Sales Platoon

What Sales Platoon does

Sales Platoon is a privately held, veteran-owned U.S. company headquartered in Clarksville, TN that operates a specialized talent pipeline connecting transitioning military veterans to B2B sales roles at U.S. enterprises. The company runs a DoD SkillBridge-approved fellowship delivered virtually via Zoom, comprising 160 hours of live instructor-led training plus 12 to 52 weeks of apprenticeship, structured around a proprietary "Ground Truth Sales System" developed by founder Raleigh Wilkins (USMC). Its core products are (1) a Selection & Assessment service that screens applicants on a 1-in-5 acceptance basis, (2) a 360 Boot Camp covering sales fundamentals and corporate communications, (3) the Fellowship Program yielding 5 industry certifications (LinkedIn, HubSpot, Salesforce.com, plus sales methodology credentials), and (4) Custom Placement & Onboarding that builds employer-specific roadmaps for each placed candidate.

The company monetizes through three streams: employer hiring fees (quote-based professional services for each placed candidate), DoD SkillBridge-funded seats at $0 to active duty military within one year of separation, and a tiered Veteran Sponsorship Program ($150–$500 per month) that funds training for veterans not on SkillBridge. Employer clients include Amazon, Boeing, Lockheed Martin, Salesforce, Microsoft, JPMorgan Chase, and General Electric. Distribution is anchored by official partnerships with DoD SkillBridge, Hiring Our Heroes (U.S. Chamber of Commerce Foundation), and the Veteran Tax Credit Association, the last of which pre-enrolls every graduate in the DOL Veteran Tax Credit system to deliver up to $9,600 per veteran in employer tax credits.

Operationally, Sales Platoon is a lean 1–10 person organization with no disclosed external funding, no disclosed revenue, and no disclosed replacement leadership following founder Raleigh Wilkins' death in July 2022. Contact routing and day-to-day operations appear to run through John Renken. The company continues to publish multi-cohort schedules into 2026 and maintains active social and content marketing channels, indicating ongoing operations rather than wind-down.

Name

Sales Platoon

Legal name

Sales Platoon

Website

https://mysalesplatoon.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sales Platoon is a veteran-owned, DoD SkillBridge-approved training and placement firm that vets, trains, and places transitioning U.S. military veterans into B2B sales roles at enterprise employers, monetizing via employer hiring fees, government-funded SkillBridge seats, and a tiered veteran sponsorship program.

Ownership category

akta.pro rank

Product category

Sales Recruitment & Training Services

NAICS

Professional and Management Development Training (611430), Apprenticeship Training (611513), Technical and Trade Schools (6115)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Veterans & Military-to-Civilian Transition Programs (EDAAAOAH), Apprenticeships, Pre-Apprenticeships & Work-Based Learning (EDAAAOAC)

Keywords

• Sales recruiting services
• Veteran sales training
• Military talent placement
• Sales apprenticeship programs
• SkillBridge fellowships

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employer Hiring Fees: Companies pay to hire pre-vetted, pre-trained military veteran sales talent through Sales Platoon. The company facilitates placement with customized onboarding plans, creating a professional services revenue stream tied to successful hiring outcomes.
2. SkillBridge Fellowship (Zero Cost to Active Duty Military): Active duty military personnel participate in the Sales Platoon fellowship at zero personal cost through the DoD SkillBridge program, which funds the training. Employers may also cover or co-fund participation. The program runs 3–6 months (90, 120, or 180 days of SkillBridge).
3. Veteran Sponsorship Program: Individuals and companies can sponsor veteran training seats through monthly payment plans ($150/month for Pay it Forward, $300/month for 'Sales Team Six', $500/month for 'Top Gun' Academy). Payments cover course materials, software licenses, subscriptions, and training fees per sponsored candidate.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels14 records

Core offering

Sales Platoon is a veteran-owned recruitment and training agency that recruits, vets, trains, and places transitioning U.S. military veterans into B2B sales roles for employer clients. It runs a fellowship/apprenticeship program combining 160 hours of live instructor-led sales training with 12-52 weeks of hands-on apprenticeship, awards five industry certifications (LinkedIn, HubSpot, Salesforce.com), and delivers customized onboarding roadmaps to hiring companies. The program is free to active duty military via DoD SkillBridge funding, while employers pay placement fees for access to the pre-vetted talent pool.

