Mississippi High School Activities Association
Mississippi High School Activities Association (MHSAA) is a state-sanctioned non-profit founded in 1956 that governs 21 sports and 5 activities for all Mississippi high schools across seven enrollment classifications, operating championships, rules, officiating, and digital ticketing/streaming statewide.
- Company typePrivate
- Founded1956
- HeadquartersClinton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mississippi High School Activities Association does
Mississippi High School Activities Association (MHSAA) is a private non-profit organization founded in 1956 and headquartered in Mississippi, operating under the authority of the Mississippi State Board of Education as the official governing body for interscholastic athletics and activities in the state. The association serves all Mississippi high schools (public and private) across seven enrollment-based classifications (1A through 7A), governing 21 sports and 5 activities including archery, baseball, basketball, football, esports, band, cheer and dance, choral, and speech and debate. MHSAA's core function is to standardize rules, classify schools for competitive balance, train and assign officials, and operate regional, district, and state championship tournaments across all sanctioned activities.
MHSAA's technology footprint is built primarily on third-party platforms rather than proprietary development. Core platforms include GoFan for digital ticketing, NFHS Network for live and on-demand streaming, DragonFly (DragonFlyMax) for athletics management and officials scheduling, MaxPreps for statistics and rankings, MileSplit for track and field results, GameChanger for score tracking, and SmugMug for photo galleries. The MHSAA website (misshsaa.com) acts as the central hub for schedules, brackets, scores, handbooks, and news. Generative AI use is limited to ChatGPT-powered baseball championship game summaries. Sponsorship revenue includes the C Spire Outstanding Player Awards, and regional television partners (WAPT, WLOX, WCBI, WTOK, WDAM) extend broadcast reach.
The revenue model combines annual school membership and registration fees, per-team/per-school championship entry fees, transaction-based digital ticketing through GoFan, NFHS Network streaming distribution, branded merchandise sales through store.misshsaa.com, and sponsorship income. Specific membership and championship fee schedules are not publicly disclosed; the only publicly posted price point is $200 per team for the NCAA Scholastic Basketball Live Event hosted by MHSAA. The organization is governed by an Executive Committee, district secretaries, and a legislative council, with Rickey Neaves serving as Executive Director. MHSAA is the Mississippi member of the National Federation of State High School Associations (NFHS).
Mississippi High School Activities Association firmographics
Firmographics- Name
- Mississippi High School Activities Association
- Legal name
- Mississippi High School Activities Association
- Website
- https://misshsaa.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mississippi High School Activities Association (MHSAA) is a state-sanctioned non-profit founded in 1956 that governs 21 sports and 5 activities for all Mississippi high schools across seven enrollment classifications, operating championships, rules, officiating, and digital ticketing/streaming statewide.
- Ownership category
- akta.pro rank
Mississippi High School Activities Association industry classification
Industry- Product category
- High School Athletics Governance
- NAICS
- Spectator Sports (71121), Sports Teams and Clubs (711211)
- akta.pro primary industry
- University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG)
- akta.pro secondary industry
- Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)
Keywords
Where Mississippi High School Activities Association is headquartered
LocationHeadquarters
- HQ city
- Clinton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mississippi High School Activities Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Membership and Registration Fees: Schools pay membership/registration fees to participate in MHSAA-governed activities and championships
- Championship and Tournament Fees: Entry fees for regional, district, and state championship competitions across all sports and activities
- Digital Ticketing: Digital ticket sales through GoFan platform for championship events
- Championship Merchandise: Online merchandise store (store.misshsaa.com) selling championship merchandise and apparel
- Broadcasting and Streaming: NFHS Network streaming of championship events; television broadcast partnerships with regional stations (WAPT, WLOX, WCBI, WTOK, WDAM)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School Membership |
| Transaction based/ take rate | Pay-as-you-go | Championship Entry Fees |
| Unit Pricing | Pay-as-you-go | NCAA Scholastic Basketball Live Event |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Mississippi High School Activities Association product offering
Product offeringCore offering
MHSAA is a non-profit governing body that regulates and organizes interscholastic athletics and activities for Mississippi high schools. It establishes rules, classifications (1A-7A), and officiating standards, and administers state championships across 21 sports and 5 activities, supported by digital ticketing, streaming, and scheduling platforms.
