OPPA

What OPPA does

OPPA (Online Premium Publisher Association Thailand) is a Bangkok-based trade association and consortium of premium Thai digital publishers, founded in 2015. It operates the first and largest publisher-led programmatic advertising marketplace in Thailand, aggregating 15 named member publishers including Pantip, Sanook, Thai Rath, Kapook, Dek-D, MThai, Siamsport, Post Today, Bectero, and Major Cineplex. The combined network delivers 7.2–13.2 million daily page views, providing advertisers with consolidated access to premium Thai digital audiences that no single member publisher could offer independently.

The core product is a programmatic advertising marketplace built on technology infrastructure operated in partnership with Innity, the organization's technology partner. Targeting is powered by a first-party data asset comprising 289.21 million cookie data points segmented across 450 interest categories. The platform supports both standard programmatic inventory and a suite of high-impact creative formats — Mobile Underlay, Mobile Spin, Lightbox Story, and In-Read Video — and offers a self-serve interface (direct2.advenueplatform.com) bundled with training and onboarding services. In February 2020, OPPA extended its analytics capabilities through a data partnership with iDAC Japan.

OPPA's business model is a marketplace commission on programmatic advertising transactions routed through the consortium. Inventory and packaged media solutions are sold to advertisers across 9 industry verticals, with audience targeting differentiated by the cookie/interest-category data layer. The company has additionally begun monetizing its data asset through branded consumer-insights products, exemplified by the COVID-19 Consumer Insights Report launched in 2020.

Name

OPPA

Legal name

Online Premium Publisher Association Thailand

Website

https://oppathailand.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Programmatic advertising marketplace
• Digital advertising network
• Publisher ad inventory
• Programmatic ad buying
• Brand safe advertising

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Programmatic Advertising: OPPA generates revenue by facilitating programmatic advertising transactions between advertisers seeking to place ads and publishers offering inventory. The platform charges a commission or fee on advertising transactions conducted through its marketplace.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

OPPA operates Thailand's first publisher-led programmatic advertising marketplace, connecting advertisers with a consortium of 15 premium Thai publishers through DSP/SSP-compatible technology. The platform offers a self-serve dashboard for campaign management, integrated brand safety, viewability and fraud-prevention controls, real-time mobile inventory access, and exclusive high-impact ad formats including Mobile Underlay, Mobile Spin, Lightbox Story, and In-Read Video.

Product overview

OPPA (Online Premium Publisher Association Thailand) is the first and largest consortium of premium digital publishers in Thailand, founded by major trusted media companies with Innity as their exclusive technology partner. The core product is the OPPA Programmatic Advertising Marketplace — a publisher-led automated marketplace enabling advertisers to programmatically purchase ad inventory across a network of 13 leading Thai online publishers. Supporting the marketplace are the OPPA Automated Self-Serve Dashboard, which provides real-time campaign management and inventory access, and a suite of OPPA High-Impact Ad Formats (Mobile Underlay, Mobile Spin, Lightbox Story, and In-Read Video) exclusive to OPPA inventories. Additional offerings include the OPPA Consumer Insights Report, a data-analytics product covering demographic, behavioral, and interest insights from 290 million data points across the publisher network, and the OPPA Self-Serve Platform Packages, which provide affordable entry points to the advertising marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• OPPA Programmatic Advertising Marketplace The first publisher-led programmatic advertising marketplace in Thailand, enabling advertisers to programmatically buy advertising inventory across OPPA's network of 15 premium publishers through DSP and SSP compatibility.
• OPPA Automated Self-Serve Dashboard A self-serve dashboard enabling advertisers to manage and control their ad purchases across OPPA's publisher network, providing real-time mobile inventory access and campaign management capabilities.
• OPPA High-Impact Ad Formats A suite of exclusive creative advertising formats including Mobile Underlay, Mobile Spin, Lightbox Story, and In-Read Video, exclusive to OPPA inventories, designed for better audience engagement.
• OPPA Consumer Insights Report A data-driven consumer insights and analytics product providing demographic, behavioral, and interest-based analysis of Thai digital audiences, based on 290 million data points gathered from OPPA's publisher network.
• OPPA Self-Serve Platform Packages A self-serve advertising platform with multiple affordable package options, allowing advertisers to purchase inventory directly through OPPA's publisher network.

