Cognacity

What Cognacity does

Cognacity is a UK-based mental health and performance services company operating as two legal entities: Cognacity Health Limited, a CQC-regulated clinical provider, and Cognacity Limited, which delivers non-clinical coaching and advisory services. Founded in 2008 by Dr Phil Hopley, Dr Gary Bell and Professor Pieter Kruger — clinicians with backgrounds spanning elite sport and corporate resilience — the company is headquartered in Marylebone, London, with additional clinics in Beaconsfield, Chelsea and Oxford. Its core offerings sit across two connected service lines. The clinical line delivers psychiatry, psychology, therapy and integrated nutrition support for individuals (adults, couples, families, children and young people) via in-person clinic appointments and secure nationwide virtual consultations, including specialist neurodiversity (ADHD/autism) assessment pathways. The performance line delivers coaching (Performance, Resilience, Crisis Response and Impact Coaching), organisational wellbeing workshops, leadership assessments, advisory services and High Performance programmes developed for elite sports organisations and corporate clients, anchored by a proprietary 'Success by Design' methodology refined over 20+ years and supplemented by NeurOptimal neurofeedback delivered through a clinical psychologist partner.

The business model is predominantly professional services on a per-session and per-engagement basis, with pricing disclosed from £240 per psychology/therapy session, £265 for follow-up psychiatry and £485 for an initial psychiatrist assessment. Go-to-market is hybrid: direct-to-consumer self-referral and GP referral for clinical services, and enterprise field sales for corporate and elite sport engagements. Revenue is diversified across three streams — clinical mental health services, corporate performance services, and insurance-covered care through partnerships with Bupa, AXA PPP, WPA Provident, Aviva, VitalityHealth, Cigna and additional international insurers. Named enterprise customers include Linklaters, BP, PwC, BDO, Allen & Overy, Standard Chartered, RBC and Octopus Group; elite sport contracts include the DP World Tour (Official Mental Health Supplier), UK Athletics, and engagements across Premier League, Rugby, Formula 1 and Olympic/Paralympic sport. The company is privately held with no disclosed external funding, currently employs 101-250 staff (approximately 50+ named clinical experts), and appointed Dr Sylvia Tang as CEO in November 2024.

Name

Cognacity

Legal name

Cognacity Health Limited

Website

https://cognacity.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Cognacity is a UK-based mental health and performance company delivering clinical psychiatry, psychology, neurodiversity and integrated nutrition services alongside corporate wellbeing, executive coaching and elite sport performance programmes to individuals, blue-chip enterprise clients and professional sports organisations.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Psychiatry & Medication Management Platforms (HLALAEAB)

Keywords

• Mental health services
• Corporate wellbeing programs
• Performance psychology
• Neurodiversity assessments
• Clinical psychiatry services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Mental Health Services: Psychiatric and psychological assessments, therapy sessions, and ongoing clinical treatment for individuals with mental health conditions. Revenue generated through per-session fees and assessment charges.
2. Corporate Performance Services: Organizational resilience programs, performance training, workshops, coaching, leadership assessments, and advisory services for corporate clients and elite athletes.
3. Insurance-Based Services: Partnership with major insurance companies (Bupa, AXA, WPA, etc.) allowing patients to use private health insurance for covered mental health services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cognacity delivers expert, evidence-based mental health care (psychiatric assessment, psychological therapy, and ongoing clinical treatment) to individuals, couples, families, and young people across UK clinics and via virtual consultations. It also provides corporate and elite-sport performance services, including resilience programs, performance coaching, leadership assessments, workshops, 24/7 clinical helplines, and specialist neurodiversity (ADHD/autism) assessment pathways.

