What Durango Devo does

Durango Devo, Inc. is a Colorado-based 501(c)(3) nonprofit (EIN 64-0959974) founded in 2005-2006 by Chad Cheeney and Sarah Tescher that delivers age-based, team-oriented mountain bike development programs for participants ages 3 through adulthood in Durango, Colorado. The core product is a portfolio of cohort-organized programs segmented by age (Pushbike for ages 3-4, Preschool, Kindergarten, 1st through 5th grade, 6th-8th grade, 6th-12th, 9th-12th, and Adult), augmented by summer camps (Pushbike, Preschool, Jr. Purgatory, Pedal/Paddle with 4 Corners Riversports, Devo Science, Seed Studios), out-of-town trips, and community events (Devo Days Bike Festival, Bike Swap, Film Fest, Town Series Races, Halloween Parade, Top Secret Training Camp). The organization does not operate proprietary technology; it runs on a stack of off-the-shelf SaaS including Sawyer for Business (registration), Shopify (merchandise), Flipcause (donations), Webscorer (race timing), and SignUpGenius (volunteers). It employs roughly 8 core staff, escalates to approximately 100 paid coaches in peak seasons, and serves roughly 900-1,000 program participants annually with 1,000+ organized rides.

The revenue model is a hybrid of program registration fees (semester-based, with scholarships covering financial-need riders), corporate sponsorships across Title/Gold/Silver/Bronze tiers (nearly 50% of the annual budget comes from sponsorships and donations combined), individual donations including the Devo Domestique recurring monthly giving program, and transaction-based event revenue (Bike Swap's 22% seller commission is the largest fundraising event). Pricing for race entry is $10 per race or $40 for a Town Series season pass, with Devo riders and coaches racing free. Over 77 cents of every dollar reportedly goes to mission. Customer segments are predominantly youth (Ages 3-18) and their families in the Durango/Four Corners region, with a deliberate inclusion effort targeting underserved, Spanish-speaking, and minority youth via full scholarships and bilingual coaches. The organization is led by Executive Director Nate Greason (joined January 2025) with co-founders Cheeney (Head Coach) and Tescher still actively involved, and a volunteer Board of Directors including President Rick O'Block.

Name

Durango Devo

Legal name

Durango Devo, Inc.

Website

https://durangodevo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Durango Devo is a 501(c)(3) nonprofit in Durango, Colorado that delivers age-based, team-oriented mountain bike development programs for participants ages 3 through adulthood, serving roughly 900-1,000 youth and families annually through semester programs, summer camps, and community events.

Ownership category

akta.pro rank

Headquarters

HQ city

Durango

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Individual Contributions: Individual donors contribute through one-time or recurring donations. The Devo Domestique program offers monthly recurring donation options with exclusive benefits. Donations are tax-deductible as the organization is a 501(c)(3) nonprofit.
2. Corporate Sponsorships: Local and regional businesses sponsor the organization at various levels (Title, Gold, Silver, Bronze). Nearly 40-50% of the annual budget comes directly from sponsorships and donations. Sponsors receive brand visibility, event presence, and community engagement benefits.
3. Program Registration Fees: Families pay registration fees for 8-week semester programs and summer camps. Fees are kept affordable with scholarships available to ensure inclusive access.
4. Bike Swap Fundraiser: Annual bike and gear swap event where sellers pay a 22% commission on sales. This is the organization's largest fundraising event.
5. Film Fest: Annual film festival featuring amateur and professional cycling/outdoor films. Proceeds benefit the youth programs.
6. Jersey and Merchandise Sales: Online shop selling team jerseys through Voler Apparel and other Devo merchandise including hats, stickers, and apparel.
7. Town Series Race Fees: Wednesday night mountain bike races with $10 entry fee per race or $40 season pass. Devo riders and coaches race for free.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Durango Devo is a 501(c)(3) nonprofit that delivers age-based, team-oriented mountain biking development programs for youth ages 3 through adults in the Durango, Colorado area. Programs include weekly team practices by age group (Pushbike through Adult), summer camps, multi-day trips, community events (Bike Swap, Film Fest, Town Series Races, Devo Days, Halloween Parade, Top Secret Training Camp), scholarships, and merchandise sales, all delivered through certified coaches and supported by community sponsorships and donations.

