Wm. J. Fagan & Sons

What Wm. J. Fagan & Sons does

Wm. J. Fagan & Sons, Inc. is a fourth-generation, family-owned independent insurance agency founded in 1910 by William J. Fagan in Troy, New York. The agency operates from a single headquarters at 15 First Street in downtown Troy and serves customers throughout the New York Capital Region, including Troy, Albany, and Schenectady. Its core offering is brokerage access to multiple national and regional insurance carriers, providing custom-tailored personal insurance (home, auto, boat, motorcycle, RV, snowmobile, life, fire, theft) and commercial/business insurance (property, liability, business equipment, commercial vehicle, bonds, contamination liability) to clients ranging from large multi-million-dollar industrial manufacturers to small "Mom & Pop" businesses and individual consumers.

The company operates on a traditional independent agency model with no proprietary technology platform — it functions as an intermediary distributing carrier products rather than building insurance technology. Revenue is generated through recurring commissions from the 11 represented carriers (Progressive, Amtrust, Central Insurance, Merchants Insurance Group, Adirondack Insurance Exchange, Encompass, Foremost, National General, New York Mutual, Preferred Mutual, and Security Mutual). Pricing is fully quote-based and not publicly disclosed, with billing on monthly cycles and package discounts available for combined home/auto policies. Go-to-market is sales-led, relying on direct phone and in-person consultations, website quote requests, community sponsorship (notably the Troy Turkey Trot), and a Facebook presence. The firm has 1-10 employees and is led by family members Bill Fagan and Paul Fagan.

The business is privately held with no external institutional investors, no funding rounds, no mergers or acquisitions, and no patents or trademarks. In May 2025, the company was inducted into the New York State Historic Business Preservation Registry in recognition of 115 years of continuous operation and community contributions. The agency has held the Troy Record Reader's Choice Award for Best Insurance Agency for more than a decade.

Name

Wm. J. Fagan & Sons

Legal name

Wm. J. Fagan & Sons, Inc.

Website

https://faganandsons.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Wm. J. Fagan & Sons is a fourth-generation, family-owned independent insurance agency founded in 1910 in Troy, NY, providing personal and commercial insurance brokerage services from multiple national carriers to businesses, manufacturers, and individuals across the New York Capital Region.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industry

Personal Excess Liability (High-Net-Worth) (FSAJANAF)

Keywords

• Independent insurance agency
• Business insurance coverage
• Personal insurance products
• Property and casualty insurance
• Commercial insurance brokerage

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, the company earns commissions from insurance carriers for policies placed. They represent multiple national insurance carriers including Adirondack Insurance Exchange, Amtrust, Central Insurance, Encompass, Foremost, Merchants Insurance Group, National General Insurance, New York Mutual, Preferred Mutual, Progressive, and Security Mutual.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wm. J. Fagan & Sons is a family-run, fourth-generation independent insurance agency that provides custom-tailored business and personal insurance packages sourced from multiple leading national and regional insurance carriers. Core offerings span commercial coverage (Property, Liability, Business Equipment, Commercial Vehicle, Fire, Theft, Bonds) and personal lines (Home, Auto, Boat, Motorcycle, RV, Snowmobile, Fire, Theft, Life), with a bundled Combined Home/Auto Policy option.

Product overview

Wm. J. Fagan & Sons is a family-run, independent insurance agency (fourth generation, established 1910) offering a unified brokerage service that connects customers with custom insurance packages from multiple leading carriers in New York State. The company's product portfolio comprises two primary service lines: Business Insurance (covering Property, Liability, Business Equipment, Commercial Vehicle, Fire, Theft, and Bonds) and Personal Insurance (covering Home, Vehicle/auto/boat/motorcycle/recreational vehicle/snowmobile, Fire, Theft, and Life). Additionally, the company offers a Combined Home/Auto Policy that bundles homeowner's and automobile coverage into a single contract with package discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Customized commercial insurance packages covering Property, Liability, Business Equipment, Commercial Vehicle, Fire, Theft, and Bonds, tailored to each business's unique needs. Designed for businesses ranging from large multi-million-dollar industrial manufacturers to small Mom & Pop shops.
• Personal Insurance Custom-tailored personal insurance packages covering Home, Vehicle (auto, boat, motorcycle, recreational vehicle, snowmobile), Fire, Theft, and Life insurance for individual consumers throughout New York State.
• Combined Home/Auto Policy A bundled homeowner's and automobile insurance policy in a single contract featuring competitive premiums, guaranteed replacement cost, inflation-guard protection, towing and rental car coverage, package discounts, convenient payment plans, and optional personal umbrella liability protection.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Adirondack Insurance ExchangecoreChannel Partner/ Reseller/ DistributorNational insurance carrier providing affordable, quality liability coverage through Fagan & Sons agency. Part of the carrier network offering personal and commercial insurance products.
• Amtrust InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier providing commercial and personal lines coverage through Fagan & Sons independent agency.
• Central Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInsurance carrier providing property and casualty coverage products distributed through Fagan & Sons agency network.
• Encompass Insurance CompanycoreChannel Partner/ Reseller/ DistributorNational insurance carrier offering personal insurance products through independent agency distribution.
• Foremost Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in personal lines and specialty products distributed through independent agents.
• Merchants Insurance GroupcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier providing commercial and personal coverage through independent agency partners.
• National General InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier offering personal and commercial lines products distributed through independent agents.
• New York MutualcoreChannel Partner/ Reseller/ DistributorNew York-based mutual insurance company providing coverage through regional independent agents like Fagan & Sons.
• Preferred Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorRegional insurance carrier offering personal and commercial insurance through independent agency network.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing auto and personal lines coverage through independent agency distribution.
• Security Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorMutual insurance company providing property and casualty coverage through independent agency partners.

Scale indicators3 records

Recent moves4 records

Broad incumbents

• Brown & Brown, Inc. Large national insurance brokerage with a retail division that competes for the same SMB and middle-market accounts Fagan serves, though at vastly greater scale and geographic reach.
• Marsh McLennan Agency: Middle-market brokerage arm of Marsh McLennan, focused on commercial property/casualty and employee benefits — directly competing for the larger industrial manufacturer accounts in Fagan's book.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm whose retail brokerage division targets middle-market commercial accounts in the same verticals (manufacturing, waste, construction) as Fagan's business book.

Regional players

• Erie Insurance: Regional mutual insurance carrier with strong Northeast presence, primarily distributing through its own captive agents but competing for the same personal auto and homeowner accounts as Fagan's independent agency.

Emerging players

• Lemonade: Direct-to-consumer insurtech offering homeowners and renters insurance with a digital-first model, competing for the same individual consumers in Fagan's personal-lines book but with materially lower service overhead.
• Next Insurance: Digital-native commercial insurance carrier targeting small businesses with instant online binding, directly competing for the small 'Mom & Pop' commercial accounts that are part of Fagan's customer mix.

Direct peers

• Stark & Keenan Insurance: New York-based independent insurance agency providing personal and commercial coverage through multiple carrier partners, directly comparable in business model and regional focus to Fagan & Sons.
• Tompkins Insurance Agencies: Upstate NY independent agency with similar breadth of personal and commercial lines, family-style service orientation, and multi-carrier placement model.
• The Reis Group Insurance: Independent NY insurance agency offering business and personal lines via carrier partnerships, comparable in scale and customer profile to a small family-run brokerage.
• Marshall & Sterling Insurance: Regional upstate New York independent insurance agency with multi-line commercial and personal offerings, comparable family-run positioning, and similar mid-market/individual customer mix to Fagan & Sons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WmJFaganSonsInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wm. J. Fagan & Sons