outdoor

What Scandic Outdoor does

Scandic Outdoor GmbH is a German-based specialty distributor and online retailer of Scandinavian outdoor products, headquartered in Seevetal and operating since 1987. The company curates a multi-brand portfolio of 14 Nordic and select non-Nordic outdoor brands and sells them through its e-commerce platform scandic.de to both end consumers (B2C) and reseller/dealer accounts (B2B) via a dedicated wholesale login portal. Represented brands include Morakniv (knives and bushcraft tools), Woolpower (merino base layers), Trangia (camp stoves and cookware), Polyver Sweden (rubber boots), Baffin (extreme cold-weather footwear), BLÅ BAND (freeze-dried expedition food), SwissPiranha (tent pegs and shelter accessories), Sjö&Hav (outdoor hygiene), OrganoTex (textile care), Wildo (camp accessories), Arno (tie-down straps), Sätila (headwear), Nordic Pocket Saw (portable saws), and Snigel (outdoor apparel).

The company's product offering spans knives and cutting tools, footwear (rubber boots, winter boots, hiking boots), outdoor apparel and base layers, freeze-dried meals, camp cooking systems, tent accessories, personal care, textile waterproofing, and cargo securing equipment. The technology layer is a conventional e-commerce storefront on the .de domain with a German-language interface, supported by standard web analytics (Google Analytics), advertising pixels (Facebook Pixel, Bing Ads), ad serving (Google AdSense), video embeds (YouTube, Vimeo), mapping (OpenStreetMap), and GDPR-compliant data processing. No proprietary technology platform or specialized software product is disclosed.

Revenue is generated through one-time product sales (no subscription or licensing model identified), with wholesale pricing structures implied for B2B customers. Distribution is concentrated in the DACH region with secondary reach into Central Europe, subject to brand-level shipping restrictions that prevent fulfillment of certain lines (notably Morakniv) into Austria and Switzerland. The company is privately held with no disclosed funding rounds, no parent company, no subsidiaries, and no management team information available in the source material.

Name

Scandic Outdoor

Legal name

Scandic Outdoor GmbH

Website

https://scandic.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Scandic Outdoor GmbH is a German specialty distributor and e-commerce retailer curating 14 Scandinavian outdoor brands (knives, footwear, apparel, cookware, food) for B2C consumers and B2B retailers across the DACH region.

Ownership category

akta.pro rank

Product category

Outdoor Equipment Retail

SIC

Retail-Nonstore Retailers (5960)

akta.pro industry

PRIMARYCRAMAMAA

Camping, Hiking & Backpacking Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYCRAMAMAH

Tents, Shelters & Sleep Systems Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYCRAMAAAE

Outdoor Navigation, Safety & Survival Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAMABAM

Camping, Hiking & Climbing Specialty Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Outdoor equipment retail
• Scandinavian outdoor brands
• Camping gear distribution
• Hiking footwear apparel
• Outdoor wholesale supply

Headquarters

HQ city

Seevetal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Outdoor Equipment and Apparel: Revenue generated through the sale of outdoor equipment, apparel, and accessories from Scandinavian brands. The company operates as a multi-brand distributor and retailer, selling products directly to consumers and B2B customers through their e-commerce platform. Products include knives (Morakniv), footwear (Baffin, Polyver), outdoor cooking equipment (Trangia), apparel (Woolpower), and various outdoor accessories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Scandic Outdoor GmbH is a German specialty distributor and online retailer of Scandinavian outdoor products. The company curates and sells a multi-brand portfolio covering outdoor knives, footwear, wool apparel, camp stoves, freeze-dried food, camping accessories, personal care, textile care, and cargo securing equipment. Sales occur through the scandic.de e-commerce platform to both end consumers (B2C) and retailers/dealers (B2B).

Product overview

Scandic Outdoor GmbH is a specialized distributor and online retailer of high-quality Scandinavian outdoor products. The company operates as a multi-brand portfolio platform offering 14 distinct outdoor equipment sub-brands organized into product categories including knives and tools (Morakniv, Nordic Pocket Saw), outdoor food (BLÅ BAND), footwear (Polyver Sweden, Baffin), clothing (Woolpower, Sätila, Snigel), camp cooking (Trangia), camping equipment (SwissPiranha), outdoor accessories (Wildo), personal care (Sjö&Hav), care products (OrganoTex), and cargo equipment (Arno). The portfolio serves professional backpackers, trekking enthusiasts, quality-conscious recreational athletes, and nature-loving families through a B2B and B2C e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Morakniv Swedish manufacturer of outdoor knives, bushcraft knives, carving knives, and fishing fillet knives (Basic, Classic, Companion series). Distributed in Germany by Scandic Outdoor for outdoor enthusiasts.
• BLÅ BAND Scandinavian freeze-dried outdoor food including main courses (Chili sin Carne, Curry-Hähnchen mit Reis, Pasta Carbonara), breakfast items, porridge, rice dishes, and stews for backpackers and campers.
• Polyver Sweden Swedish rubber boots and safety footwear including Classic, Åre, and Premium series: winter boots, safety boots, rubber boots, and insoles for outdoor and work use.
• Baffin Canadian footwear for extreme cold conditions: cold protection boots, hiking boots, and casual shoes in the Apex, Bruce Mid, Cambrian, Canada Men, Chloe, and Yukon series.
• Woolpower Swedish merino wool base layers, socks, and accessories including felt insoles, Woolcare detergent, and felt boxes for outdoor use.
• Trangia Swedish camp stoves including spirit stoves, windshields, and complete cookware sets for outdoor cooking.
• Wildo Swedish outdoor accessories including Fire Flash fire starters, carabiners, and compact camping tools.
• SwissPiranha Swiss camping equipment including RT-series tent pegs, RopeFish Dyneema lines, and MantaRay tarps for shelter and pitching.
• Sjö&Hav Swedish outdoor hygiene products including mosquito/insect protection, soap, shampoo, and multifunctional cleaning products.
• OrganoTex Swedish bio-based textile care including BioCare Sport Textile Wash, Wool&Down Wash, ShoeCare Cleaner, and Spray-On waterproofing for outdoor clothing and equipment.
• Arno Tie-down and tension straps in various lengths and configurations of ratchet straps for cargo securing and outdoor use.
• Sätila Swedish outdoor caps and headwear for outdoor activities.
• Nordic Pocket Saw Compact portable folding saws for outdoor and bushcraft use.
• Snigel Swedish functional base layers and outdoor apparel for active use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

14 partnerships are on record, tiered core.

