Crofton Yoga

What Crofton Yoga does

Crofton Yoga & Wellness is an independently owned yoga and wellness studio founded in 2003 and located at 2431 Crofton Lane, Suite #11, Crofton, Maryland. The studio is owned and operated by Kimberly Murphy (E-RYT500, C-IAYT, YACEP) and serves individual consumers in Crofton, Anne Arundel County, and the broader Mid-Atlantic region. It offers yoga classes for all levels (beginner-friendly through advanced), Yoga Alliance-certified 200-hour and 300-hour teacher training programs delivered in partnership with the Pranakriya School of Yoga Healing Arts, weekend immersion continuing-education modules, and a portfolio of ancillary wellness services including acupuncture, reiki, sound massage, aromatherapy, reflexology, and yoga therapy. The studio also runs specialized programming such as Kids Yoga and donation-based Yoga for 12-Step Recovery, plus a small on-site retail boutique selling props, books, clothing, and skincare products.

The business operates from a single physical location featuring two spacious studio rooms with adjustable lighting and cork flooring, supplemented by virtual delivery options for select continuing-education programs. Customer acquisition is community-driven, relying on the studio's website, Facebook, Instagram, LinkedIn, YouTube, email marketing, and word-of-mouth referrals. Scheduling, registration, gift card sales, and pricing are transacted through the Cowtinker booking platform at croftonyoga.cowtinker.com; specific price points are not publicly disclosed on the main site. The studio has no public ticker, no external funding, no parent company, and no documented M&A activity, operating as a sole proprietorship-style independent local business with 11-50 employees and over 30 listed instructors.

Revenue is generated across six streams: recurring yoga class subscriptions, recurring wellness services, one-time teacher training program fees, one-time workshop/event fees, hardware/retail sales through the boutique, and gift card sales. The customer base is segmented horizontally into beginner yogis, experienced practitioners, families/children, and therapeutic use-case users (e.g., MS, trauma, addiction recovery), with no enterprise or B2B contracts identified. Pricing is not publicly disclosed, customer concentration is diffuse across individual consumers, and the business's primary strategic assets are its 23-year local brand, certified instructor talent, and its position as a Pranakriya-affiliated teacher-training host site rather than proprietary technology.

Name

Crofton Yoga

Legal name

Crofton Yoga

Website

https://croftonyoga.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Crofton Yoga & Wellness is an independently owned yoga and wellness studio in Crofton, Maryland, founded in 2003, serving individual students with in-person classes, certified 200-hour and 300-hour teacher training, and ancillary services including acupuncture, reiki, and sound massage under the Pranakriya School lineage.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAL

Yoga Teacher Training (YTT) & Pilates Instructor Training

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAK

Kids & Family Yoga

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAH

Aerial Yoga & Specialty Yoga Modalities

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Yoga studio services
• Yoga teacher training
• Holistic wellness services
• Acupuncture therapy
• Meditation instruction

Headquarters

HQ city

Crofton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Yoga Classes: Weekly yoga classes offered for all levels from beginners through experienced practitioners, including gentle yoga, Vinyasa, restorative, and specialty classes.
2. Wellness Services: Holistic wellness services including acupuncture, reiki, sound massage, reflexology, and aromatherapy offered at the studio.
3. Yoga Teacher Training: 200-hour and 300-hour Yoga Alliance certified yoga teacher training programs offered in partnership with Pranakriya School of Yoga Healing Arts, including weekend immersion modules for continuing education credits.
4. Retail Boutique: Small retail boutique offering yoga props, books, CDs, clothing, skin care products, and mat spray.
5. Workshops and Events: Specialized workshops and events including kids yoga, meditation programs, and continuing education modules.
6. Gift Cards: Gift card sales for classes and services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Crofton Yoga operates a physical yoga and wellness studio in Crofton, Maryland, delivering in-person yoga classes for all levels, Yoga Alliance 200-hour and 300-hour teacher training programs in partnership with the Pranakriya School of Yoga Healing Arts, and a suite of complementary wellness services including acupuncture, reiki, sound massage, aromatherapy, and reflexology. Classes are scheduled and booked through the Cowtinker online platform, and the studio also hosts workshops, kids yoga, and a small retail boutique for yoga props and apparel.

