Souths Rugby Union Club

What Souths Rugby Union Club does

Souths Rugby Union Club (Souths Rugby Union Club Incorporated) is a community rugby club in Brisbane, Queensland, founded in 1948 (Juniors formed 1963), which merged its Junior and Senior operations in 2016 into a single entity serving players from Under 6 to Premier Grade across men, women, colts, and veterans. The club operates from two ovals (Chipsy Wood Oval in Annerley and Shaftesbury St Oval in Tarragindi) plus a strength and conditioning facility in Yeronga, with a documented 11-50 employee headcount supplemented by a large volunteer network. Its programs include junior rugby (boys, girls, and Mini Magpies developmental), senior men's Premier Grade and Colts, women's Premier rugby, a Veterans competition (35+), and a Modified Rugby Program for neurodiverse participants delivered in partnership with GingerCloud Foundation.

Revenue is generated primarily through annual membership subscriptions (junior $80-$440, senior $430-$550, women's $430, veterans $168, with adjusted prices for inclusive programs), merchandise sales via an online shop, venue hire of club facilities, and commercial sponsorship from three named major sponsors (Index Group, Nelson Australia, Double Dare Group). Player registration is processed through the Rugby Xplorer App (provided by Rugby Australia) and membership management runs on JoinIt. The 2022 financial year disclosed an operating loss of AUD $46,223 with depreciation of $57,282, and the club has separately secured a $200,000 Brisbane City Council grant for a redevelopment including a new women's change room. The organization is structured as a Queensland-incorporated nonprofit association governed by an elected Management Committee, with no parent company, external investors, or external funding rounds.

Name

Souths Rugby Union Club

Legal name

Souths Rugby Union Club Incorporated

Website

https://southsrugby.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Souths Rugby Union Club is a Brisbane community rugby club (founded 1948) fielding teams from Under 6 to Premier Grade across men, women, colts, and veterans, funded by membership fees, merchandise, sponsorship, and venue hire.

Ownership category

akta.pro rank

Product category

Community Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community rugby club
• Junior rugby programs
• Senior rugby competition
• Rugby membership registration
• Sporting club merchandise

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Season-based membership fees for senior grades, colts, women's XV, and veterans competitions. Fees include Rugby Australia & QRU levies, referee/match fees, player insurance, sports medic fees, strapping, field maintenance, trophies, and team jerseys.
2. Merchandise Sales: Online shop selling club merchandise including apparel (polos, hoodies, tees, shorts), accessories (caps, beanies, bucket hats), and branded items (stubbie coolers, umbrellas, boot bags).
3. Venue Hire: Club facilities available for hire for events and functions, generating revenue from external bookings.
4. Sponsorship: Major sponsor relationships with Index Group, Nelson Australia, and Double Dare Group providing financial support in exchange for brand visibility and community association.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Souths Rugby Union Club is a community rugby club providing junior and senior rugby participation programs from Under 6 through Premier Grade, including a Women's XV program, Colts, Veterans, and a Modified Rugby Program for neurodiverse youth. The club also sells branded merchandise through an online shop, hires its clubhouse and ovals for events, and accepts corporate sponsorship to support operations.

Product overview

Souths Rugby Union Club is a community rugby club offering a comprehensive range of programs across multiple levels. The core offerings include Junior Rugby Programs (U6 to U18, including Mini Magpies and Modified Rugby Program), Senior Rugby Programs (Premier Grade, Colts, Women's XV, Veterans), and Women's Rugby pathways. Supporting services include a Merchandise Store selling branded apparel and accessories, Venue Hire for club facilities, and the Junior Magpie Army merchandise line. The club merged its Junior and Senior operations in 2016 to provide a unified pathway from grassroots to elite-level rugby.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Rugby Programs Season-based junior rugby participation for boys, girls, and mixed teams from Under 6 to Under 18, including the Mini Magpies developmental program, Modified Rugby Program for neurodiverse players, Junior Colts (U17-U18), and teams in the Brisbane Junior Rugby Union competition.
• Senior Rugby Programs Premier Grade, Colts (Under 20), Veterans Comp (35+), and Women's XV senior rugby teams competing in Queensland Premier Rugby, with senior coaching staff appointed for the 2026 season.
• Women's Rugby Program Women's Premier Grade rugby program and girls rugby pathways including BJRU girls competitions, the Emerging Development Program, and XVs and 7s competitions.
• Modified Rugby Program (MRP) Inclusive rugby program for neurodiverse young people delivered in partnership with the GingerCloud Foundation, focused on social integration and family participation in team sport.
• Club Merchandise Store Online shop selling Souths-branded apparel and accessories including bucket hats, caps, beanies, socks, shorts, t-shirts, polos, hoodies, hawaiian shirts, puffer vests, long-sleeve quarter zips, umbrellas, stubbie coolers, boot bags, and jibbitz.
• Venue Hire Booking of the Souths clubhouse and ovals at Chipsy Wood Oval (Annerley) and Shaftesbury St Oval (Tarragindi) for corporate functions, community events, and private bookings via [email protected].