Product overview

Sales Platoon offers a unified veteran-focused sales training and placement platform consisting of five interconnected services: (1) Selection & Assessment Services for sourcing and vetting high-potential military veterans using proprietary criteria; (2) the Fellowship Program providing 160 hours of live instructor-led training with 12-52 week apprenticeships; (3) Education & Remediation Boot Camp teaching sales fundamentals and tactical/strategic skills; (4) 360 Boot Camp covering corporate communications and business customs; and (5) Custom Placement & Onboarding creating role clarity and individualized training plans for hiring organizations. Graduates earn 5 certifications including LinkedIn, HubSpot, and Salesforce.com. The company also offers add-on services including a Veteran Sponsorship Program and Veteran Tax Credit Enrollment through partner organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Platoon Fellowship Program (SkillBridge Fellowship) Executive sales training program for transitioning military veterans, providing 160 hours of live instructor-led training, 12-52 weeks of practical apprenticeship, and five industry certifications including LinkedIn, HubSpot, and Salesforce.com. Free for active duty military via DoD SkillBridge; cohorts run January-April, May-July, and August-November.
• Custom Placement & Onboarding Service Recruitment and placement service for employer clients, creating a custom roadmap and onboarding plan for each candidate to ensure role clarity and individualized training tailored to the hiring organization's business, enabling productive performance from day one.
• Veteran Sponsorship Program Sponsorship program that allows individuals and companies to fund Sales Platoon candidate training, with tiered monthly options covering course materials, software licenses, and 'Sales Team Six' and 'Top Gun' Academy packages for sponsored veteran candidates.
• Veteran Tax Credit Enrollment Service provided through the partnership with the Veteran Tax Credit Association, pre-certifying and enrolling every Sales Platoon graduate in the DOL Veteran Tax Credit system, giving employers access to up to $9,600 per veteran in tax credits.

Quantifiable outcome

• 25% average turnover rate for sales teams of 10 — Sales Platoon veterans are selected for resilience in the face of adversity and rejection (90% failure rate in sales is normalized by military experience), reducing off-cycle attrition.
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DoD SkillBridgecoreStrategic or Co-development PartnerSales Platoon is an authorized DoD SkillBridge approved provider. Active duty military (Army, Marine Corps, Navy, Space Force) can access Sales Platoon training at zero personal cost through SkillBridge funding. Participants must be within 1 year of separation, have command approval, and can start training up to 6 months before their final service date. Listed on the official DoD SkillBridge locations page at skillbridge.osd.mil/locations.htm.
• Hiring Our HeroescoreStrategic or Co-development PartnerOfficial Hiring Our Heroes partner — a program of the U.S. Chamber of Commerce Foundation that connects transitioning service members, veterans, and military spouses with career opportunities. Sales Platoon is listed as an authorized provider on the Hiring Our Heroes platform alongside SkillBridge, expanding its referral pipeline of transitioning veterans.
• Veteran Tax Credit AssociationcoreGTM or Marketing PartnerThrough this partnership, every Sales Platoon graduate is pre-certified and enrolled in the DOL Veteran Tax Credit system. This enables veterans and their new employers to leverage the Department of Labor Veteran Tax Credit program, which provides up to $9,600 per veteran in tax credits — a key employer incentive for hiring Sales Platoon graduates.
• Veteran RoastersminorGTM or Marketing PartnerVeteran Roasters Coffee is a veteran-founded company roasting premium coffee in Chicago, IL, employing chronically homeless and at-risk veterans. Sales Platoon partners with Veteran Roasters through the 'Sponsor a Veteran' program — supporters can use code SP20 for 20% off coffee purchases while contributing to veteran employment. Sales Platoon promotes Veteran Roasters as a way to 'pay it forward' and support the veteran community.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RAIN Group: Established sales training and consulting firm offering methodology-based sales training to enterprise sales teams. Comparable as a sales-training provider serving enterprise sales organizations, though targeting incumbent sales reps rather than new entrants.
• Sandler Training: Long-established global sales training franchise delivering the Sandler Selling System methodology to B2B sales organizations. Comparable as a sales-training methodology provider, though operating at much larger scale and targeting incumbent sales forces.

Direct peers

• RecruitMilitary: Operates veteran-focused job fairs, career fairs, and a job board connecting transitioning military with employers across industries. Directly comparable as a veteran-to-employer placement channel with similar employer-customer base.
• Hire Heroes USA: Veteran-focused employment services organization offering free transition support and job placement assistance to transitioning service members. Highly comparable to Sales Platoon in mission (military-to-civilian employment) and beneficiary population, though broader in scope across industries beyond sales.
• Corporate Gray: Military-to-civilian career transition services including job fairs, a job board, and career resources. Direct peer in the military-transition employment space targeting similar veteran and employer audiences.
• American Corporate Partners (ACP): Nonprofit offering veteran mentorship and career transition programs, partnering with corporate America to place transitioning service members. Comparable mission and beneficiary population, with a mentorship-driven (rather than training-driven) delivery model.
• Sales Talent Agency: Sales-focused recruiting and staffing agency placing B2B sales talent with employers. Directly comparable in the sales-placement business model and employer customer base, though not restricted to veteran sourcing.
• Institute for Veterans and Military Families (IVMF): Syracuse University-based institute delivering veteran transition programs, training, and employment research. Comparable as a structured training-and-placement provider serving transitioning military, though institutionally backed with broader program scope.

Regional players

• MedReps: Specialized job board and talent community for medical sales professionals. Comparable in vertical-specific sales-talent sourcing, but narrowly focused on medical sales rather than the multi-vertical B2B sales scope Sales Platoon addresses.

Emerging players

• Sales Assembly: Sales talent community and training platform serving B2B sales professionals and employers with curated talent pools and upskilling programs. Comparable in sales-talent marketplace orientation, though serving the broader professional market rather than the veteran niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ww_salessystem
• YouTubeyoutube.com/@sales.platoon
• Facebookfacebook.com/mysalesplatoon
• LinkedInlinkedin.com/company/sales-platoon
• Instagraminstagram.com/sales.platoon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Platoon