AUGIE Group
AUGIE Group is a nonprofit industry coalition of 3,500+ members that convenes independent insurance agents, brokers, carriers, and technology vendors to advocate for technology standards and coordinate workflow improvements across the independent distribution channel.
- Company typePrivate
- Founded1999
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AUGIE Group does
AUGIE Group is a private, nonprofit industry coalition founded in 1999 and headquartered in Richmond, USA, that operates as a 'community of communities' for the independent insurance agent and broker distribution channel. The organization convenes independent agents, brokers, carriers, MGAs/wholesalers, technology vendors, and association representatives — more than 3,500 members in total — to discuss industry issues, advocate for technology standards, and coordinate initiatives that improve the agent-customer digital experience. AUGIE does not develop proprietary technology products; instead, it runs Microsoft Teams-based working groups on topics including real-time connectivity, eDocs and messages, claims download, agribusiness downloads, and AI governance, and it advocates for the ID Federation SignOn Once single sign-on standard for the industry. It operates formal focus areas in Agriculture Insurance, Cyber Insurance, Artificial Intelligence, Single SignOn (ID Federation), and Real-Time connectivity.
The organization's revenue model rests on a tiered organizational sponsorship program ($500 Advocates, $1,000 Ambassadors, $2,500 Champions, $5,000 Supporters, plus $25 annual individual contributors), with membership itself free and open to all industry participants. Sponsorship benefits include website recognition, event participation, webinar promotion, and access to AUGIE leadership calls. Sponsors are drawn from major AMS vendors (Applied, Vertafore, Hawksoft), carriers (Cincinnati Insurance, The Hartford), and solution providers (Certificial, ID Federation, Partner Platform/Zywave, Ivans, Fulcrum). The organization is governed by a Board of Directors (chaired by Keith Savino) with day-to-day operations run by an Executive Director (Cal Durland), and it draws strategic input from a 17-organization Executive Advisory Committee and a participation seat on the newly formed ACORD Inter-Association Advisory Council.
AUGIE Group firmographics
Firmographics- Name
- AUGIE Group
- Legal name
- AUGIE Group
- Website
- https://augiegroup.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AUGIE Group is a nonprofit industry coalition of 3,500+ members that convenes independent insurance agents, brokers, carriers, and technology vendors to advocate for technology standards and coordinate workflow improvements across the independent distribution channel.
- Ownership category
- akta.pro rank
AUGIE Group industry classification
Industry- Product category
- Insurance Industry Association
- NAICS
- Business Associations (813910), Professional Organizations (813920)
- SIC
- Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Affinity, Membership & Association Referral Programs (FSAEAMAL)
- akta.pro secondary industries
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
Keywords
Where AUGIE Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Markets served
AUGIE Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Sponsorship Revenue: AUGIE Group generates revenue through a tiered sponsorship program targeting insurance carriers, technology vendors, and solution providers. Sponsorship tiers range from $500 Advocates to $5,000 Supporters, with each level including specific benefits such as website recognition, event participation, and leadership engagement.
- Membership Fees: The organization states there is no fee to become an AUGIE Group member, suggesting membership is free. Revenue appears to come primarily from organizational sponsors rather than individual members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Supporters ($5,000) - Top tier with maximum visibility and engagement benefits |
| Subscription | Annual | Champions ($2,500) - Mid-tier with event and meeting recognition |
| Subscription | Annual | Ambassadors ($1,000) - Entry-level organizational tier |
| Subscription | Annual | Advocates ($500) - Committee and topical materials recognition |
| Subscription | Annual | Individual Contributor ($25/year) |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels8 records
AUGIE Group product offering
Product offeringCore offering
AUGIE Group is a nonprofit industry community that brings together independent insurance agents, brokers, carriers, vendors, and associations to collaborate on technology standards and operational best practices for the insurance distribution channel. It operates as a neutral "Switzerland of the industry" forum, hosting working groups and meetings focused on topics like agriculture insurance, cyber insurance, AI, single sign-on, and real-time connectivity. The organization is funded primarily through corporate sponsorships from carriers and technology vendors.