• MoraknivcoreChannel Partner/ Reseller/ DistributorSwedish knife manufacturer specializing in outdoor and bushcraft knives. Scandic Outdoor distributes Morakniv products in Germany including knives, axes, and sharpening tools.
• WoolpowercoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of wool-based outdoor clothing and base layers. Scandic distributes Woolpower's merino wool apparel products.
• TrangiacoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of camping and outdoor cooking systems, famous for their windproof stoves. Scandic distributes Trangia cooking equipment.
• Polyver SwedencoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of rubber boots and safety footwear for outdoor and work use. Scandic distributes Polyver boots in Germany.
• BaffincoreChannel Partner/ Reseller/ DistributorCanadian manufacturer of performance outdoor footwear designed for extreme cold conditions. Scandic distributes Baffin boots including cold-weather and expedition models.
• BLÅ BANDcoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of freeze-dried and outdoor food products. Scandic distributes BLÅ BAND adventure food meals and snacks.
• SwissPiranhacoreChannel Partner/ Reseller/ DistributorSwiss manufacturer of tent pegs, tarps, and camping accessories. Scandic distributes SwissPiranha tent stakes, guylines, and outdoor shelter products.
• Sjö&HavcoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of outdoor hygiene and personal care products. Scandic distributes Sjö&Hav mosquito protection, soaps, and outdoor care items.
• OrganoTexcoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of textile care products for outdoor gear. Scandic distributes OrganoTex waterproofing and cleaning products for outdoor clothing and equipment.
• WildocoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of outdoor accessories including fire starters, carabiners, and camping tools. Scandic distributes Wildo fire starting equipment and accessories.
• ArnocoreChannel Partner/ Reseller/ DistributorManufacturer of tie-down straps and cargo securing equipment. Scandic distributes Arno ratchet straps and tensioning belts for outdoor and cargo use.
• SätilacoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of outdoor accessories including hats and headwear. Scandic distributes Sätila outdoor caps and headwear products.
• Nordic Pocket SawcoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of portable folding saws for outdoor use. Scandic distributes Nordic Pocket Saw compact folding saws.
• SnigelcoreChannel Partner/ Reseller/ DistributorManufacturer of outdoor equipment and accessories. Scandic distributes Snigel outdoor gear products.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SportScheck: Major German multichannel sporting goods retailer with broad assortment across outdoor, fitness, and apparel. Targets the same German consumer base as Scandic but as a broad incumbent rather than a Nordic-specialty curator.
• Decathlon: Global sporting goods mass-market retailer with extensive German operations (stores + e-commerce) covering outdoor, camping, hiking, and apparel at value-oriented price points. Comparable end-market but a broad incumbent competing on breadth and price rather than Nordic curation.
• Globetrotter Ausrüstung: Germany's largest specialty outdoor retailer, operating both flagship stores and a strong e-commerce platform across apparel, footwear, tents, and equipment. A broad incumbent serving the same end customers as Scandic but with a far larger assortment, store footprint, and category coverage.

Direct peers

• Outnorth: Swedish-headquartered outdoor e-commerce specialist curating Nordic and Scandinavian outdoor brands. Directly comparable to Scandic in model (multi-brand Nordic specialty e-tailer) and overlapping brand set (e.g., Woolpower, Morakniv), though operating primarily from Sweden/Nordics rather than Germany.
• Addnature GmbH: German outdoor e-commerce retailer specializing in Scandinavian and Northern European outdoor brands (e.g., Hestra, Fjällräven-adjacent assortment). Closely comparable to Scandic in curation strategy and overlapping Scandinavian brand portfolio targeting German-speaking consumers.
• Naturzeit: German outdoor specialty retailer (online + select stores) focused on hiking, trekking, and nature-oriented gear. Comparable to Scandic as a German outdoor specialty e-tailer targeting similar enthusiast customer segments, with overlapping apparel and equipment categories.
• Campz GmbH: German online specialty retailer focused on camping, hiking, and outdoor gear. Comparable to Scandic as a German e-commerce outdoor specialist, with overlapping categories (tents, cooking, backpacks) though a less Scandinavian-curated assortment.
• Bergfreunde GmbH: German online specialty retailer focused on climbing, hiking, and outdoor gear. Comparable to Scandic as a German-based outdoor e-tailer serving enthusiasts, with overlapping categories (apparel, footwear, camping) but a broader, less Scandinavian-curated assortment.

Regional players

• Blue Tomato GmbH: Austrian-headquartered action sports and outdoor retailer with strong DACH e-commerce presence. Comparable as a regional outdoor/sports e-tailer, though its assortment skews more toward snow, surf, and skate than Nordic trekking/camping specialty.
• Frilufts Retail Europe AB: Swedish outdoor retailer with a curated Nordic assortment and omnichannel presence in the Nordics. Operates in a similar space to Scandic with overlapping Scandinavian brands but is primarily regional to Sweden/Nordics rather than Germany.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scandic-outdoor-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scandic Outdoor