Cognacity
Cognacity is a UK-based mental health and performance company delivering clinical psychiatry, psychology, neurodiversity and integrated nutrition services alongside corporate wellbeing, executive coaching and elite sport performance programmes to individuals, blue-chip enterprise clients and professional sports organisations.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Cognacity does
Cognacity is a UK-based mental health and performance services company operating as two legal entities: Cognacity Health Limited, a CQC-regulated clinical provider, and Cognacity Limited, which delivers non-clinical coaching and advisory services. Founded in 2008 by Dr Phil Hopley, Dr Gary Bell and Professor Pieter Kruger — clinicians with backgrounds spanning elite sport and corporate resilience — the company is headquartered in Marylebone, London, with additional clinics in Beaconsfield, Chelsea and Oxford. Its core offerings sit across two connected service lines. The clinical line delivers psychiatry, psychology, therapy and integrated nutrition support for individuals (adults, couples, families, children and young people) via in-person clinic appointments and secure nationwide virtual consultations, including specialist neurodiversity (ADHD/autism) assessment pathways. The performance line delivers coaching (Performance, Resilience, Crisis Response and Impact Coaching), organisational wellbeing workshops, leadership assessments, advisory services and High Performance programmes developed for elite sports organisations and corporate clients, anchored by a proprietary 'Success by Design' methodology refined over 20+ years and supplemented by NeurOptimal neurofeedback delivered through a clinical psychologist partner.
The business model is predominantly professional services on a per-session and per-engagement basis, with pricing disclosed from £240 per psychology/therapy session, £265 for follow-up psychiatry and £485 for an initial psychiatrist assessment. Go-to-market is hybrid: direct-to-consumer self-referral and GP referral for clinical services, and enterprise field sales for corporate and elite sport engagements. Revenue is diversified across three streams — clinical mental health services, corporate performance services, and insurance-covered care through partnerships with Bupa, AXA PPP, WPA Provident, Aviva, VitalityHealth, Cigna and additional international insurers. Named enterprise customers include Linklaters, BP, PwC, BDO, Allen & Overy, Standard Chartered, RBC and Octopus Group; elite sport contracts include the DP World Tour (Official Mental Health Supplier), UK Athletics, and engagements across Premier League, Rugby, Formula 1 and Olympic/Paralympic sport. The company is privately held with no disclosed external funding, currently employs 101-250 staff (approximately 50+ named clinical experts), and appointed Dr Sylvia Tang as CEO in November 2024.
Cognacity firmographics
Firmographics- Name
- Cognacity
- Legal name
- Cognacity Health Limited
- Website
- https://cognacity.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cognacity is a UK-based mental health and performance company delivering clinical psychiatry, psychology, neurodiversity and integrated nutrition services alongside corporate wellbeing, executive coaching and elite sport performance programmes to individuals, blue-chip enterprise clients and professional sports organisations.
- Ownership category
- akta.pro rank
Cognacity industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Mental Health Counseling & Psychotherapy Services (EDALAFAB)
- akta.pro secondary industries
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Psychiatry & Medication Management Platforms (HLALAEAB)
Keywords
Where Cognacity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Cognacity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Clinical Mental Health Services: Psychiatric and psychological assessments, therapy sessions, and ongoing clinical treatment for individuals with mental health conditions. Revenue generated through per-session fees and assessment charges.
- Corporate Performance Services: Organizational resilience programs, performance training, workshops, coaching, leadership assessments, and advisory services for corporate clients and elite athletes.
- Insurance-Based Services: Partnership with major insurance companies (Bupa, AXA, WPA, etc.) allowing patients to use private health insurance for covered mental health services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Psychiatrist Initial Assessment - from £485 |
| One time/ perpetual license | Pay-as-you-go | Psychiatrist Follow-up - from £265 |
| One time/ perpetual license | Pay-as-you-go | Psychology & Therapy - £240 per session |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Cognacity product offering
Product offeringCore offering
Cognacity delivers expert, evidence-based mental health care (psychiatric assessment, psychological therapy, and ongoing clinical treatment) to individuals, couples, families, and young people across UK clinics and via virtual consultations. It also provides corporate and elite-sport performance services, including resilience programs, performance coaching, leadership assessments, workshops, 24/7 clinical helplines, and specialist neurodiversity (ADHD/autism) assessment pathways.
Product overview
Cognacity is a mental health and performance company offering a comprehensive portfolio of services through multiple delivery channels. The core offering comprises Mental Health Clinics (in-person psychiatry and psychology at clinic locations) and Online Mental Health Services (virtual consultations), supported by specialized Neurodiversity Support for ADHD and autism assessment. Performance and corporate services include Coaching (Performance, Resilience, Crisis Response, and Impact Coaching), Organisational Wellbeing programs, and High Performance Services for elite sport and business. Additional modules include Leadership Assessments (psychometric evaluation tools), 24/7 Clinical Services for occupational psychiatry, Training and Psychoeducation workshops, and Advisory Services for crisis management. The company operates on a mental health continuum model, serving individuals from clinical treatment through to performance optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Clinics
Quantifiable outcome
- Enabled approximately 1,000 employees at high risk of burnout to cope and return to impressive performance levels during corporate crisis
- +2 more outcomes
Companies that use Cognacity
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Cognacity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Cognacity partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- DP World TourflagshipCognacity serves as the Official Mental Health Supplier of the DP World Tour, providing world-class on-site clinical services and off-site mental health support for golf's global tour athletes and personnel.