Product overview
Mississippi High School Activities Association (MHSAA) operates a comprehensive web platform for managing high school sports and activities across Mississippi. The core offering is the MHSAA website (misshsaa.com) which provides digital ticketing via GoFan, playoff brackets, championship streaming through NFHS Network, an esports program, officials management via DragonFly, open date scheduling, photo galleries via SmugMug, and an awards platform. The association covers 19 sports including archery, baseball, basketball, bowling, cross country, flag football, football, golf, powerlifting, soccer, swimming, tennis, track & field, volleyball, and wrestling, plus activities like band, cheer & dance, choral, esports, and speech & debate. Championships are organized across 7 classification levels (1A-7A).
Differentiator
Problem solved
Functional benefit
Products and services
- MHSAA Website Platform The primary web platform serving as the central hub for Mississippi high school sports and activities, providing schedules, brackets, scores, championships, and school management resources.
- Digital Ticketing System GoFan-powered digital ticketing system for purchasing tickets to MHSAA championship events and games online, accessible to fans, families, and the general public.
- Championship Streaming NFHS Network partnership providing live streaming and broadcast of championship games across multiple regions including Jackson, Gulf Coast, Northeast MS, Meridian, and Hattiesburg markets.
- Playoff Brackets System Interactive playoff bracket system covering all classification levels (1A through 7A) for multiple sports including baseball, basketball, football, volleyball, soccer, and tennis.
- Esports Program MHSAA esports activities program including spring esports championships, providing competitive gaming opportunities for high school students.
- MHSAA Merchandise Store Official merchandise store for championship apparel and memorabilia at store.misshsaa.com.
- MHSAA Handbook Annual handbook containing official rules, policies, and procedures for all MHSAA activities, with versions available for 2025-26 and 2026-27 school years.
- Open Dates System Platform for schools to post and search available game dates, enabling athletic directors to schedule games and fill open dates.
- Officials Management Resources and application system for sports officials including DragonFly integration, insurance claims, and training information.
- Awards Platform Online awards system including C Spire Outstanding Player Awards for recognizing outstanding high school athletes.
- MHSAA Podcast Series Podcast series featuring the Executive Director providing updates on rules changes, policy announcements, and association news.
Quantifiable outcome
- 21 sports and 5 activities governed with standardized rules and championships
- +1 more outcomes
Companies that use Mississippi High School Activities Association
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Mississippi High School Activities Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Mississippi High School Activities Association partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GoFancoreGoFan provides digital ticketing infrastructure for MHSAA championship events, enabling online ticket purchases for fans attending basketball, baseball, and other state championship games at various venues throughout Mississippi
- NFHS NetworkcoreNFHS Network provides live and on-demand streaming of MHSAA championship events, making games accessible to viewers across Mississippi and beyond through web and mobile platforms
- DragonFly (DragonFly Athletics)coreDragonFly provides athletics management software used by MHSAA and member schools for scheduling, roster management, and official assignment tracking
- C SpirecoreC Spire sponsors the C Spire Outstanding Player Awards program, recognizing exceptional high school athletes across Mississippi with annual award ceremonies
- Regional Television BroadcastersminorPartnership with regional TV stations including WAPT (Jackson), WLOX (Gulf Coast), WCBI (Northeast MS), WTOK (Meridian), and WDAM (Hattiesburg) for broadcasting championship events to wider audiences
- Mississippi State UniversityminorMississippi State Horse Barn facility used for archery championships and other events; university partnership for venue access and event hosting
- Trustmark ParkminorTrustmark Park in Pearl, Mississippi serves as the primary venue for MHSAA baseball championships, hosting games across all classification levels
- NFHS (National Federation of State High School Associations)coreMHSAA is the Mississippi member of NFHS, adhering to national rules and guidelines while contributing to high school activities governance at the national level
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mississippi High School Activities Association competitors and assessment
Company assessmentBroad incumbents
- Texas University Interscholastic League (UIL): Texas's state interscholastic league (largest in the US). Functionally a scaled analog offering direct benchmarking on classification design, streaming, and member-fee economics.