Product overview

Crofton Yoga & Wellness is a locally owned yoga and wellness studio in Crofton, Maryland, offering a comprehensive suite of services centered around yoga practice and holistic wellness. The studio operates primarily as an in-person service provider, with its core offerings including yoga classes for all levels (beginner-friendly through experienced), and formal 200-Hour and 300-Hour Yoga Teacher Training programs offered in partnership with the Pranakriya School of Yoga Healing Arts. Additional offerings include Weekend Immersions and Continuing Education modules for ongoing professional development. The wellness service portfolio includes Acupuncture (with multiple modalities including TCM, Japanese, Cupping, and Moxibustion), Reiki, Sound Massage, Aromatherapy, and Reflexology. The studio also offers specialized programming including Kids Yoga Classes, workshops (including Yoga for 12-Step Recovery), and gift cards. The product ecosystem is unified by the Pranakriya tradition, with the studio serving as both a service provider and training host for the Pranakriya School's certification programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes

Quantifiable outcome

• Yoga practice improves balance, body awareness, and sense of well-being for students with physical limitations
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Pranakriya School of Yoga Healing ArtscoreStrategic or Co-development PartnerCrofton Yoga serves as a host studio for The Pranakriya School of Yoga Healing Arts, offering both 200-hour and 300-hour Yoga Alliance certified yoga teacher training programs. Developed by Yoganand Michael Carroll, these programs provide comprehensive yoga teacher certification. The partnership provides access to Pranakriya's curriculum, weekend immersion modules for continuing education, and faculty for in-studio and virtual sessions. Yoganand Michael Carroll is the Founder and Dean of Curriculum for Pranakriya.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Glo (formerly YogaGlo): Online subscription yoga and meditation platform offering on-demand classes and teacher training content. Comparable on yoga instruction and YTT curriculum delivery, competing for Crofton Yoga's customer time and spend via digital channel.

Direct peers

• Modo Yoga: International hot yoga and teacher training franchise rooted in a specific tradition (Baptiste-influenced). Closely comparable to Crofton Yoga on boutique studio format, YTT programs (200/500-hour), and community-driven positioning.
• Y7 Studio: Boutique hip-hop-influenced yoga studio chain offering heated flow classes and teacher training. Comparable as a specialty yoga studio chain targeting a defined urban/suburban demographic with branded instruction.
• Pure Yoga: Boutique yoga studio chain offering premium classes, teacher training, and wellness services in major US metros. Comparable as a specialty yoga operator with YTT programs and an emphasis on teacher credentials and class variety.
• Baptiste Power Yoga: Power Vinyasa yoga method with affiliated studios and formal 200/300-hour teacher training programs. Comparable to Crofton Yoga on tradition-rooted instruction, credentialed faculty, and structured YTT pathway.

Broad incumbents

• YogaWorks: Historically one of the largest US yoga chains (now under new ownership) offering classes, YTT programs, and workshops. Comparable on breadth of class types, teacher training depth, and multi-modality wellness positioning.
• CorePower Yoga: National boutique yoga chain offering heated power yoga, teacher training, and wellness services across hundreds of US locations. Overlaps with Crofton Yoga on yoga instruction and YTT but operates at much larger scale with corporate backing.

Regional players

• Charm City Yoga: Baltimore-based yoga studio chain with multiple locations offering classes, workshops, and teacher training. Directly comparable to Crofton Yoga on regional boutique positioning, instructional variety, and YTT offerings within the Mid-Atlantic market.
• Yogi Bare: Maryland-based yoga and wellness studio with multiple locations in the greater Annapolis/Baltimore region. Most direct regional comparable to Crofton Yoga given overlapping Mid-Atlantic market and similar boutique, locally-owned positioning.

Others

• YogaFit: Yoga teacher training and fitness certification provider offering YTT programs and continuing education modules. Adjacent rather than directly competitive; comparable on YTT curriculum, certifications, and instructor development programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/croftonyoga
• Facebookfacebook.com/CroftonYoga
• LinkedInlinkedin.com/company/crofton-yoga
• Instagraminstagram.com/croftonyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crofton Yoga