Closet America

What Closet America does

Closet America is a privately held, vertically integrated custom closet and storage organization company founded around 2009-2010 and headquartered in Landover, Maryland. The company designs, manufactures, and installs built-to-order storage systems for residential homeowners across seven Mid-Atlantic and Southeastern states (Maryland, Virginia, Washington DC, Pennsylvania, New Jersey, Delaware, and North Carolina), supported by four showroom locations in Landover MD, Charlotte NC, Raleigh/Clayton NC, and Garnet Valley/Philadelphia PA.

The product line spans 15+ SKUs organized by room type, including walk-in and reach-in closets, wardrobes, kids' closets, custom home offices, media centers, wall beds (Murphy beds), walk-in and reach-in pantries, laundry rooms, mudrooms, and garage storage systems. Manufacturing runs through a single Landover, MD facility using proprietary screen-to-machine technology that routes 3D design models directly to CNC equipment, producing thermo-fused laminate panels with 3mm hot-air edge banding, soft-close European hardware, metal tab shelf supports, and 5/8-inch birch plywood dovetail drawer boxes. All designs, production, and installation are performed by in-house employees rather than subcontractors.

The revenue model is project-based custom installation, with quotes generated through free in-home design consultations and honored for 12 months. Pricing is not publicly disclosed and varies by dimensions, components, materials, and finishes. The company augments project revenue with promotional consumer financing (advertised at under $99 per month) and runs ongoing discount promotions (up to 50% off plus free installation). Go-to-market relies on direct-to-consumer in-home consultations, digital marketing (website, Google reviews, blog content), earned media such as Angie's List Super Service Awards, and customer referrals. Customers consist of a long tail of residential homeowners with no enterprise or B2B accounts disclosed, and 20,000+ customers have been served over the company's 15-year operating history.

Name

Closet America

Legal name

Closet America

Website

https://closetamerica.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Closet America is a privately held Mid-Atlantic custom closet and storage manufacturer that designs, builds, and installs built-to-order organization systems for residential homeowners across Maryland, Virginia, DC, Pennsylvania, New Jersey, Delaware, and North Carolina, with four showrooms and an in-house Maryland factory.

Ownership category

akta.pro rank

Product category

Custom Closet and Storage Systems

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Household Furniture (2510)

akta.pro industry

PRIMARYHSAFAHAA

Closet & Wardrobe Storage Systems (Non-Construction)

Home & Personal Services/Home Organization & Decluttering/Storage Systems Planning & Installation (Non-Construction)

SECONDARYHSAGAHAD

Closet Systems & Storage Installation (closet organizers, wall racks)

Home & Personal Services/Home Repair, Maintenance & Handyman/Furniture Assembly, Mounting & Installation

SECONDARYCRAIAJAA

Closet Systems & Custom Closet Retail

Consumer Products & Retail/Home & Furniture Retail/Home Organization & Storage Retail (Closets, Shelving, Containers)

Keywords

• Custom closet systems
• Home storage organization
• Closet design installation
• Custom storage solutions
• Residential organization systems

Headquarters

HQ city

Bladensburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Closet and Storage System Sales: One-time custom installation sales of closet organization systems, walk-in closets, reach-in closets, wardrobes, pantries, home offices, media centers, wall beds, mudrooms, laundry rooms, and garage storage. Each project is custom-designed, built to order, and installed by company employees. Pricing is provided via written quote after free in-home consultation.
2. Financing Services: The company offers financing options with promotional rates as low as less than $99 per month, enabling customers to pay for custom installations over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Closet America designs, manufactures, and installs custom-built storage organization systems for residential homes. Offerings include walk-in closets, reach-in closets, wardrobes, kids' closets, home offices, media centers, wall beds, pantries, laundry rooms, mudrooms, and garage storage. All systems are custom-designed in 3D during in-home consultations, manufactured at the company's Landover, Maryland facility, and installed by company employees.

