Cynergex Group

What Cynergex Group does

Cynergex Group is an Australian private company established in 1995, headquartered in Lane Cove, NSW, with regional offices in Queensland (Spring Hill) and Victoria (Melbourne). The company provides customized clinical training in emergency medicine to healthcare professionals and workplaces, with a primary focus on dental practices, general practitioners, radiology and imaging practices, and corporate clients requiring nationally accredited first aid (HLTAID units). Cynergex operates as a Registered Training Organisation (RTO 45643) with ISO9001 accreditation and is an accredited provider of Resuscitation Australia's Advanced Life Support Level 1 (ALS1) course, delivered nationwide.

The service offering combines on-site training delivery using sophisticated clinical simulation equipment with several adjacent revenue streams: a WooCommerce-based e-commerce store selling medical emergency bags, ZOLL AED Plus defibrillators and accessories, I-gel airway devices, oxygen kits, and restock consumables; subscription-based video training ($250/year after first year, or $30/month) covering signs and symptoms, team scenarios, equipment usage, and IV sedation; proprietary Medical Emergency Guidelines publications for dental and GP practices ($27.50-$40.00 per copy); and the Cynergex Safety and Emergency Response Service (SERS), which supplies on-site paramedics and medics to high-risk workplaces including ports, heavy industrial sites, and entertainment venues. The technology stack includes Stripe, PayPal, and Square payment integrations, a Moodle-hosted pre-course learning platform, and a freemium video subscription model that provides free access to customers completing annual training.

Cynergex monetizes through professional services (on-site group training courses), recurring video subscriptions, and unit-priced hardware and consumables sales. Go-to-market relies on enterprise field sales with clinical educators traveling to client sites across Australia including remote regions, supplemented by strategic partnerships with the Australian Dental Association (ADA NSW and ADA National), Resuscitation Australia, and a conference channel via RX Global at GPCE events in Sydney, Melbourne, Brisbane, and Perth. The company is led by Managing Director Dr. John Fahey, who signed the Quality Policy in January 2023, and shows no disclosed external investment, institutional funding, or M&A activity.

Name

Cynergex Group

Legal name

Cynergex Group

Website

https://cynergexgroup.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cynergex Group is an Australia-based Registered Training Organisation providing on-site customized clinical training in emergency medicine for dental practices, general practitioners, radiology clinics, corporate first aid compliance, and high-risk industrial workplaces, complemented by medical equipment sales and a recurring video subscription platform.

Ownership category

akta.pro rank

Product category

Emergency Medicine Training & Clinical Education

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Prepackaged Software (7372)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Healthcare & Medical Licensure Exam Prep (USMLE/COMLEX, NCLEX, Dentistry, Pharmacy, PA) (EDANAIAA), Training & Competency Programs for GxP Compliance (HLAGAKAM), Disaster Response, Rescue & Tactical EMS (DMAT/USAR/SWAT/HAZMAT Medical) (HLAFANAH)

Keywords

• Emergency medicine training
• Clinical education services
• Advanced life support
• First aid training
• Medical emergency equipment

Headquarters

HQ city

Lane Cove

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Training Services: On-site clinical training courses for medical emergencies including CPR, advanced life support, dental practice emergencies, GP emergencies, radiology practice emergencies, and first aid training. Delivered by accredited clinical educators across Australia to corporate customers at their work sites.
2. Medical Equipment Sales: E-commerce sales of medical emergency bags, defibrillators (ZOLL AED Plus), accessories (pads, batteries, wall mounts), emergency medications, airway devices, and other medical equipment for practice emergency preparedness.
3. Publications Sales: Sale of Medical Emergency Guidelines publications for dental practices and GPs/Practice Nurses - designed as quick reference guides using flow diagrams for emergency management.
4. Video Subscriptions: Yearly subscription ($250/year, renews at $220) and monthly subscription ($30/month) for video training content covering medical emergency recognition, treatment, and equipment usage. Free Training Bonus for annual training customers.
5. On-Site Industrial Paramedic Services: Cynergex Safety and Emergency Response Service (SERS) supplies teams and individual paramedics to high risk work sites including ports, heavy industrial sites and entertainment venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cynergex Group provides customised on-site clinical training in emergency medicine (CPR, advanced resuscitation, safe sedation, emergency team roles) for dental practices, GPs, radiology/imaging practices, and corporate workplaces, delivered by accredited Clinical Educators with sophisticated simulation equipment. The company also sells medical emergency equipment and consumables (defibrillators, emergency kits, airway devices), Medical Emergency Guidelines publications, and subscription-based video training, and operates an on-site industrial paramedic service (SERS) for high-risk worksites.

