BMI Merchandise
BMI Merchandise is a Lakewood, NJ-based B2B supplier of redemption merchandise and proprietary AMRS inventory technology for family entertainment centers, bowling alleys, skate centers, and route operators across the US and select international markets.
- Company typePrivate
- Founded1986
- HeadquartersLakewood, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BMI Merchandise does
BMI Merchandise (legal entity: BMI International), founded in 1986 and headquartered in Lakewood, New Jersey, is a privately held B2B supplier of redemption merchandise and technology to the amusement industry. The company (formerly Bonita Marie International, rebranded ~2017) sells wholesale prize kits, licensed merchandise, candy, and novelty items to family entertainment centers, bowling alleys, skate centers, route operators, birthday-party venues, and retail stores. Its core differentiator is AMRS (Automated Merchandise Replenishment System) — a proprietary, trade-secret-protected service layer that combines plan-o-gram technology, RFID-based inventory tracking, and POS integration with every leading redemption POS system (Intercard, Embed, Sacoa, CORE Cashless, CenterEdge).
BMI Merchandise firmographics
Firmographics- Name
- BMI Merchandise
- Legal name
- BMI International
- Website
- https://bmimerchandise.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BMI Merchandise is a Lakewood, NJ-based B2B supplier of redemption merchandise and proprietary AMRS inventory technology for family entertainment centers, bowling alleys, skate centers, and route operators across the US and select international markets.
- Ownership category
- akta.pro rank
BMI Merchandise industry classification
Industry- Product category
- Amusement Redemption Merchandise
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where BMI Merchandise is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BMI Merchandise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Merchandise Sales: Wholesale distribution of redemption merchandise including crane kits, merchandiser kits, prizes, and supplies to FEC operators and route operators. Products include toys, electronics, licensed merchandise, candy, and novelty items. Pricing requires account login indicating B2B wholesale model.
- AMRS Technology Services: Provides proprietary Automated Merchandise Replenishment System technology solutions including RFID inventory solutions, POS integration, and management tools.
- Setup & Installation Services: On-site setup and barcoding services, staff training, account management, and design services for redemption centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Account-based wholesale pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
BMI Merchandise product offering
Product offeringCore offering
BMI Merchandise is a wholesale supplier and technology provider to the amusement and redemption industry, offering redemption merchandise (crane kits, merchandiser kits, prize hub kits, licensed toys and novelties) along with proprietary AMRS (Automated Merchandise Replenishment System) technology and 360-degree redemption solutions (design, setup, POS integration, training, account management). The company sells exclusively through B2B wholesale channels with login-protected pricing, serving family entertainment centers, bowling alleys, skate centers, and route operators.
Product overview
BMI Merchandise (formerly Bonita Marie International) is an amusement and redemption industry supplier founded in 1986. The company offers a comprehensive product portfolio centered around its proprietary Automated Merchandise Replenishment System (AMRS), which provides redemption management and inventory technology with plan-o-gram and merchandise analytics capabilities. The core offering includes Crane & Merchandiser Kits for various redemption games (Key Master, Prize-O-Matic, Stacker, and many others), Baytek Prize Hub Products (capsule kits, hanging kits, locker kits, and complete refill kits), and an extensive Licensed Products line featuring major brands like Disney, Pokemon, Funko Pop, Squishmallows, and many more. BMI also provides full-service solutions including RFID inventory management, custom design & planogram services, POS integration, staff training, account management, and seamless merchandise replenishment, positioning itself as a one-stop provider for family entertainment centers and redemption venues.
Differentiator
Problem solved
Functional benefit
Brands
- AMRS (Automated Merchandise Replenishment System): BMI's proprietary redemption management and inventory technology that incorporates plan-o-gram technology with seamless merchandise analytics.
