Vhi Women's Mini Marathon

Name

Vhi Women's Mini Marathon

Legal name

Women's Mini Marathon Ltd.

Website

https://vhiwomensminimarathon.ie

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mass Participation Running Events

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Women's running event
• 10K road race
• Charity fundraising run
• Mass participation race
• Virtual running event

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Event Entry Fees: Revenue generated from participant registration fees for both physical and virtual event participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vhi Women's Mini Marathon operates an annual women-only 10-kilometre walking, jogging, and running event held in Dublin, with a parallel virtual participation option for remote runners. Participants register online, receive a race pack and commemorative medal, and can fundraise through the integrated iDonate platform for partner charities including LauraLynn, IMNDA, Cystic Fibrosis Ireland, Spinal Injuries Ireland, Marie Keating Foundation, and the Irish Cancer Society.

Product overview

Vhi Women's Mini Marathon operates as a dual-offering event platform consisting of a physical in-person 10-kilometre road race held annually in Dublin and a virtual participation option for remote runners worldwide. The core product is the physical event, complemented by optional add-on modules including iTab medal personalisation and FinisherPix official photography services. Participants can choose to attend in person or virtually, with virtual entrants receiving their medals by post.

Differentiator

Problem solved

Functional benefit

Products and services

• Vhi Women's Mini Marathon Physical Event Flagship in-person 10-kilometre walking, jogging, and running event held annually in Dublin for women aged 14 and above. Participants receive a race pack, race number, commemorative medal upon finishing, and access to event-day services including official photography and merchandise.
• Vhi Women's Mini Marathon Virtual Event Remote participation version of the 10K event allowing participants in Ireland, Northern Ireland, and internationally to complete the challenge at their own location. Virtual participants receive their commemorative medal by post in advance of race weekend, with separate pricing tiers for domestic and international entrants.

Quantifiable outcome

• 30,000+ women participate annually
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• VhiflagshipGTM or Marketing PartnerTitle sponsor of the event. Vhi is a health insurance provider in Ireland. The sponsorship includes entry fee rewards for Vhi members.
• FinisherPixcoreGTM or Marketing PartnerOfficial Event Photographer capturing professional photos throughout the course. Pre-purchase photo packages available during registration.
• iTabcoreGTM or Marketing PartnerMedal personalization service offering custom metal inserts with name, finishing time, or special message. Available for pre-purchase during registration.
• iDonatecoreTechnology or IntegrationIreland's leading fundraising platform integrated with the event for participant fundraising. Separate portals for participants and charities.
• Intersport ElveryscoreGTM or Marketing PartnerSports retailer sponsor providing discount codes for ProForm & NordicTrack treadmills. Also hosts in-store running meet-ups for participants.
• DCCminorGTM or Marketing PartnerCorporate sponsor of the event.
• Irish IndependentminorGTM or Marketing PartnerMedia sponsor providing news coverage and promotional support.
• 98FMminorGTM or Marketing PartnerRadio partner providing event day coverage and entertainment.
• TopflightminorGTM or Marketing PartnerTravel company providing prize giveaways including trips such as Lake Garda getaway for two.
• DrivaliaminorGTM or Marketing PartnerVehicle provider supplying fleet vehicles for organizers in lead-up to and on event day.
• LeapMotorminorGTM or Marketing PartnerElectric vehicle sponsor.
• GaiscecoreGTM or Marketing PartnerNational youth award program; participants can use the event to achieve Gaisce awards with special entry pricing.
• Dublin City CouncilflagshipStrategic or Co-development PartnerGovernment body providing support for road closures and event logistics for the Dublin-based physical event.
• EventMastercoreTechnology or IntegrationTicketing platform used for event registration and entry management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Parkrun: Free weekly 5K community events operating in Ireland and globally. Competes for the same casual female participant base for community/fitness purposes, but with a fundamentally different (free) business model.
• Women's Running Network: Women's running community and event series in the UK/US. Comparable in targeting female-only participants and building community-led participation, though operates more as a media/community than as a single flagship event.

Broad incumbents

• Great North Run: The world's largest half marathon, operated by Great Run. Closely comparable heritage mass-participation charity-driven running event with similar sponsorship, charity-partner, and ticketing economics, though at much larger scale.
• Tough Mudder: Mass-participation obstacle/adventure event series with strong charity fundraising element. Comparable in event-driven GTM, sponsorship monetization, and in-person participation scale, though targeting a different activity profile.
• Color Run: Global mass-participation fun-run series. Comparable in event-driven attendance, social-media marketing, and sponsor-centric monetization, though positioned as entertainment rather than timed race.

Others

• Irish Cancer Society: Major beneficiary charity partner. Included as an ecosystem peer given its central role in driving participant recruitment, fundraising volume, and recurring demand for the event.
• Vhi: Title sponsor and health insurance partner. Included as an ecosystem/strategic peer given the sponsorship relationship, member-exclusive entry fee rewards, and shared brand association, not as a direct service competitor.
• EventMaster: Ticketing platform vendor used for registration. Included as an ecosystem/technology peer underpinning the event's distribution infrastructure.

Direct peers

• Great Women's Run Series (UK): Women-only running events series run by Great Run. Direct peer in women-only positioning, charity fundraising integration, and event-ticketing GTM, though operating as a multi-event series rather than a single annual flagship.
• Irish Life Dublin Marathon: Ireland's flagship mass-participation marathon, also held in Dublin annually. Directly comparable in business model (event registration fees, sponsor-driven, charity fundraising) and likely overlapping participant base, though it is co-ed and longer distance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VhiWomensMiniMarathon/?ref=br_rs
• Instagraminstagram.com/vhiwmm/?hl=en
• TikToktiktok.com/@womensminimarathon?_r=1&_t=8aHFA7jWNuf
• LinkedInlinkedin.com/company/vhi-women-s-mini-marathon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vhi Women's Mini Marathon