- National Federation of State High School Associations (NFHS): The national umbrella body of which MHSAA is a member. Relevant as a parent/category incumbent and operator of NFHS Network streaming — both a partner and an industry-wide governing counterparty.
Direct peers
- Arkansas Activities Association (AAA): Arkansas's state activities association governing interscholastic competition. Closely comparable in size, classification, and revenue model to MHSAA.
- Louisiana High School Athletic Association (LHSAA): Louisiana's state high school athletic governing body. Comparable scale, governance structure, and revenue mix (membership/entry fees, ticketing, broadcasting) with adjacent regional footprint.
- Kentucky High School Athletic Association (KHSAA): Kentucky's state high school athletic governing body. Comparable in championships structure, member-school fee model, and NFHS integration.
- Florida High School Athletic Association (FHSAA): Florida's state high school athletic governing body. Comparable mission and championship structure; broader scale gives a useful public-company-like benchmark for digital/streaming revenue.
- Alabama High School Athletic Association (AHSAA): Alabama's state high school athletic governing body. Directly comparable as a peer state activities association running member schools, classifications, championships across multiple sports with similar digital partnership patterns.
- Tennessee Secondary School Athletic Association (TSSAA): Tennessee's state high school athletic governing body. Closely comparable in mission, classification structure, championship governance, and member-school fee model.
- South Carolina High School League (SCHSL): South Carolina's state high school league governing interscholastic athletics. Comparable scale, classification structure, and NFHS-aligned championships model.
- Georgia High School Association (GHSA): Georgia's state high school activities governing body. Directly comparable in operating 6 classifications of championships and administering NFHS-aligned rules statewide.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mississippi High School Activities Association social profiles
Digital presenceMississippi High School Activities Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mississippi High School Activities Association leadership team
Management profileNumber of profiles
Profiles1 record
Mississippi High School Activities Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mississippi High School Activities Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mississippi High School Activities Association
What does Mississippi High School Activities Association do?
MHSAA is a non-profit governing body that regulates and organizes interscholastic athletics and activities for Mississippi high schools. It establishes rules, classifications (1A-7A), and officiating standards, and administers state championships across 21 sports and 5 activities, supported by digital ticketing, streaming, and scheduling platforms.
Is Mississippi High School Activities Association a public or private company?
Mississippi High School Activities Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mississippi High School Activities Association founded?
Mississippi High School Activities Association was founded in 1956. It employs 1 to 10 people.
Where is Mississippi High School Activities Association based?
Mississippi High School Activities Association is headquartered in Clinton, United States, in the North America region.
How does Mississippi High School Activities Association make money?
Five revenue lines are on record. Membership and Registration Fees are the primary driver. The others are championship and Tournament Fees, digital Ticketing, championship Merchandise and broadcasting and Streaming.
Who are Mississippi High School Activities Association's main competitors?
Broad incumbents on record are Texas University Interscholastic League (UIL) and National Federation of State High School Associations (NFHS). Direct peers are Arkansas Activities Association (AAA), Louisiana High School Athletic Association (LHSAA), Kentucky High School Athletic Association (KHSAA), Florida High School Athletic Association (FHSAA), Alabama High School Athletic Association (AHSAA), Tennessee Secondary School Athletic Association (TSSAA), South Carolina High School League (SCHSL) and Georgia High School Association (GHSA).
Does Mississippi High School Activities Association have an API?
No public API is recorded for Mississippi High School Activities Association.
What industry is Mississippi High School Activities Association in?
Mississippi High School Activities Association's product category is High School Athletics Governance. Its primary akta.pro industry code is MPAKAFAG, University/School Sport Governing Bodies (Collegiate/Scholastic Associations), with a secondary code of EDAJAJAA, Interscholastic Athletics (Varsity/JV Teams). Its NAICS code is 71121.