Products and services
- AMRS (Automated Merchandise Replenishment System) BMI's proprietary redemption management and inventory technology that incorporates plan-o-gram technology with seamless merchandise analytics and aligns with every leading redemption POS system (Intercard, Embed, Sacoa, CORE Cashless, CenterEdge) for accurate, efficient redemption merchandise management. Sold to FEC operators and route operators as part of 360 Redemption Solutions.
- Crane & Merchandiser Kits Complete pre-assembled kits for crane machines and merchandisers tailored to specific game titles including Key Master, Prize-O-Matic, Perfect Ten, Over The Edge, Stacker, Cut 2 Win, Balloon Buster, Drill-o-Matic, and dozens more. Sold wholesale to FEC operators and route operators.
- Baytek Modular Prize Hub Kits Baytek Modular Prize Hub Kits including sectional refill kits, 2-inch capsule kits, hanging kits, locker kits, complete refill kits, and XL locker kits. Sold wholesale to operators of Baytek modular prize hub redemption systems.
- Licensed Products and Novelties Wholesale assortment of licensed merchandise and novelty items including Disney, Pokemon, Funko Pop Vinyl, Squishmallows, Harry Potter, Star Wars, Hello Kitty, L.O.L. Surprise, Minecraft, Barbie, Care Bears, Five Nights at Freddy's, Garfield, Jurassic World, My Little Pony, Nerf, Sonic, Spongebob, Toy Story, Super Mario Brothers, The Office, Trolls, and many more. Sold wholesale to FEC operators for redemption prize counters.
- 360° Redemption Solutions End-to-end redemption center solution bundling custom design and planogram services, AMRS technology, on-site setup and barcoding, POS integration, staff training, dedicated account management, and seamless merchandise replenishment. Sold to FEC operators as a single integrated offering.
- RFID Inventory Solution RFID-based inventory tracking service for redemption merchandise, used to monitor and manage prize inventory across FEC and route operator locations.
- On-Site Set Up & Barcoding On-site physical installation and barcoding service delivered by BMI's field installation specialists to set up and barcode redemption centers for AMRS operation.
- POS Integration Integration service connecting BMI's AMRS platform with leading redemption POS systems (Intercard, Embed, Sacoa, CORE Cashless, CenterEdge) for seamless redemption merchandise management.
- Training Services Staff training service covering operation of AMRS, redemption systems, and merchandise management for FEC and route operator personnel.
Companies that use BMI Merchandise
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
BMI Merchandise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
BMI Merchandise partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Intercard, Inc.corePOS system provider for amusement and entertainment industries. Intercard designs and implements Cash Management and Marketing System Solutions. BMI's AMRS aligns with Intercard POS systems for seamless redemption merchandise management.
- EmbedcoreWorldwide supplier of revenue management systems for amusement, gaming, entertainment and leisure industries. BMI's AMRS technology integrates with Embed POS systems.
- SacoacoreLeading worldwide supplier of revenue management systems with more than 1400 installations in over 60 countries. BMI AMRS aligns with Sacoa systems.
- CORE CashlesscoreLeading provider of cashless payment systems for amusement and recreation industries. AMRS technology integrates with CORE Cashless POS.
- CenterEdge SoftwarecoreProvider of Point of Sale solutions for the amusement industry. CenterEdge Advantage POS integrates with BMI's AMRS redemption merchandise system.
- IAAPA (International Association of Amusement Parks and Attractions)minorLargest international trade association for permanently situated amusement facilities worldwide. BMI participates in IAAPA trade shows and industry events.
- American Amusement Machine AssociationminorInternational non-profit trade organization representing manufacturers, distributors, and part suppliers of the coin-operated amusement industry.
- International Bowl ExpominorBowling industry's premier annual convention and trade show. BMI exhibits at IBE for bowling center customer acquisition.
- Indoor Trampoline Parks AssociationminorAssociation representing indoor trampoline parks and entertainment facilities adding trampoline courts to their attractions mix.