Product overview
AUGIE Group is an insurance industry community organization (a forum of communities) that brings together independent agents, brokers, carriers, MGA/Wholesalers, solution providers, and association representatives to discuss industry issues and drive technology adoption. It does not offer proprietary technology products. The organization focuses on advocacy for industry standards and technology initiatives including: Real-time connectivity (direct system-to-system communication between agency management systems and carrier systems), Single SignOn via ID Federation, Cyber Insurance standards, Agriculture Insurance (Agri-Pkg Download), and Artificial Intelligence governance. AUGIE facilitates collaboration, educates members, and advocates for technology that benefits insurance agents, serving as a network and information hub for the insurance industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Sponsorship Program Paid sponsorship tiers (ranging from $500 to $5,000 annually) for insurance carriers, technology vendors, and solution providers to support AUGIE's mission and gain visibility among independent insurance agents and brokers. Includes levels such as Non-Sponsor, Bronze, Silver, Gold, and Platinum with associated benefits.
- Individual Contributor Membership Paid annual contribution membership ($25/year) for individual industry professionals who wish to support AUGIE's mission at a personal level, in addition to the free general membership.
- Industry Working Groups and Focus Areas Structured collaboration working groups covering topics such as Agriculture Insurance, Cyber Insurance, AI, Single Sign-On (ID Federation/SignOn Once), and Real-Time connectivity. Open to member participants for collaboration on industry technology standards and practices.
- Monthly Industry Meetings and Roundtables Regular industry gatherings and roundtables hosted on Microsoft Teams where members discuss current technology, operational, and regulatory issues facing independent insurance agents and brokers. Includes a video library of past sessions.
Quantifiable outcome
- 3,500+ industry professionals engaged in technology advocacy and collaboration
- +1 more outcomes
Companies that use AUGIE Group
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
AUGIE Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AUGIE Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ACORDcoreAUGIE Group participated in the formation of the ACORD Inter-Association Advisory Council (IAAC) in May 2026. This coalition of major North American P&C insurance associations aims to enhance digital communication and standardize data across the industry. The council addresses emerging issues including data stewardship, AI governance, and data sovereignty while providing coordinated industry input on shared operational challenges.
- CIAB (Council of Insurance Agents & Brokers)corePart of the ACORD Inter-Association Advisory Council founding members. CIAB represents the interests of commercial insurance and employee benefits brokers and contributes to industry data standards initiatives.
- CSIO (Centre for Study of Insurance Operations)corePart of the ACORD Inter-Association Advisory Council founding members. CSIO works to improve the efficiency of the Canadian property and casualty insurance industry through technology standards.
- IIABA/ACT (Independent Insurance Agents & Brokers of America)corePart of the ACORD Inter-Association Advisory Council founding members. IIABA represents the interests of independent insurance agents and brokers in the US.
- PIA National (Independent Insurance Agents)corePart of the ACORD Inter-Association Advisory Council founding members. PIA National supports independent insurance agents through education, advocacy, and business tools.
- WSIA (Wholesale & Specialty Insurance Association)corePart of the ACORD Inter-Association Advisory Council founding members. WSIA represents the wholesale, specialty, and surplus lines insurance market.
- ID FederationcoreID Federation is a nonprofit industry coalition working to eliminate repetitive sign-ons and multiple MFAs in insurance. AUGIE advocates for SignOn Once, ID Federation's single sign-on standard that enables agencies to use one identity and password for all insurance business logins. The organizations collaborate on industry standards for digital security and efficient transactions.
- The HartfordminorThe Hartford is a Champion-level sponsor ($2,500) and major insurance carrier. The company supports AUGIE's initiatives and participates in industry collaboration.
- NetVUminorNetVU is a Champion-level sponsor representing the network of users of agency management systems. NetVU participates on the Executive Advisory Committee and provides user group representation.
- Applied Client NetworkminorApplied Client Network is a Champion-level sponsor representing users of Applied Systems products. Brian Langerman serves on the Executive Advisory Committee representing Applied Client Network.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
AUGIE Group competitors and assessment
Company assessmentDirect peers
- ACORD: Global standards-setting body for the insurance industry; AUGIE is a sponsor and founding member of the ACORD Inter-Association Advisory Council. ACORD sits at the same standards and data-exchange intersection but operates globally with broader carrier focus.
