What Metro Restyling does

Metro Restyling is a US-based, privately held e-commerce retailer specializing in vehicle customization films and installation supplies, operating exclusively online through its Shopify-powered storefront at metrorestyling.com. The company's core offering spans four product verticals: color-change vinyl wraps (4,025+ SKUs across gloss, matte, satin, chrome, metallic, and color-shift finishes), paint protection films (PPF) including self-healing premium options, automotive window tints (ceramic, carbon, dyed), and an expanding architectural and specialty film segment. The catalog is sourced from major film manufacturers including 3M, Avery Dennison, Hexis, KPMF, and Orafol, alongside the company's proprietary Metro Wrap private-label brand featuring licensed camouflage patterns (Realtree, Kryptek, A-TACS) and proprietary designs.

The business model is a multi-brand specialty retailer with a one-stop-shop positioning, supplemented by a wholesale program for trade buyers, a GovX military discount tier, and a bundled DIY/Wrap Kits offering. Revenue is generated primarily through unit-priced direct e-commerce transactions with free domestic shipping above $99 and international shipping to over 150 countries. Distribution is purely digital: no physical retail locations, with fulfillment via FedEx, UPS, and USPS.

Go-to-market is product-led growth combined with content marketing, leveraging a blog, YouTube tutorials, an active Facebook community group, and an email newsletter. The company has built an ecosystem layer through strategic partnerships: WrapLocal connects the 4,000+ installer network for professional installation referrals, Elite Wrappers provides wrap training courses, Alwan Wraps handles custom printing, The Bad Wrap supplies vehicle design templates, and Digicut offers digital cutting services. Customer segments are split between professional wrap shops and independent installers purchasing for client projects, DIY enthusiasts, fleet/commercial buyers, and an emerging architectural/interior design user base. The company is bootstrapped with no disclosed venture or private equity funding and operates as an independent private entity.

Name

Metro Restyling

Legal name

Metro Restyling

Website

https://metrorestyling.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Metro Restyling is a US-based, privately held e-commerce retailer specializing in vinyl wraps, paint protection films, window tints, and installation tools from major brands (3M, Avery Dennison, Hexis) and its own Metro Wrap private label, serving professional installers and DIY consumers globally through its Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Sterling Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Vinyl Wrap Sales: Primary revenue stream from selling color-change vinyl wraps in various finishes (gloss, matte, satin, chrome, metallic, color shift) and patterns. Products sourced from major brands (3M, Avery Dennison, Hexis, KPMF, Orafol) and their own Metro Wrap private label.
2. Paint Protection Film (PPF): Sales of PPF products including clear, colored, and textured options. Self-healing PPF films from Hexis Bodyfence, Avery Dennison Supreme Defense, 3M PWF, and RGBG brands.
3. Window Tint Sales: Sales of automotive window tint films including ceramic, carbon, and dyed options from Avery Dennison, Solar Gard, and Hexis brands.
4. Installation Tools & Supplies: Sales of professional installation tools including squeegees, heat guns, knives, gloves, application fluids, and PPF/vinyl application accessories. Includes Metro Restyling branded tools.
5. Specialty Films & Custom Products: Sales of specialty products including architectural vinyl, chrome delete films, light wraps, overlaminates, and digital print media. Custom printing services through Alwan Wraps integration.
6. Wholesale Program: Volume pricing program for professional wrap shops and installers purchasing materials for commercial use.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Metro Restyling is an online retailer of automotive and architectural vinyl films, supplying color-change vinyl wraps, paint protection films (PPF), window tints, specialty films, and the tools/accessories needed for installation. It carries over 4,000 SKUs from major manufacturers (3M, Avery Dennison, Hexis, KPMF, Orafol, PPG STREAM, RGBG) plus its proprietary Metro Wrap brand, and serves both professional installers and DIY consumers through direct e-commerce and a verified wholesale program.

Product overview

Metro Restyling is an e-commerce platform serving as a leading online supplier of vehicle vinyl wraps and automotive film products. The core offering centers on four main product categories: Vinyl Wraps (including color change films from 3M, Avery Dennison, Hexis, KPMF, Orafol, and proprietary Metro Wrap brand featuring unique patterns), Paint Protection Films (PPF) providing paint shielding from brands like Hexis BodyFence, Avery Dennison Supreme Defense, and PPG STREAM), Window Tints (automotive films from Avery, Solar Gard, Cheetah, and Hexis for heat rejection and UV protection), and Specialty Films (including architectural films, light wraps, brake caliper wraps, chrome delete, and overlaminates). Supporting these core products is a comprehensive range of Installation Tools (squeegees, knives, heat tools, applicators, gloves, surface prep products, and edge sealers), PPF Tools, Window Tint Tools, and Professional Resources (sample books for color matching, training courses via Elite Wrappers, custom printing via Alwan Wraps, design templates via The Bad Wrap, and installer referral through WrapLocal). The company also offers proprietary Metro Wrap brand patterns including licensed camouflage designs, carbon fiber textures, and decorative patterns. Metro Restyling serves both professional installers and DIY enthusiasts with products ranging from premium branded films to more budget-friendly options.

