The Order Exchange

What The Order Exchange does

The Order Exchange PTY LTD is an Australian private software company that operates a configurable middleware platform enabling suppliers to link their line-of-business applications (accounting/ERP systems, warehouse management systems, and third-party logistics providers) directly into major retailers' supply chains. The platform's core technical proposition is preconfigured integration with over 4,500 retailers worldwide and the major regional accounting/ERP systems (MYOB variants, Xero, QuickBooks, Reckon, SAP B1, Attache, Sybiz, Cin7, Unleashed, Tencia, and others), allowing suppliers to connect without changing their internal business processes. Deployment options include cloud and on-premise storage, with secure handling of transactional data.

The company generates revenue through subscription or licensing of the middleware platform, targeting suppliers via a direct, quote-based sales motion. Customers self-register by specifying required retailers and their ERP/3PL stack, indicating a consultative onboarding flow rather than self-serve SMB pricing. Marketing appears minimal: the website is a thin product page with a registration form, support links redirected to SPS Commerce's knowledge base, and limited content marketing assets. Distribution is primarily direct online, with no named reseller or channel partner program visible in the input.

The Order Exchange has been integrated into SPS Commerce. Its website now states "The Order Exchange is now SPS Commerce" and redirects prospective customers to spscommerce.com/orderexchange, with terms of service, privacy policy and support all standardised under the parent brand. The legal entity (The Order Exchange PTY LTD, ABN 91145094211) remains registered in Victoria, Australia, but operating identity, customer relationships and product roadmap have been consolidated under SPS Commerce.

Name

The Order Exchange

Legal name

The Order Exchange PTY LTD

Website

https://online.theorderexchange.com.au

Company type

Private

Operating status

Operating

Short description

The Order Exchange is an Australian middleware platform that connects suppliers' accounting, warehouse and 3PL systems to over 4,500 retailers via subscription-based, preconfigured integrations, and now operates under the SPS Commerce brand.

Ownership category

akta.pro rank

Product category

Retail Supply Chain Integration Middleware

akta.pro primary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Retail supply chain middleware
• Supplier integration platform
• Retail EDI middleware
• ERP connector software
• Retailer onboarding software

Headquarters

HQ city

Langwarrin

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel

Revenue model

1. Middleware/SaaS Subscription: The Order Exchange operates as a configurable middleware application providing connectivity between suppliers' business systems and retailers' supply chains. Revenue is generated through subscription or licensing of the middleware platform, with support for both cloud-based and on-premise deployment options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Order Exchange is a configurable middleware application that enables suppliers to link their line of business applications—including accounting systems, Warehouse Management Systems, and 3PLs—directly into major retailers' supply chains. The platform supports over 4,500 retailers worldwide and most major accounting/ERP systems, offering both cloud and on-premise deployment. It allows suppliers to integrate with multiple retailers without altering their existing business processes.

Product overview

The Order Exchange is a single, unified middleware platform that connects suppliers' line of business applications (accounting/ERP systems and Warehouse Management Systems) with major retail supply chains. The core product (The Order Exchange) provides preconfigured integrations with over 4,500 retailers worldwide and supports most major accounting/ERP systems and 3PL providers. The platform operates as a configurable middleware without dictating business processes to users.

Differentiator

Problem solved

Functional benefit

Products and services

• The Order Exchange A configurable middleware application that enables suppliers to link their line of business applications—including accounting systems, Warehouse Management Systems, and 3PL providers—directly into the supply chains of more than 4,500 retailers worldwide. Supports most major accounting/ERP systems and offers cloud or on-premise deployment. The product is targeted at suppliers who need to integrate with major retailers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration49 records

Feature4 records

Partnerships

One partnership is on record.

• SPS CommercecoreOthersThe Order Exchange has been integrated into SPS Commerce. The website states 'The Order Exchange is now SPS Commerce' with a link to learn more at spscommerce.com/orderexchange. This represents a full acquisition/integration where The Order Exchange brand has been absorbed into SPS Commerce's offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Orderhive: Order and inventory management platform with multichannel retail integrations. Comparable at the order-management layer for SMB suppliers selling into multiple retailers, overlapping with TOE's OMS adjacency.
• Celigo: iPaaS platform with pre-built retail/EDI integrations (including Shopify, NetSuite, Amazon). Comparable as alternative supplier-to-retailer integration approach with modern UX; competes for the same supplier wallet.
• Cin7 Core: Cloud inventory/ERP platform for product sellers with built-in retail and EDI integrations. Comparable as an inventory-led platform that competes for the same supplier-software wallet and overlaps in retail connectivity.
• Boomi (Boomi EDI): Dell-owned iPaaS with expanding EDI/retail integration capabilities. Comparable as a modern cloud integration platform increasingly targeting supplier-retailer workflows previously served by traditional EDI VANs.

Direct peers

• TrueCommerce: Global B2B integration and EDI platform connecting suppliers to retailers and supply chain partners. Closely comparable in product (supplier-retailer middleware), target customer (suppliers connecting to retailers), and business model (recurring SaaS).
• DiCentral: EDI and supply chain integration provider focused on retail, distribution, and manufacturing supplier onboarding. Directly comparable as middleware that connects supplier ERP systems to retailer compliance requirements.
• Cleo Integration Cloud: B2B integration platform (formerly Cleo) serving supply chain, logistics, and retail ecosystems with EDI/API orchestration. Comparable as competing middleware for supplier-retailer connections, particularly for mid-market.

Broad incumbents

• SPS Commerce: Parent company and largest global retail cloud services network; operates the most extensive retailer-supplier EDI/integration platform globally. Directly comparable because TOE is now part of SPS and addresses the same supplier-retailer connectivity use case at much larger scale.
• Liaison Technologies (now OpenText): Enterprise data integration and B2B cloud platform with deep retail/manufacturing EDI capabilities. Comparable as broad incumbent supplying supplier-retailer middleware at scale.
• IBM Sterling Supply Chain: Enterprise B2B integration suite within IBM's hybrid cloud portfolio, historically dominant in large-retailer EDI. Comparable as broad incumbent in the same supplier-retailer middleware category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Order Exchange