- Council of Insurance Agents & Brokers (CIAB): Trade association for commercial insurance and employee benefits brokers; IAAC co-founder alongside AUGIE. Operates in the same insurance distribution advocacy space, particularly around broker-side technology and data standards.
- Hawksoft User Group: User community for Hawksoft agency management systems; sits on AUGIE's Executive Advisory Committee. Like NetVU and Applied Client Network, it is a vendor-anchored insurance technology community with overlapping mission around connectivity and standards.
- Wholesale & Specialty Insurance Association (WSIA): Trade association representing wholesale, specialty, and surplus lines insurance; IAAC co-founder. Comparable industry association role and membership-driven advocacy model targeting a different (wholesale) segment of the same distribution channel.
- Applied Client Network: User group for Applied Systems customers; AUGIE Executive Advisory member. Closely comparable volunteer-driven insurance technology community serving the independent channel, though scoped to a single agency management vendor.
- National Association of Professional Insurance Agents (PIA): US trade association supporting independent insurance agents through education, advocacy, and business tools; PIA is both an AUGIE Executive Advisory member and an IAAC co-founder. Comparable mission in agent advocacy and industry standards participation.
- NetVU: User group for Vertafore agency management system customers; AUGIE Executive Advisory member. Directly comparable grass-roots, volunteer-driven community model focused on insurance technology, but anchored to a single vendor ecosystem.
- ID Federation: Nonprofit insurance industry coalition working to eliminate repetitive sign-ons and multiple MFAs. AUGIE actively advocates for ID Federation's SignOn Once standard; both organizations share the nonprofit, volunteer-driven model and channel-wide technology mandate.
- Independent Insurance Agents & Brokers of America (IIABA): Primary US trade association for independent insurance agents; serves on AUGIE's Executive Advisory Committee and co-founded the IAAC. Overlaps with AUGIE in agent representation and technology advocacy but operates at national association scale with paid membership.
Regional players
- Centre for Study of Insurance Operations (CSIO): Canadian insurance technology standards organization and IAAC co-founder. Operates with a comparable vendor-neutral, standards-advocacy mission, but focused on the Canadian P&C market rather than the US independent agent channel that AUGIE serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AUGIE Group social profiles
Digital presenceAUGIE Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUGIE Group leadership team
Management profileNumber of profiles
Profiles13 records
AUGIE Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUGIE Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUGIE Group
What does AUGIE Group do?
AUGIE Group is a nonprofit industry community that brings together independent insurance agents, brokers, carriers, vendors, and associations to collaborate on technology standards and operational best practices for the insurance distribution channel. It operates as a neutral "Switzerland of the industry" forum, hosting working groups and meetings focused on topics like agriculture insurance, cyber insurance, AI, single sign-on, and real-time connectivity. The organization is funded primarily through corporate sponsorships from carriers and technology vendors.
Is AUGIE Group a public or private company?
AUGIE Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AUGIE Group founded?
AUGIE Group was founded in 1999. It employs 1 to 10 people.
Where is AUGIE Group based?
AUGIE Group is headquartered in Richmond, United States, in the North America region.
How does AUGIE Group make money?
Two revenue lines are on record. Sponsorship Revenue is the primary driver. The others are membership Fees.
Who are AUGIE Group's main competitors?
Direct peers on record are ACORD, Council of Insurance Agents & Brokers (CIAB), Hawksoft User Group, Wholesale & Specialty Insurance Association (WSIA), Applied Client Network, National Association of Professional Insurance Agents (PIA), NetVU, ID Federation and Independent Insurance Agents & Brokers of America (IIABA). Centre for Study of Insurance Operations (CSIO) is listed as a regional player.
Does AUGIE Group have an API?
No public API is recorded for AUGIE Group.
What industry is AUGIE Group in?
AUGIE Group's product category is Insurance Industry Association. Its primary akta.pro industry code is FSAEAMAL, Affinity, Membership & Association Referral Programs, with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 813910 and its SIC code is 8600.