Product overview

Cynergex Group is Australia's leading provider of customised clinical emergency training with a platform-plus-modules architecture. The core offering is clinical training services across dental practice, general practitioners, first aid (HLTAID units), radiology/imaging, and Advanced Life Support (ALS1). This training is delivered on-site nationwide by Clinical Educators and supplemented by a video subscription platform. The product portfolio includes physical medical equipment (emergency bags, defibrillators, oxygen kits, i-gel devices, monitors, masks) and emergency guideline publications. The company also provides on-site industrial paramedic services (SERS) to high-risk workplaces. As an RTO (45643) with ISO9001 accreditation, they offer nationally accredited first aid units alongside commercial training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Practice Training Advanced on-site clinical training in management of medical emergencies in dental practice, including infection control refresher and IV sedation courses, designed for dentists, dental nurses, and practice teams. Delivered on-site at dental practices across Australia by accredited Clinical Educators.
• General Practitioners Training On-site clinical training in management of medical and surgical emergencies in general practice, including extended CPR and advanced life support, customised for the needs of urban, rural, and remote GP practices. Delivered to GP teams including practice nurses.
• First Aid Training (HLTAID Units) Nationally accredited first aid training delivered on-site at corporate customers' workplaces. Includes HLTAID009 (CPR), HLTAID011 (Provide First Aid), HLTAID014 (Provide Advanced First Aid), HLTAID015 (Provide Advanced Resuscitation and Oxygen Therapy), and Occupational First Aid Skill Set. Cynergex does not provide public first aid classes.
• Radiology and Imaging Practices Training Customised on-site medical emergency management and CPR courses for radiology and imaging practices, covering anaphylaxis, contrast dye reactions, cardiac arrest, airway management, and emergency medications.
• Advanced Life Support Level 1 (ALS1) Resuscitation Australia-accredited ALS1 course covering recognition of critically ill patients, airway management, basic life support, defibrillation, and cardiac arrest management. Delivered on-site with a minimum group size of 4 by accredited Clinical Educators.
• On-Site Industrial Medics (SERS) On-site Safety and Emergency Response Service supplying teams and individual paramedics and medics to manage workplace injuries and initial emergency response at high-risk worksites including ports, heavy industrial sites, construction sites, and entertainment venues.
• Video Training Subscription Subscription-based video training platform covering signs and symptoms, fundamentals, team scenarios, equipment, and IV sedation for medical emergencies. Available as yearly ($250 first year, $220/year renewal) or monthly ($30/month) subscription; free training bonus access for customers who complete annual training with Cynergex.
• Medical Emergency Bags (Dental Kit and Oxygen Kit) Pre-configured medical emergency kits for dental and general practice use, including the Dental Emergency Kit ($457) and Oxygen Kit ($605), containing essential medications and equipment (i-gel airways, adrenaline, aspirin, glucose gel, salbutamol nebules, oxygen masks). Sold to AHPRA-registered health practitioners.
• ZOLL AED Plus and Accessories ZOLL AED Plus automated external defibrillator with CPR feedback (5-year warranty; pads and battery last 5 years) sold with associated accessories including replacement batteries, electrode pads, paediatric pads, and wall mount brackets.
• Other Medical Equipment Other medical equipment including Lifepak CR Plus / Lifepak Express battery and electrode set ($520), I-Gel paediatric airways sizes 1, 1.5, and 2 ($35 each), Magill's Forceps ($19.80), Oxygen Regulator ($366), Pulse Oximeter ($126), and Surgical Face Masks ($55/box of 50).
• Medical Emergency Guidelines Publications Proprietary Medical Emergency Guidelines publications for Dental Practices ($27.50) and GPs/Practice Nurses ($40, currently out of stock). Designed as quick-reference guides using flow diagrams and dot-point formats, regularly updated against scientific findings and approved by medical reference panels.
• Medical Emergency Protocol Quick-reference protocol guidelines for management of medical emergencies, organised with tabs for each presenting condition, Immediate Drill, and Deliberate Treatment steps.
• Emergency Bag Restock Supplies Replacement consumable supplies for medical emergency bags, including Adrenalin Ampoules ($20), Alcohol Swabs ($1.60), Aspirin ($2), Disposable Spacers ($8.40), EpiPens ($132), Glucodin Gel ($12), I-Gel sizes 3/4/5, Nebuliser masks, Oxygen masks, and various medications.