Product overview

Durango Devo is a 501(c)(3) nonprofit youth mountain bike development organization offering a comprehensive, age-based program portfolio spanning children ages 3 through adults. The core offering consists of team-based mountain biking programs organized by age groups (Pushbike through Adult), supplemented by seasonal camps (summer programs including Pushbike, Preschool, Jr. Purgatory, Pedal/Paddle, Science, and Seed Studios camps), travel programs (out-of-town trips for middle/high school), and community events (Devo Days Bike Festival, Bike Swap, Town Series Racing, Film Fest, Halloween Parade, Top Secret Training Camp). Additional offerings include a Scholarship Program providing registration and equipment support to financially limited youth, a Devo Domestique recurring donation program, merchandise/e-commerce through Shopify, and coach training. Programs are organized through Sawyer for Business registration software, with fundraising and donations processed via Flipcause. The organization generates revenue through program registration fees, sponsorships, donations, and fundraising events, with over 50% of annual budget sourced from community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Pushbike Program Age-based balance bike program for children ages 3-4. Focus on fundamental bike handling and introduction to group riding without pedals or training wheels.
• Preschool Mountain Bike Program Pedal bike program for children ages 3-5 who can ride independently. Builds confidence, basic skills, and group riding dynamics.
• Kindergarten Mountain Bike Program Program for kindergarten-age children riding confidently on dirt trails with coaster or hand brakes. Builds fundamental skills introduced in earlier programs.
• 1st Grade Mountain Bike Program Team program for 1st graders with independent pedaling and confident single-track riding; hand brakes and gears encouraged.
• 2nd Grade Mountain Bike Program Program for 2nd graders developing mountain bike skills, group riding, and introduction to varied terrain with elevation changes.
• 3rd-5th Grade Mountain Bike Program Age-based teams for grades 3-5 offering different team options based on rider interest, motivation, and experience. Requires bikes with hand brakes and gears.
• Junior Explorers (Bikepacking) Specialty group for 2nd-5th graders learning bikepacking skills including packing gear, finding water, starting fires, setting shelter, and preparing food.
• 6th-8th Grade Mountain Bike Programs Multiple team options including Ramblers, Exploras (casual/bikepacking), U14 (trail riding skills), Senders/Sendas (gravity/dirt jumping). Meets once weekly for 2-hour practices.
• 6th-12th Grade Mountain Bike Programs Middle and high school programs with specialty teams for gravity, dirt jumping, and bikepacking; various programs for different interests and skill levels.
• 9th-12th Grade Mountain Bike Program High school programs with specialty teams for every interest and goal, including various prerequisites, expectations, and competitive opportunities.
• Adult Mountain Bike Programs Mountain biking instruction and coaching for adults 18+. Professional Mountain Bike Instructor (PMBI) certified coaches offering teams for men and women based on ability level.
• Devo Days Bike Festival Annual mountain bike festival featuring skills clinics, XC, STXC, DH, enduro, dual slalom races, and family activities. Major community event supporting youth cycling programs.
• Bike Swap Annual community bike and gear swap event. Buy and sell new/used bikes and cycling gear. Devo's largest fundraiser with 22% seller fee going to support youth programs.
• Town Series Racing Wednesday night mountain bike race series. Devo riders and coaches race free; community members pay $10/race or $40 season pass. Multiple race formats including alley cat, enduro, short track, and downhill.
• Film Fest Annual cycling and outdoor film festival featuring amateur and professional films. Fundraiser with 100% of proceeds benefiting Devo riders.
• Halloween Parade Annual Halloween costume parade along Animas River Trail followed by party at Powerhouse. Includes trick-or-treating, games, and family activities.
• Top Secret Training Camp Annual tradition for middle and high school riders featuring overnight camping, team trail rides, skills workshops, slopestyle, and team bonding at a secret location.
• Devo Trips and Travel Programs Out-of-town trips for middle and high school teams including races, festivals, and riding destinations. Fully supported with transportation, lodging, food, and coaching included.
• Scholarship Program Scholarship fund founded in 2011 covering registration fees and providing bikes for riders in need. Awarded to 66 riders supporting 122+ programs in 2025, disbursing over $33,000.
• Devo Domestique Recurring Donation Program Monthly recurring donation program providing financial stability and predictable revenue. Offers benefits including early event access, swag, private rides, and annual Domestique party.
• Pushbike Summer Camp Weeklong summer camp for toddlers ages 3-4 on pushbikes.
• Preschool Summer Camp Weeklong summer camps for preschoolers ages 3-5.
• Jr. Devo Purgatory Camps Summer camps for ages 9-12 at Purgatory resort with skill development, adventure rides, and van shuttle experiences.
• Pedal/Paddle Summer Camp Summer camp partnership with 4 Corners Riversports combining mountain biking and kayaking for ages 8-14.
• Devo Science Summer Camp Weeklong all-day camp combining trail riding with educational science activities for grades 1-4.
• Seed Studios Summer Camp Weeklong camp with Durango Devo and Seed Studios combining singletrack riding with art, yoga, and meditation for ages 5-11.
• 6th-12th Grade Summer Camps Wide variety of summer options including weeklong camps at Purgatory, weekend trips, and overnight out-of-town adventures for middle and high school riders.
• Jersey and Merchandise Shop Online store for Devo jerseys through Voler Apparel and merchandise. Includes team-specific jerseys, supporter designs, and seasonal merchandise.

