School-Store
SchoolStore is a Mumbai-based e-commerce platform selling customized school supply kits and academic materials to students, parents, and partner schools in India, supplemented by a broad general-merchandise marketplace and an IGCSE exam papers portal.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What School-Store does
SchoolStore (operating as School-Store at school-store.in) is an India-based e-commerce platform headquartered in Mumbai that supplies customized school kits and academic materials to students, parents, and partner schools. Founded in 2018 by Kunal Kapadia (co-founder & director), the company configures kits per school and grade level for institutional partners including multiple Lodha World School campuses (Thane, CBG Palava, LSG Palava, Taloja, Wadala/Oakwood) and The Shri Ram Universal School (TSUS) in Palava, with exclusive student discounts applied at checkout. Beyond the core school-kit offering, the platform runs a broad general-merchandise catalog covering fashion, electronics, furniture, nutrition products, sports equipment, watches, t-shirts, toys, and plumbing items, plus a separate IGCSE exam papers portal — indicating an attempt to widen basket size beyond the back-to-school purchasing window.
The storefront is a standard direct-to-consumer e-commerce site with shopping cart, wishlist, scholarship points, order tracking, and checkout, with payments processed via Cashfree (UPI, debit/credit cards, cash on delivery). Distribution uses direct shipping with tiered delivery options (standard 10–15 days, assured 2–3 days, express next-day) plus school pickup points. There is no documented mobile app, public API, proprietary technology stack, or AI/ML feature in the source data. Acquisition channels rely on organic SEO, email/newsletter, and school partnerships, supported by promotional codes and clearance discounting.
Revenue is generated on a transactional, one-time-purchase basis across school-kit sales and general merchandise. There is no disclosed ARR, no disclosed funding rounds, no disclosed investors or ownership structure, no certifications or patents, and no third-party awards in the input data. Operations appear small-scale, with 11–50 employees, a single Indian operating base, customer support Monday–Saturday 9:30 am–6:30 pm, and an email-only contact channel ([email protected]).
School-Store firmographics
Firmographics- Name
- School-Store
- Legal name
- SchoolStore
- Website
- https://school-store.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SchoolStore is a Mumbai-based e-commerce platform selling customized school supply kits and academic materials to students, parents, and partner schools in India, supplemented by a broad general-merchandise marketplace and an IGCSE exam papers portal.
- Ownership category
- akta.pro rank
School-Store industry classification
Industry- Product category
- School Supplies Retail
- NAICS
- Office Supplies and Stationery Retailers (45941), Office Supplies, Stationery, and Gift Retailers (4594), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Office, School & Business Supplies Online Retailers (CRAFADAL)
- akta.pro secondary industries
- School Supplies Retail (CRALABAF), School Supplies Distribution (CRAOALAK), Educational & Learning Toys Retail (CRALAFAB)
Keywords
Where School-Store is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
School-Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- School Kit Sales: Customized school supply kits sold to students through school partnerships. Kits are customized per school and grade level, with school-specific pricing and discounts available exclusively for partner school students.
- General Merchandise Sales: Wide range of products including fashion, electronics, furniture, nutrition, sports, tools, watches, t-shirts, toys, and plumbing items sold to general consumers through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard delivery on orders over Rs 1000 |
| Unit Pricing | Pay-as-you-go | School-specific customized kits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
School-Store product offering
Product offeringCore offering
School-Store operates an e-commerce platform that sells customized school supply kits tailored to specific schools and grade levels, an online IGCSE exam papers portal, and a broad general-merchandise catalog including clothing, footwear, accessories, electronics, furniture, nutrition, sports equipment, watches, toys, and plumbing items. The offering combines school-anchored procurement (with named partner schools) and individual online purchases with home delivery or school pickup.
Product overview
SchoolStore is an e-commerce platform that primarily serves educational institutions by providing customized school kits for specific schools and grades. The platform operates on a school-specific model, allowing students from partner schools (such as Lodha World School and The Shri Ram Universal School) to purchase pre-configured kits. In addition to the core school kit offering, the platform features a broad general merchandise catalog including fashion items, electronics, furniture, nutrition products, sports equipment, watches, t-shirts, toys, and footwear. The platform also offers IGCSE exam papers through a separate section. SchoolStore integrates CashFree for payment processing and provides multiple delivery options including standard delivery, assured delivery, express delivery, and school pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Customized School Kits Customized school supply kits assembled to specific school and grade-level supply lists, offered to parents/students through partner schools such as Lodha World School, TSUS, and Lodha Oakwood School, with school pickup or home delivery.
