PETEX Car Kit
PETEX Autoausstattungs-GmbH is a German manufacturer and direct-to-consumer retailer of custom-fit automotive interior accessories, including floor mats, seat covers, and child seats, covering more than 4,000 vehicle models across 17 European countries.
- Company typePrivate
- Founded1980
- HeadquartersEggenfelden, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What PETEX Car Kit does
PETEX Autoausstattungs-GmbH, operating as PETEX Car Kit, is a German manufacturer of custom-fit automotive interior accessories founded in 1980 and headquartered in Eggenfelden, Bavaria, with a 101–250 employee headcount. The company's core product is vehicle-specific floor mats (textile Autoteppich and rubber Gummimatte variants), produced from digital cutting patterns developed by physically measuring the footwell of original vehicles; the pattern library covers more than 4,000 vehicle models across passenger cars, trucks, transporters, and motorhomes, including legacy European, EV, and Chinese-brand lines. Adjacent product lines include seat covers (Firstclass and Business Class tiers), the Petex Junior child safety seat sub-brand, wheel trims, load-securing equipment, lifting gear, car care, and breakdown/workshop accessories, all manufactured in-house in Germany with centralized distribution from a warehouse in Mitterhof.
The business operates as a direct-to-consumer e-commerce retailer through petex.de on a Shopware storefront, supported by a physical outlet store in Mitterhof, organic social media presence (Facebook, Instagram), and an annual downloadable product catalog. Revenue is generated by unit-priced product sales, with universal mats priced €17–€28 per set and custom-fit mats ranging from approximately €30 to €352 depending on quality tier and vehicle; shipping is free within Germany over €20 and €15.35 to most other European destinations. PETEX ships to roughly 17 European countries and serves three customer segments: individual private vehicle owners (primary), commercial fleets, and vehicle workshops/dealers. Payment processing is handled via PayPal and Sofortüberweisung. The company is privately held, discloses no external investors, and shows no evidence of funding rounds, acquisitions, or major leadership changes in the source material.
PETEX Car Kit firmographics
Firmographics- Name
- PETEX Car Kit
- Legal name
- PETEX Autoausstattungs-GmbH
- Website
- https://petex.de
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PETEX Autoausstattungs-GmbH is a German manufacturer and direct-to-consumer retailer of custom-fit automotive interior accessories, including floor mats, seat covers, and child seats, covering more than 4,000 vehicle models across 17 European countries.
- Ownership category
- akta.pro rank
PETEX Car Kit industry classification
Industry- Product category
- Automotive Interior Accessories
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Seating and Interior Trim Manufacturing (33636)
- akta.pro primary industry
- Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)
- akta.pro secondary industry
- Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ)
Keywords
Where PETEX Car Kit is headquartered
LocationHeadquarters
- HQ city
- Eggenfelden
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
PETEX Car Kit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: PETEX generates revenue through direct sales of vehicle accessories including custom-fit floor mats, seat covers, rubber mats, child seats, wheel trims, load securing products, and other vehicle accessories. Products are sold directly to end consumers via their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Universal floor mats in various quality levels (Carbon, Colori, Florida 3, Pluto, Rex, Sopo) |
| Unit Pricing | Pay-as-you-go | Custom-fit floor mats in premium quality levels (Comet, Deluxe, Remo, Rex, Saturn, Style, Swing) |
| Unit Pricing | Pay-as-you-go | Seat covers including Universal Business Class, First Class, and custom options |
| Unit Pricing | Pay-as-you-go | Rubber mats in various quality levels (Alaska, Cargo, Eco, Megafit, Standard) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PETEX Car Kit product offering
Product offeringCore offering
PETEX manufactures and sells custom-fit automotive interior accessories, primarily vehicle-specific floor mats (textile Autoteppich and rubber Gummimatte variants) and seat covers, with manufacturing conducted in their own German production facility. The company serves over 4,000 vehicle models through precision-measured digital cutting patterns, extending its range into child safety seats (Petex Junior sub-brand), wheel trims, load securing products, lifting equipment, and general vehicle accessories, sold primarily through direct-to-consumer e-commerce.
Product overview
PETEX is a manufacturer of custom-fit automotive interior accessories offering a comprehensive portfolio of products. The core offerings include Fahrzeugmatten (vehicle floor mats) available in both textile (Autoteppich) and rubber (Gummimatte) variants with multiple quality levels, and Sitzbezüge (seat covers) including the Firstclass premium line and Business Class series. The product range extends through sub-brand PETEX Junior for child safety seats, plus accessories including wheel trim (Radblenden), load securing equipment (Ladungssicherung), lifting equipment (Hebemittel), safety accessories, car care products (Autopflege), breakdown assistance tools (Pannenhilfe & Werkstatt), and general vehicle accessories. The company produces custom-made solutions for over 4,000 vehicle models including cars, trucks, vans, and motorhomes, with manufacturing taking place in Germany.
