Noah AI
Noah AI is a Singapore-based consumer mobile app that delivers AI-mediated emotional wellness and therapy via text chat and voice in 7+ languages across 50+ countries, monetizing through freemium subscriptions on iOS and Android and targeting individuals priced out of or blocked from traditional mental-health care.
- Company typePrivate
- Founded2025
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Noah AI does
Noah AI, operated by FEELGOOD LABS PTE. LTD. (Singapore-incorporated, headquartered at 160 Robinson Road, #14-04 SBF Center), is a consumer mobile application that provides on-demand, AI-mediated emotional wellness and therapy support via text chat and real-time voice. The product is built on conversational AI and natural language processing grounded in evidence-based therapeutic approaches—principally Cognitive Behavioral Therapy—with conversation frameworks authored by licensed psychologists, long-term memory that retains and references prior interactions for personalization, on-device speech transcription, automated crisis-detection protocols, and guided journaling and mood tracking.
The company distributes exclusively through the Apple App Store and Google Play Store with a freemium entry point and premium subscription at approximately USD 10–15 per month, generating recurring revenue through in-app purchases processed by Apple and Google. Its go-to-market is product-led and content-driven, relying on organic social discovery (notably TikTok), a multilingual blog with 11 content categories, app store optimization, and user-story testimonials rather than paid sales or channel partners. The offering is positioned as a complement to—not a replacement for—traditional human therapy, addressing cost, wait-time, stigma, and 24/7-accessibility barriers across 50+ countries and 7+ languages (English, Hindi, Spanish, French, German, Arabic, Korean, Japanese, Dutch).
Operationally the company is very small (1–10 employees disclosed) and reports no external funding, enterprise customers, or strategic partnerships; it monetizes a consumer base claimed to number in the millions at unknown conversion. Pricing is flagged as premium-tier relative to free AI therapy alternatives, and the app carries a 4.7+ rating with a #1 ranking in a 2025 expert comparison of AI therapy apps.
Noah AI firmographics
Firmographics- Name
- Noah AI
- Legal name
- FEELGOOD LABS PTE. LTD.
- Website
- https://heynoah.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Noah AI is a Singapore-based consumer mobile app that delivers AI-mediated emotional wellness and therapy via text chat and voice in 7+ languages across 50+ countries, monetizing through freemium subscriptions on iOS and Android and targeting individuals priced out of or blocked from traditional mental-health care.
- Ownership category
- akta.pro rank
Noah AI industry classification
Industry- Product category
- AI Mental Health Therapy
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Noah AI is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Noah AI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (In-App Purchases): Noah AI generates revenue through subscription plans purchased via the App Store (Apple) and Google Play Store (Google). Payment transactions are handled securely by Apple and Google via their respective platforms. FEELGOOD LABS does not collect or store credit or debit card information directly. The company also sells merchandise via the website. Subscription tiers provide unlimited access to chat and voice therapy, guided journaling, and progress tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription (~USD $10-15/month) |
| Freemium | Monthly | Free/Trial Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Noah AI product offering
Product offeringCore offering
Noah AI is a mobile application that provides 24/7 AI-powered emotional wellness and therapy through text chat and real-time voice interactions, available globally on iOS and Android. The platform uses conversational AI trained on evidence-based therapeutic methods (CBT, DBT, ACT) with a long-term memory engine that retains every past conversation to personalize support, including crisis detection, guided journaling, and mood tracking. It targets individual consumers seeking an accessible, affordable, private alternative to traditional therapy, priced at roughly $10-15/month versus $150-250/session for human therapy.
Product overview
Noah AI is a single, unified AI-powered mental health and emotional wellness platform delivered as a consumer mobile application. The core product is Noah AI itself — an always-available AI emotional coach offering both text chat and voice therapy sessions, personalized through long-term memory that retains every user interaction across conversations. Therapist-designed intelligence grounds the platform's responses in evidence-based therapeutic approaches (CBT, DBT, ACT, and other modalities). The product is designed to complement rather than replace traditional human therapy, targeting individuals facing cost, accessibility, or stigma barriers to mental health care.