Product overview

Cognacity is a mental health and performance company offering a comprehensive portfolio of services through multiple delivery channels. The core offering comprises Mental Health Clinics (in-person psychiatry and psychology at clinic locations) and Online Mental Health Services (virtual consultations), supported by specialized Neurodiversity Support for ADHD and autism assessment. Performance and corporate services include Coaching (Performance, Resilience, Crisis Response, and Impact Coaching), Organisational Wellbeing programs, and High Performance Services for elite sport and business. Additional modules include Leadership Assessments (psychometric evaluation tools), 24/7 Clinical Services for occupational psychiatry, Training and Psychoeducation workshops, and Advisory Services for crisis management. The company operates on a mental health continuum model, serving individuals from clinical treatment through to performance optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Clinics

Quantifiable outcome

• Enabled approximately 1,000 employees at high risk of burnout to cope and return to impressive performance levels during corporate crisis
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• DP World TourflagshipStrategic or Co-development Partner · 9 September 2025Cognacity serves as the Official Mental Health Supplier of the DP World Tour, providing world-class on-site clinical services and off-site mental health support for golf's global tour athletes and personnel.
• BupacoreOthersMajor private health insurance provider partnership allowing Bupa-covered patients to access Cognacity's mental health services
• AXA PPP HealthcarecoreOthersInsurance partnership enabling AXA-covered patients to receive covered mental health assessments and treatment at Cognacity clinics
• WPA ProvidentcoreOthersInsurance provider partnership for WPA-covered patients accessing Cognacity's clinical services
• AvivacoreOthersMajor UK insurer partnership for covered mental health services at Cognacity
• VitalityHealthcoreOthersInsurance partnership covering Cognacity mental health and performance services for Vitality members
• CignacoreOthersInternational health insurer partnership for covered mental health services
• Geographical & Other InsurerscoreOthersCognacity works with almost all major insurance companies and additional providers including HTH Worldwide and GeoBlue for international coverage

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HCA Healthcare UK: UK arm of HCA Healthcare, a large private hospital group offering psychiatric and psychological services as part of a broader acute care portfolio. Comparable to Cognacity in serving premium London private mental health demand, with much wider clinical scope.
• Nuffield Health: UK health and wellbeing charity operating hospitals, fitness clubs, and mental health services. Overlaps with Cognacity in corporate wellbeing, mental health assessment, and therapy, but operates at much larger general health scale.
• Bupa Health Clinics: Major UK private healthcare group with mental health and wellbeing services as part of a broader insurance and clinic portfolio. Comparable to Cognacity in serving insured patients and corporate clients, but with vastly broader general medical and dental scale.

Direct peers

• Priory Group: UK's largest private mental health provider operating clinics and residential services across the country. Directly comparable to Cognacity's private mental health and psychiatric treatment model, with overlapping enterprise and insured patient channels.
• The London Psychiatry Centre: London-based private psychiatric clinic offering assessments, medication management, and therapy for adults and young people. Direct competitor for Cognacity's Harley Street/Welbeck catchment with similar premium positioning and self-pay/insured model.
• Schoen Clinic: Private mental health group operating premium psychiatric and psychotherapy clinics across the UK and Germany. Comparable to Cognacity in delivering consultant-led mental health care with strong brand reputation and elite clientele focus.
• Cygnet Health Care: UK private mental health and social care provider delivering psychiatric, psychological, and neurodevelopmental services. Closely comparable to Cognacity's clinical mental health portfolio including assessment, therapy, and tailored pathways.

Emerging players

• Spring Health: Global mental health benefits provider offering therapy, coaching, and psychiatric medication services to enterprise clients. Directly comparable to Cognacity's enterprise resilience and clinical offerings but with a digital-first, scaled delivery approach.
• Lyra Health: US-headquartered mental health benefits platform connecting employees to therapy and coaching providers. Overlaps with Cognacity's corporate client offering, but delivers through a tech-enabled network model rather than consultant-led clinics.
• Headspace Health: Global digital mental health platform with significant B2B employer focus delivering therapy, coaching, and mindfulness. Comparable to Cognacity on the corporate resilience side but competes via technology-enabled, lower-cost delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cognacity
• Facebookfacebook.com/Cognacity
• LinkedInlinkedin.com/company/cognacity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cognacity