Repellex

Name

Repellex

Legal name

Repellex USA, Inc.

Website

https://repellex.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Repellex USA, Inc. manufactures natural, EPA-exempt pest repellents for deer, rabbits, moles, gophers, and squirrels. It sells to homeowners via Shopify DTC, to retailers through a regional dealer network, and to commercial users via bulk professional sales.

Ownership category

akta.pro rank

Product category

Natural Pest Repellents

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Chemicals & Allied Products (2800)

akta.pro primary industry

Natural/Green Pest Control Products (CRAJAHAK)

akta.pro secondary industries

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ), Botanical & Essential-Oil-Based Treatments (HSAMALAA), Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF)

Keywords

• Natural pest repellents
• Animal repellent products
• Garden pest control
• EPA minimum risk pesticides
• Systemic animal deterrents

Headquarters

HQ city

Niles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Product Sales: One-time purchase model for homeowner pest control products sold through e-commerce and dealer network. Products include sprays, granulars, and tablets in various sizes for deer, rabbit, mole, gopher, and squirrel control.
2. Professional/Bulk Product Sales: Volume sales to professional users including landscapers, pest control companies, and nurseries. Products available in gallons, 55-gallon drums, and 2000-lb totes. Targets commercial pest control and land management applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Repellex manufactures and sells natural, EPA-exempt pest repellent products for gardens, yards, and commercial landscapes. Its product portfolio includes systemic tablets and granulars that deliver hot pepper concentrate through plant roots at the molecular level, plus topical sprays and granulars for deer, rabbit, mole, gopher, and squirrel control. Products are sold in consumer sizes via direct e-commerce and through dealers, and in bulk professional sizes (gallons, 55-gallon drums, 2000-lb totes) to landscapers, nurseries, and pest control operators.

Product overview

Repellex USA offers a focused portfolio of natural, EPA-exempt pest repellent products for homeowners and professionals. The core product line consists of two technology platforms: Systemic products (Tablets and Granular in multiple sizes) that deliver hot pepper concentrate through plant roots at the molecular level, making plants inedible to animals for up to one year; and topical sprays/granules (Mole & Gopher and Deer & Rabbit) that form protective coatings on plant surfaces or in soil. Systemic Tablets and Granular variants range from 50 to 500 count/sizes, while Mole & Gopher products are offered in gallon concentrate, RTS liquid, and 7lb/24lb granular formats. All products are classified by the EPA as minimal risk pesticides exempt from federal registration under FIFRA Section 25(b), emphasizing the company's eco-friendly positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Repellex Systemic Tablets (50 / 150 / 300 / 500 count) Pre-measured tablets that homeowners place into soil and water in; deliver hot pepper concentrate through plant roots at the molecular level, making plants inedible to deer and other browsing animals for up to one full growing season without washing off in rain or degrading in sunlight.
• Repellex Systemic Granular (1.5lb and 3lb) Granular systemic repellent applied near plant roots and watered in; delivers hot pepper concentrate through plant roots at the molecular level so plants become inedible to browsing animals for the entire growing season.
• Repellex Gallon Mole & Gopher Concentrate High-concentration liquid repellent that absorbs into soil and forms a protective coating around plant roots to prevent moles, voles, and gophers from digging up lawns and gardens.
• Repellex Mole and Gopher Granular (7lb and 24lb) Granular repellent that absorbs into soil and forms a protective coating around plant roots, preventing moles, voles, and gophers from damaging lawns and gardens.
• Repellex Mole RTS Liquid (32oz) Ready-to-spray liquid repellent that absorbs into soil and forms a protective coating around plant roots to deter moles, voles, and gophers from damaging lawns and gardens.
• Deer and Rabbit Repellent Spray Topical spray formulated from dried bloodmeal, garlic, cinnamon, and other natural ingredients; creates a protective coating on plants with a predator-like scent and unpleasant taste that deters deer and rabbits for up to 90 days per application.
• Fruit and Vegetable Deer and Rabbit Repellent Deer and rabbit repellent spray variant specifically formulated and labeled for use on edible fruit and vegetable crops.

Quantifiable outcome

• Systemic Tablets last entire growing season (up to one year) - does not wash off in rain or degrade in sunlight
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Registered Repellex DealerscoreChannel Partner/ Reseller/ DistributorIndependent dealer network selling Repellex natural pest control products. Dealers receive strong profitable sales, loyal customer base with repeat business, in-season sales support, early order programs, and year-round company service and support.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SC Johnson (Off! / Raid Yard & Garden): SC Johnson is a global CPG conglomerate whose Off! and related yard-and-garden brands compete in the broader outdoor pest control category. Broad incumbent with far greater distribution, marketing budgets, and shelf presence; partial overlap with Repellex's natural repellent positioning.
• Havahart: Havahart (Woodstream Corp.) is a major wildlife control brand offering repellents, traps, and barriers for deer, moles, rabbits, and other garden pests. Broad incumbent with overlapping repellent SKUs and much larger retail presence in mass and garden channels.
• Bonide Products: Bonide is a long-established manufacturer of lawn and garden pest control products (insecticides, fungicides, animal repellents) for consumers and professionals. Broader incumbent offering a wider product portfolio, with overlapping eco-friendly repellent lines (e.g., Go Away Deer/Rabbit).

Direct peers

• Bobbex: Bobbex makes all-natural deer and rabbit repellents using botanical ingredients (putrescent eggs, garlic, clove, fish). Direct peer to Repellex in eco-friendly animal repellent sprays and concentrates for residential and professional landscape use.
• Shake-Away: Shake-Away produces predator-urine-based granular animal repellents (deer, rabbit, squirrel, mice). Direct competitor to Repellex in granular natural repellent category with overlapping garden center and e-commerce distribution.
• Liquid Fence: Liquid Fence produces natural, biodegradable animal repellents for deer, rabbits, moles, and other wildlife. Direct competitor to Repellex in the natural repellent category, with overlapping retail and professional channels and comparable botanical active ingredients (putrescent egg solids, garlic, etc.).
• Messina Wildlife Solutions: Messina Wildlife Solutions produces animal repellent products (deer, mole, rabbit) for homeowners and professionals. Direct competitor in natural/eco-friendly animal repellents with comparable product formats (granular, concentrate, ready-to-spray).
• Plantskydd: Plantskydd manufactures animal repellents (deer, rabbit, elk, squirrel) using dried blood meal as the primary active. Direct competitor to Repellex in the natural repellent category with similar OMRI-listed, eco-friendly positioning and overlapping professional and homeowner channels.
• I Must Garden: I Must Garden manufactures natural, botanical-based animal repellents (deer, rabbit, moles) for home gardeners. Direct competitor to Repellex's systemic and spray repellent product lines with overlapping natural-ingredient positioning and similar target customer (homeowners/gardeners).
• Natural Care (Critter Ridder): Natural Care markets the Critter Ridder line of natural animal repellents (deer, rabbit, squirrels) using botanical oils and capsaicin. Direct competitor to Repellex in plant-based animal repellents, with comparable eco-friendly messaging and retail placement in garden centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/repellex
• LinkedInlinkedin.com/company/repellex-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repellex