La Dársena

What La Dársena does

La Dársena (legal entity: Grupo Empresarial La Dársena S.L.) is a Madrid-based private seafood distribution company that operates an e-commerce storefront selling fresh, frozen, cooked, and gourmet fish and seafood directly to consumers and hospitality businesses across the Spanish peninsula. The company is a family-owned business with more than 30 years of operating history in seafood distribution, anchored by a physical position inside Mercamadrid (Spain's central wholesale food market), where it sources, prepares, vacuum-packs, and ships products. Its single warehouse and distribution hub at Mercamadrid (Av. Madrid, S/N, puesto 151) functions as the consolidated point of origin for all sales.

The product catalog spans four main categories — fresh fish (76 SKUs), fresh shellfish (42 SKUs), frozen fish and seafood (58 SKUs), and gourmet items including cured, smoked, canned, and Asian-range products (62 SKUs) — supplemented by pre-assembled gift lots/bundles and specialty battered products from Cádiz. The platform architecture is a standard direct e-commerce stack with online catalog, cart/checkout, order tracking, and email promotions; the company states no proprietary technology, no mobile app, no public API, and no third-party integrations. Cold chain logistics are differentiated: own refrigerated transport for the Community of Madrid (Mon–Sat, same/next-day) and external couriers for the remainder of the peninsula (Tue–Fri), with explicit exclusion of Canary Islands, Balearic Islands, Ceuta, and Melilla.

The business model is a one-time-sale retail model with no subscription or recurring revenue component. Pricing is per unit or per kilogram; IVA is included; free shipping thresholds differ between Madrid (€60) and the rest of the peninsula (€90); a €10 first-order discount code ("Nuevo") is offered above €50, and a free shrimp-gyoza gift (valued at €15.40) is offered above €150. The customer base is split between a primary B2C segment (individual consumers ordering for home delivery) and a secondary B2B/HoReCa segment ("Servicio a hostelería") supplied without intermediaries. Marketing is driven by the website, an extensive recipe blog (60+ entries), email/newsletter promotions, and organic social media. No external investors, parent company, funding rounds, patents, awards, named customers, or management team profiles are disclosed in the available sources.

Name

La Dársena

Legal name

Grupo Empresarial La Dársena S.L.

Website

https://ladarsena151.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

La Dársena is a Madrid-based, family-owned online fishmonger operating from Mercamadrid, selling fresh, frozen, and gourmet seafood direct to consumers and hospitality businesses across mainland Spain via its e-commerce site.

Ownership category

akta.pro rank

Product category

Seafood Distribution

NAICS

Fish and Seafood Retailers (44525), Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industry

Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Fresh seafood retail
• Online fish delivery
• Fish wholesale distribution
• Frozen seafood supplier
• Hospitality seafood supply

Headquarters

HQ city

Villaviciosa De Odón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: La Dársena generates revenue through the sale of fresh and frozen fish and seafood products directly to consumers and hospitality businesses via their online store. Products are priced by weight or unit, with prices varying by product type and preparation method. The company also sells gourmet products, frozen items, and preset lots/bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Dársena is an online fishmonger that procures fresh and frozen fish, shellfish, and gourmet seafood products directly from Mercamadrid (Madrid) and sells them to individual consumers and hospitality businesses across the Spanish peninsula via home delivery and a dedicated HoReCa service. The catalogue spans fresh fish, fresh and cooked shellfish, frozen fish and seafood, gourmet items (salazones, ahumados, conservas, Asian range), Cádiz-style battered products, and pre-assembled gift boxes called "Lotes." Orders over €90 (peninsula) or €60 (Madrid) qualify for free shipping, with a €10 new-customer discount on first orders over €50.

