Source Brokerage
- Company typePrivate
- Founded1992
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Source Brokerage firmographics
Firmographics- Name
- Source Brokerage
- Legal name
- Source Brokerage, Inc.
- Website
- https://sourcebrokeragedi.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Source Brokerage industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Source Brokerage is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Source Brokerage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: Source Brokerage earns commissions from insurance carriers when brokers place DI policies through their platform. The company provides aggregation value by connecting independent producers with multiple major DI carriers, earning override commissions on the volume of business placed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multi-life/group discounts for employer groups |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Source Brokerage product offering
Product offeringCore offering
Source Brokerage is a disability income (DI) specialist brokerage general agency that distributes individual and group DI insurance products from multiple major carriers to independent insurance brokers and financial advisors across the United States. The firm provides brokers with carrier access, sales illustrations, underwriting support, point-of-sale assistance, and in-force policy maintenance, along with exclusive multi-life, residency, and association discount programs. Products span personal disability insurance, physician coverage, attorney coverage, business owner solutions, and executive benefits.
Product overview
Source Brokerage is a disability income (DI) specialist brokerage general agency offering a comprehensive portfolio of disability insurance products. Their core offerings include personal disability insurance for individuals, physicians, attorneys, business owners, and executive groups. The company represents major DI insurance carriers including Ameritas, Assurity, Illinois Mutual, Mass Mutual, MetLife, Mutual of Omaha, Principal, The Standard, and Unum. Their products range from individual disability income policies to specialized offerings like Business Overhead Expense, Disability Buy-Sell, Key Person DI, Multi-life programs, Guaranteed Standard Issue, Retirement Savings Protection, and Impaired Risk coverage. The company serves brokers throughout the United States, providing quotes, underwriting support, and policy servicing.
Differentiator
Problem solved
Functional benefit
Brands
- Disability Network Group: A national marketing group for disability income founded by Steve Crowe and 4 partners in 2003.
Products and services
- Personal Disability Insurance Individual disability income insurance that replaces a portion of income lost due to disability. Policy is non-cancelable and guaranteed renewable to age 65, designed for working individuals who need to protect their income from disability, especially those without employer-provided disability benefits.
- Physician Disability Insurance Specialized disability insurance for physicians featuring true own occupation definition of disability and future increase benefits. Includes residency program discounts and Guaranteed Standard Issue programs. Designed for doctors and physicians requiring specialty-specific coverage due to years of training and high income potential.
- Attorney Disability Insurance Disability insurance for attorneys with guaranteed standard issue options and association discounts through bar associations. Targets partners in law practices and small business owner DI products.
- Business Owner Disability Insurance Small business disability insurance covering individual DI, overhead expense, key person replacement, and disability buy-out insurance for small business owners who need to protect their ability to earn income and the vitality of their businesses.
- Executive Benefits Program Supplemental disability and life insurance for executive groups with guaranteed issue programs and multi-life premium discounts. Provides income protection beyond employer LTD caps, typically targeting higher-paid executives in groups of three or more with discounted premiums.
- Business Overhead Expense Insurance Small business disability insurance that pays business expenses when the owner is too sick or injured to work. Benefit periods of 12-24 months. Designed for business owners needing coverage for ongoing operational expenses during disability.
- Disability Buy-Sell Insurance Business disability insurance providing cash for partners to purchase a disabled owner's share of the business. Can pay lump sum or monthly payments for up to five years. Used by multi-partner professional practices to fund ownership transitions triggered by disability.
- Key Person Disability Insurance
Quantifiable outcome
- 24-hour quote turnaround guarantee
- +1 more outcomes
Companies that use Source Brokerage
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Source Brokerage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Source Brokerage partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Simplicity GroupcoreSimplicity Group, a holistic financial planning firm, acquired Source Brokerage to expand its national disability insurance platform. The transaction adds specialized institutional-market expertise including Graduate Medical Education and Guaranteed Standard Issue programs. Source Brokerage founder Steve Crowe joined as a partner.
- AmeritascoreMajor individual disability income insurance carrier represented by Source Brokerage. Ameritas offers specialty and true own occupation definitions of disability essential for physicians and executives. Ameritas rolled out new DI product DInamic Cornerstone.
- AssuritycoreIndividual disability income insurance carrier partnered with Source Brokerage, providing additional carrier options for brokers.
- Illinois MutualcoreIndividual disability income insurance carrier represented through Source Brokerage's brokerage platform.
- Mass MutualcoreMajor individual disability income insurance carrier added to Source Brokerage's carrier list, expanding options for brokers and their clients.
