Elverys

What Elverys does

Intersport Elverys is Ireland's leading sports retailer, operating 44+ physical stores nationwide alongside an e-commerce platform at elverys.ie, headquartered in Castlebar, Co. Mayo. The company is fully Irish-owned and is a member of Intersport, the world's largest sporting goods retail group with over 5,300 stores in 42 countries, granting it access to global procurement scale and brand relationships. It serves Irish consumers across active lifestyle, football, GAA, rugby, and family segments, distributing leading international brands — Nike, adidas, Asics, Puma, Brooks, Under Armour — alongside exclusive official team merchandise for Irish sporting bodies including the IRFU, Connacht Rugby, Basketball Ireland, and Mayo GAA.

Elverys runs a hybrid omnichannel model: physical retail storefronts plus a Shopify-powered e-commerce platform integrated with Rebuy Engine (cart personalization), Klarna (payments), Zendesk (customer service), Klaviyo and Mailchimp (email marketing), Google Analytics, CrazyEgg (behavior analytics), Bazaarvoice (reviews), and Cloudflare (infrastructure). The only bespoke technical capability disclosed is SafeSize 3D foot scanning, deployed at select stores to capture 3D foot measurements and recommend footwear based on activity profile and injury history. Supporting services include Jersey Personalisation for licensed team apparel and a dedicated Home Gym Delivery Team for oversized fitness equipment — a channel designed for items that conventional couriers cannot economically transport.

Revenue is generated through direct one-time retail sales of sportswear, footwear, equipment, nutrition, and accessories, distributed primarily within the Republic of Ireland and via international shipping to Northern Ireland, the EU, the UK, the USA, and limited rest-of-world destinations. The Go-to-Market is direct-to-consumer through both physical stores and elverys.ie, complemented by sponsorship and partnership deals with Irish sporting organizations that serve as brand-building and exclusive-merchandise-rights mechanisms rather than revenue dependencies. Pricing is unit-based, with free Republic of Ireland delivery above €70, next-day delivery at €6.99, and international shipping tiered from €5.99 to €30.00 depending on destination.

Name

Elverys

Legal name

Intersport Elverys

Website

https://elverys.ie

Company type

Private

Founded year

1847

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Intersport Elverys is Ireland's leading multi-brand sports retailer, operating 44+ physical stores nationwide plus the elverys.ie Shopify e-commerce site, distributing Nike, adidas, and other leading brands alongside exclusive licensed Irish team apparel for the IRFU, GAA, and football clubs.

Ownership category

akta.pro rank

Product category

Sportswear Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (4582)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Sportswear retail
• Athletic footwear
• Sports equipment
• Fitness apparel
• Team merchandise

Headquarters

HQ city

Castlebar

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Intersport Elverys generates revenue through retail sales of sportswear, footwear, and accessories across 44+ physical stores and their e-commerce platform. Revenue comes from product sales at full price and promotional pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Intersport Elverys is a leading Irish sports retailer operating 44+ physical stores nationwide in Ireland alongside an e-commerce platform. It retails sportswear, athletic footwear, sporting equipment, and accessories across categories including running, football, GAA, rugby, gym/fitness, kids' sports, and team/club merchandise. The company also offers value-added services such as in-store 3D foot scanning, jersey personalisation, click-and-collect, and home gym delivery.

