Life Informàtica

What Life Informàtica does

Life Informàtica, operating under the legal entity LIFELINK TECHNOLOGY, S.L., is a Barcelona-based multi-channel retailer of IT hardware, gaming equipment, and consumer electronics with over 25 years of operating history (founded 1999). The company sells computers, components, peripherals, gaming products, and related accessories through a combined e-commerce platform (lifeinformatica.com) and physical storefronts in Barcelona, with delivery serviced via a national network of 13,800+ pickup points across Spain. The product portfolio spans pre-built desktops under its own ILIFE brand and the distributed iBUYPOWER line, custom-built PCs via an in-house PC Configurator, laptops, graphics cards, processors, monitors, gaming peripherals, networking equipment, smart home devices, and adjacent categories such as urban mobility and small home appliances. It holds official distributor status with major component OEMs including Intel, AMD, NVIDIA, ASUS, MSI, GIGABYTE, and Corsair, and is supported by in-house technical service, a 3-year warranty on first-brand products, and Aplazame-based consumer financing.

The business model is a hybrid retail operation. Revenue is generated primarily through unit-priced hardware sales to three identified customer segments: gaming enthusiasts (the primary segment), small and medium businesses served via a dedicated B2B portal (empresas.lifeinformatica.com), and general consumers. Pricing is transactional and variable across categories, with no subscription or recurring revenue model identified; financing is offered at the point of sale through Aplazame. Go-to-market combines SEO-driven e-commerce, brand-specific microsites (ASUS, MSI, Corsair, etc.), email marketing, and seasonal promotional campaigns (Black Friday, Cyber Monday, NVIDIA RTX 50 launches). Distribution is purely domestic within Spain, with no disclosed international operations. The company has no disclosed funding, no parent entity, and is privately held with 11–50 employees.

Name

Life Informàtica

Legal name

LIFELINK TECHNOLOGY, S.L.

Website

https://lifeinformatica.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Informàtica is a Barcelona-based multi-channel retailer of IT hardware, gaming PCs, components, and consumer electronics, serving Spanish consumers, gaming enthusiasts, and SMEs via e-commerce, physical stores, and 13,800+ pickup points, with official distribution rights for Intel, AMD, NVIDIA, ASUS, MSI, and GIGABYTE.

Ownership category

akta.pro rank

Product category

Computer and Gaming Hardware Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

Keywords

• Computer hardware retail
• Gaming PC components
• Consumer electronics store
• Custom PC building
• IT peripheral retail

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Consumer Electronics & IT Hardware: Direct retail sales of computers, components, peripherals, gaming equipment, and consumer electronics through e-commerce and physical stores. Revenue generated from one-time product transactions across diverse categories including desktops, laptops, graphics cards, peripherals, and smart devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Life Informàtica is a multi-channel IT and gaming retailer operating an e-commerce platform and physical stores in Barcelona. It sells computers, components (graphics cards, processors, motherboards, storage), laptops, gaming peripherals, monitors, smart home devices, consoles, and consumer electronics from over 300 reference brands. It also offers custom PC configuration services, in-house technical support, and buy-now-pay-later financing.

Product overview

Life Informàtica operates as a multi-category e-commerce retailer specializing in IT hardware and consumer electronics. The offering is organized as a unified online store platform with multiple product categories rather than a modular platform architecture. The core product lines include pre-built desktop computers (iBUYPOWER and own-brand ILIFE), custom PC building via a web configurator, laptops from major brands (MSI, ASUS, Gigabyte, Lenovo, HP, Acer), and computer components (graphics cards, processors, memory, storage). The portfolio extends to gaming peripherals (monitors, keyboards, mice, headsets, gaming chairs), professional peripherals (Wacom graphics tablets, printers, scanners), networking equipment, smart home devices, mobile devices, gaming consoles and video games, urban mobility products, small home appliances, and office supplies. Additional services include technical support, PC configuration assistance, and financing options.

Differentiator

Problem solved

Functional benefit

Brands

• ILIFE: Own brand of desktop computers and pre-built systems
• iBUYPOWER

Products and services

• PCs iBUYPOWER Pre-built gaming and professional desktop computers from the iBUYPOWER brand, including custom configurations such as Gaming, Pro Esports, and specialized builds for specific games.
• ILIFE Desktop PCs Own-brand desktop computers from Life Informàtica, including home office and gaming configurations such as the Efficient Wood Home Edition series.
• PC Configurator Service Custom PC building service that lets customers select and configure their own desktop computer with preferred components, including processors, graphics cards, memory, storage, and cooling.
• Laptops Wide range of laptops including gaming models (MSI, ASUS, Gigabyte), business models (Lenovo, HP, Acer), and accessories such as cooling bases and chargers.
• Graphics Cards NVIDIA GeForce RTX (including RTX 50 series) and AMD Radeon GPUs from brands such as ASUS, MSI, Gigabyte, and Zotac, intended for gamers and PC builders.
• Processors AMD Ryzen and Intel Core processors, including the latest generations, for desktop PC builds and upgrades.
• Monitors Gaming and standard monitors including ASUS ROG Strix, G-Sync compatible models, and general use displays for home and office.
• Gaming Peripherals Gaming keyboards, mice, headsets, mousepads, microphones, and streaming equipment for PC gamers.
• Gaming Chairs Ergonomic gaming chairs from brands such as Corsair, Endorfy, Noblechairs, Vertagear, Drift, and Cooler Master.
• Wacom Graphics Tablets Digital drawing tablets including Wacom Intuos, Intuos Pro, and Cintiq lines aimed at digital artists and designers.
• Printers and Scanners Laser printers, inkjet printers, and multifunction devices from HP, Brother, Epson, and Pantum for home and office use.
• Storage Solutions Internal and external SSDs, M.2 drives, HDDs, USB flash drives, and NAS servers for personal and business storage needs.
• Networking Equipment WiFi routers, switches, mesh networks, access points, PLC adapters, and network cables for home and small business connectivity.
• Consoles and Video Games
• Smart Home Devices
• Mobile Devices and Accessories
• Urban Mobility
• Home Appliances
• Office Supplies
• TPV/POS Equipment
• Technical Support Services
• Financing Service

