Kee Song Food Corporation

What Kee Song Food Corporation does

Kee Song Food Corporation (S) Pte Ltd is a Singapore-headquartered, vertically integrated poultry producer founded in 1987 by the late Mr. Ong Kee Song. The company operates the full farm-to-table value chain, including closed-house poultry farming in Singapore and Malaysia, automated slaughtering and processing in Singapore (a 6,000 chickens-per-hour cut-up line at 26 Senoko Way and a 2021-commissioned Buroh Lane slaughtering plant), and distribution to retail, foodservice, and direct-to-consumer channels. Its core technological differentiator is a Singapore proprietary Lactobacillus probiotic feed formula (Lactobacillus acidophilus and Lactobacillus fermentum strains) used in place of antibiotics, combined with proprietary blast freezing technology that brings fresh poultry to -18°C within 3-4 hours using supercooled air at -35°C. The company holds a deep stack of certifications (ISO 9000/9001, HACCP, FSSC 22000, myOrganic, JAKIM/MUIS Halal, MyGAP, HPB Healthier Choice Symbol, UKAS accreditation for antibiotic-free broilers).

The business operates a multi-brand portfolio: the flagship Sakura Chicken in Singapore, regional Malaysian brands (Lacto Chicken, Organic Chicken, Ayamoza, Village Choice, Pandan Chicken, Lucky Farm), specialty functional lines (CaroGold with carotenoids, Imperial Cordyceps with Cordyceps nutrients), and the KISSMom ready-to-cook/eat brand. Revenue is generated through a hybrid B2B/B2C model. The B2C side includes supermarket shelf presence (FairPrice, Aeon, Jaya Grocer, Village Grocer, Hong Kong premium supermarkets), wet markets and hawker stalls (via field sales), e-commerce marketplaces (Shopee, Lazada, RedMart, Amazon Prime), quick commerce (Grab), and a proprietary Kee Song Online platform with Rewards+ and Sakura Voyage loyalty programs. B2B supply serves restaurants, hotels, catering, and institutional kitchens. The group is privately held and family-controlled, with Mr. Evert Ong serving as General Manager; a subsidiary, Kee Song Bio-Technology Holdings Limited, has been listed on Taiwan's GreTai Securities Market since 2011. Geographic reach spans Singapore, Malaysia, Hong Kong, Taiwan, and broader Asia, with no disclosed revenue figures or external institutional investment.

Name

Kee Song Food Corporation

Legal name

Kee Song Food Corporation (S) Pte Ltd

Website

https://keesong.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Kee Song Food Corporation is a Singapore-based, vertically integrated poultry producer founded in 1987 that supplies antibiotic-free, probiotic-fed chicken under the Sakura Chicken brand and regional labels to retail, foodservice, and e-commerce channels across Singapore, Malaysia, Hong Kong, and broader Asia.

Ownership category

akta.pro rank

Product category

Fresh and Frozen Poultry Products

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Perishable Prepared Food Manufacturing (311991)

SIC

Poultry Slaughtering And Processing (2015), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Grower Feed (Poultry Grow-out) (AFADACAI)

Keywords

• Fresh poultry products
• Antibiotic-free chicken
• Organic poultry farming
• Probiotic-fed chicken
• Poultry processing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Retail Poultry Sales: Sale of fresh whole chickens and premium cuts (breasts, thighs, wings, drumsticks) under Sakura Chicken, myOrganic, and other brands through supermarket chains, butcheries, and fresh produce retailers.
2. E-commerce Sales: Direct online sales of poultry and ready-to-eat products through Kee Song Online (KSOL), Shopee, Lazada, RedMart, Amazon Prime, and Grab delivery.
3. Foodservice & Institutional Supply: B2B supply of poultry to restaurants, wet markets, hawker stalls, coffee shops, chicken rice stalls, and institutional kitchens.
4. Premium & Specialty Poultry: Sale of premium specialty poultry including Sakura Chicken, CaroGold Chicken (with carotenoids), Imperial Cordyceps Chicken (with Cordyceps nutrients), and organic offerings at higher price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Kee Song Food Corporation farms, processes, and distributes premium fresh and frozen poultry products across Singapore and Malaysia under multiple brands. The core offering centers on antibiotic-free, probiotic-fed (Lactobacillus-enriched) chicken sold as whole birds, cuts, and ready-to-cook/ready-to-eat items, distributed through supermarkets, traditional wet-market trade, foodservice operators, and the company's own e-commerce platform.

Product overview

Kee Song Food Corporation is a poultry farming and food production company operating since 1987, offering a portfolio of branded poultry products across Singapore and Malaysia. The core offering consists of premium fresh and frozen whole chickens and cuts under the flagship Sakura Chicken brand (Singapore) and regional brands including Lacto Chicken, Organic Chicken, Ayamoza, Village Choice, and Lucky Farm (Malaysia). Specialty premium products include CaroGold Chicken (with carotenoids) and Imperial Cordyceps Chicken (with Cordyceps nutrients). The company also offers ready-to-cook/ready-to-eat products under the KISSMom brand and value-added products like Pandan Chicken. Sales are conducted through retail partners (FairPrice, supermarkets), e-commerce platforms (Shopee, Lazada, RedMart, Grab), and the company's direct-to-consumer Kee Song Online e-commerce platform with associated loyalty programs (Rewards+, Sakura Voyage). All products emphasize no-antibiotics-ever (NAE) farming, probiotic feeding with proprietary Lactobacillus cultures, organic/free-range practices, and halal certification options.

Differentiator

Problem solved

Functional benefit

Brands

• Sakura Chicken: Premium poultry brand raised with No Antibiotics Ever, fed with Singapore proprietary Lactobacillus formula, ISO 9001 certified and UKAS accredited.
• Imperial Cordyceps Chicken
• CaroGold Chicken
• KISSMom
• Lacto Chickens
• Ayamoza
• Village Choice
• Pandan Chicken
• Lucky Farm

Products and services

• Sakura Chicken Flagship premium Singapore poultry brand raised without antibiotics, fed with a Singapore proprietary Lactobacillus probiotic formula for natural immunity boost. Chickens are free-range, raised in temperature-controlled environments with Mozart music, and certified organic. Features lower fat and cholesterol content with superior tenderness and flavor.
• CaroGold Chicken Premium chicken product enhanced with carotenoids, offering enhanced nutritional profile through specially formulated nutrients for health-conscious consumers.
• Imperial Cordyceps Chicken Premium chicken product formulated with Cordyceps nutrients, developed for health-conscious consumers seeking functional food options with potential wellness benefits.
• KISSMom In-house brand offering ready-to-cook and ready-to-eat poultry products for consumers seeking convenient meal preparation solutions.
• Kee Song Online (KSOL) Group's dedicated e-commerce platform for direct-to-consumer sales of poultry products, featuring loyalty programs (Rewards+, Sakura Voyage) and promotional campaigns.
• Lacto Chicken (Malaysia) Chicken product raised without antibiotics, fed with Lactobacillus probiotic culture, reared in temperature-controlled environment with Mozart music. Contains less fat, lower cholesterol, and enhanced flavor. Certified organically farmed.
• Ayamoza (Malaysia) Chicken product raised without antibiotics and growth hormones, fed with probiotics. Cage-free environment ensures better quality of life and consistent great taste with lean, tender, and juicy texture.
• Village Choice (Malaysia) Chicken product raised without antibiotics and growth hormones, nourished with probiotics in a cage-free environment for natural growth. Wholesome, tender meat with natural flavor for everyday family meals.
• Pandan Chicken (Malaysia) Ready-to-cook poultry product handcrafted and wrapped with real pandan leaves for natural aroma and flavor enhancement. Carefully marinated for rich, fragrant taste, air fryable in 20 minutes.
• Lucky Farm (Malaysia) Affordable poultry brand for everyday consumption, focused on consistency and value. Provides households with accessible protein options meeting daily cooking needs without compromising quality.

Quantifiable outcome

• Poultry is leaner with lower cholesterol and saturated fat compared to conventional poultry, thanks to probiotic-fed, free-range farming.
• +3 more outcomes

