Vass PR

What Vass PR does

Vass PR is a privately held, relationship-driven PR and communications agency founded in 2011, headquartered in Stockholm at Linnégatan 22 with a second office in Oslo at Gimleveien 20. The firm serves enterprise brand clients in lifestyle-driven industries — beauty, skincare, haircare, food, beverage, fashion, and healthcare — with a Nordic focus and an explicit international network for global brand execution. Its named client base spans more than 25 brands, including Keune, Big Green Egg, Bepanthen, SEPHORA, Rituals, Maria Nila, Milk Makeup, LavAzza, REIGN Storm, Remington, Oribe, and BondiSands, among others.

The agency's offering is organized into four interconnected service modules: PR & Media (press relations, press releases, corporate PR, media training, crisis communication), Events & Experiences (creative concepts, event production, set design, guest/VIP management, red-carpet services), Influencer Marketing (influencer strategy, community building, gifting campaigns, paid partnerships), and Social & Campaigns (social media strategy, content production, UGC management, campaign development, media planning). Vass PR has no proprietary technology products, no disclosed AI/ML capabilities, no patents, and no integrations or APIs; the technology footprint is limited to a Webflow-hosted website, Google Analytics, and standard social platforms (Instagram, LinkedIn). It maintains dedicated media banks for Sweden and Oslo, indicating structured content distribution infrastructure.

Commercially, Vass PR generates revenue through professional services engagements billed to enterprise brand clients, likely on a project or retainer basis, with no publicly disclosed pricing. New business is sourced through direct outreach, case-study-led marketing on its website and social channels, and inbound inquiries routed to [email protected]. The firm is founder/owner-operated with no institutional investors, no funding rounds, no parent company, no subsidiaries, and no M&A activity disclosed. The company is actively operating, with current job openings and a stream of recent campaign work visible across 2025.

Name

Vass PR

Legal name

VASS PR

Website

https://vassproductions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Vass PR is a privately held Nordic PR and communications agency founded in 2011, headquartered in Stockholm with an Oslo office. It serves enterprise brands in beauty, food, beverage, and lifestyle sectors through integrated PR, events, influencer marketing, and social media campaigns.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Public relations services
• Influencer marketing
• Event production
• Brand communications
• Media relations

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - PR & Communications: Vass PR generates revenue through providing professional PR, communications, influencer marketing, event production, and digital strategy services to brand clients. Services are billed as professional service engagements, likely on project or retainer basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Vass PR is a creative, relationship-driven public relations and communications agency that provides integrated PR, media relations, influencer marketing, event production, and social media strategy services to brand clients in the lifestyle, beauty, food, and culture sectors. Operating from offices in Stockholm and Oslo since 2011, the agency combines strategic storytelling, experiential activations, and influencer campaigns to build long-term brand visibility and cultural relevance for clients across the Nordic market.

Product overview

Vass PR is a creative, relationship-driven PR agency offering four interconnected service modules: Social & Campaigns (social media strategies, content production, campaign development), Events & Experiences (event production, creative concepts, guest management), Influencer Marketing (influencer strategies, community building, paid partnerships), and PR & Media (press relations, corporate PR, crisis communication). The agency operates primarily in lifestyle-driven industries including beauty, food, and culture, combining these services to deliver integrated campaigns for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Social & Campaigns Social media strategies, channel management, content production, UGC management, campaign development, creative direction, local content production, and media planning services delivered to brand clients.
• Events & Experiences Creative concepts, event production, set design, guest management, VIP hosting, red carpet services, and front-of-house service for brand activations and experiential marketing campaigns.
• Influencer Marketing Influencer strategies, community building, gifting campaigns, UGC programs, influencer relations, and paid partnerships connecting brands with key profiles across Swedish and Norwegian markets.
• PR & Media Communication strategies, press relations, press releases, news distribution, corporate PR, media training, media monitoring, and crisis communication services for brand clients.

Quantifiable outcome

• Big Green Egg campaign achieved 3M reach with 30+ social media clippings
• +3 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DopestminorStrategic or Co-development PartnerVass PR collaborated with Dopest for the REIGN Storm ReThink Your Drink Pop-Up in Stockholm. Dopest provided community partnership for the activation, combining wellness culture with street-smart credibility through a community run component of the event.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geelmuyden.Kiese: Large Nordic communications agency headquartered in Oslo with offices across Norway, Sweden, and Denmark. Closest direct competitor given overlapping Nordic lifestyle, culture, and corporate clients, with comparable PR and influencer offerings.
• Kreab: Stockholm-headquartered strategic communications and public affairs firm with deep Nordic heritage and global offices. Comparable on Nordic-headquartered communications advisory serving consumer and corporate clients.
• Jung Relations: Swedish creative communications agency with offices in Stockholm and Gothenburg. Direct peer offering creative PR, content production, and brand activations for consumer clients in similar style and scale.
• Story Relations: Stockholm-based creative communications and PR agency focused on storytelling, content, and brand campaigns. Direct competitor for Nordic consumer brand PR briefs of similar boutique scale.

Broad incumbents

• Edelman: World's largest independent PR firm with Nordic offices in Stockholm and Copenhagen. Competes for the same global brand and consumer enterprise accounts, but from a much wider portfolio and scale.
• Brunswick Group: Global strategic communications firm specializing in critical issues and corporate campaigns. Broader incumbent that overlaps on corporate reputation and brand advisory for Nordic-listed and international clients.
• Teneo: Global strategic advisory firm with a strong Nordic communications practice. Broader incumbent that overlaps on C-suite communications and brand advisory for large enterprise clients.
• Weber Shandwick: Global PR network under IPG DXTRA with offices in Stockholm and Copenhagen. Competes with Vass PR for Nordic consumer, lifestyle, and healthcare brand mandates as part of a global portfolio.
• Burson: Global communications firm formed by the merger of Burson-Marsteller and BCW, with a Nordic presence. Broad incumbent that goes head-to-head with boutique Nordic agencies for regional legs of global brand campaigns.
• Hill & Knowlton Strategies: Global communications consultancy with Nordic offices. Comparable in serving enterprise clients on brand reputation, consumer launches, and crisis communications across larger markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/10970302
• Instagraminstagram.com/vasspr
• Facebookfacebook.com/vasspr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vass PR