S & B Candy and Toy Company

What S & B Candy and Toy Company does

S & B Candy and Toy Company is a St. Louis, Missouri-based, family-owned B2B supplier founded in 1991 that manufactures and distributes crane merchandise and prize redemption products for the arcade, family entertainment center (FEC), and coin-operated amusement industry. The company's product portfolio spans consumable merchandise — plush toy mixes ($0.89–$9.95 per piece), rubber duck mixes, candy and toy crane mixes (3.5¢–14.9¢ per piece), bounce balls, bulk gumballs and gum, capsules, and egg products — sold in bulk with free freight on commercial US orders. Through its 2005-established sister company STL Game Company, S&B also sells LED-illuminated crane machines including Route 66, Carnival Candy Crane, and Dinosaur World Egg Vendor models, with hardware priced by quote.

The company's underlying technology centers on proprietary electromechanical game engineering, most notably the Win Every Time crane feature pioneered by founder Brian Riggles, which has become an industry standard, and the patented Prize Express unit that merges crane gameplay with light-driven prize mechanics. Manufacturing is supported by partnerships with eleven factories worldwide. The business operates a multi-channel distribution model: direct B2B sales via a dedicated team (President Brandon Riggles, VP of Sales Brooke Riggles, Sales Executive Ron Blue, and New Business Development lead Harry Lunt), a full e-commerce storefront at sandbsales.com with a $75 minimum order, distributor relationships managed by Director Marty Luepker, and the separate STL Game Company channel for crane machines.

Revenue is generated through one-time product sales of consumable merchandise and quote-based hardware sales of crane machines, primarily to US-based crane operators, FECs, arcade operators, and street location operators, with emerging international reach. The company occupies an 80,000 sq ft St. Louis warehouse complex and reports over 150 years of combined staff experience in the redemption and amusement industry. Leadership transitioned in 2024 to second-generation family members while founder Brian Riggles remains as retired Chairman.

Name

S & B Candy and Toy Company

Legal name

S&B Candy & Toy Co.

Website

https://sandbsales.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

S & B Candy and Toy Company is a family-owned St. Louis-based B2B supplier founded in 1991 that manufactures and distributes crane merchandise and prize redemption products to arcades, family entertainment centers, and coin-operated amusement operators across the United States.

Ownership category

akta.pro rank

Product category

Amusement and crane merchandise supplies

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Nonchocolate Confectionery Manufacturing (31134)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942), Sugar & Confectionery Products (2060), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

akta.pro secondary industries

Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Stuffed Toy & Plush Item Cleaning (HSAJAJAI)

Keywords

• Crane merchandise
• Redemption game supplies
• Plush toy mixes
• Arcade equipment
• Bulk vending products

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Crane Merchandise Sales: The company sells plush toys, rubber duckies, balls, candy, and toys for use in crane machines and redemption games. Products are sold in various mixes including candy crane mixes, toy crane mixes, plush mixes, ball mixes, and duck mixes. Revenue is generated through one-time product sales with pricing based on quantity and mix type.
2. Crane Machine Sales: Through their sister company STL Game Company (established 2005), the company sells crane machines including Route 66 cranes, Carnival Candy Cranes, and specialty cranes. These are capital equipment sales for arcade and FEC operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

S&B Candy and Toy Company is a B2B supplier of plush, rubber duck, candy, and toy mixes used to stock crane and redemption machines, sold to crane operators, arcade operators, and family entertainment centers. The company complements its merchandise supply with LED-illuminated crane machines sold through sister company STL Game Company, featuring the proprietary Win Every Time guarantee and the patented Prize Express unit.

Product overview

S&B Candy & Toy Company operates as a B2B supplier of crane merchandise and redemption game products, serving the amusement and family entertainment center (FEC) industry. The product portfolio centers on crane machines (LED-lit glow cranes, egg vendors) sold through the sister company STL Game Company, combined with a comprehensive range of crane merchandise including plush toy mixes, rubber duck mixes, candy and toy crane mixes, ball mixes, bulk candy and gum, eggs, and capsules. The core offering is the Win Every Time crane technology that guarantees players a win, supported by merchandise mixes that operators use to stock their crane and redemption machines. Products are sold primarily through the e-commerce store with free freight on qualifying orders for commercial addresses in the continental US.

Differentiator

Problem solved

Functional benefit

Brands

• Winner-Every-Time: The company's flagship crane machine feature that guarantees wins for players and ensures consistent revenue streams for operators.
• Prize Express
• Route 66 Crane
• Carnival Candy Crane