- BaytekcoreBaytek is a key supplier partner providing Prize Hub modular redemption merchandise systems. BMI offers extensive Baytek Modular Prize Hub Kits including sectional refill kits, capsule kits, hanging kits, and locker kits.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
BMI Merchandise competitors and assessment
Company assessmentBroad incumbents
- Namco Amusement: Major global amusement operator and equipment manufacturer with redemption prize programs. Comparable to BMI as a large, diversified player touching the FEC and redemption ecosystem, though significantly broader in offering.
- Sega Amusements: Large, established global amusement and redemption game manufacturer with broad FEC and arcade footprint. Overlaps with BMI through redemption prize programs and POS-aligned operations but is significantly larger and broader in scope.
Direct peers
- Elaut USA: Manufacturer of crane, coin-pusher, and redemption games with bundled merchandise programs. Competes with BMI in serving FEC and route operators across amusement prize merchandise.
- Redemption Plus: Wholesale distributor of redemption merchandise, plush, novelties, and prizes to FEC, bowling, and family entertainment operators. Closest direct competitor to BMI's core merchandise distribution and replenishment model.
- Baytek Games: Manufacturer of the Prize Hub modular redemption system and other redemption games; also a current BMI supplier partner. Competes with BMI on hardware/merchandise bundles to FECs.
- Apple Industries: Provider of photo booth and prize-based amusement machines plus associated merchandise programs. Overlaps with BMI in supplying prizes and merchandise to FEC operators.
- Andamiro USA: Manufacturer of crane machines (e.g., Key Master) and prize merchandise kits used in FECs. Directly comparable as a supplier of crane kits and redemption merchandise that BMI also distributes.
- Coast to Coast Entertainment: Distributor of amusement, redemption, and crane merchandise serving U.S. FEC, arcade, and route operators. Directly competes with BMI in redemption prize kits and licensed product distribution.
- Coastal Amusements: U.S. manufacturer and distributor of redemption and amusement games serving arcades and FECs. Competes with BMI on the game/merchandise bundle level for FEC customers.
- Innovative Concepts in Entertainment (ICE): Manufacturer of redemption and prize-dispensing games with associated merchandise programs. Overlaps with BMI on the prize-merchandise side and competes for FEC operator wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BMI Merchandise social profiles
Digital presenceBMI Merchandise financial estimates
Financial estimateRevenue estimate
Valuation estimate
BMI Merchandise leadership team
Management profileNumber of profiles
Profiles8 records
BMI Merchandise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BMI Merchandise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BMI Merchandise
What does BMI Merchandise do?
BMI Merchandise is a wholesale supplier and technology provider to the amusement and redemption industry, offering redemption merchandise (crane kits, merchandiser kits, prize hub kits, licensed toys and novelties) along with proprietary AMRS (Automated Merchandise Replenishment System) technology and 360-degree redemption solutions (design, setup, POS integration, training, account management). The company sells exclusively through B2B wholesale channels with login-protected pricing, serving family entertainment centers, bowling alleys, skate centers, and route operators.
Is BMI Merchandise a public or private company?
BMI Merchandise is a private company. It is classified as family owned and is currently operating.
When was BMI Merchandise founded?
BMI Merchandise was founded in 1986. It employs 51 to 100 people.
Where is BMI Merchandise based?
BMI Merchandise is headquartered in Lakewood, United States, in the North America region.
How does BMI Merchandise make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are AMRS Technology Services and setup & Installation Services.
Who are BMI Merchandise's main competitors?
Broad incumbents on record are Namco Amusement and Sega Amusements. Direct peers are Elaut USA, Redemption Plus, Baytek Games, Apple Industries, Andamiro USA, Coast to Coast Entertainment, Coastal Amusements and Innovative Concepts in Entertainment (ICE).
Does BMI Merchandise have an API?
No public API is recorded for BMI Merchandise.
What industry is BMI Merchandise in?
BMI Merchandise's product category is Amusement Redemption Merchandise. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.