What Eureka does

Eureka is a Cyprus-headquartered (Limassol), family-owned consumer-goods manufacturer founded in 1959, with primary production based in Volos, Greece and an operating presence in Romania. It manufactures and sells branded home-care, hygiene, baby-care, hygiene and disinfection, and insect-control products under a portfolio of owned labels including Aroxol, Eureka Massalias, Roklin, Topine, Septona, Famozo, and Eureka Bright, distributed through supermarkets and hypermarkets across 20+ international markets as well as through B2B and private-label manufacturing contracts.

The business model combines own-brand FMCG distribution (retail-channel margin economics with shelf-space and brand-equity dynamics) with contract manufacturing for third-party private-label customers, leveraging in-house certified production at the Volos site (IFS HPC, ISO 9001:2015, ISO 14001:2015). Beyond core categories, Eureka has begun extending its Cyprus wholesale channel into adjacent branded distribution — notably the July 2025 Samyang Buldak partnership and licensed confectionery lines such as Amos and Pepero — using its existing logistics footprint to capture incremental, non-core revenue.

Eureka maintains a headcount in the 251–500 range. Most recently it has executed a capacity-led expansion thesis: in November 2025 it acquired an adjacent 37,000 sq.m. property in Volos, signalling intent to scale both own-brand output and private-label manufacturing. Three product launches across 2023–2024 (AROXOL GEL PRO ANTS, AROXOL Care & Protect, Eureka Dishwashing Liquid with Vinegar and Pump) point to an active SKU-renewal cadence within existing categories rather than a strategic pivot.

Name

Eureka

Legal name

Eureka Group

Website

https://group-eureka.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Eureka is a Cyprus-based (Limassol) consumer-goods manufacturer, founded 1959, producing branded home care, hygiene, baby care, and insect-control products in Volos, Greece, and distributing them through retail and private-label channels across 20+ markets.

Ownership category

akta.pro rank

Product category

Household Cleaning and Hygiene Products

NAICS

Soap and Other Detergent Manufacturing (325611)

akta.pro primary industry

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

akta.pro secondary industry

Stored-Product & Pantry Pest Control (Moths, Beetles) (CRAJAHAL)

Keywords

• Home care products
• Laundry detergents
• Household cleaners
• Insect repellents
• Private label manufacturing

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Branded Consumer Products: Sale of proprietary branded home care and hygiene products through retail channels (supermarkets, hypermarkets) in Greece, Cyprus, Romania, and export markets. Product categories include laundry care, home cleaning, baby care, insect protection, and hygiene products.
2. Private Label B2B: Industrial contracts for businesses to launch products under their own brand using Eureka's formulation expertise and manufacturing capabilities. The company proposes, creates, and develops complete product solutions based on client requirements.
3. Licensing & Distribution: Distribution of licensed brands in specific territories, such as Samyang Buldak food products in Cyprus. The company serves as official distributor for international brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Eureka manufactures and distributes home care, hygiene, and insect protection consumer products — including laundry detergents, fabric softeners, dishwashing liquids, surface cleaners, glass cleaners, disinfectants, baby care products, and insecticides — from its ISO- and IFS-HPC-certified Volos facility under proprietary brands such as Eureka Massalias, AROXOL, Roklin, Septona, Topine, and Famozo. The company also offers B2B private-label product development and manufacturing, and acts as official distributor for licensed international brands including Samyang Buldak and Amos & Pepero.

Product overview

Eureka is a consumer products company specializing in household care and hygiene products with over 60 years of history. The company offers a diversified portfolio organized into five main product categories: Laundry Care (detergents, fabric softeners, wash additives under Eureka Massalias brand), Home Care (surface cleaners, glass cleaners, floor cleaners under Roklin brand), Baby Care (baby products including diapers, wipes, meals), Hygiene & Disinfection (personal care and sanitization products), and Insect Control (AROXOL sub-brand with mosquito, cockroach, ant, and moth treatments). Eureka also distributes licensed food brands including Samyang Buldak (Korean spicy noodles) and Amos & Pepero (confectionery). The product portfolio operates across Greece, Cyprus, and Romania markets.