Product overview

Closet America is a custom closet and storage organization company that designs, manufactures, and installs built-to-order storage systems for residential spaces. The company operates a single unified product line focused on custom storage solutions, with its core offerings organized by room type: closets (walk-in closets, reach-in closets, closet organizers, wardrobes, and kids closets), living areas (home offices, media centers, and wall beds), pantries (walk-in and reach-in), and utility areas (laundry rooms, mudrooms, and garage storage). All systems share common construction standards using thermo-fused laminate materials, soft-close hardware, and floor-standing designs, with customization through finishes and accessories. The company provides a complete in-house service from 3D design consultation through manufacturing at their Maryland facility to professional installation, backed by a transferable double lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Walk-In Closets Custom-built walk-in closet storage systems fitted to specific closet room dimensions, featuring configurable hanging sections, adjustable shelving, soft-close drawers, and integrated lighting options. Designed for residential homeowners.
• Custom Reach-In Closets Custom closet organization systems designed for shallower closet spaces accessed from a single doorway, featuring adjustable shoe shelves, slide-out accessories, and valet rods. Designed for residential homeowners.
• Closet Organizers Custom-built storage systems for closets, garages, laundry rooms, mudrooms, and hallways designed to fit any space and adapt to changing storage needs over time. Designed for residential homeowners.
• Custom Built-In Wardrobes Floor-to-ceiling built-in storage units anchored to walls and constructed to exact dimensions for bedrooms lacking dedicated closets, available with hinged or sliding doors. Designed for residential homeowners.
• Kids Closets Custom children's closet storage and organization systems featuring adjustable shelving, rods, and cubbies designed to grow with children from toddler to teen years. Designed for families with children.
• Custom Home Offices Custom-designed home office systems including personalized desks, shelving, drawers, cord management systems, and accent lighting built for individual workflow and aesthetic preferences. Designed for residential homeowners.
• Custom Media Centers Built-in entertainment centers and wall units designed to accommodate televisions, stereo systems, and gaming consoles with adjustable shelving and cable management systems. Designed for residential homeowners.
• Custom Wall Beds (Murphy Beds) Vertical folding wall beds that transform into storage when not in use, available in twin, full, queen, and king sizes with options for integrated sofas or storage cabinets. Designed for residential homeowners.
• Walk-In Pantries Custom walk-in pantry shelving systems with adjustable components, slide-out baskets, lazy Susans, and pull-out racks configured to household storage habits. Designed for residential homeowners.
• Reach-In Pantries Custom pantry shelving systems for shallower single-access spaces featuring adjustable shelves, slide-out wine racks, and soft-close drawers. Designed for residential homeowners.
• Laundry Room Storage Custom laundry room cabinets and shelving designed around washers and dryers with features including built-in hampers, slide-out baskets, and hideaway ironing boards. Designed for residential homeowners.
• Mudroom Storage Custom entryway storage systems featuring lockers, cubbies, hooks at child-friendly heights, benches, and slide-out baskets for organizing outdoor items and daily essentials. Designed for residential homeowners.
• Garage Storage Systems Heavy-duty garage storage cabinets and wall-mounted metal shelving systems with accessories including tool racks, bike hangers, overhead racks, and slatwall systems. Designed for residential homeowners.

Quantifiable outcome

• 20,000+ customers served
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Closets: Largest North American custom closet franchise, offering design, manufacture, and installation of custom storage systems for closets, garages, and home offices. Closely matches Closet America's end-to-end service model but operates at significantly greater national scale.
• Closets by Design: National custom closet and home organization company with a comparable in-home consultation, custom manufacturing, and professional installation model. Operates through franchise locations serving similar middle-to-upper-income homeowners.
• Inspired Closets: Custom closet and storage solutions company serving homeowners through a design-consultation-to-installation workflow. Direct competitor offering comparable product breadth including closets, pantries, garages, and home offices.
• The Closet Factory: Custom closet and home organization company with a similar direct-to-consumer, free in-home consultation, custom manufacturing, and professional installation business model. Competes for the same residential customer use cases.
• ShelfGenie: Custom pull-out shelving and storage solutions company serving kitchens, pantries, and closets through in-home consultation and professional installation. Targets similar homeowner pain points around organization and accessibility.
• More Space Place: Custom closet, Murphy bed, and home organization retailer with showrooms offering design consultation and installation. Overlaps with Closet America on closets, pantries, and wall beds (Murphy beds), serving a similar residential homeowner segment.
• Tailored Living: Custom home organization company specializing in closets, garages, and home offices with a similar in-home design consultation and custom manufacturing model. Franchise-based network with comparable target customer and product breadth.

Broad incumbents

• ClosetMaid: Mass-market shelving and closet organization brand sold through big-box retailers (Home Depot, Lowe's) and direct. Targets value-conscious homeowners with modular, DIY-install systems, sitting below Closet America on price but competing for the same purchase occasion.
• The Container Store: National specialty retailer of storage and organization products including custom closet systems (Proudly Install by Elfa) and a wide assortment of off-the-shelf organizers. Sells to the same homeowner customer with broader product breadth and physical retail footprint.

Emerging players

• EasyClosets: Online-direct custom closet company selling configurable modular closet systems shipped flat-pack with optional professional measurement and installation. An emerging tech-enabled competitor leveraging e-commerce to undercut traditional in-home consultation models on price and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/closetamerica
• Facebookfacebook.com/closetamerica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Closet America