Product overview

La Dársena operates as an online seafood retail platform offering fresh, frozen, and gourmet fish and shellfish products. The business model combines direct-to-consumer home delivery with professional hospitality services. The core product portfolio centers on fresh fish (Pescados frescos) with over 76 products including sardinas, salmón noriego, merluza, and lubina; fresh shellfish (Mariscos frescos) with 42 products such as mejillones, almejas, and gambas; frozen products (Congelados) with 58 items; and gourmet offerings (Gourmet) with 62 products including cured, smoked, and canned seafood. The company also offers pre-assembled gift packages (Lotes) and specialized battered products from Cádiz (Enharinados de Cádiz). Operations are conducted from Mercamadrid, enabling direct sourcing from fishing ports and same-day business deliveries. The hospitality division serves restaurants and catering businesses directly without intermediaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Pescado Fresco (Fresh Fish) Fresh fish category including sardines, Norwegian salmon, turbot (rodaballo), monkfish (rape), cod (bacalao), hake (merluza), sole (lenguado), sea bass (lubina), sea bream (dorada), megrim (gallo), croaker (corvina), and trout (trucha); prepared and vacuum-packed to customer specifications.
• Marisco Fresco (Fresh Shellfish) Fresh shellfish assortment including mussels (mejillones), clams (almejas), cockles (berberechos), razor clams (navajas), prawns (gambas), langoustines (langostinos), lobsters (bogavantes), octopus (pulpo), velvet crabs (nécoras), oysters (ostras), scallops (vieiras), and gooseneck barnacles (percebes).
• Pescado y Marisco Congelado (Frozen Fish and Shellfish) Frozen fish and shellfish products including frozen hake, frozen sea bass, frozen prawns, and other frozen seafood options, delivered with cold-chain integrity.
• Gourmet Seafood Premium seafood offerings covering cured and smoked products (salazones y ahumados), gourmet canned products (latas de conserva gourmet), sauces and complements, and Asian range products.
• Lotes (Pre-assembled Gift Boxes and Bundles) Curated seafood packages for events and gifts including mariscadas (shellfish platters), cena para dos (dinner for two), lote especial familia (special family package), and lote tradicional (traditional package).
• Enharinados de Cádiz Top-quality battered and fried products from Cádiz including rabas rebozadas, gourmet croquetas, tortilla de camarón, pimientos rellenos, and anillas enharinadas.
• Servicio a Hostelería (Hospitality Supply Service) Dedicated B2B supply service providing fresh and frozen fish and shellfish directly to restaurants, hotels, and catering companies, with custom pricing and delivery arrangements for larger volume orders, delivered same-day without intermediaries.
• Entrega a Domicilio 24/48 horas (Home Delivery) Home delivery service covering the Iberian Peninsula with 24–48 hour delivery. Within the Community of Madrid it is fulfilled by La Dársena's own transport fleet (Mon–Sat); the rest of the peninsula is served via external courier (Tue–Fri). Free shipping over €60 (Madrid) / €90 (peninsula); standard shipping €5.95 / €14.95 respectively.

Quantifiable outcome

• 24-48 hour delivery across the Spanish peninsula
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Frescamar: Spanish seafood producer and retailer selling fresh fish and shellfish directly to consumers and restaurants. Comparable in combining retail, gourmet and HoReCa seafood offerings from Spain.
• Mariscos Domínguez: Spanish specialty shellfish and mariscos retailer offering online sales of fresh and frozen seafood, including premium items and curated lots. Directly comparable product mix and e-commerce orientation.
• Pescafresca: Spanish online fishmonger delivering fresh and frozen seafood to homes across Spain via e-commerce. Closely comparable model — direct sourcing from Spanish fish markets, home delivery, B2C focus.
• Disashop: Spain-based online seafood retailer specializing in fresh mariscos and premium fish (percebes, bogavante, gambas) for home delivery. Directly competes in the same premium fresh-seafood e-commerce niche as La Dársena.

Broad incumbents

• Iberconsa: Spanish seafood group with significant fishing, processing and frozen seafood operations serving retail and foodservice across Europe. Broad incumbent in the same seafood category but with wholesale/industrial model.
• Amazon Fresh Spain: Major e-grocery operator in Spain offering fresh seafood among broader assortment. Broad incumbent with potential to compress margins in online fresh seafood, particularly in Madrid.
• Pescanova: Major Spanish seafood company with extensive frozen and fresh seafood portfolio, retail brands and HoReCa presence. Larger incumbent with overlapping categories, but operates at much greater scale and through supermarkets rather than direct online fishmongering.

Regional players

• The Fish Society: UK-based online seafood retailer offering fresh and frozen fish and shellfish home delivery. Comparable direct-to-consumer online fishmonger model, but serving UK rather than Spanish peninsula.
• Fisch vom Kutter: German online fishmonger delivering fresh and frozen seafood to consumers. Comparable online fishmonger model and category mix but serving the German market rather than Spain.

Emerging players

• Atarraya: Spanish online seafood startup offering fresh fish and seafood subscription/home delivery. Emerging player in the same online seafood category, with overlapping B2C proposition but limited scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ladarsena151
• LinkedInlinkedin.com/company/la-darsena-pescados-y-mariscos-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Dársena