- IGCSE Exam Papers Portal
Companies that use School-Store
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
School-Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
School-Store partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Lodha World School (Multiple Campuses)coreSchoolStore partners with Lodha World School campuses (Thane, CBG Palava, LSG Palava, Taloja, Wadala) to provide customized school kits for their students. Students receive exclusive discounts on school-specific kits.
- The Shri Ram Universal School, Palava (TSUS)corePartnership with TSUS Palava to provide customized school kits exclusively discounted for their students. Students can purchase school-specific packages through the platform.
Recent moves6 records
Expansion highlights4 records
School-Store competitors and assessment
Company assessmentDirect peers
- Schoolkart: Indian e-commerce platform focused on school uniforms, books, and supplies; the closest direct competitor to SchoolStore's customized-kit model in India.
Broad incumbents
- Flipkart: India's largest homegrown marketplace; sells school supplies, stationery, and back-to-school merchandise at national scale, competing on assortment and price.
- BigBasket: Large Indian online grocery and household platform; overlaps with SchoolStore's nutrition, toys, and general household categories rather than its core school-kit business.
- JioMart: Reliance's online grocery and general-merchandise platform expanding into school/office supplies; competes with SchoolStore's general merchandise SKUs and increasingly with school-channel distribution.
- Amazon India: Dominant Indian e-commerce marketplace with a deep school/stationery category; competes with SchoolStore's general merchandise assortment via scale, selection, and Prime delivery.
Others
- Mamaearth (Honasa Consumer): D2C parent-and-baby brand retailing through its own site and marketplaces; competes for parent wallet share in the broader kids' category rather than school kits directly.
- Nykaa: Indian beauty and lifestyle e-commerce platform; adjacent rather than directly competing, but shares the same D2C playbook targeting urban Indian parents online.
Emerging players
- FirstCry (BrainBees Solutions): India's leading kids-and-parenting e-commerce platform selling school uniforms, bags, stationery, and learning products; overlaps directly with SchoolStore's parent/student customer base and category mix.
- Hopscotch: Curated kids' fashion and essentials e-commerce platform in India; competes for the same parent wallet on school-relevant categories like uniforms, shoes, and bags.
Regional players
- Smyttten: Indian D2C product-discovery and trial platform; tangential overlap with SchoolStore's general fashion/accessories assortment and shared target consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
School-Store social profiles
Digital presenceSchool-Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
School-Store leadership team
Management profileNumber of profiles
Profiles1 record
School-Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
School-Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about School-Store
What does School-Store do?
School-Store operates an e-commerce platform that sells customized school supply kits tailored to specific schools and grade levels, an online IGCSE exam papers portal, and a broad general-merchandise catalog including clothing, footwear, accessories, electronics, furniture, nutrition, sports equipment, watches, toys, and plumbing items. The offering combines school-anchored procurement (with named partner schools) and individual online purchases with home delivery or school pickup.
Is School-Store a public or private company?
School-Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was School-Store founded?
School-Store was founded in 2018. It employs 11 to 50 people.
Where is School-Store based?
School-Store is headquartered in Mumbai, India, in the Asia region.
How does School-Store make money?
Two revenue lines are on record. School Kit Sales are the primary driver. The others are general Merchandise Sales.
Who are School-Store's main competitors?
Schoolkart is listed as a direct peer. Broad incumbents are Flipkart, BigBasket, JioMart and Amazon India. Others are Mamaearth (Honasa Consumer) and Nykaa. Emerging players are FirstCry (BrainBees Solutions) and Hopscotch. Smyttten is listed as a regional player.
Does School-Store have an API?
No public API is recorded for School-Store.
What industry is School-Store in?
School-Store's product category is School Supplies Retail. Its primary akta.pro industry code is CRAFADAL, Office, School & Business Supplies Online Retailers, with a secondary code of CRALABAF, School Supplies Retail. Its NAICS code is 45941 and its SIC code is 5600.