Hoegger Communications

What Hoegger Communications does

Hoegger Communications is a private, full-service fractional marketing agency headquartered in Wichita Falls, Texas, founded in 2007 and led by Owner/CEO Jackie Hoegger. The firm operates as an embedded extension of client teams rather than a traditional vendor, providing an integrated suite of marketing services including digital marketing (PPC, SEO, SEM, paid social), videography and storytelling, franchise marketing systems, website design and development, brand identity development, creative campaigns, and media planning and buying — including over-the-top (OTT) advertising across Hulu, YouTube TV, Roku, and Amazon Freevee. The agency has no proprietary technology platform, relying instead on industry-standard creative and media tools, and serves a vertical-specialized client base of franchises (notably Urban Air Adventure Park, scaling from 7 to 187 locations nationally), automotive dealer groups (Four Stars Auto Group since 2013, D&M Leasing since 2018), financial institutions (American National Bank & Trust since 2015), higher education (University of North Texas College of Music since 2021), HVAC services, nonprofits, and small local businesses across North Texas, Oklahoma, and broader national accounts.

The business model is professional services delivered through quote-based project engagements or multi-year retainers with no publicly disclosed pricing. Go-to-market is sales-led and direct, relying on consultations, website lead capture, and referrals rather than a formal channel or partner network. The company employs roughly 20+ specialists across creative, digital, production, account management, and strategy functions, and has accumulated over 300 industry awards (including Telly, Addy, and Muse Awards) as the primary intangible validation of creative output. The firm's competitive narrative emphasizes senior-level execution without junior handoffs or outsourcing, and integrated strategy-to-media workflow intended to compound client results over long-term engagements.

Name

Hoegger Communications

Legal name

Hoegger Communications

Website

https://hoeggercommunications.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoegger Communications is a Texas-based fractional marketing agency providing integrated strategy, creative, digital, video, and media services to franchises, automotive groups, banks, universities, and regional businesses under long-term retainer and project engagements.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (541820), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Integrated marketing services
• Franchise marketing systems
• Brand development services
• Video production services
• Digital advertising agency

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Digital Marketing Services: Full-service marketing agency providing strategy, creative campaigns, websites, video, and digital marketing services to businesses on a project or retainer basis
2. Integrated Marketing Services: Comprehensive marketing services including strategy, creative, media planning & buying, SEO, SEM, PPC, paid social, email marketing, website management, social media, and event marketing

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Hoegger Communications is a fractional marketing agency based in Wichita Falls, Texas that functions as an extension of client businesses. The agency delivers integrated marketing services spanning strategy, creative, digital, and media, including digital marketing (PPC, SEO, SEM, paid social), videography and storytelling, franchise marketing systems, website design, branding, creative campaigns, and media planning & buying. The agency embeds with client teams to plan, execute, and own marketing outcomes across strategy, creative, digital, and media.

Product overview

Hoegger Communications is a full-service fractional marketing agency offering an integrated suite of marketing services. The company operates as a single unified offering rather than a modular platform, providing Digital Marketing Services (PPC, SEO, SEM, paid social), Videography & Storytelling (brand films, documentaries, commercials), Franchise Marketing (unified brand strategy with local execution), Website Design (custom design and development), Branding Services (visual and verbal identity), Creative Campaigns (concepting and execution), and Media Planning & Buying (including OTT advertising). These services work together as an integrated marketing solution where strategy informs creative, creative informs media, and all disciplines coordinate to serve clients across franchises, banking, automotive, healthcare, hospitality, and nonprofit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Data-driven digital marketing programs including Pay-Per-Click (PPC), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Paid Social Advertising across Facebook, Instagram, LinkedIn, and TikTok platforms. Designed for businesses seeking to improve online visibility and acquire customers through search and social channels.
• Videography & Storytelling Video production services including brand films, mini documentaries, commercials, social storytelling, testimonials, and event coverage designed to capture brand personality and drive engagement. Targeted at brands seeking narrative-driven video content for digital and broadcast channels.
• Franchise Marketing Franchise marketing systems that unify national brand strategy with local execution, including franchise development marketing, local store marketing, grand opening campaigns, brand compliance, and network performance reporting. Built for franchise networks and multi-location brands requiring consistent messaging across markets.
• Website Design High-performance website design and development services including strategy and UX planning, custom web design, web development, copywriting and content creation, landing pages and funnels, and redesigns and migrations. Targeted at businesses seeking conversion-optimized web properties.
• Branding Services Brand identity development services including audience research, brand strategy, brand architecture, visual identity design, verbal identity, and brand guidelines documentation. Targeted at organizations seeking to establish or refresh brand positioning across touchpoints and markets.
• Creative Campaigns Campaign concepting and execution services including brand awareness campaigns, integrated campaigns across print, digital, social, video, and out-of-home channels, seasonal and promotional campaigns, copywriting, art direction, and reporting and insights. Built for brands seeking attention-grabbing multi-channel campaigns.
• Media Planning & Buying Strategic media planning, media execution and management, analytics and insights, competitive analysis, direct mail, and over-the-top (OTT) advertising across streaming platforms including Hulu, YouTube TV, Roku, and Amazon Freevee. Designed for clients seeking managed media investment with measurable outcomes.

Quantifiable outcome

• 300+ industry awards earned through strategic campaigns and creative work
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BiggsGilmore: Mid-sized full-service marketing agency providing brand strategy, creative, digital, and media buying across verticals including consumer and B2B. Comparable integrated full-service model.
• 9thWonder Agency: Independent full-service marketing agency with capabilities spanning brand strategy, media, creative, and digital. Comparable diversified mid-market agency positioning and multi-vertical client base.
• Sculpt: B2B-focused full-service marketing agency providing strategy, creative, digital, and media services to mid-market clients. Similar integrated agency model and senior-led staffing philosophy to Hoegger.
• The Bureau of Small Projects: Independent creative + digital agency providing branding, web, and integrated marketing to small/mid-market clients. Similar senior-led, founder-owned positioning to Hoegger.
• LYFE Marketing: Digital marketing agency offering SEO, PPC, social media, and web design to small and mid-market businesses. Comparable digital-led service stack and SMB/mid-market positioning.
• Kuno Creative: B2B and mid-market inbound marketing agency offering website design, SEO, video, and content production. Overlapping service lines in digital + video production for a similar client profile.
• MODassic Marketing: Small full-service marketing agency offering branding, web, video, and digital marketing to regional SMB and mid-market clients. Comparable boutique size and integrated service offering.
• Latcha+ Associates: Mid-sized full-service advertising and integrated marketing agency serving automotive, financial, and franchise clients. Comparable in vertical mix and multi-channel campaign execution model.
• Cardinal Digital Marketing: Full-service digital marketing agency offering SEO, PPC, paid social, and web design to mid-market and franchise clients across the U.S. Comparable to Hoegger in service mix (digital + creative) and franchise vertical focus.

Broad incumbents

• Scorpion: Large-scale marketing technology and agency serving SMBs and franchise networks across the U.S. with websites, SEO, paid media, and CRM. Represents the scaled incumbent Hoegger competes against in the franchise vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hoegger-communications
• Xx.com/hoeggercomm
• Facebookfacebook.com/hoeggercommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoegger Communications