Quantifiable outcome

• 290 million consumer insights gathered and analyzed during COVID-19 pandemic period
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• iDAC (Japan)coreStrategic or Co-development Partner · 1 February 2020iDAC from Japan collaborated with OPPA and Innity to analyze consumer insights data during the COVID-19 pandemic. iDAC's data scientists analyzed 289 million cookie data points across demographic, behavioral, and interest dimensions to generate consumer insights reports.
• InnitycoreTechnology or IntegrationInnity serves as OPPA's exclusive business and technology partner, providing the technological infrastructure for the programmatic advertising marketplace. The partnership enables the platform's DSP/SSP compatibility, self-serve dashboard, and real-time inventory management capabilities.
• Innity (Technology Partner for Analytics)coreTechnology or IntegrationInnity served as the technology partner alongside iDAC for analyzing consumer insights data during the COVID-19 reporting period, providing technological support for data analysis.
• Major Cinep Plex GroupminorChannel Partner/ Reseller/ DistributorOne of 15 premium publishers in the OPPA network, providing digital advertising inventory from cinema and entertainment content.
• Bectero (MCOT)minorChannel Partner/ Reseller/ DistributorOne of 15 premium publishers in the OPPA network, providing digital advertising inventory from television and radio content (Bectero TV and Bectero Radio).
• SanookminorChannel Partner/ Reseller/ DistributorOne of 15 premium publishers in the OPPA network, providing digital advertising inventory from Thailand's leading online portal and content platform.
• ThairathminorChannel Partner/ Reseller/ DistributorOne of 15 premium publishers in the OPPA network, providing digital advertising inventory from Thailand's popular news website.
• KapookminorChannel Partner/ Reseller/ DistributorOne of 15 premium publishers in the OPPA network, providing digital advertising inventory from online content platform.
• Dek-DminorChannel Partner/ Reseller/ DistributorOne of 15 premium publishers in the OPPA network, providing digital advertising inventory from youth-focused online community platform.
• MThaiminorChannel Partner/ Reseller/ DistributorOne of 15 premium publishers in the OPPA network, providing digital advertising inventory from online content platform.
• PantipminorChannel Partner/ Reseller/ DistributorOne of 15 premium publishers in the OPPA network, providing digital advertising inventory from Thailand's largest online community forum platform.
• SiamsportminorChannel Partner/ Reseller/ DistributorOne of 15 premium publishers in the OPPA network, providing digital advertising inventory from sports news and content platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Trade Desk: Leading global demand-side platform (DSP) for programmatic advertising, used by major advertisers to buy inventory across multiple SSPs and exchanges. It is a direct alternative channel for Thai advertisers that OPPA is competing against.
• Xandr (Microsoft) / AppNexus: Programmatic advertising platform offering both DSP and SSP capabilities under Microsoft, providing enterprise-grade alternative to OPPA's marketplace for Thai advertisers and agencies.
• Google Ad Manager: Google's unified ad platform (formerly DoubleClick for Publishers/AdX) that powers programmatic buying and selling of digital advertising inventory globally, including Thailand. It competes with OPPA for the same advertisers and publisher inventory.

Direct peers

• Magnite: Independent sell-side platform (SSP) connecting publishers to programmatic demand, formed from the merger of Rubicon Project and Telaria. Operates a comparable publisher-led programmatic model that competes with OPPA's marketplace approach.
• PubMatic: Independent SSP providing programmatic monetization infrastructure for digital publishers. Operates a comparable publisher-facing programmatic marketplace model with header bidding and brand-safety features.
• Innity: Regional adtech company operating a programmatic ad exchange and publisher network across Southeast Asia. It is OPPA's exclusive technology partner and operates a directly comparable publisher-monetization platform.

Regional players

• AdAsia Holdings: Asia-focused integrated advertising and marketing technology company offering programmatic and influencer marketing solutions. Competes for the same regional advertiser budgets as OPPA.
• AnyMind Group: Singapore-based adtech and marketing technology company operating across Asia with programmatic advertising and publisher monetization products. Direct regional competitor targeting similar Southeast Asian advertisers and publishers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPPA