ORCAMOBI LIMITED

What ORCAMOBI LIMITED does

ORCAMOBI LIMITED is a Shanghai-headquartered mobile game development and publishing company founded in May 2017. It operates as a product-based game studio with a portfolio of casual and music rhythm titles, including Sonic Cat, Dot n Beat, Smash Colors 3D, Beat Shooter, and Beat Racing, supplemented by published third-party titles such as Knives Crash, Clicker Monster, and Street Talent. The stated scale is 100M monthly active users, 3.8B total downloads, 10+ released games, and product coverage across 280 countries, with notable top-chart performance in Japan, Taiwan, and Vietnam and Google Play Editors' Choice recognition for Sonic Cat.

The company monetizes its first-party games through freemium in-game advertising, supported by proprietary real-time head bidding and ECPM waterfall management systems that arbitrate among multiple ad networks. Beyond its own titles, ORCAMOBI offers game publishing services to external studios, providing worldwide distribution, marketing support, live operations, creative testing, and multi-channel user acquisition. Distribution runs primarily through Apple App Store and Google Play, with paid acquisition executed across Facebook, TikTok, Google, Unity Ads, and AppLovin, and influencer-driven UA executed through a network of 5000+ KOLs in Southeast Asia. End users are mobile gamers in Asia-Pacific, with documented market presence in Japan, Taiwan, Vietnam, and broader Southeast Asia; the publishing customer segment comprises independent game studios seeking global reach.

The company is privately held with no disclosed institutional funding, a Hong Kong-incorporated parent entity (Orcamobi Limited), and a Shanghai operating entity (ORCAMOBI Inc.) at 405 Room No. 518 Anyuan Road, Jingan District. Leadership is led by ZENO as CEO, and headcount is reported in the 101–250 range. No AI/ML capabilities, patents, regulatory actions, or M&A history are disclosed.

Name

ORCAMOBI LIMITED

Legal name

Orcamobi Limited

Website

https://orcamobi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ORCAMOBI Limited is a Shanghai-based mobile game developer and publisher founded in May 2017. The company builds and publishes casual and music rhythm games for iOS and Android, monetizing through in-app advertising, and also offers global publishing and user acquisition services to third-party game studios targeting Asia-Pacific markets.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industries

Mobile Game Publishing & App Game Stores (BPAMAKAB), Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• Mobile game development
• Music rhythm games
• Casual mobile gaming
• Game publishing services
• In-game advertising

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Game Advertising: Freemium mobile games monetized through in-game advertising. Revenue generated from ad impressions, head bidding, and ECPM optimization across multiple ad networks.
2. Game Publishing Services: Publishing services for third-party game studios, including worldwide distribution, marketing, and live operations support to help games reach top chart positions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Orca Mobi designs, develops, and publishes casual mobile games—led by music rhythm titles (Sonic Cat, Dot n Beat, Smash Colors 3D, Beat Shooter, Beat Racing) and IO/arcade titles (Knives Crash, Clicker Monster, Street Talent)—freemium-monetized via in-game advertising distributed on Apple App Store and Google Play. In parallel, the company offers third-party game publishing services covering worldwide distribution, marketing support, live operations, and user acquisition to help external studios reach top chart positions.

Product overview

ORCAMOBI LIMITED is a product-based game startup founded in May 2017 in Shanghai, specializing in casual mobile games. The company develops and publishes its own game titles while also offering publishing services to external studios. Their proprietary games include five music/rhythm-based games (Sonic Cat, Dot n Beat, Smash Colors 3D, Beat Shooter, and Beat Racing), and they publish additional titles such as Knives Crash, Clicker Monster, and Street Talent. Their publishing service provides global market access, marketing support, live operations assistance, user acquisition through multiple ad platforms, and KOL marketing in Southeast Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonic Cat A music rhythm mobile game where players choose a favorite song and tap or hold the screen to slash beat cubes at the hit point; intended for casual mobile gamers, with Google Play Editors' Choice recognition.
• Dot n Beat A challenging music rhythm mobile game with exquisite graphics and vibrant rhythms, targeting casual mobile gamers; achieved #1 in 12 countries and Top 100 in 72 countries.
• Smash Colors 3D A 3D music game where players move and drag their finger to smash circles to a beat; intended for casual mobile gamers with 60M installs in the US.
• Beat Shooter A rhythm shooting mobile game where players move and drag to control a gun and shoot falling cubes to the beat; intended for casual mobile gamers.
• Beat Racing A music racing mobile game where players move and drag their car to catch the rhythm; intended for casual mobile gamers.
• Knives Crash A classic IO mobile gameplay title that achieved #1 in Taiwan, #1 in Vietnam, and 10 million downloads; intended for casual mobile gamers.
• Clicker Monster A classic Japanese-style painting mobile game with quick combat that achieved #1 in Japan and Top 5 in Taiwan; intended for casual mobile gamers.
• Street Talent A music fusion parkour mobile game that achieved #2 in Vietnam; intended for casual mobile gamers.
• Game Publishing Services End-to-end publishing services for third-party game studios covering worldwide distribution, marketing support, live operations, creative testing, agency cooperation, and game package docking to help external games reach top chart positions.

Quantifiable outcome

• 100M monthly active users
• +8 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Facebook AdscoreTechnology or IntegrationIntegration with Facebook advertising platform for user acquisition campaigns across the company's mobile game portfolio.
• TikTok AdscoreTechnology or IntegrationPartnership for advertising on TikTok platform for user acquisition and brand awareness campaigns.
• Google AdscoreTechnology or IntegrationIntegration with Google Ads platform for mobile game advertising and user acquisition.
• Unity AdscoreTechnology or IntegrationIntegration with Unity Ads for in-game advertising and monetization across mobile games.
• AppLovincoreTechnology or IntegrationPartnership for mobile advertising and user acquisition through AppLovin's ad platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amanotes: Vietnam-based mobile music rhythm game publisher (Tiles & Tales, Magic Tiles 3) competing in the exact same beat-matching subgenre Orca Mobi leads with Sonic Cat and Dot n Beat, with similar APAC focus and ad-supported monetization.
• SayGames: Belarus/Cyprus-based casual and hyper-casual mobile game publisher with global distribution and ad-driven monetization, competing in the same chart-driven casual mobile gaming space as Orca Mobi.
• TapNation: Paris-based mobile game developer and publisher specializing in casual and hyper-casual titles with strong ad-monetization infrastructure and global chart ambitions—similar scale and GTM profile.
• CrazyLabs: Israel-based mobile game developer and publisher (Tangle Master 3D, Dancing Race) specializing in casual and music/rhythm games with strong ad-based monetization and global distribution—directly comparable in business model.
• HOMA Games: France-based hyper-casual mobile game publisher and developer with strong UA infrastructure and ad monetization stack, competing for similar global chart positions in the casual/rhythm gaming category.

Others

• AppLovin: Global mobile ad-tech and gaming platform (Axon, SparkLabs, Lion Studios). Comparable as both an ad-tech infrastructure provider Orca Mobi integrates with and a mobile gaming publisher, representing the broader ecosystem in which Orca competes.

Broad incumbents

• Voodoo: Paris-based global leader in casual/hyper-casual mobile publishing with massive scale (billions of downloads). Comparable as a competing casual mobile game publisher with sophisticated UA and ad monetization, though broader in genre.
• Supersonic Studios (Unity): Tel Aviv-based (Unity-owned) hyper-casual mobile game publisher with deep UA expertise via Unity Ads integration. Comparable as a scaled ad-supported mobile publisher in the same competitive set.

Regional players

• iDreamSky Technology: Shenzhen-based mobile game publisher known for Temple Run and other licensed casual games in China. Comparable as a Chinese casual mobile game publisher with similar genre focus and ad-supported monetization.
• Yodo1 Games: Beijing-based mobile game publisher focused on bringing Chinese-developed games to Western markets. Comparable as a China-rooted cross-border mobile publisher leveraging UA expertise and platform relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORCAMOBI LIMITED