- MetLifecoreIndividual disability income insurance carrier partner providing additional carrier options through Source Brokerage.
- Mutual of OmahacoreIndividual disability income insurance carrier represented by Source Brokerage.
- PetersencoreDisability income insurance carrier partner providing additional market options.
- PrincipalcoreMajor DI carrier offering products including Principal Income Protector. Principal rolled out new DI product with improved features and two definitions of disability.
- RiskcoreNon-standard individual disability income insurance carrier partner serving brokers through Source Brokerage.
- The StandardcoreMajor individual disability income insurance carrier offering specialty products with stacking discounts for business owners, preferred occupations, and resident physicians. Provides e-app technology for streamlined applications.
- UnumcoreIndividual disability income insurance carrier providing additional carrier access through Source Brokerage.
- Reliance StandardsupportingSmall Group LTD carrier partner providing group disability options alongside individual DI products.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Source Brokerage competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown, Inc. Brown & Brown is a large U.S. insurance brokerage with broad retail and wholesale operations including disability income distribution, overlapping with Source Brokerage's general agency and broker-support activities.
- Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage that places DI coverage alongside a broad commercial and personal lines portfolio. It competes with Source Brokerage on larger institutional and executive benefit placements.
- Aon plc: Aon is a global insurance brokerage and advisory firm with a substantial employee benefits practice. Its executive and individual disability practices overlap with Source Brokerage's professional and executive segments.
- Marsh McLennan: Marsh McLennan is a global professional services and insurance brokerage firm. While not DI-specialized, its employee benefits and executive benefits practices compete for high-end individual DI and executive carve-out placements.
- Simplicity Group: Simplicity Group is the parent firm that acquired Source Brokerage in February 2026 and operates a broader holistic financial planning platform. It overlaps with Source Brokerage's distribution model and now owns Source's DI expertise.
Direct peers
- Leonard Disability: Leonard Disability is a disability income specialist brokerage focused on serving independent agents and financial advisors, closely comparable to Source Brokerage's DI-only producer-focused distribution model.
- Petersen International Underwriters: Petersen International Underwriters specializes in specialty disability and impaired-risk coverage distributed through brokers. Its DI specialty brokerage model and producer-led distribution overlap directly with Source Brokerage.
- Insurance Marketing Group (IMG): IMG operates as a multi-line brokerage general agency supporting independent producers with carrier appointments and underwriting assistance, with DI as a meaningful product line — comparable to Source Brokerage's wholesale producer-support role.
- DInamic Partners: DInamic Partners is a disability income-focused general agency serving independent producers with multi-carrier access and underwriting support, directly comparable to Source Brokerage's DI-only wholesale brokerage model and producer base.
Regional players
- Benefit Specialists Inc. (BSI): BSI is a benefits and disability-focused brokerage serving regional employer and producer markets. While smaller and more regionally focused than Source Brokerage, it operates in the same DI brokerage and employer-group DI distribution space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Source Brokerage social profiles
Digital presenceSource Brokerage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Source Brokerage leadership team
Management profileNumber of profiles
Profiles5 records
Source Brokerage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Source Brokerage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Source Brokerage
What does Source Brokerage do?
Source Brokerage is a disability income (DI) specialist brokerage general agency that distributes individual and group DI insurance products from multiple major carriers to independent insurance brokers and financial advisors across the United States. The firm provides brokers with carrier access, sales illustrations, underwriting support, point-of-sale assistance, and in-force policy maintenance, along with exclusive multi-life, residency, and association discount programs. Products span personal disability insurance, physician coverage, attorney coverage, business owner solutions, and executive benefits.
Is Source Brokerage a public or private company?
Source Brokerage is a private company. It is classified as corporate owned and is currently acquired.
When was Source Brokerage founded?
Source Brokerage was founded in 1992. It employs 1 to 10 people.
Where is Source Brokerage based?
Source Brokerage is headquartered in Indianapolis, United States, in the North America region.
How does Source Brokerage make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Source Brokerage's main competitors?
Broad incumbents on record are Brown & Brown, Inc., Arthur J. Gallagher & Co., Aon plc, Marsh McLennan and Simplicity Group. Direct peers are Leonard Disability, Petersen International Underwriters, Insurance Marketing Group (IMG) and DInamic Partners. Benefit Specialists Inc. (BSI) is listed as a regional player.
Does Source Brokerage have an API?
No public API is recorded for Source Brokerage.
What industry is Source Brokerage in?
Source Brokerage's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 52421 and its SIC code is 6411.