Name

Idea Farm

Website

https://ideafarm.co.uk

Company type

Private

Founded year

2009

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Idea Farm delivers digital product solutions for schools, colleges, and universities. The company focuses on building digital products intended to make a difference in educational institutions across the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Education Products

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Blackboard: Blackboard is an established learning management and digital teaching platform serving K-12 and higher education. It is a direct peer to Idea Farm as it delivers digital product solutions to schools, colleges, and universities.
• ClassDojo: ClassDojo is a classroom management and communication platform widely used in primary schools. It is a direct peer to Idea Farm because both deliver consumer-grade digital products to schools and teachers in the K-12 segment.
• Schoology (PowerSchool): Schoology, now part of PowerSchool, is a learning management and collaboration platform widely used in K-12 schools. It is a direct peer because both companies provide digital product solutions serving the same school customer base.
• Google Classroom: Google Classroom is a free digital platform that lets schools distribute assignments, communicate, and manage classes. It is a direct peer to Idea Farm because it sells/delivers digital product solutions directly into schools and education institutions.
• Kahoot: Kahoot is a game-based digital learning platform used extensively in schools and universities for engagement and assessment. It is a direct peer to Idea Farm in providing digital product solutions to education buyers.
• Canvas (Instructure): Canvas by Instructure is a widely deployed learning management system used in schools, colleges, and universities globally. It is a direct peer to Idea Farm as both deliver digital product solutions into the same K-12 and higher education customer base.
• Satchel One: Satchel One (formerly Show My Homework) is a UK-based digital homework, behaviour, and learning platform widely used in UK schools. It is a strong direct peer because both companies focus on digital products sold into UK schools and share a similar institutional buyer profile.
• Seesaw: Seesaw is a digital portfolio and communication platform adopted by primary schools globally. It is a direct peer to Idea Farm in delivering digital products tailored to schools and education institutions.

Broad incumbents

• Promethean: Promethean is an established provider of interactive classroom displays and educational software with strong UK market presence. It is a broad incumbent peer to Idea Farm, delivering digital solutions into schools across similar channels.
• Microsoft Education: Microsoft Education bundles Teams, OneNote, Minecraft Education, and other tools for schools and universities. It is a broad incumbent peer with overlapping capabilities to Idea Farm's EdTech focus, particularly in UK institutional procurement.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idea Farm