Products and services

• Plush Mixes Curated assortments of plush toys for crane machines, ranging from 89 cents to $9.95 per piece in small to monster sizes (20"-30"). Includes licensed TY Beanie mixes and themed collections (Halloween, Easter, Patriotic, Soccer, Plushy Dovey, Plushy Ducky, etc.) stocked into crane and redemption machines.
• Duck Mixes Assorted rubber duck mixes in 2.5" and 6" sizes, including themed varieties (Patriotic, Multi Rainbow, Glitter, Soccer, Rock N Roll, Fast Food, Sports, Animal, Shark, Dinosaur, Pig, Seaturtle), plus plush duck keychains and sealife creatures, for stocking crane machines.
• Candy & Toy Crane Mixes Mixed assortments of candy and toys priced from 3.5 to 14.9 cents per piece, including themed mixes (Halloween Candy and Toy Mix, Land & Sea Animal Mix, Hot Wheels Candy and Toy Mix, Super Sports, Super Cartoon, Dinosaur, Picnic Party). Sold by weight with approximate piece counts to stock crane machines.
• All Toy Mixes Toy-only assortments, candy-free, priced from 5.9 cents to 75 cents per piece. Includes Squishy Mixes, Mini Toy Mixes, Ultimate Mini Crane Toy Mix, Redemption Power Box, and various rubber toy mixes for crane and redemption machines.
• Ball Mixes Stress balls and bounce balls for bulk vending and crane machines, including 2.5" and 3" themed stress balls (Dinosaur, Emoji, Fruit and Faces, Animal, Zoo, Happy Face, Sports, Striped, Superhero, Unicorn, Bug, Food) and 27MM/45MM bounce balls as gumball alternatives.
• 2.5", 3" & 4" Balls/Round Capsules Capsules and balls for bulk vending machines, including 2.5" and 3" stress balls and 4" toy-filled capsules.
• Bulk Candy & Gum Bulk candy and gum resold from Concord Confections and Sweet Works brands for bulk vending and crane candy. Includes Dubble Bubble Wrapped Gum, Dubble Bubble Assorted 1" Gumballs, Chicle assorted gums, and Bubble King Gum in large counts.
• Egg Products Eggs for candy cranes and egg vendors including Toy Filled Eggs, Candy Filled Eggs, Dinosaur Toy Filled Eggs, and Duck and Eggs Mix, all in 500-count boxes.
• $1.00 Vend Toy & Candy Mixes Premium-priced mixes featuring higher toy percentage than candy, serving as plush alternatives for higher-value vend pricing. Includes the 14.9 cent Hot Wheels Candy and Toy Mix and 18.9 cent average Duck mix; can be made as all-toy option with advance notice.
• 25" Carnival House Large Glow Crane LED-illuminated carnival house-themed large glow crane machine featuring Win Every Time prize guarantee, available to FEC and arcade operators through STL Game Company.
• 25" Carnival Large Glow Crane LED-illuminated carnival-style large crane machine with glow lighting and Win Every Time prize guarantee, distributed through STL Game Company to arcade and FEC operators.
• 20.5" Junior Prize Rocket Small Glow Crane Compact LED-illuminated junior-sized crane machine with glow lighting effects, designed for smaller locations, distributed through STL Game Company.
• 25" Dinosaur World Large Glow Egg Vendor LED-illuminated dinosaur-themed large glow egg vendor with color options (green, white, red) and a Find a Key option, distributed through STL Game Company for FEC and arcade operators.
• Prize Express A patented unit that seamlessly merges crane gameplay with a light-driven merchandise game, offering players the chance to win larger prizes or receive coupons for promotional opportunities, sold to amusement and FEC operators.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Eleven Factories WorldwidecoreOEM/ Whitelabel/ Licensing PartnerS&B has partnerships with eleven factories worldwide, enabling them to manufacture and supply crane machines and merchandise globally. These manufacturing partnerships support the company's ability to provide innovative products and competitive pricing.
• Concord ConfectionsminorChannel Partner/ Reseller/ DistributorS&B resells Concord Confections bulk candy and gum products at list price. Products include gumballs in various sizes for bulk vending machines.
• Sweet WorksminorChannel Partner/ Reseller/ DistributorS&B resells Sweet Works bulk candy and gum products at list price, complementing their crane merchandise offerings with additional bulk candy options.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Bandai Namco Amusement: Major global amusement and entertainment company producing arcade, crane, and redemption games. Comparable in product category and operator end-customers, though much larger and more diversified.
• SEGA Amusements: Large established manufacturer of arcade and amusement equipment globally. Broader portfolio but competes with STL Game in crane and redemption machines and shares the FEC customer base.
• Andamiro: Korean-based global manufacturer of coin-operated amusement and prize games, including crane machines. Overlaps with STL Game on equipment and indirectly with S&B on consumables demand.

Direct peers

• Coastal Amusements: Manufacturer and distributor of coin-operated amusement games and cranes for FECs and street locations. Comparable to STL Game Company in equipment and to S&B in supporting merchandise supply.
• A&A Global Industries: Supplier of redemption, plush, and novelty merchandise to the amusement, crane, and FEC industry. Direct overlap with S&B's consumables portfolio and the same operator customer base.
• LAI Games: Designer and manufacturer of coin-operated and prize redemption games, including crane and claw machines. Comparable in equipment, redemption gameplay, and FEC/arcade customer overlap with S&B and STL Game.
• Coast to Coast Entertainment: Major U.S. supplier of crane merchandise, plush, and redemption prizes to FECs and arcades. Directly comparable to S&B's core plush/candy/toy mix business, serving the same operator customer base with overlapping SKUs.
• BMI Merchandise: U.S. supplier of redemption, crane, and amusement merchandise including plush, candy, and novelty toys. Closely overlaps with S&B's consumables business targeting FEC and arcade operators.
• Elaut: Belgian/EU-based crane machine manufacturer whose technology is a benchmark in the industry. Directly comparable on the STL Game Company side, with a documented IP relationship (lawsuit and license settlement) with S&B.

Emerging players

• Family Fun Companies: Supplier focused on family entertainment and amusement merchandise. Smaller emerging player overlapping with S&B's redemption and plush merchandise segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sbcandyandtoy
• YouTubem.youtube.com/user/SBCTYT
• Facebookm.facebook.com/SBcandyandtoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S & B Candy and Toy Company