Differentiator
Problem solved
Functional benefit
Products and services
- Noah AI Mobile App A consumer mobile application on iOS and Android that delivers 24/7 AI-powered emotional wellness and therapy through text chat and real-time voice interactions, using conversational AI trained on evidence-based therapeutic methods (CBT, DBT, ACT) with long-term memory personalization, crisis detection, guided journaling, and mood tracking. It is designed for individual adults seeking accessible, affordable, private mental health support as an alternative or complement to traditional therapy.
Quantifiable outcome
- 51% reduction in depression symptoms (Dartmouth randomized controlled trial, 210 participants)
- +7 more outcomes
Companies that use Noah AI
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Noah AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Noah AI partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Noah AI competitors and assessment
Company assessmentDirect peers
- Youper: AI mental health chatbot using CBT and other therapeutic frameworks for anxiety, depression, and emotional wellness via mobile app. Similar product shape, target user, and monetization model to Noah AI.
- Wysa: AI conversational mental wellness app combining chatbot CBT with optional human therapist escalation, used by employers and health plans globally. Comparable to Noah AI in consumer-led AI therapy, multilingual reach, and B2B/B2C dual motion.
- Woebot Health: One of the original AI therapy chatbots, founded by a clinical psychologist, delivering CBT-based conversational mental health support via mobile app. Closest direct peer to Noah AI in terms of product category, clinical grounding, and target user.
- Earkick: AI-driven mental health companion app offering real-time emotional tracking and chat support. Directly comparable to Noah AI as a consumer AI wellness app and is named in Noah's own competitive pricing analysis.
Emerging players
- Spring Health: B2B mental health benefits platform combining AI-driven triage with human therapist matching for employers and health plans. Comparable to Noah AI's potential B2B2C 'bridge-to-therapy' monetization path, though targeting enterprise rather than direct consumers.
- Replika: AI companion app focused on emotional connection and mental wellness rather than structured therapy. Overlaps with Noah AI's conversational AI emotional-support use case, though Replika is positioned more as a companion than a clinical tool.
Broad incumbents
- Headspace: Large incumbent consumer mental wellness platform (meditation, therapy, mindfulness) now incorporating AI features and integrated care via the Ginger acquisition. Competes with Noah AI for the same stressed-anxious consumer wallet but offers a much broader portfolio.
- Calm: Mass-market meditation, sleep, and mental wellness subscription app. Not an AI therapy tool, but competes directly for the same anxiety/stress/insomnia use cases that Noah AI targets.
- BetterHelp: Largest online human therapy network (Teladoc-owned). Represents the traditional-therapy incumbent that Noah AI positions against on cost and accessibility, and serves as the 'bridge-to' destination for AI therapy users seeking higher-acuity care.
- Talkspace: Online therapy platform connecting users with licensed therapists via messaging and live sessions. Comparable as the established human-therapy alternative Noah AI competes with on price, wait time, and accessibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Noah AI social profiles
Digital presenceNoah AI compliance and trust
Trust signalCompliance1 record
Noah AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noah AI leadership team
Management profileNumber of profiles
Noah AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noah AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noah AI
What does Noah AI do?
Noah AI is a mobile application that provides 24/7 AI-powered emotional wellness and therapy through text chat and real-time voice interactions, available globally on iOS and Android. The platform uses conversational AI trained on evidence-based therapeutic methods (CBT, DBT, ACT) with a long-term memory engine that retains every past conversation to personalize support, including crisis detection, guided journaling, and mood tracking. It targets individual consumers seeking an accessible, affordable, private alternative to traditional therapy, priced at roughly $10-15/month versus $150-250/session for human therapy.
Is Noah AI a public or private company?
Noah AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noah AI founded?
Noah AI was founded in 2025. It employs 1 to 10 people.
Where is Noah AI based?
Noah AI is headquartered in Singapore, Singapore, in the Asia region.
How does Noah AI make money?
One revenue line is on record: subscription Plans (In-App Purchases).
Who are Noah AI's main competitors?
Direct peers on record are Youper, Wysa, Woebot Health and Earkick. Emerging players are Spring Health and Replika. Broad incumbents are Headspace, Calm, BetterHelp and Talkspace.
Does Noah AI have an API?
No public API is recorded for Noah AI.
What industry is Noah AI in?
Noah AI's product category is AI Mental Health Therapy. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 621420 and its SIC code is 7372.