Quantifiable outcome

• Over 77 cents of every dollar goes directly to mission of getting kids on bikes
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

28 partnerships are on record, tiered core and minor.

• SAS (2nd Avenue Sports)coreGTM or Marketing Partner · 1 January 2026Title Sponsor. Local bike shop providing equipment support, recommendations, and community connections. One of Devo's longest-standing sponsors.
• Zia TaqueriacoreGTM or Marketing Partner · 1 January 2026Title Sponsor. Local restaurant providing food sponsorship for events and training camp. Featured at Town Series races.
• OspreycoreGTM or Marketing Partner · 1 January 2026Title Sponsor. Outdoor gear manufacturer providing equipment and brand support for Devo programs.
• Tailwind NutritioncoreGTM or Marketing Partner · 1 January 2026Title Sponsor. Durango-based endurance nutrition company. Partnering on 20th Anniversary Art Contests. Long-standing sponsor providing nutrition products for events and athletes.
• MondrakercoreGTM or Marketing Partner · 1 January 2026Title Sponsor. Mountain bike manufacturer providing bikes and equipment support.
• SteamworksminorGTM or Marketing Partner · 1 January 2026Title Sponsor. Local brewing company supporting Devo events.
• DometicminorGTM or Marketing Partner · 1 January 2026Title Sponsor. Outdoor equipment manufacturer.
• MercyminorGTM or Marketing Partner · 1 January 2026Title Sponsor. Healthcare organization (CommonSpirit) providing health/wellness support.
• ArmadillominorGTM or Marketing Partner · 1 January 2026Title Sponsor. Local storage company.
• AlpineminorGTM or Marketing Partner · 1 January 2026Title Sponsor. Local business supporting Devo.
• Ska DurangominorGTM or Marketing Partner · 1 January 2026Title Sponsor. Local brewery supporting Town Series and events.
• Durango CyclerycoreChannel Partner/ Reseller/ Distributor · 1 January 2026Silver Sponsor and local bike shop. Provides equipment recommendations, sponsors Town Series races, and community referrals.
• Pine Needle MountaineeringminorChannel Partner/ Reseller/ Distributor · 1 January 2026Gold Sponsor. Local outdoor gear shop supporting Devo.
• 2nd Avenue SportscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Title Sponsor (SAS). Local bike shop and foundational supporter of Devo since founding.
• Durango TrailscoreStrategic or Co-development Partner · 1 January 2026Community Partner. Local trail access organization responsible for developing and maintaining 300+ miles of singletrack accessible from town. Critical infrastructure partner enabling Devo's programs.
• Fort Lewis CollegecoreStrategic or Co-development Partner · 1 January 2026Community Partner. Local college whose cycling team provides a pipeline of young, passionate coaches for Devo programs.
• City of DurangocoreStrategic or Co-development Partner · 1 January 2026Community Partner. Provides permits, facilities access, and co-hosts events (July 4th celebration).
• US Forest ServiceminorStrategic or Co-development Partner · 1 January 2026Community Partner. Provides permits for trail access and program locations.
• Bureau of Land ManagementminorStrategic or Co-development Partner · 1 January 2026Community Partner. Provides permits (BLM Tres Rios) for program locations.
• Seed Studio DurangominorStrategic or Co-development Partner · 1 January 2026Community Partner. Co-hosts Seed Studios Summer Camps combining mountain biking with art activities.
• Durango BMXminorStrategic or Co-development Partner · 1 January 2026Community Partner. Local cycling organization with shared community mission.
• Big Brothers/Big SistersminorStrategic or Co-development Partner · 1 January 2026Community Partner. Youth development organization supporting inclusive programming.
• Purgatory ResortminorGTM or Marketing Partner · 1 January 2026Gold Sponsor. Local ski/mountain bike resort providing terrain access for Jr. Devo Purgatory camps.
• Stans NoTubesminorGTM or Marketing Partner · 1 January 2026Gold Sponsor. Mountain bike component manufacturer supporting Devo.
• GrassburgerminorGTM or Marketing Partner · 1 January 2026Gold Sponsor. Local restaurant supporting Devo events.
• Voler ApparelminorGTM or Marketing Partner · 1 January 2026Provides team jerseys through on-demand ordering platform. Devo riders receive one jersey with registration.
• Sawyer (See Jane Run, Inc.)coreTechnology or Integration · 1 January 2026Provides class registration software platform (Sawyer for Business) powering online registration, payment processing, and program management.
• City MarketminorGTM or Marketing Partner · 1 January 2026Community Partner. Shoppers can designate Devo as charity of choice on City Market rewards card (Organization #RH433) at no cost to shopper.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Woodward: Action-sports camp and training center network serving youth in BMX, mountain biking, skateboarding, and skiing. Comparable in delivering age-tiered mountain biking skill progression and is referenced by Devo through its Purgatory Resort partnership for camp programming.
• The First Tee: National youth-development nonprofit using golf as the engagement vehicle. Comparable as a large, well-established sports-based youth development nonprofit with a chapter/affiliate structure, scholarships, and curriculum-based progression.
• Bike New York: Larger nonprofit combining youth cycling education (Kids Ride Club, Bike Education) with major community events (TD Five Boro Bike Tour). Comparable in combining youth cycling instruction with signature community fundraising events like Devo's Bike Swap and Film Fest.
• Boys & Girls Clubs of America: National youth-development nonprofit operating local affiliate clubs with diverse programming including sports and outdoor recreation. Comparable to Devo in mission emphasis on youth development, scholarships for underserved kids, and community-based local-club delivery.