Quantifiable outcome

• 70+ Queensland representatives produced since inception
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered major sponsor, core and supporting.

• Index Groupmajor sponsorGTM or Marketing PartnerBrisbane-based multidisciplinary engineering and construction company providing innovative solutions. Committed to high-quality projects, safety, quality, and environmental management standards. Proud sponsor of Souths Rugby supporting local sporting community.
• Nelson Australiamajor sponsorGTM or Marketing PartnerFriendly team of irrigation experts providing expert advice and exceptional service. Hallmarks are speed and accuracy, delivering the best irrigation products worldwide. Founded by Neil and Tony after discovering Nelson Irrigation's quality and water-wise approach.
• Double Dare Groupmajor sponsorGTM or Marketing PartnerAustralian owned, family business and industry leaders in innovative and effective interactive activations. In-house design team for print media and signage. Specializes in event and function planning including corporate events, anniversaries, and birthdays.
• GingerCloud FoundationcoreStrategic or Co-development PartnerPartnership delivering Modified Rugby Program (MRP) for neurodiverse young people. Brings families and communities of neurodiverse young people together enabling participation in team sport and community inclusion.
• Brisbane Junior Rugby Union (BJRU)coreOthersCompetition organizer for junior rugby in Brisbane. Souths participates in BJRU competitions for U6-U16 age groups with games on Saturdays (U6-U9) and Sundays (U10-U16).
• Rugby AustraliacoreOthersNational governing body for rugby union in Australia. Provides Rugby Xplorer platform for registrations, codes and policies, learning resources, and insurance coverage for registered players.
• Queensland Rugby Union (QRU)coreOthersState governing body for Queensland rugby. Souths participates in Queensland Premier Rugby competition under QRU governance.
• JoinItsupportingTechnology or IntegrationMembership management software and members database platform used by Souths for membership portal and member database management.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wests Rugby Club (Brisbane): Brisbane-based community rugby club operating in Queensland Premier Rugby. Directly comparable in competitive tier, junior development, and community/sponsorship model.
• University of Queensland Rugby Club: Brisbane-based rugby club with a university-affiliated pathway participating in Queensland Premier Rugby. Directly comparable in structure, with senior rugby, women's programs, and inclusive community engagement.
• Brothers Rugby Club (Brisbane): Long-standing Brisbane-based community rugby club competing in the same Queensland Premier Rugby competition as Souths. Operates a similar combined junior/senior structure with membership fees, sponsorship, and merchandise as primary revenue streams.
• Easts Rugby Union (Brisbane): Brisbane club competing in Queensland Premier Rugby with a comparable senior and junior rugby program. Faces the same talent-pool and sponsorship dynamics as Souths.
• GPS Rugby Club: Brisbane old-boys rugby club playing in Queensland Premier Rugby. Competes directly with Souths for Premier Grade and Colts players and operates a comparable membership, sponsorship, and community-led model.
• Sunnybank Rugby Club: Brisbane community rugby club also competing in Queensland Premier Rugby. Comparable scale, junior/senior pathway, and membership-based revenue model to Souths.
• Norths Rugby Club (Brisbane): Brisbane community rugby club in Queensland Premier Rugby. Comparable in player pathway, membership model, and reliance on local sponsorship and community engagement.

Broad incumbents

• Queensland Reds: Professional Super Rugby franchise based in Brisbane under the same Queensland Rugby Union umbrella. Represents the professional tier that Souths' Premier Grade players can be promoted to, anchoring the local rugby ecosystem.

Regional players

• Warringah Rugby Club: Sydney-based amateur rugby club with a comparable junior-to-senior pathway and membership-based community model. Operates in the same sport but in a different geographic market (NSW) to Souths.
• Sydney Suburbs Rugby Club: Sydney-based community rugby club operating in the NSW Shute Shield. Comparable in scale and community-led model but based in a different state and competition, providing a regional parallel rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/southsrugby
• YouTubeyoutube.com/user/queenslandreds
• Facebookfacebook.com/southsmagpies
• Instagraminstagram.com/southsrugby
• LinkedInlinkedin.com/company/souths-rugby-union

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Souths Rugby Union Club