Premiums for the Planet
Premiums for the Planet is a Colorado Public Benefit Corporation operating a free membership program that connects mission-driven organizations with vetted insurance brokers, using collective buying power to redirect commercial premiums away from fossil-fuel-intensive carriers.
- Company typePrivate
- Founded2018
- HeadquartersSnowmass Village, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Premiums for the Planet does
Premiums for the Planet (legally Aligned Insight, Inc., a Colorado Public Benefit Corporation headquartered in Snowmass Village) operates a free membership program that connects mission-driven organizations with vetted insurance brokers and uses collective buying power to redirect commercial insurance premiums away from fossil-fuel-intensive carriers. The offering consists of a free risk audit, custom broker matching, and ongoing climate-aligned insurance advisory, with no membership fee and no disruption to a member's existing broker relationships. Target members are mid-to-large organizations spending more than $50,000 annually on commercial insurance or generating more than $10 million in revenue, with named members spanning outdoor brands (Burton, Jones Snowboards, Peak Design), media (Outside Inc.), ski resorts (Taos Ski Valley), nonprofits (Sierra Club Foundation, Protect Our Winters, Mad Agriculture), and financial services (Climate First Bank, Big Path Capital, BSW Wealth Partners).
The company operates less as a technology platform and more as a curated service and collective action movement. Its underlying technology stack is not disclosed and no proprietary software or data products were identified; the core asset is the broker network, the B Corp-certified brand, and the partnership ecosystem with B Lab, 1% for the Planet, Protect Our Winters, Climate Collaborative, Conservation Alliance, ASBN, and similar organizations. The firm has grown to roughly 45+ member companies representing $6 billion in collective revenue and maintains a recurring event and content presence across SF Climate Week, GreenFin24, Climate Week NYC, and related forums. The team is small (1-10 employees) and led by founder and CEO Brad Stevenson, with co-founder Nick Gardner heading partnerships and community, Amina Razvi as Chief Growth & Operations Officer, and Jon Fox-Rubin as CFO.
The business model is freemium: members pay nothing and the stated mechanism is that Premiums for the Planet benefits from the aggregated premium volume of its membership to negotiate with insurers and influence underwriting and investment practices. No direct revenue stream, commission structure, or pricing model was disclosed in the available data, and no funding rounds, investors, or revenue figures have been reported. The go-to-market is community-led and partnership-driven rather than traditional sales-led, relying on referrals, partnerships with mission-aligned organizations, webinars, and event presence to attract members.
Premiums for the Planet firmographics
Firmographics- Name
- Premiums for the Planet
- Legal name
- Aligned Insight, Inc.
- Website
- https://premiumsfortheplanet.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Premiums for the Planet is a Colorado Public Benefit Corporation operating a free membership program that connects mission-driven organizations with vetted insurance brokers, using collective buying power to redirect commercial premiums away from fossil-fuel-intensive carriers.
- Ownership category
- akta.pro rank
Premiums for the Planet industry classification
Industry- Product category
- Climate-Aligned Insurance Advisory
- NAICS
- Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Environmental / Pollution Liability (FSAJAGAF)
- akta.pro secondary industry
- Renters Insurance (FSAJACAB)
Keywords
Where Premiums for the Planet is headquartered
LocationHeadquarters
- HQ city
- Snowmass Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Premiums for the Planet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Membership Services: The organization offers free membership to qualifying organizations. Revenue is generated through leveraging collective insurance buying power rather than membership fees. The organization benefits from the aggregated premium volume of members to negotiate better terms with insurers and drive systemic change in the insurance industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free membership with access to all benefits |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Premiums for the Planet product offering
Product offeringCore offering
Premiums for the Planet is a free membership program that unites climate-conscious organizations to transform their commercial insurance spending from a cost center into a climate solution. Members receive a free risk audit, are matched with vetted insurance brokers, and gain ongoing climate-aligned insurance advisory. By aggregating members' collective insurance purchasing power, the organization engages carriers to shift underwriting and investment practices away from fossil fuel-intensive industries and toward climate resilience.
Product overview
Premiums for the Planet is a single, unified membership platform focused on transforming commercial insurance into a force for climate action. The offering centers on a free membership program that provides Free Risk Audits to analyze costs and coverage gaps, Custom Broker Matching to connect members with vetted insurance brokers, and ongoing Climate-Aligned Insurance Advisory services. Members join a collective movement that leverages pooled insurance spending to advocate for responsible investing and underwriting from carriers, ultimately directing premiums toward resilience and away from fossil fuel-intensive industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Premiums for the Planet Membership Program A free membership program that unites climate-conscious organizations to transform insurance spending from a cost center into a climate and resilience strategy, allowing companies to direct their insurance dollars toward resilience rather than risk.
