Easton Training Center
Easton Training Center is a privately held martial arts academy network operating nine Colorado locations since 1998, offering Brazilian Jiu-Jitsu, Muay Thai, and MMA programs for adults and children under a subscription-based membership model with Gracie lineage instruction.
- Company typePrivate
- Founded1998
- HeadquartersWheat Ridge, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Easton Training Center does
Easton Training Center is a privately held martial arts academy network founded in 1998 by Professor Amal Easton in Boulder, Colorado. The company operates nine academies across the Colorado Front Range—Arvada, Boulder, Castle Rock, Centennial, Denver, Littleton, Longmont, Lowry, and Thornton—offering Brazilian Jiu-Jitsu, Muay Thai/Kickboxing, and Mixed Martial Arts programs for adults and children ages 4-13. The curriculum follows the Gracie Jiu-Jitsu lineage, with Amal Easton holding a black belt under Renzo Gracie, and integrates proprietary frameworks such as F.R.E.D. (Focus, Respect, Energy, Discipline) for children's character development alongside IBJJF-aligned belt progression. The company has produced over 100 black belts since founding and operates the Elevation Fight Team professional MMA branch, which has trained UFC fighters including Eliot Marshall, Neil Magny, Bojan Velickovic, and Curtis Blaydes.
The business runs on a subscription-based membership model with cross-location access, supplemented by transaction-based revenue from kids events (birthday parties, Ninja Nights, summer camps), competition fees, merchandise and apparel sales, and in-house tournament hosting through the Easton Open. Customer acquisition is driven primarily by community-led methods—free trial classes, word-of-mouth referrals, and content marketing through the Easton Podcast, Easton Zine publication, blog, and Instagram. Digital extensions include the Easton Online platform and mobile applications for iOS and Android, which deliver curriculum content and support member management across the network. The company operates more than 100 weekly classes seven days a week and has accumulated 1,000+ customer reviews.
The company is founder-owned with no disclosed external institutional investment. Strategic positioning emphasizes technical lineage credibility, professional fighter development, and a broad geographic footprint within Colorado. Operating for more than 25 years, Easton has pursued steady expansion through new academy openings and facility upgrades, while extending the brand digitally via Easton Online and structured ecosystem assets such as competition teams, the travel season, and ongoing content publishing.
Easton Training Center firmographics
Firmographics- Name
- Easton Training Center
- Legal name
- Easton Training Center
- Website
- https://eastonbjj.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Easton Training Center is a privately held martial arts academy network operating nine Colorado locations since 1998, offering Brazilian Jiu-Jitsu, Muay Thai, and MMA programs for adults and children under a subscription-based membership model with Gracie lineage instruction.
- Ownership category
- akta.pro rank
Easton Training Center industry classification
Industry- Product category
- Martial Arts Training Services
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)
- akta.pro secondary industries
- Kids & Youth Martial Arts Programs (HSADADAG), Mixed Martial Arts (MMA) Training (HSADADAD), Competition & Tournament Team Training (HSADADAJ)
Keywords
Where Easton Training Center is headquartered
LocationHeadquarters
- HQ city
- Wheat Ridge
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Easton Training Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Academy Memberships: Monthly/annual membership fees providing access to all 9 Easton Training Center locations across Colorado. Membership includes access to BJJ, Muay Thai, and MMA classes at all skill levels.
- Kids Programs: Specialized kids martial arts programs for ages 4-13 including Little Tigers (4-6), Tigers (7-13), and Advanced Tigers (9+) covering Jiu-Jitsu and Muay Thai with character development focus.
- Competition and Events: Revenue from in-house tournaments (Easton Open), travel season competitions, and IBJJF event registrations. Includes team merchandise and competition gear sales.
- Merchandise and Apparel: Branded team gear, Gis, rash guards, and equipment available for purchase at academies and online shop.
- Kids Events and Parties: Birthday party packages, Ninja Nights events, and Summer Camps generating additional revenue streams for the kids program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial Class |
| Subscription | Monthly | Academy Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Easton Training Center product offering
Product offeringCore offering
Easton Training Center operates 9 physical martial arts academies across Colorado offering in-person Brazilian Jiu-Jitsu, Muay Thai/Kickboxing, and MMA classes for adults and kids (ages 4-13), plus an online platform (Easton Online) and mobile apps. Revenue is generated primarily through recurring monthly/annual academy memberships that provide access to all 9 locations and 100+ weekly classes, supplemented by kids program fees, birthday parties, summer camps, ninja nights, competition team fees, and branded merchandise sales.
