Pace Insurance

What Pace Insurance does

Pace Insurance is a privately held Australian insurance firm headquartered in Melbourne, founded in 2009 by Jason Bakras, who continues to serve as Founder, Principal and CEO. According to available firmographic data, the company provides "precise risk analysis, assessment, and coverage services," positioning itself as a specialist risk advisory and insurance placement provider rather than a generalist broker. The firm operates with a small team of 11–50 employees, and its corporate web presence resides at pacegroup.com.au, suggesting a possible group-of-entities structure, though this is not confirmed in the source data.

The company's business model appears to center on risk advisory, assessment, and insurance coverage placement for clients requiring tailored risk solutions. As a for-profit, privately held entity in the Australian commercial insurance market, Pace Insurance would typically generate revenue through brokerage commissions, advisory fees, and placement margins on coverage lines. However, no first-party disclosure of products, carrier partnerships, pricing structure, customer segments, or technology infrastructure is available in the input data.

Available information about Pace Insurance is materially limited. The primary corporate web source (pacegroup.com.au) was inaccessible during data collection, returning only a verification/loading screen, and no supplementary public materials, regulatory filings, investor disclosures, or third-party reports were available. As a result, deeper analysis of the firm's go-to-market motion, product surface, customer profile, technology stack, and competitive positioning cannot be supported beyond the basic firmographic facts presented.

Name

Pace Insurance

Website

https://pacegroup.com.au

Company type

Private

Founded year

2009

Headcount range

11–50 employees

Short description

Pace Insurance is a Melbourne-based Australian insurance firm founded in 2009 that provides risk analysis, assessment, and coverage services. Operating with 11–50 employees, the company is privately held and led by founder and CEO Jason Bakras.

Ownership category

akta.pro rank

Product category

Commercial Insurance and Risk Advisory

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Risk analysis services
• Insurance assessment
• Coverage advisory
• Commercial insurance
• Insurance brokerage

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Pace Insurance provides precise risk analysis, assessment, and coverage services to clients. The firm operates as an insurance-focused intermediary based in Melbourne, Australia, supporting organizations with risk evaluation and insurance placement needs. It was founded in 2009 and operates with a small team of 11-50 employees.

Product overview

No product information available. The source content displayed a verification/loading page without accessible product, service, or company information.

Differentiator

Problem solved

Functional benefit

Products and services

• Risk Analysis Services
• Risk Assessment Services
• Insurance Coverage Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Steadfast Group: Largest Australian broker network with hundreds of partner firms underwriting general insurance. Comparable as Pace's most direct competitive peer model: an Australian independent brokerage distribution channel.
• Honan Insurance Group: Australian mid-market commercial insurance broker focused on specialty risk advisory. Comparable as a similarly-sized Australian independent broker with an advisory-led value proposition in commercial lines.
• PSC Insurance Group: Listed Australian insurance brokerage group with a network of specialist broking subsidiaries across commercial lines. Directly comparable as an Australian independent brokerage competing for the same mid-market commercial accounts Pace targets.
• Coverforce: Australian general insurance brokerage group offering commercial and personal lines through partner offices. Comparable as a similarly-structured Australian independent brokerage distribution channel.
• Austbrokers: Network of Australian general insurance brokerages serving SME and mid-market clients. Comparable as a competing Australian brokerage distribution model targeting the same customer profile.
• Ausure Insurance Brokers: Australian brokerage network of independently owned general insurance brokerages. Comparable as a competing Australian distribution model serving SME and mid-market insurance buyers.

Broad incumbents

• Aon (Australia): Global insurance and reinsurance brokerage with a substantial Australian commercial practice. Comparable as the dominant incumbent in the same Australian general insurance brokerage market Pace operates in, but at materially greater scale.
• Arthur J. Gallagher & Co. (Australia): Global insurance brokerage with significant Australian operations following the WTW legacy and other acquisitions. Comparable as a large multi-line broker competing in Australian commercial and specialty segments.
• Insurance Australia Group (IAG): Australia's largest general insurer, which also owns brokerage and underwriting agency distribution arms (e.g., Lumley). Comparable as a vertically integrated counterparty on the carrier side of the same Australian general insurance value chain.
• Marsh (Australia): Global risk and insurance services firm with strong Australian commercial brokerage presence. Comparable as a large incumbent broker competing for the upper end of the same commercial accounts Pace targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/paceins
• Facebookfacebook.com/PaceInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace Insurance