Quantifiable outcome

• Clients have experienced substantial savings in workers compensation premiums whilst keeping employees and visitors safe

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ADA NSW (Australian Dental Association NSW)coreStrategic or Co-development PartnerCynergex, in association with ADA NSW and ADA National, pioneered advanced training courses in the management of medical emergencies in dental practice and developed refresher courses in infection control and IV sedation in the dental setting.
• ADA National (Australian Dental Association)coreStrategic or Co-development PartnerPartnership with ADA National to pioneer and develop advanced training courses for dental practices including medical emergency management, infection control, and IV sedation.
• Resuscitation AustraliacoreStrategic or Co-development PartnerCynergex is an accredited provider of Resuscitation Australia's Advanced Life Support 1 (ALS1) course which is delivered Australia wide. Clinical Educators are accredited with Resuscitation Australia to deliver ALS1 training.
• RX Global (formerly Reed Education)minorChannel Partner/ Reseller/ DistributorCynergex provides CPR updates for GPs at the GPCE Conferences in Sydney (May), Melbourne (July), Brisbane (August) and Perth (November). Bookings are made directly with RX Global via their website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HeartSine Technologies (Stryker): Manufacturer of Samaritan AEDs and resuscitation products owned by Stryker. Overlaps with Cynergex's AED hardware offering and supplies the broader emergency response training ecosystem globally.
• Philips HeartStart (Royal Philips): Global manufacturer of HeartStart AEDs and defibrillator accessories used in workplace and clinical settings. Competes with Cynergex's ZOLL equipment line at the product level.
• Laerdal Medical: Global leader in medical simulation equipment (Resusci Anne, SimMan) and CPR training programmes, often used by training organisations like Cynergex. Comparable as a simulation-and-resuscitation training supplier, but at much greater scale and global reach.

Direct peers

• Australian Red Cross: Delivers nationally accredited first aid and CPR training across Australia and sells first aid kits and AED accessories. Closely comparable to Cynergex's combined training-plus-equipment offering.
• Integrity Health & Safety: Australian provider of workplace first aid training, CPR, and emergency response services across multiple states. Directly comparable on-site training delivery model with similar customer base to Cynergex.
• St John Ambulance Australia: Australia's largest first aid and CPR training provider delivering HLTAID-accredited courses nationally. Directly competes with Cynergex in workplace first aid training and is the most prominent incumbent in the same category.
• AED Authority: Specialist Australian AED and defibrillator retailer supplying ZOLL, Philips, HeartSine and accessories to workplaces and practices. Directly comparable to Cynergex's ZOLL AED and accessories product line.
• Respond Medical: Australian distributor of AEDs (Philips HeartStart, ZOLL), first aid kits, and oxygen equipment, often bundled with workplace training. Comparable mix of equipment sales and first aid products to Cynergex's shop.
• Royal Life Saving Society Australia: Provides accredited first aid, CPR, and resuscitation training in Australia, including aquatic and workplace contexts. Overlaps directly with Cynergex's HLTAID delivery and emergency response training scope.

Emerging players

• Medics on Set: Australian provider of on-site event and industrial medics/paramedics for entertainment, construction and high-risk workplaces. Closely comparable to Cynergex's SERS industrial paramedic service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cynergex Group