Product overview
Easton Training Center operates as Colorado's largest martial arts academy network, offering Brazilian Jiu Jitsu, Muay Thai/Kickboxing, and Mixed Martial Arts programs across 9 locations in the Front Range. The organization provides comprehensive training for all ages and skill levels through its core products—Adult Programs (BJJ, Muay Thai, MMA) and Kids Programs (Kids BJJ, Kids Muay Thai, Kids Martial Arts)—complemented by digital offerings including the Easton Mobile App and Easton Online platform. Additional services include kids events (Birthday Parties, Ninja Nights, Summer Camps), competitive team programs with IBJJF tournament participation, and community content through the Easton Zine publication and Podcast.
Differentiator
Problem solved
Functional benefit
Products and services
- Brazilian Jiu-Jitsu (Adult) Real-world self-defense Brazilian Jiu-Jitsu classes in Gi and No-Gi formats for beginners through advanced students, available at all 9 Colorado locations.
- Muay Thai & Kickboxing (Adult) Striking program teaching punches, kicks, elbows, and knees with Muay Thai fundamentals, pad work, and controlled sparring for all skill levels.
- Mixed Martial Arts (MMA) Combined Jiu-Jitsu and striking program training fighters to compete in MMA with instruction from professional fighters and UFC veterans, anchored by the Elevation Fight Team.
- Kids Jiu-Jitsu Age-appropriate Brazilian Jiu-Jitsu for children ages 4-13 following F.R.E.D. principles (Focus, Respect, Energy, Discipline) to build confidence and self-defense skills.
- Kids Muay Thai Striking program for children ages 4-13 teaching punches, kicks, elbows, and knees with emphasis on discipline, coordination, and responsible decision-making.
- Kids Martial Arts General martial arts program for kids following F.R.E.D. (Focus, Respect, Energy, and Discipline) to develop essential life skills on and off the mats.
- Easton Training Center Mobile App Mobile application available on iOS and Android for class schedules, bookings, and member management across all 9 locations.
- Easton Online Online training platform offering remote martial arts instruction and virtual classes for members.
- Kids Birthday Parties Martial arts themed birthday party experiences including instruction, games, and activities with options for Nerf battles.
- Ninja Nights Evening events featuring martial arts games, activities, and pizza dinner for children, held several times yearly at each academy.
- Summer Camps Full-day camp programs offering martial arts training, games, and activities for children during summer break.
- Competition Program Competitive Jiu-Jitsu program including local tournaments, seasonal competitions, IBJJF travel season events, and scholarship opportunities.
- Easton Open Tournament In-house Jiu-Jitsu tournament and Muay Thai scrimmage providing competition opportunities for beginners and experienced students.
Quantifiable outcome
- Over 100 black belts produced since 1998
- +2 more outcomes
Companies that use Easton Training Center
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Easton Training Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Easton Training Center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Elevation Fight TeamcoreElevation Fight Team is the professional MMA branch of Easton Training Center. Home to UFC fighters including Eliot Marshall, Drew Dober, Bojan Velickovic, Curtis Blades, and many others. The partnership provides elite fight training and competition opportunities for Easton members.
- IBJJF (International Brazilian Jiu-Jitsu Federation)coreOfficial governing body for BJJ competitions. Easton participates in IBJJF events including Worlds, American Nationals, Pan Kids, and more. Easton follows IBJJF belt guidelines and uniform requirements for competition.
- Renzo Gracie Academy LineagecoreEaston Training Center lineage traces to Kano Jigoro (Kodokan Judo) through Mitsuyo Maeda to Carlos and Helio Gracie, then to Carlos Gracie Jr. and Renzo Gracie. Amal Easton earned his black belt from Renzo Gracie.
- Gracie Jiu-JitsucoreEaston operates under Gracie Jiu-Jitsu lineage with Professor Amal Easton being a Renzo Gracie black belt. The academy follows traditional Gracie methodology and curriculum.
- The Easton OpencoreEaston's in-house BJJ tournament and Muay Thai scrimmage event providing competition opportunities for students in a supportive environment, especially beginners.
- Tap Cancer OutminorCharity BJJ tournament organization. Easton sends competition team members to participate in Tap Cancer Out events as part of their local tournament schedule.
