Joblink Midwest

What Joblink Midwest does

Joblink Midwest (Inc.) is a Western Australian non-profit incorporated association established in 1988 and headquartered in Geraldton, delivering free employment and career development services across the Midwest and Gascoyne regions. Its core offering is the Jobs & Skills Centre, a career guidance and employment assistance program funded primarily by the Western Australian Department of Training and Workforce Development, supplemented by fee-based services to employers. The organisation serves two principal customer sets: (1) job seekers, including school leavers, women returning to or changing careers, mature aged workers, and disadvantaged groups, who access resume assistance, interview preparation, career profiling via the CareerBuilder program, apprenticeship information, and 18 distinct career development workshops; and (2) regional employers, primarily SMBs, who use the Regional Jobs WA job board and Joblink Midwest Recruitment (JMR) for tiered (Level 2 and Level 3 with replacement guarantee) recruitment services.

The technology stack is modest and operationally focused rather than technology-led. It consists of the CareerBuilder career profiling assessment (a Q&A-based tool completed in under 60 minutes with counsellor-led action plan development), the Regional Jobs WA online job board (self-described as state-of-the-art with employer branding tools), and standard video conferencing facilities via Zoom and Microsoft Teams to extend service reach to remote clients through Community Resource Centres. There is no proprietary AI, mobile app, or API layer disclosed. Service delivery is hybrid: in-person at three physical locations (Geraldton Margaret House, Geraldton Central Regional TAFE 'X' Block, and Carnarvon TAFE Campus), plus remote outreach via Community Resource Centres and digital channels.

The revenue model is mixed and characteristic of a government-anchored regional non-profit. The primary funding stream is a recurring government grant from the Department of Training and Workforce Development for Jobs & Skills Centre operations. Secondary commercial revenue comes from transaction-based job vacancy advertising on Regional Jobs WA (up to AUD $55 for a 30-day listing), banner advertising sold to training providers, professional services fees for JMR Level 2/Level 3 recruitment (billed monthly with balance payable only on successful placement), and a self-funded Career Boost training assistance program capped at AUD $150 per eligible client. The organisation is governed by a volunteer committee of management (Chair Todd West, Treasurer Jenni Clarkson, Deputy Chair Tony Cogan plus four committee members) and operates with approximately 8 staff listed on the public roster.

Name

Joblink Midwest

Legal name

Joblink Midwest (Inc.)

Website

https://joblinkmidwest.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Joblink Midwest is a Geraldton-based non-profit founded in 1988 that delivers free Jobs & Skills Centre career services across Western Australia's Midwest and Gascoyne regions, serving job seekers with career guidance and regional employers through the Regional Jobs WA job board and tiered recruitment services.

Ownership category

akta.pro rank

Product category

Employment Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

akta.pro secondary industries

Job Placement, Matching & Career Navigation Services (EDAAAOAL), Employment & Job Readiness Support Services (BPAGAEAJ), Career Transition, Re-entry & Employability Support (Mid-career, Returnships) (EDAAAKAN), Supported Employment & Job Coaching (EDAKANAE)

Keywords

• Employment services
• Career guidance
• Job placement
• Recruitment services
• Workforce development

Headquarters

HQ city

Geraldton

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Government Funding: Funded by the Department of Training and Workforce Development for providing Jobs & Skills Centre services. This is the primary funding source for core career guidance and employment assistance services.
2. Employer Recruitment Services: Fee-based recruitment services for employers with tiered pricing. Services include vacancy advertising, candidate short-listing, interviews, background checks, and placement recommendations. Additional charges apply for advertising in newspapers, radio, TV, drug testing, travel, and aptitude testing.
3. Job Advertising: Employers pay up to $55 maximum to advertise positions for up to 30 days on Regional Jobs WA. Discount job packages are available.
4. Banner Advertising: Organizations promoting services such as training courses can purchase banner advertising on Regional Jobs WA website to display products directly to the target market.
5. Career Boost Program: One-off training assistance of up to $150 available for eligible clients. Funded by Joblink Midwest.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Joblink Midwest is a non-profit organisation that delivers free career guidance, job search assistance, resume writing, and training information to job seekers through the government-funded Jobs & Skills Centre service, and provides tiered paid recruitment and job advertising services to employers via the Regional Jobs WA online platform and the Joblink Midwest Recruitment (JMR) service. The organisation also administers the state-wide Regional Jobs WA job board and runs career development workshops and specialised programs for youth, women, and disadvantaged job seekers across the Midwest and Gascoyne regions of Western Australia.