Named customers8 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• FairPricecoreChannel Partner/ Reseller/ DistributorPrimary retail distribution partner for Sakura Chicken and Kee Song poultry products across Singapore supermarkets, particularly FairPrice Finest outlets. Kee Song maintains an official partnership with FairPrice as an online store and physical retail stockist.
• Aeon (Malaysia)coreChannel Partner/ Reseller/ DistributorKey Malaysian retail partner for Lacto Chicken, Ayamoza, Village Choice, Pandan Chicken, and Lucky Farm brands across Aeon supermarket outlets in Malaysia.
• Jaya GrocercoreChannel Partner/ Reseller/ DistributorMalaysian premium grocery retail partner distributing Kee Song's Lacto Chicken, Ayamoza, Village Choice, Pandan Chicken, and Lucky Farm brands.
• Village GrocercoreChannel Partner/ Reseller/ DistributorMalaysian premium grocery retail partner for Kee Song's Village Choice brand and other products.
• GrabmajorChannel Partner/ Reseller/ DistributorQuick commerce delivery partner enabling on-demand delivery of Kee Song products through the Grab app in Singapore.
• ShopeemajorChannel Partner/ Reseller/ DistributorE-commerce marketplace distribution partner for Kee Song products (Sakura Chicken and general poultry) on Shopee in Singapore and Malaysia.
• Lazada (RedMart)majorChannel Partner/ Reseller/ DistributorE-commerce marketplace distribution partner for Kee Song products through Lazada's RedMart platform in Singapore.
• Jabatan Kemajuan Islam Malaysia (JAKIM)coreOthersIslamic religious authority providing Halal certification for Kee Song's processed products in Malaysia, enabling Muslim consumer access.
• Majlis Ugama Islam Singapore (MUIS)coreOthersIslamic religious authority providing Halal certification for Kee Song's processed products in Singapore, enabling Muslim consumer access.
• Health Promotion Board (HPB) SingaporecoreOthersGovernment body that awarded Sakura Chicken the Healthier Choice Symbol in 2025, validating Kee Song's health-positioned products.
• SocotecminorOthersThird-party certification and testing partner referenced in Kee Song's certification portfolio.
• DVS Malaysia (Department of Veterinary Services)minorOthersMalaysian government veterinary authority involved in myOrganic certification and farm oversight.
• UKAS (United Kingdom Accreditation Service)coreOthersUKAS provides accreditation for Kee Song's ISO 9001-certified antibiotic-free broiler production, lending international credibility to the company's quality management system.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Tyson Foods: Largest US poultry and meat producer, with growing international branded protein presence. Comparable on vertically integrated poultry operations and antibiotic-free product lines (e.g., Tyson Red Label Antibiotic-Free), though operating at vastly larger scale.
• Charoen Pokphand Foods (CPF): Largest poultry and animal-feed producer in Southeast Asia, with extensive presence in Singapore and Malaysia. Operates across the full poultry value chain including feed, farming, processing, and cooked/further-processed products — directly overlapping with Kee Song's model at significantly larger scale.
• Perdue Farms: US poultry major that built a leadership position in antibiotic-free (NAE — No Antibiotics Ever) chicken, organic, and specialty poultry lines. Comparable on premium antibiotic-free go-to-market, though primarily North America-focused.
• QL Resources: Malaysia-listed diversified food producer with significant poultry integration via its livestock segment, plus marine products and convenience foods. Operates across Malaysia, Indonesia, Vietnam and Singapore with both value and branded product lines.
• Cargill (Animal Nutrition & Protein): Global agriculture giant with deep poultry supply chain exposure across Southeast Asia, including animal feed, processing, and food ingredients. Overlaps with Kee Song on feed input supply, processing expertise, and downstream poultry distribution.

Emerging players

• Bell & Evans: US premium poultry producer specializing in 100% air-chilled, antibiotic-free, organic and Halal-certified chicken with heritage-breed programs. Highly comparable in premium positioning, traceability, and HPP/probiotic-style differentiation, though geographically distant.
• Vital Farms: US pasture-raised egg and now poultry company that built a premium ethical-farming brand. Comparable on ethical farming narrative, certification-driven premium positioning, and consumer storytelling around animal welfare (akin to Kee Song's Mozart-and-probiotic messaging).

Direct peers

• Leong Hup International: Malaysia-headquartered, publicly listed integrated poultry producer with operations across Southeast Asia. Most directly comparable peer given overlapping geographies (Malaysia, Singapore), integrated farming-processing-distribution model, and similar product portfolio targeting retail and foodservice.

Regional players

• New Hope Liuhe: China's largest animal feed and integrated poultry producer with growing premium branded protein ambitions. Relevant peer for understanding Asian poultry scale economics, feed integration, and the trajectory of premium poultry demand in the region.
• Sun Wah Group (Sun Wah Foods): Hong Kong-headquartered vertically integrated food group with poultry operations and branded fresh chicken exports across Asia. Comparable as an Asian export-focused poultry brand, particularly for understanding Kee Song's Hong Kong distribution dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/keesongsg
• Instagraminstagram.com/keesongsg
• TikToktiktok.com/@keesongsg
• LinkedInlinkedin.com/company/kee-song

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kee Song Food Corporation