- BupacoreMajor private health insurance provider partnership allowing Bupa-covered patients to access Cognacity's mental health services
- AXA PPP HealthcarecoreInsurance partnership enabling AXA-covered patients to receive covered mental health assessments and treatment at Cognacity clinics
- WPA ProvidentcoreInsurance provider partnership for WPA-covered patients accessing Cognacity's clinical services
- AvivacoreMajor UK insurer partnership for covered mental health services at Cognacity
- VitalityHealthcoreInsurance partnership covering Cognacity mental health and performance services for Vitality members
- CignacoreInternational health insurer partnership for covered mental health services
- Geographical & Other InsurerscoreCognacity works with almost all major insurance companies and additional providers including HTH Worldwide and GeoBlue for international coverage
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Cognacity competitors and assessment
Company assessmentBroad incumbents
- HCA Healthcare UK: UK arm of HCA Healthcare, a large private hospital group offering psychiatric and psychological services as part of a broader acute care portfolio. Comparable to Cognacity in serving premium London private mental health demand, with much wider clinical scope.
- Nuffield Health: UK health and wellbeing charity operating hospitals, fitness clubs, and mental health services. Overlaps with Cognacity in corporate wellbeing, mental health assessment, and therapy, but operates at much larger general health scale.
- Bupa Health Clinics: Major UK private healthcare group with mental health and wellbeing services as part of a broader insurance and clinic portfolio. Comparable to Cognacity in serving insured patients and corporate clients, but with vastly broader general medical and dental scale.
Direct peers
- Priory Group: UK's largest private mental health provider operating clinics and residential services across the country. Directly comparable to Cognacity's private mental health and psychiatric treatment model, with overlapping enterprise and insured patient channels.
- The London Psychiatry Centre: London-based private psychiatric clinic offering assessments, medication management, and therapy for adults and young people. Direct competitor for Cognacity's Harley Street/Welbeck catchment with similar premium positioning and self-pay/insured model.
- Schoen Clinic: Private mental health group operating premium psychiatric and psychotherapy clinics across the UK and Germany. Comparable to Cognacity in delivering consultant-led mental health care with strong brand reputation and elite clientele focus.
- Cygnet Health Care: UK private mental health and social care provider delivering psychiatric, psychological, and neurodevelopmental services. Closely comparable to Cognacity's clinical mental health portfolio including assessment, therapy, and tailored pathways.
Emerging players
- Spring Health: Global mental health benefits provider offering therapy, coaching, and psychiatric medication services to enterprise clients. Directly comparable to Cognacity's enterprise resilience and clinical offerings but with a digital-first, scaled delivery approach.
- Lyra Health: US-headquartered mental health benefits platform connecting employees to therapy and coaching providers. Overlaps with Cognacity's corporate client offering, but delivers through a tech-enabled network model rather than consultant-led clinics.
- Headspace Health: Global digital mental health platform with significant B2B employer focus delivering therapy, coaching, and mindfulness. Comparable to Cognacity on the corporate resilience side but competes via technology-enabled, lower-cost delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cognacity social profiles
Digital presenceCognacity compliance and trust
Trust signalCompliance3 records
Cognacity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cognacity leadership team
Management profileNumber of profiles
Profiles12 records
Cognacity subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cognacity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cognacity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cognacity
What does Cognacity do?
Cognacity delivers expert, evidence-based mental health care (psychiatric assessment, psychological therapy, and ongoing clinical treatment) to individuals, couples, families, and young people across UK clinics and via virtual consultations. It also provides corporate and elite-sport performance services, including resilience programs, performance coaching, leadership assessments, workshops, 24/7 clinical helplines, and specialist neurodiversity (ADHD/autism) assessment pathways.
Is Cognacity a public or private company?
Cognacity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cognacity founded?
Cognacity was founded in 2008. It employs 101 to 250 people.
Where is Cognacity based?
Cognacity is headquartered in London, United Kingdom, in the Europe region.
How does Cognacity make money?
Three revenue lines are on record. Clinical Mental Health Services are the primary driver. The others are corporate Performance Services and insurance-Based Services.
Who are Cognacity's main competitors?
Broad incumbents on record are HCA Healthcare UK, Nuffield Health and Bupa Health Clinics. Direct peers are Priory Group, The London Psychiatry Centre, Schoen Clinic and Cygnet Health Care. Emerging players are Spring Health, Lyra Health and Headspace Health.
Does Cognacity have an API?
No public API is recorded for Cognacity.
What industry is Cognacity in?
Cognacity's product category is Mental Health Services. Its primary akta.pro industry code is EDALAFAB, Mental Health Counseling & Psychotherapy Services, with a secondary code of HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 621420 and its SIC code is 8000.