Product overview

Joblink Midwest is a non-profit career services organisation established in 1988, offering a portfolio of employment assistance services primarily through its Jobs & Skills Centre (the core service) funded by the Western Australian Department of Training and Workforce Development. The portfolio includes Regional Jobs WA (the primary digital platform for job postings), Joblink Midwest Recruitment (JMR) for managed recruitment services, the CareerBuilder program for career profiling, and the Careers for Women program for gender-specific support. Additional services include Youth Services, Career Boost training assistance, and a comprehensive suite of Career Development Workshops. The Regional Jobs WA jobs board serves as the central digital platform, with banner advertising available as a premium add-on.

Differentiator

Problem solved

Functional benefit

Brands

• Jobs & Skills Centre: Free career planning and employment assistance service funded by the Western Australian Department of Training and Workforce Development
• Regional Jobs WA
• Joblink Midwest Recruitment (JMR)

Products and services

• Jobs & Skills Centre Services
• Regional Jobs WA
• Joblink Midwest Recruitment (JMR)
• CareerBuilder Program
• Career Development Workshops
• Careers for Women Program
• Youth Services
• Regional Jobs WA Banner Advertising

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Department of Training and Workforce Development (WA)coreStrategic or Co-development PartnerPrimary government funding partner that funds the Jobs & Skills Centre service. Provides operational funding for career guidance and employment assistance services to clients in the Midwest and Gascoyne regions.
• Central Regional TAFEcoreImplementation/ SI/ Consulting PartnerHost partner providing office space at both Geraldton ('X' Block) and Carnarvon (Carnarvon Campus) TAFE locations, enabling co-location of Jobs & Skills Centre services at educational institutions.
• Community Resource Centre NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of Community Resource Centres that provide remote access to Jobs & Skills Centre services for clients in outlying and underserved regional areas of Western Australia.
• Regional Jobs WAcoreOthersJoblink Midwest administers the Regional Jobs WA jobs board initiative, displaying job opportunities throughout Regional Western Australia. This is their own platform initiative rather than an external partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indeed Australia: Indeed is a global online job board with a major Australian presence — competing with Regional Jobs WA on the employer recruitment and job advertising side from a position of much larger candidate supply.
• Seek Limited: Seek is Australia's dominant online employment marketplace — competing directly with Regional Jobs WA for employer job advertising spend and candidate attention, with vastly greater scale and brand reach.
• APM Employment Services: APM is one of Australia's largest disability and employment services providers, delivering jobactive/Workforce Australia programmes, career guidance, and employer recruitment across the country — overlapping with Joblink Midwest's full service stack but operating at far greater scale.

Direct peers

• MAX Solutions: MAX Solutions is an Australian non-profit employment services provider delivering job seeker support, employer recruitment, and Workforce Australia services nationally — directly comparable to Joblink Midwest's career guidance and placement model, but at national scale.
• Sarina Russo Group: Sarina Russo is an Australian employment, training, and recruitment services provider with a national footprint — comparable to Joblink Midwest in combining career guidance, employer recruitment, and government-funded training programmes.
• atWork Australia: atWork Australia is a DES and Workforce Australia provider delivering employment assistance, career coaching, and employer engagement for job seekers with disability or disadvantage — closely comparable to Joblink Midwest's community-led employment services model.
• Job Futures: Job Futures is an Australian network of community-based employment services providers delivering job seeker support, employer services, and government-funded programmes — closely matching Joblink Midwest's non-profit, community-led employment services approach.
• SYC Ltd: SYC is an Australian non-profit delivering employment, education, and community services — including Workforce Australia contracts, youth programs, and recruitment support — directly comparable to Joblink Midwest's portfolio of employment and career services.

Others

• Central Regional TAFE: Central Regional TAFE is the public vocational education provider in the Midwest and Gascoyne regions and a host partner for Joblink Midwest — providing referral flow for students needing employment support, while also offering overlapping career counselling and apprenticeship pathways.

Emerging players

• WorkFocus Australia (APM Workcare): WorkFocus Australia delivers vocational rehabilitation and return-to-work services — overlapping with Joblink Midwest's support for diverse and disadvantaged job seekers, but with a sharper focus on injury/illness return-to-work outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/joblinkmidwest
• Xx.com/joblinkmidwest

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joblink Midwest