Differentiator

Problem solved

Functional benefit

Brands

• Eureka Massalias (ΕΥΡΗΚΑ Μασσαλίας): Laundry care brand with next-generation enzymes for color protection and fabric care
• Aroxol
• Roklin
• Septona
• Topine
• Famozo
• Eureka Igienol
• Eureka Senses
• FLUP
• Eureka Bright
• Mr. Bin
• Zap
• Eureka Color Block

Products and services

• AROXOL Care & Protect AROXOL-branded mosquito protection spray for households and families; offers up to 5 hours of protection against mosquitoes, sandflies, and tiger mosquitoes, with moisturizing factors and eucalyptus-coconut scent in 100ml packaging, sold through supermarkets.
• AROXOL GEL PRO Cockroach gel insecticide under the AROXOL brand that exterminates cockroaches in their nest via an innovative gel composition; odorless and applied with a special syringe, with each drop able to kill up to 50 cockroaches. Sold for household pest control.
• AROXOL GEL PRO ANTS Ant gel insecticide under the AROXOL brand that eliminates ants in the nest along with the queen; food-attractant gel targets only ants and includes a Bitrex bittering agent for safety around children and pets, available in a 10g syringe.
• AROXOL Natural Citronella Candle

Quantifiable outcome

• Active in 20+ international markets
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Samyang CorporationminorChannel Partner/ Reseller/ Distributor · 8 July 2025Eureka announced official distribution of Samyang Buldak products in Cyprus. Samyang, founded in 1961 in Korea, is internationally known for its spicy noodles and bold flavors. Products include ramen noodles, snacks, and sauces available in Cyprus supermarkets.
• Sklavenitis SupermarketscoreChannel Partner/ Reseller/ DistributorSeptona baby care products sold through Sklavenitis stores with donation program. In 2023, €4,000 was raised through Septona product purchases, providing 180 prenatal screenings for the Center of Preventive Pediatrics Amerikos Argyriou. Partnership active for 5 consecutive years.
• Ronald McDonald House CharitiescoreStrategic or Co-development PartnerEureka was a proud sponsor of Ronald McDonald House Charities throughout 2023, providing free accommodation and support to families with hospitalized children in Athens. The organization provides a 'home away from home' for families.
• Green Dot CyprusminorStrategic or Co-development PartnerEureka Group is one of the founding parties of Green Dot Cyprus, demonstrating commitment to packaging waste management and recycling.
• Hellenic Recovery Recycling Corporation (HE.R.R.Co S.A.)minorStrategic or Co-development PartnerEureka is a member of HE.R.R.Co S.A., being active in packaging management and packaging waste recovery. Actions certified by Green Dot symbols on product packaging.
• Center of Preventive Pediatrics Amerikos ArgyriouminorStrategic or Co-development PartnerCharitable partnership through Septona-Sklavenitis collaboration. €4,000 donated in 2023 providing 180 prenatal screenings. Organization offers prenatal screening programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Bolton Group: Italian privately-held CPG group with home cleaning and personal care brands (WC Net, Duck, Smac, Omino Bianco). Comparable mid-sized European household-care specialist with strong regional positioning.

Broad incumbents

• Procter & Gamble: Multinational CPG giant with flagship laundry (Ariel, Tide) and dishwashing (Fairy) brands competing head-to-head with Eureka in Greek and Cypriot retail. Sets the marketing and pricing benchmark Eureka must respond to.
• Reckitt Benckiser: Multinational hygiene and home care company behind Dettol, Lysol, Finish, and Cillit Bang. Overlaps with Eureka's Topine disinfection range and surface-cleaning portfolio at retail.
• Henkel AG: German multinational whose Laundry & Home Care division (Persil, Vernel, Bref, Somat) competes directly with Eureka Massalias and Roklin. Global scale player with overlapping formulations, retail relationships, and innovation pipeline.
• SC Johnson: Family-owned multinational home cleaning manufacturer (Mr. Muscle, Pronto, Raid). Directly comparable insect-control (Raid vs. Aroxol) and surface-cleaning portfolio with global distribution.
• Unilever: Multinational CPG group with home care (Domestos, Cif, Omo) and personal care brands competing across Eureka's laundry, cleaning, and hygiene categories in Eastern Europe and beyond.

Direct peers

• Dalli Group: German family-owned manufacturer specializing in private-label and branded household and personal care products. Highly comparable business model to Eureka's B2B/private-label and branded manufacturing operations.
• Werner & Mertz (Frosch): German household cleaning manufacturer built around the Frosch eco-brand. Comparable mid-sized European specialist competing in surface cleaning, laundry, and dishwashing with a sustainability-led value proposition.
• Sarantis Group: Greek consumer products group with overlapping categories in household care, personal care, and cosmetics. Comparable mid-cap regional CPG manufacturer serving Eastern Mediterranean retail channels with branded and private-label offerings.
• McBride plc: UK-listed European private-label manufacturer of household cleaning and personal care products. Closely matches Eureka's private-label B2B model, contract manufacturing capabilities, and exposure to European retailer supply chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eurekacyprus

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eureka