Product overview

Intersport Elverys is a leading Irish sports retailer operating over 44 stores nationwide, fully Irish owned and operated. As a member of Intersport (the world's largest sporting retail group with over 5,300 stores in 42 countries), the company offers a comprehensive online and in-store retail platform for sportswear and sporting goods. The core product offering encompasses multiple product categories: Women's, Men's, and Kids' sportswear and footwear (running shoes, trainers, outdoor gear); Home Gym Equipment (cardio machines, weights, fitness accessories); Running Gear and Sports Nutrition; and Teamwear & Club Equipment (official Irish Rugby, Premier League, League of Ireland jerseys). Additional services include Intersport PRO (premium performance line), Gift Cards (digital and physical), Click and Collect, SafeSize 3D foot scanning technology, and Jersey Personalisation for team apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Sportswear Comprehensive women's sportswear range including footwear (running shoes, trainers, hiking boots), clothing (leggings, sports bras, jackets, tops), swimwear, and accessories (socks, sunglasses, watches).
• Men's Sportswear Men's athletic apparel and footwear covering running, training, outdoor activities, football, and casual sportswear with brands including Nike, adidas, Puma, and Under Armour.
• Kids' Sportswear Children's sportswear and footwear including boys' and girls' ranges for various sports activities, available in multiple size categories from infant to older kids.
• Home Gym Equipment Fitness equipment for home workouts including cardio machines (exercise bikes, cross trainers, rowing machines, treadmills), weights, weight benches, kettlebells, dumbbells, yoga mats, and recovery products, supported by a dedicated Home Gym Delivery Team.
• Running Gear Specialized running equipment and apparel including running shoes from Asics, Brooks, Hoka, Nike, and Saucony, wearable tech, fitness accessories, and running clothing.
• Sports Nutrition Nutritional supplements including whey protein, creatine, amino acids, pre-workout energy products, vitamins, weight gainers, collagen, shakers, and sports nutrition accessories.
• Teamwear and Club Equipment Official team jerseys and training wear for Irish Rugby, Premier League clubs (Liverpool, Manchester United, Manchester City, Arsenal, Chelsea), European clubs, League of Ireland teams, and GAA county teams, including jersey printing personalisation.
• Intersport PRO Premium performance product line offering high-end athletic footwear and apparel for serious athletes across running, football, and outdoor categories.
• Gift Cards Digital and physical gift cards available for purchase, redeemable both online and in physical stores.
• SafeSize 3D Foot Scanning In-store 3D scanning service available at select Intersport Elverys stores that takes seconds to provide a 3D scan of both feet, enabling personalised shoe recommendations based on user activities and injury history.
• Jersey Personalisation Custom jersey printing service allowing customers to add names and numbers to team jerseys, available for IRFU, League of Ireland, British and Irish Lions, and Premier League teams.

Quantifiable outcome

• 4.5 out of 5 star rating on Trustpilot

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• IntersportcoreStrategic or Co-development PartnerIntersport Elverys is a member of Intersport, the world's largest sporting retail group with over 5,300 stores in 42 countries. This membership provides global reach, purchasing power, and access to international sports retail expertise while maintaining local Irish operations.
• Irish Rugby Football Union (IRFU)flagshipStrategic or Co-development PartnerOfficial IRFU Sports Retail Partner. Intersport Elverys sells official Irish Rugby jerseys, training kits, and merchandise. The partnership includes exclusive releases and team-specific merchandise.
• Connacht RugbycoreStrategic or Co-development PartnerLong-standing partnership renewal between Intersport Elverys and Connacht Rugby for retail of team merchandise and support of the provincial rugby team.
• Basketball IrelandcoreStrategic or Co-development PartnerOfficial partner providing basketball equipment, apparel, and support for basketball programs across Ireland.
• Vhi Women's Mini MarathonminorGTM or Marketing PartnerSponsorship and support of the Vhi Women's Mini Marathon, a major women's sporting event in Ireland, demonstrating commitment to women's sports participation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Zalando: Europe's largest online fashion and lifestyle platform with a strong sportswear and footwear assortment. Competes with Elverys' e-commerce channel across EU markets, particularly around brand breadth and delivery.

Broad incumbents

• Sports Direct (Frasers Group): UK-headquartered value sports retailer with European stores and online channels. Competes on price-led sportswear, footwear, and equipment assortments, including many of the same brands stocked by Elverys.
• Decathlon: Global sporting goods retailer with own-brand and third-party assortment across 80+ sports, operating large-format stores in Ireland. Overlaps with Elverys in running, gym, team sports, and outdoor equipment categories.

Regional players

• Trespass: UK outdoor and sportswear retailer expanding into Ireland. Overlaps with Elverys in outdoor, running, and training apparel categories, particularly value-oriented segments.
• McSport: Irish sports retailer focused on team sports, equipment, and athletic apparel with both online and physical channels. Comparable to Elverys in its team sports and grassroots community positioning within Ireland.

Direct peers

• JD Sports: Global multibrand sports fashion and footwear retailer with significant Irish store presence. Directly competes on leading athletic brands (Nike, adidas, Puma), youth/streetwear positioning, and omnichannel execution.
• Lifestyle Sports: Irish multibrand sports retailer with both physical stores and a strong online storefront, offering similar footwear, apparel, and team merchandise across football, rugby, running, and lifestyle categories. Closest direct competitor to Elverys within the Irish market.
• Footasylum: UK-based sports and streetwear footwear retailer with growing Irish presence. Competes with Elverys in the trainer/athletic footwear category and the youth/streetwear consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Elverys
• YouTubeyoutube.com/user/elveryssportsireland
• Facebookfacebook.com/IntersportElverys1
• Instagraminstagram.com/intersportelverys
• TikToktiktok.com/@intersportelverys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elverys