Emerging players

• i9 Sports: Youth sports league operator offering organized, age-based community sports programs with a franchise model. Comparable to Devo in the age-based community league format and grassroots local-club structure, though broader in sport coverage.

Direct peers

• Little Bellas: Nonprofit mentoring program for girls in mountain biking, founded in Marin County. Closely comparable to Devo's Sendas/Sendas female-identifying specialty teams and bikepacking Exploras programs in mission, age range, and mentorship model.
• Major Taylor Bicycling Club: Long-running youth and community cycling organization focused on developing young riders. Comparable to Devo as a community-rooted cycling club emphasizing youth development, mentoring, and competitive progression.
• National Interscholastic Cycling Association (NICA): National governing body for interscholastic mountain biking leagues serving middle and high schoolers. Direct peer to Devo's 6th–12th grade programming, with overlapping mission of getting kids on bikes through team-based formats.
• Outride: Nonprofit (formerly the Specialized Foundation) focused on using cycling to improve social, emotional, and physical health for youth. Direct peer in the youth-cycling nonprofit space with overlapping age groups and school/community delivery model.
• Aspen Valley Ski & Snowboard Club: Colorado-based youth mountain sports nonprofit providing age-grouped coaching pipelines and community fundraising events. Comparable to Devo as a community-anchored youth mountain-sports development program with a strong local sponsor pyramid and event-driven revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drodevo
• Facebookfacebook.com/DurangoDevo
• LinkedInlinkedin.com/company/durango-devo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durango Devo