- Free Risk Audit
- Custom Broker Match Connects members with curated, vetted, top-tier insurance broker partners to ensure best coverage and costs while engaging carriers to drive meaningful changes in investing and underwriting.
- Climate-Aligned Insurance Advisory Expert guidance on aligning insurance coverage with climate and resilience goals, leveraging collective power to safeguard coverage in a volatile market.
Quantifiable outcome
- Mobilized over 45 B Corps representing $6 billion in revenue around climate-aligned insurance
- +1 more outcomes
Companies that use Premiums for the Planet
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
Premiums for the Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Premiums for the Planet partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- B Lab (B Corporation)coreB Lab is a key partner organization. Premiums for the Planet and B Lab are mobilizing over 45 B Corps representing $6 billion in revenue to lead climate action through insurance. Premiums for the Planet is itself B Corp certified.
- 1% for the Planetcore1% for the Planet is a key partner organization whose members and portfolio companies qualify for Premiums for the Planet membership. CEO Kate Williams featured in member Q&A and events.
- Protect Our Winters (POW)coreProtect Our Winters is a key partner mobilizing outdoor enthusiasts for climate action. POW CEO Erin Sprague featured in member spotlight discussing collective action and systems-level change.
- Climate CollaborativecoreClimate Collaborative is a partner organization whose members qualify for Premiums for the Planet membership. Joint webinar in May 2024 on tackling company's financial footprint.
- Conservation AlliancecoreConservation Alliance is listed as a partner organization whose members qualify for Premiums for the Planet membership.
- Change Climate ProjectcoreChange Climate Project is a partner organization whose members qualify for Premiums for the Planet membership.
- American Sustainable Business Network (ASBN)coreASBN is a partner organization whose members qualify for Premiums for the Planet membership.
- ClimatebaseminorClimatebase is featured as a member organization and partner, offering the platform for climate action with jobs and organizational listings.
- Burton SnowboardscoreFeatured member company and partner. CEO John Lacy is a vocal advocate and testimonial source.
- Jones SnowboardscoreFeatured member company and partner. Founder Jeremy Jones is a vocal advocate and testimonial source.
- Peak DesigncoreFeatured member company. Head of Environmental and Social Impact Annie Nyborg featured in Q&A member highlight.
- Outside Inc.coreFeatured member company and partner. Former Head of Sustainability Kristin Hostetter featured in testimonials.
- Taos Ski ValleycoreWorld's first Certified B Corp ski resort. VP Finance Kristopher Devogelaere featured in member highlight case study.
- Climate First BankcoreWorld's first FDIC-insured community bank dedicated to environment and sustainability. Featured in webinar and member listings.
- The Synergy CompanycoreCertified B Corp and early supporter. Head of Organizational Stewardship Zacharia Levine featured in partner highlight.
- Sustainable SurfminorPartner organization featured in member/partner listings.
- SOCAP GlobalminorPartner organization featured in member/partner listings. SOCAP hosts impact investing events.
- Big Path CapitalcoreFirst B Corp certified investment bank. CEO Michael Whelchel featured in partner highlight discussing impact investing and capital alignment.
- BSW Wealth PartnerscoreB Corp certified wealth management firm (score 156.6). Director of Values-Alignment Brian Lichtenheld featured in partner highlight and September 2025 webinar.
- Project DrawdownminorFeatured as a new member organization. Leading resource for climate solutions.
- Mad AgriculturecoreColorado-based nonprofit helping farmers transition to regenerative agriculture. CSO Elizabeth Candelario featured in member spotlight discussing insurance gaps in agriculture.
- SwitchboardcoreFounded by Patrick Flynn (former Global Head of Sustainability at Salesforce). Moderates Premiums for the Planet webinars and provides platform for climate leadership connections.
- Carbon CollectiveminorProvides climate-aligned 401(k) and 403(b) options. President Breene Murphy featured in SF Climate Week panel on overlooked climate finance levers.
- Sierra Club FoundationcoreFeatured member and partner. CFO Kevin McGahan featured discussing Shifting Trillions initiative and insurance as climate lever.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Premiums for the Planet competitors and assessment
Company assessmentOthers
- As You Sow: Nonprofit promoting corporate accountability on environmental and social issues through shareholder advocacy. Comparable in deploying collective corporate influence to shift industry behavior — similar lever logic (collective corporate voice) though applied to capital markets rather than insurance.