Differentiator

Problem solved

Functional benefit

Brands

• Metro Wrap: The company's own brand of vinyl wrap films featuring various patterns and distinctive designs including camouflage, woodgrain, carbon fiber, and other specialty patterns.

Quantifiable outcome

• Well-installed vinyl wraps typically last 3-5 years, with some maintaining quality for 7+ years
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 3McoreTechnology or Integration3M is a key supplier brand for Metro Restyling, offering 3M 2080 Series vinyl wraps, 3M PWF paint protection films, installation tools (knifeless tape, edge sealers, primers), and safety films. 3M products represent a significant portion of Metro Restyling's catalog with extensive SKU coverage.
• Avery DennisoncoreTechnology or IntegrationMajor brand partner supplying Avery Dennison SW900 Series vinyl wraps, Supreme Defense PPF, window tint films (NR Series, Encore, Ceramic IR), safety window films, and application tools. Featured prominently across all product categories.
• HexiscoreTechnology or IntegrationKey supplier of Hexis HXONE vinyl wraps, Bodyfence self-healing PPF films (including X Technology variants), window tint films (SKYSTAR, Majestik), and Hexis-branded tools. Hexis products featured in new arrivals and promotional banners.
• KPMF (KPMF Vinyl Wrap)coreTechnology or IntegrationSupplier of KPMF vinyl wraps including specialty finishes and overlaminate films. KPMF products featured across color categories with extensive pattern options.
• OrafolcoreTechnology or IntegrationBrand partner supplying Orafol ORACAL 970RA premium wrap films and ORACAL tools. Products include specialty metallic and cast vinyl options.
• WrapLocalcoreChannel Partner/ Reseller/ DistributorStrategic partnership powering Metro Restyling's pro services directory. WrapLocal platform connects Metro Restyling customers with vetted professional wrap installers across the USA. Integrated into Metro Restyling website for seamless customer journey from purchase to installation.
• Elite WrappersminorGTM or Marketing PartnerPartner for wrap training courses and educational content. Elite Wrappers provides professional training programs for aspiring wrap installers. Metro Restyling features Elite Wrappers merchandise (t-shirts) and promotes training services.
• Alwan WrapsminorGTM or Marketing PartnerCustom printing partner integrated into Metro Restyling's service offerings. Alwan Wraps provides custom wrap design and printing services for customers seeking personalized vehicle graphics.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vinyl Frog: Online vinyl wrap and PPF retailer offering major brand films (3M, Avery Dennison, KPMF) plus private-label SKUs. Comparable dual DIY / professional focus and catalog breadth.
• Rvinyl.com: Online specialty retailer of vinyl wraps, tint, and PPF serving both DIY and professional installers. Directly comparable to Metro Restyling in product mix, customer base (installers + DIY), and e-commerce-led distribution model.
• VVinyl: Direct-to-consumer online retailer of vinyl wrap films, tools, and accessories for vehicle customization. Operates nearly identical product categories and price-positioned SKUs to Metro Restyling.
• Restyle It (formerly Wrapfactory): Online retailer of vehicle wrap, tint, and protective films with DIY tutorials and installer lead-gen. Competitor in the same niche with similar product mix and content-led GTM.
• Auto Trim Design: Specialty online retailer of vinyl wrap, decals, and graphic accessories for automotive customization. Closely comparable to Metro Restyling on product category and buyer segment.

Broad incumbents

• Hexis SAS: European manufacturer of Bodyfence PPF, vinyl wraps, and tint films. Core supplier brand for Metro Restyling with directly overlapping flagship products (HXONE, Bodyfence).
• AutoZone: Mass-market US automotive aftermarket retailer with strong online presence. Competes for the DIY auto enthusiast wallet and provides a benchmark for the addressable consumer segment Metro Restyling targets.
• CARiD: Large online aftermarket auto parts retailer with a wide product assortment including exterior accessories, protection, and styling. Comparable channel and customer base to Metro Restyling but broader automotive focus.
• Avery Dennison (Wrap Film Division): Major manufacturer of vinyl wrap, PPF, and tint films that also sells direct and through distributors. A core supplier of Metro Restyling and the broader category benchmark, with overlapping channels and competitive risk.
• 3M (Commercial Solutions Division): Global manufacturer of wrap films, PPF, and graphic products that is a key supplier to Metro Restyling. Comparable in product category but operates at vastly greater scale and breadth across industrial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/metrorestyling
• YouTubeyoutube.com/user/metrorestyling
• Facebookfacebook.com/groups/metrorestyling
• Instagraminstagram.com/metrorestyling
• LinkedInlinkedin.com/company/metro-restyling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Restyling