Name

Localyzer

Legal name

localyzer GmbH

Website

https://localyzer.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Marketing Automation & Campaign Management CRM (HDAEAFAB), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Local online marketing
• Marketing automation software
• Multi-channel ad campaigns
• AI campaign management
• Hyperlocal advertising

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Localyzer operates as a SaaS platform for local online marketing automation. Customers pay for access to the platform to manage and automate their local advertising campaigns across multiple channels. The platform serves multi-location businesses including retail chains, car dealerships, banks, and insurance companies.
2. Advertising Campaign Management: The company manages and executes advertising campaigns on behalf of clients across Google, Facebook, Instagram, YouTube, and other online channels. Revenue is generated through campaign management fees and potentially media spend handling.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Localyzer provides a SaaS marketing automation platform that enables multi-location businesses to create, localize, and manage personalized online advertising campaigns across Google, Facebook, Instagram, YouTube, and Addressable TV from a single dashboard. The platform automates ad creation, audience targeting, cross-channel budget optimization, and performance analytics to deliver brand-consistent campaigns at scale for enterprise customers.

Product overview

Localyzer is a multi-channel local online marketing platform consisting of two core products: the main Localyzer Platform for enterprises and multi-location businesses, and Ctrl+A (a separate sub-brand/product) for small businesses and SMEs. The Localyzer Platform enables brands to drive personalized, brand-consistent campaigns across Google, Facebook, Instagram, YouTube, and display channels, supporting mass localization and hyperlocal targeting for thousands of locations. Ctrl+A is positioned as an accessible, AI-powered entry point for small businesses with limited resources, translating marketing agency capabilities into an affordable, user-friendly SaaS tool. Both products share the company's Triple A architecture (AI, Assets, and API) for dynamic ad creation, cross-channel budget optimization, and integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Ctrl+A: AI-powered all-in-one online marketing tool designed for small businesses, freelancers, and small e-commerce stores. Automates ad creation, targeting, and budget optimization across multiple platforms including Google, Facebook, Instagram, Display, and YouTube.

Products and services

• Localyzer Platform SaaS marketing automation platform for enterprises and multi-location businesses to drive personalized, brand-consistent, multi-channel campaigns across Google, Facebook, Instagram, YouTube, and Addressable TV. Supports over 80,000 local campaigns with 2.5 billion impressions generated and integrates cross-channel budget optimization and AI-driven ad creation.
• Ctrl+A AI-powered all-in-one online marketing tool for small businesses, freelancers, and small e-commerce shops. Automates the entire campaign process from ad creation and targeting to budget optimization across Google Ads, Facebook, Instagram, display ads, and YouTube on a single dashboard, making professional advertising accessible without marketing expertise.

Quantifiable outcome

• 54% increase in CTR for Addressable TV campaigns (Subaru)
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• Ctrl+A (controlplusa.ai)coreStrategic or Co-development PartnerCtrl+A is a companion product to Localyzer, targeting different market segments. While Localyzer serves larger enterprises and multi-location businesses, Ctrl+A focuses on SMEs, freelancers, and small e-commerce stores with limited resources. Both products share the same founder (Matthias Lange) and represent different go-to-market approaches within the same vision of democratizing digital advertising.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yext: Yext provides a local marketing platform for multi-location brands, covering listings, pages, and reviews alongside paid campaign management. It competes head-to-head with Localyzer in serving multi-location enterprises that need centralized, locally-relevant marketing campaigns.
• Rio SEO: Rio SEO offers local marketing automation and multi-location SEO/SEM tooling for enterprise brands. It targets the same multi-location enterprise customer as Localyzer with comparable campaign-centralization capabilities.
• Balihoo: Balihoo is a local marketing automation platform purpose-built for multi-location brands and dealer networks, with channel orchestration across digital and traditional media — directly comparable to Localyzer's dealer- and franchise-focused offering.
• Smartly.io: Smartly.io provides AI-driven creative production and cross-channel ad automation for large advertisers on Meta, Google, and other walled gardens. It competes with Localyzer on automated, brand-consistent campaign orchestration at enterprise scale.
• Marin Software: Marin Software is a cross-channel ad management and optimization platform that helps advertisers manage paid search, social, and display campaigns from a single interface — comparable to Localyzer's multi-channel automation positioning.

Emerging players

• Channable: Channable is a European (Netherlands-based) feed management and PPC automation platform popular with mid-market and enterprise advertisers in DACH and Benelux. It overlaps with Localyzer on multi-channel campaign automation for European mid-market customers.

Broad incumbents

• Sprinklr: Sprinklr is a broad enterprise customer experience management platform with strong advertising, social, and marketing capabilities. While not focused exclusively on local marketing, it competes for the same large multi-location enterprise budgets as Localyzer.
• HubSpot Marketing Hub: HubSpot's Marketing Hub offers broad marketing automation, ad management, and multi-channel campaign tools aimed at SMB and mid-market. It overlaps with both Localyzer's enterprise platform and the Ctrl+A SMB offering at a much larger scale.
• Hootsuite: Hootsuite is a broad social media management and advertising platform with paid campaign orchestration across Meta, LinkedIn, and other channels. It competes with Localyzer on social ad automation for multi-location brands, though its scope is broader.
• AdRoll: AdRoll provides cross-channel digital advertising and marketing automation for SMB and mid-market brands, including display, social, and email. It competes for the SMB and mid-market local advertising budgets that Localyzer and Ctrl+A target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localyzer