- Grappling IndustriesminorBJJ tournament organizer included in Easton's local competition schedule for kids BJJ travel season.
- NAGA (North American Grappling Association)minorBJJ and submission grappling tournament organizer. Part of Easton's local competition calendar.
Scale indicators7 records
Recent moves15 records
Expansion highlights5 records
Easton Training Center competitors and assessment
Company assessmentDirect peers
- Tiger Schulmann's Martial Arts: Multi-location martial arts chain offering karate, kickboxing, and MMA with strong kids programs. Comparable to Easton's multi-discipline approach, multi-location operating model, and emphasis on kids character development.
- American Top Team: Premier MMA training center known for producing UFC champions, with multiple disciplines under one roof. Closely comparable to Easton's Elevation Fight Team structure combining BJJ, striking, and MMA.
- Checkmat BJJ: Global BJJ organization with affiliated academies known for championship-level instruction and structured programs. Direct competitor in the BJJ instruction category with similar competition-focused curriculum.
- Gracie Barra: Largest Brazilian Jiu-Jitsu franchise globally with hundreds of academies worldwide. Directly comparable in BJJ instruction model, Gracie lineage affiliation, and structured curriculum approach similar to Easton's Renzo Gracie-lineage training.
- ATOS Jiu-Jitsu: Prominent BJJ competition team operating multiple academy locations with strong instructor lineage and competition programs. Comparable to Easton's mix of Gi/No-Gi training, IBJJF participation, and structured belt system.
- Renzo Gracie Academy: Flagship academy of Easton's founder's direct lineage (Amal Easton received his black belt from Renzo Gracie). Comparable methodology, curriculum, and competition approach with deep BJJ heritage.
- Xtreme Couture: Elite MMA gym founded by Randy Couture with multiple locations and a roster of UFC fighters. Directly comparable to Elevation Fight Team's fighter-led training and competition-focused culture.
- Alliance BJJ: Major BJJ competition team with academies globally, focused on tournament success and structured belt progression. Comparable to Easton's Elevation Fight Team in combining elite competition with member-facing academies.
- 10th Planet Jiu Jitsu: Founded by Eddie Bravo, this BJJ network specializes in No-Gi instruction with multiple academy locations. Comparable to Easton's BJJ offerings including No-Gi classes and structured curriculum.
Broad incumbents
- UFC Gym: Franchised fitness brand leveraging UFC's MMA reputation to offer group classes, personal training, and martial arts instruction. Broader fitness positioning than Easton but competes for the same consumer mindshare around MMA credibility.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Easton Training Center social profiles
Digital presenceEaston Training Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easton Training Center leadership team
Management profileNumber of profiles
Profiles16 records
Easton Training Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easton Training Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easton Training Center
What does Easton Training Center do?
Easton Training Center operates 9 physical martial arts academies across Colorado offering in-person Brazilian Jiu-Jitsu, Muay Thai/Kickboxing, and MMA classes for adults and kids (ages 4-13), plus an online platform (Easton Online) and mobile apps. Revenue is generated primarily through recurring monthly/annual academy memberships that provide access to all 9 locations and 100+ weekly classes, supplemented by kids program fees, birthday parties, summer camps, ninja nights, competition team fees, and branded merchandise sales.
Is Easton Training Center a public or private company?
Easton Training Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easton Training Center founded?
Easton Training Center was founded in 1998. It employs 51 to 100 people.
Where is Easton Training Center based?
Easton Training Center is headquartered in Wheat Ridge, United States, in the North America region.
How does Easton Training Center make money?
Five revenue lines are on record. Academy Memberships are the primary driver. The others are kids Programs, competition and Events, merchandise and Apparel and kids Events and Parties.
Who are Easton Training Center's main competitors?
Direct peers on record are Tiger Schulmann's Martial Arts, American Top Team, Checkmat BJJ, Gracie Barra, ATOS Jiu-Jitsu, Renzo Gracie Academy, Xtreme Couture, Alliance BJJ and 10th Planet Jiu Jitsu. UFC Gym is listed as a broad incumbent.
Does Easton Training Center have an API?
No public API is recorded for Easton Training Center.
What industry is Easton Training Center in?
Easton Training Center's product category is Martial Arts Training Services. Its primary akta.pro industry code is HSADADAA, Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.), with a secondary code of HSADADAG, Kids & Youth Martial Arts Programs. Its NAICS code is 611620 and its SIC code is 8200.