- B Lab (B Corporation): Certifies and mobilizes B Corps globally, including the 45+ B Corp members PFP cites. Operates a movement/community model around mission-driven businesses that closely mirrors PFP's structure, and is PFP's most strategic channel partner. Not a competitor but the parent ecosystem whose members PFP mobilizes.
- Watershed: Enterprise carbon accounting and climate platform. Adjacent to PFP in serving sustainability/finance leaders at mid-to-large organizations, addressing climate impact measurement — complementary rather than competitive, but overlapping buyer personas (CFO/sustainability leads at mission-driven companies).
- Protect Our Winters (POW): Climate advocacy organization mobilizing outdoor enthusiasts and businesses. A PFP partner that operates on a parallel collective-action thesis — mobilizing outdoor industry brands around climate — overlapping heavily with PFP's Burton/Jones/Taos/Outside member base.
- 1% for the Planet: Movement and certification organization mobilizing businesses to give 1% of sales to environmental causes. Highly comparable operating model — collective-action movement leveraging brand and mission for member acquisition — and a PFP partner. They sit upstream of PFP by qualifying members but operate on a similar ecosystem/movement playbook.
- Patch: API-first carbon credit and climate finance infrastructure. Operates in adjacent climate-finance infrastructure serving similar buyer types and is part of the broader climate-finance platform cohort where PFP competes for attention/budget from corporate sustainability and finance leaders.
- Climate Neutral: Nonprofit certification and movement helping brands measure, reduce, and offset carbon emissions. Comparable community/movement model targeting the same mission-driven brand buyer as PFP, and similarly aggregating corporate climate action for collective impact.
Broad incumbents
- Tomorrow.io: Climate intelligence platform serving insurance, supply chain, and energy with weather/climate risk data. Operates in the climate-insurance intersection and supplies the underlying data layer that climate-aligned insurers (and PFP's broker network) increasingly rely on for underwriting decisions.
Direct peers
- Climate First Bank: World's first FDIC-insured community bank dedicated to environment and sustainability. Most directly analogous to PFP — applies the same collective-action / climate-aligned-finance thesis to banking rather than insurance, targeting the same mission-driven buyer (CFOs/sustainability leaders at B Corps and climate-conscious organizations).
- Honeycomb Insurance: Tech-enabled insurance platform focused on small commercial property insurance with streamlined underwriting. PFP and Honeycomb both leverage technology/community to disrupt traditional commercial insurance distribution, though Honeycomb targets operational efficiency while PFP targets climate alignment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Premiums for the Planet social profiles
Digital presencePremiums for the Planet compliance and trust
Trust signalCompliance4 records
Premiums for the Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premiums for the Planet leadership team
Management profileNumber of profiles
Profiles7 records
Premiums for the Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premiums for the Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premiums for the Planet
What does Premiums for the Planet do?
Premiums for the Planet is a free membership program that unites climate-conscious organizations to transform their commercial insurance spending from a cost center into a climate solution. Members receive a free risk audit, are matched with vetted insurance brokers, and gain ongoing climate-aligned insurance advisory. By aggregating members' collective insurance purchasing power, the organization engages carriers to shift underwriting and investment practices away from fossil fuel-intensive industries and toward climate resilience.
Is Premiums for the Planet a public or private company?
Premiums for the Planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premiums for the Planet founded?
Premiums for the Planet was founded in 2018. It employs 1 to 10 people.
Where is Premiums for the Planet based?
Premiums for the Planet is headquartered in Snowmass Village, United States, in the North America region.
How does Premiums for the Planet make money?
One revenue line is on record: membership Services.
Who are Premiums for the Planet's main competitors?
Others on record are As You Sow, B Lab (B Corporation), Watershed, Protect Our Winters (POW), 1% for the Planet, Patch and Climate Neutral. Tomorrow.io is listed as a broad incumbent. Direct peers are Climate First Bank and Honeycomb Insurance.
Does Premiums for the Planet have an API?
No public API is recorded for Premiums for the Planet.
What industry is Premiums for the Planet in?
Premiums for the Planet's product category is Climate-Aligned Insurance Advisory. Its primary akta.pro industry code is FSAJAGAF, Environmental / Pollution Liability, with a secondary code of FSAJACAB, Renters Insurance. Its NAICS code is 524 and its SIC code is 6411.