Differentiator
Problem solved
Functional benefit
Brands
- Petex Junior: Child safety seats, booster seats, and child seat accessories
Products and services
- Fahrzeugmatten (Vehicle Floor Mats)
- Sitzbezüge (Seat Covers)
- Petex Junior (Child Safety Seats)
- Radblenden (Wheel Trim)
- Ladungssicherung (Load Securing)
- Hebemittel (Lifting Equipment)
- Sicherheitszubehör (Safety Accessories)
- Autopflege (Car Care)
- Pannenhilfe & Werkstatt (Breakdown Assistance & Workshop)
- Fahrzeugzubehör (Vehicle Accessories)
Companies that use PETEX Car Kit
Customer profileSegments3 records
Ideal customer profiles2 records
PETEX Car Kit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
PETEX Car Kit partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
PETEX Car Kit competitors and assessment
Company assessmentDirect peers
- Husky Liners: Husky Liners manufactures custom-fit floor mats, cargo liners, and seat covers for a wide range of vehicle models, sold through DTC and retail channels. It is directly comparable to PETEX in product range, vehicle-specific fitment focus, and aftermarket positioning.
- Lloyd Mats: Lloyd Mats produces custom-fit and universal automotive floor mats, including carpet, rubber, and premium options across thousands of vehicle applications. Highly comparable to PETEX in product mix and custom-fit emphasis, though primarily serving the North American market.
- Covercraft: Covercraft manufactures custom automotive protection products including seat covers, floor mats, and vehicle covers. Overlaps directly with PETEX's seat cover (Sitzbezüge) and mat categories, with a similar custom-fit, broad-model approach.
- Intro-Tech Automotive: Intro-Tech Automotive produces custom-fit floor mats, cargo liners, and automotive protection accessories. It is a direct custom-fit mat peer to PETEX with comparable product positioning and vehicle coverage model.
- WeatherTech: WeatherTech is a US-based direct-to-consumer manufacturer of custom-fit automotive floor mats, seat protectors, and cargo liners. It is a direct competitor to PETEX in custom-fit floor mats with a similar proprietary fitment library and DTC e-commerce model, serving overlapping customer needs.
Others
- Sixt (autozubehoer): While primarily a car rental company, Sixt operates large European vehicle fleets that consume interior accessories at scale and represents both a potential B2B customer and an adjacent automotive services reference for PETEX's commercial fleet segment.
- Auto Finesse: Auto Finesse is a UK-based manufacturer of car care and detailing products sold directly to enthusiasts. Adjacent to PETEX's Autopflege category and relevant as a European car care brand for portfolio expansion comparison.
Emerging players
- Cybex (child seats): Cybex is a German manufacturer of child car seats, strollers, and baby carriers. Comparable to PETEX's Petex Junior sub-brand in the child safety seat category, though Cybex operates at significantly larger scale and brand recognition.
Regional players
- Walser Group: Walser is a German automotive accessories brand selling car mats, trunk mats, and related products through European retail and online channels. Comparable to PETEX as a European regional competitor in the same product categories with a similar fitment focus.
Broad incumbents
- Recaro (automotive seating): Recaro is a long-established German manufacturer of automotive seating systems and related interior components. Adjacent incumbent to PETEX in automotive seating/interior trim with broader OEM presence but overlapping seat-cover and seating expertise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PETEX Car Kit social profiles
Digital presencePETEX Car Kit financial estimates
Financial estimateRevenue estimate
Valuation estimate
PETEX Car Kit leadership team
Management profileNumber of profiles
PETEX Car Kit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PETEX Car Kit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PETEX Car Kit
What does PETEX Car Kit do?
PETEX manufactures and sells custom-fit automotive interior accessories, primarily vehicle-specific floor mats (textile Autoteppich and rubber Gummimatte variants) and seat covers, with manufacturing conducted in their own German production facility. The company serves over 4,000 vehicle models through precision-measured digital cutting patterns, extending its range into child safety seats (Petex Junior sub-brand), wheel trims, load securing products, lifting equipment, and general vehicle accessories, sold primarily through direct-to-consumer e-commerce.
Is PETEX Car Kit a public or private company?
PETEX Car Kit is a private company. It is classified as unknown and is currently operating.
When was PETEX Car Kit founded?
PETEX Car Kit was founded in 1980. It employs 101 to 250 people.
Where is PETEX Car Kit based?
PETEX Car Kit is headquartered in Eggenfelden, Germany, in the Europe region.
How does PETEX Car Kit make money?
One revenue line is on record: product Sales.
Who are PETEX Car Kit's main competitors?
Direct peers on record are Husky Liners, Lloyd Mats, Covercraft, Intro-Tech Automotive and WeatherTech. Others are Sixt (autozubehoer) and Auto Finesse. Cybex (child seats) is listed as an emerging player. Walser Group is listed as a regional player. Recaro (automotive seating) is listed as a broad incumbent.
Does PETEX Car Kit have an API?
No public API is recorded for PETEX Car Kit.
What industry is PETEX Car Kit in?
PETEX Car Kit's product category is Automotive Interior Accessories. Its primary akta.pro industry code is IMACANAJ, Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage), with a secondary code of IMACAKAJ, Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware). Its NAICS code is 336360.