Quantifiable outcome

• 3-year warranty on all first-brand products
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• IntelcoreChannel Partner/ Reseller/ DistributorOfficial distributor status for Intel processors and related products. Major component supplier for custom PC builds and branded gaming computers.
• AMDcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for AMD Ryzen processors, Radeon graphics cards, and related components. Offers AMD-based custom PC configurations.
• NVIDIAcoreChannel Partner/ Reseller/ DistributorOfficial distributor for NVIDIA GeForce graphics cards including RTX series. Dedicated landing pages for RTX 50 series and other NVIDIA products.
• ASUScoreChannel Partner/ Reseller/ DistributorFeatured brand partner with dedicated microsite and extensive product range including ROG gaming products, motherboards, graphics cards, monitors, and laptops.
• MSIcoreChannel Partner/ Reseller/ DistributorFeatured laptop and gaming hardware partner with dedicated landing pages and extensive product catalog including gaming laptops, desktops, and components.
• GIGABYTEcoreChannel Partner/ Reseller/ DistributorKey brand partner for motherboards, graphics cards, and gaming monitors with featured placement on website and promotional campaigns.
• CorsaircoreChannel Partner/ Reseller/ DistributorFeatured brand for components and peripherals including memory, power supplies, cases, and gaming peripherals. Dedicated promotional campaigns and offers.
• iBUYPOWERcoreChannel Partner/ Reseller/ DistributorExclusive branded PC partner offering pre-built gaming desktops under iBUYPOWER brand. Multiple configuration tiers and dedicated product pages.

Scale indicators3 records

Recent moves6 records

Regional players

• Caseking: Germany-based gaming hardware and PC enthusiast retailer with deep custom-build and modding assortment. Closely comparable product mix (cases, cooling, peripherals, custom PC parts) and customer persona, though primarily serving the DACH market rather than Iberia.
• Alternate.es: Spanish arm of the German Alternate group, a major European online IT and gaming retailer. Directly comparable assortment in components, peripherals, and gaming PCs, though operating at larger pan-European scale.

Direct peers

• Coolmod: Spanish gaming and PC components e-tailer with strong emphasis on custom builds and gaming hardware. Competes head-to-head with Life Informática in custom PC configuration, enthusiast components, and gaming peripherals in the Spanish market.
• Aussar: Spanish online retailer specialising in computer components, peripherals, and gaming products. Overlaps directly with Life Informática's components, peripherals, and gaming categories, serving similar DIY builders and gaming enthusiasts in Spain.
• PCComponentes: Spain's largest pure-play online IT and gaming retailer, headquartered in Murcia. Directly competes with Life Informática across PC components, gaming hardware, and peripherals, with overlapping brand partnerships (Intel, AMD, NVIDIA, ASUS, MSI). Most comparable direct competitor by assortment, customer base, and Spanish-market focus.

Broad incumbents

• Worten España: Iberian electronics and appliance retailer (part of the Portuguese Worten group). Competes in laptops, gaming, peripherals, and smart home categories, but with a much wider assortment and broader consumer positioning than Life Informática's gaming-specialist focus.
• Amazon España: Dominant generalist e-commerce platform in Spain selling the full range of IT hardware, components, and consumer electronics. Competes with Life Informática on price, selection, and delivery speed, but is a generalist without specialist gaming service or custom-build expertise.
• MediaMarkt España: Spain's largest consumer electronics omnichannel retailer with extensive physical footprint. Overlaps with Life Informática on laptops, monitors, gaming consoles, and peripherals, though MediaMarkt's assortment is much broader (TVs, white goods, etc.) and not specialist in PC gaming.

Emerging players

• Cyberpuerta España: Spanish online IT retailer with strong gaming and enthusiast component assortment. Overlaps with Life Informática's components, peripherals, and PC builder focus, operating with a smaller but comparable pure-play e-commerce model.
• Neobyte: Spanish specialist retailer of pre-built gaming PCs and custom configurations, with own-brand offerings. Competes directly with Life Informática's iBUYPOWER and ILIFE pre-built lines and configurator service, focused on the same enthusiast gaming persona.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lifeinformatica
• Facebookfacebook.com/lifeinformatica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Informàtica